MEMORANDUM. April 26, Council Members. Charlie Grist. Presentation and discussion with Susan Stratton

Transcription

1 Joan M. Dukes Chair Oregon Bruce A. Measure Montana James A. Yost Idaho W. Bill Booth Idaho April 26, 2012 Rhonda Whiting Vice-Chair Montana Bill Bradbury Oregon Tom Karier Washington Phil Rockefeller Washington MEMORANDUM TO: FROM: SUBJECT: Council Members Charlie Grist Presentation and discussion with Susan Stratton Susan Stratton is the executive director of the Northwest Energy Efficiency Alliance (NEEA). NEEA works in collaboration with its regional funders and other partners to use the market power of the region to accelerate the innovation and adoption of energy-efficient products, services and practices. NEEA initiatives have delivered over 700 average megawatts of low-cost energy savings since 1997, accelerated the adoption on new technologies, advanced codes and standards and provided key market research and coordination in support of regional efficiency initiatives. Ms. Stratton took the reins of NEEA in January of this year after a stint at the Energy Center of Wisconsin and as a utility regulator in Wisconsin and Virginia. She will brief the Council on NEEA activities and direction. q:\council mtgs\2012\may\stratton neea cm.docx 851 S.W. Sixth Avenue, Suite 1100 Steve Crow Portland, Oregon Executive Director Fax:

2 NEEA and Northwest Power Conservation Council Susan E. Stratton, NEEA Executive Director May 8, NORTHWEST ENERGY EFFICIENCY ALLIANCE

3 2 It s Great to be in the Northwest!

4 Why Energy Efficiency Matters How NEEA Helps Maximize EE What the Region Has Saved Today s Talk Who We Work With Collaboration With You 3

5 Levelized Lifecycle Cost ($/MWh) 120 New Electric Resources Options $/MWh Energy Efficiency Gas Comb Cycle Coal Wind (WA/OR) 4 Source: Jeff King, Northwest Power and Conservation Council: Sixth Northwest Conservation & Electric Power Plan, Rankine (steam) Cycle Coal-fired Power Plant, Resource Assessment, Dec. 9,2008

6 Why Energy Efficiency Matters How NEEA Helps Maximize EE What the Region Has Saved Today s Talk Who We Work With Collaboration With You 5

7 How NEEA Helps Maximize Energy Efficiency 12 MILLION ENERGY CONSUMERS NEEA Fills The Energy Efficiency Pipeline NEEA Accelerates Market Adoption NEEA Leverages the Power of the Region 6

8 Savings Locked in Market Transformation Natural Baseline Dollars Invested Accelerating Market Adoption Market Share Time 7

9 IDENTIFY BARRIER MARKET INTERVENTION MARKET TRANSFORMED How NEEA Works NEEA identifies barriers that impede market adoption of energyefficient products, services and practices. NEEA strategically intervenes to remove market barriers in collaboration with our partners. The market is transformed and continues to accelerate without further intervention. 8

10 The NWFPA set an industrywide goal to reduce energy intensity by 25% in 10 years and 50% in 20 years. Changing Manufacturers Behavior IDENTIFY BARRIER MARKET INTERVENTION MARKET TRANSFORMED CONFUSION CLARITY SUCCESS More than 15% of large Northwest food processors are implementing SEM. 9

11 2009 Ductless Heat Pump Pilot Launched Energy Forward Campaign 2010 NEEA s History of Success Efficient Washers 50% Market Share 1997 ENERGY STAR Windows Market Share Hits 75% 2001 BetterBricks Healthcare Focus 2005 Northwest Food Processing Industry NEEA Launched 1998 BacGen Reduces Wastewater Treatment Energy Use by 50% 2000 VFD cold Storage Fans Reduce Energy Use by 61-86% 2004 NEEA First National Partner for 80PLUS 2004 Northwest ENERGY STAR New Homes Specifications 2007 CFL sales Top 18 Million 10

12 LOCAL REGIONAL Our Unique Role UPSTREAM 11 DOWNSTREAM

13 Key Differences in Efficiency Procurement Direct Acquisition Vs. Market Transformation End-user focused Market focused Provide incentives to consumers for projects No incentives or incentives only upstream 1:1 correspondence between incentives and customer actions Widget-based Immediate savings Longer time horizon. Diffuse relationship between actions and results Make personal business case for efficiency (I should do this myself!) Fill the pipeline for future savings 12

14 Influencing Markets Innovation Supply Demand Market Influencers Corporate R&D Research Labs Energy Efficiency Professionals Retailers Manufacturers Industry Associations Trade Associations Builders EE Allies Utilities State & Federal Regulators 13

15 14 Northwest Regional Equity

16 Strategic Goals Fill the Pipeline Accelerate Market Adoption 1. Increase market adoption of energy efficient products, services and practices 2. Help Northwest utilities and other energy efficiency organizations achieve their energy efficiency goals 3. Build regional market capability via education, training and technical support 4. Facilitate emerging technologies and solutions Leverage Regional Advantage 5. Promote energy efficiency 6. Facilitate regional energy efficiency planning and implementation 15

17 Current Initiatives Residential Efficient Homes Televisions Ductless Heat Pumps Industrial Food Processors Small/Medium Industrial Codes & Standards Other Commercial Codes Other Commercial Standards Other Residential Standards Other Residential Codes Commercial Existing Building Renewal (EBR) Commercial Real Estate (CRE) Commercial Lighting Solutions Healthcare Building Operator Certification (BOC) Expansion Emerging Technology Heat Pump Water Heaters High Performance Windows Green Pumps Solid-State Street Lighting 80 PLUS Luminaire Level Lighting Controls Residential Economizers Residential Test Bed Partner Services ConduitNW.org Efficiency Connections Northwest Other Regional Resources Agriculture Irrigation 16

18 Long-term Monitoring 742 Verdiem,80+ Performance Tested Super Good Cents DEI, ES Washers Lighting (CFLs) Magna Drive Microelectronics Windows, BOC Evaporator Fan VFD BacGen NEEA 20-Year Savings Outlook Opportunity Discovery Concept Development Assessment & Validation Strategy Development Implementation Projects Total Regional Savings (amw) 2 Top Ten Dryers HPWH DWH Res. Energy Mgmt Economizers Business IT Ind. Energy Mgmt Software Refrigeration Pumping Systems Green Pumps Other Windows Lum. Lighting Streetlights RETA Irrigation HPWH Comm. Lighting EBR BOC Small/Med Industrials Homes TVs DHPs Codes Standards Real Estate Healthcare 80 Plus Food Process. 17 Savings estimates before Implementation represent 6 th Power Plan 20-year potentials; amw after Strategy Development are NEEA 20 year forecasts

19 Why Energy Efficiency Matters How NEEA Helps Maximize EE What the Region Has Saved Today s Talk Who We Work With Collaboration With You 18

20 Energy Savings How Much Has the Region Saved? 707 amw Savings Funded Initiatives Funded Initiatives Previously Funded Initiatives Time 19

21 All Households in Portland, Boise and Seattle Each Year (Residential Customers) How Much Has the Region Saved? 20

22 Why Energy Efficiency Matters How NEEA Helps Maximize EE What the Region Has Saved Today s Talk Who We Work With Collaboration With You 21

23 Ed Brost GM Franklin PUD Gregg Carrington Managing Director of Energy Resources Chelan PUD Deb Young Program Consultant NorthWestern Energy NEEA Board Leadership Chair Vice Chair Secretary Treasurer Anita Decker Chief Operating Officer Bonneville Power Administration Margie Harris Executive Director Energy Trust of Oregon Jim West Assistant GM Snohomish County PUD Warren Kline VP Customer Operations Idaho Power Steve Kern Power Supply and Environmental Affairs Seattle City Light Tom Karier Council Member NW Power & Conservation Council Kathy Hadley ED - Montana National Center for Appropriate Technology Kim Drury Senior Policy Associate NW Energy Coalition Patrick McGary Director Energy Resources Clark 22 Public Utilities Cal Shirley VP, Energy Efficiency Services Puget Sound Energy Pat Egan VP, Customer and Community Affairs Pacific Power Bruce Folsom Director of Energy Efficiency Avista Clay Norris Director, Power Resources Division EWEB

24 Our Strategic Partners and Funders Maximizing energy efficiency in partnership with Northwest utilities 23

25 Executive Committee Emerging Tech Advisory Committee Advisory/Regional Groups Board Committees Board of Directors Executive Director Audit Committee Strategic Planning Committee Governance Committee Advisory Committees Regional Portfolio Advisory Committee Residential Advisory Committee Commercial Advisory Committee Industrial Advisory Committee Cost Effectiveness Advisory Committee Regional Groups Facilitated by NEEA Northwest Research Group Regional Marketing Coordinating Council 24

26 Our Market Partners Maximizing energy efficiency with our market partners 25

27 Why Energy Efficiency Matters How NEEA Helps Maximize EE What the Region Has Saved Today s Talk Who We Work With Collaboration with You 26

28 Working with the Region to Deliver Savings Influencing 20% of the region s savings NEEA Goals: potential (1,200 amw) with 8% of the region s resources Delivering 300 amw of 20-year achievable potential savings every 5 years 27

29 Working with the Region to Deliver Energy Savings In Process Goal: All numbers are 20 year achievable savings potential Readied for Market Goal: 28

30 Retailers representing 80% of TVs sold in the Northwest promote Energy Forward TVs NEEA s Unique Role - TVs IDENTIFY BARRIER MARKET INTERVENTION MARKET TRANSFORMED 29 CONFUSION CLARITY SUCCESS The market responded and today TVs are 50% more efficient than just three years ago.

31 NEEA s Unique Role - Heat Pump Water Heaters Have You Hugged Your Water Heater Today? Significant opportunity: 492 amw NEEA s Role: Drive Northern Climate Spec Complement utility rebates to reduce cost for consumers Upstream incentives Field testing 30

32 Value Delivery Beyond Bookable Savings Residential Building Stock Assessment Commercial Building Stock Assessment Codes and Standards 31

33 On the Horizon Some options for NEEA s future More regional/national collaboration on new technologies Behavior change Multiple resource approach Continuous research updates Channel engagement 32

34 Final Thoughts Collaboration and coordination critical to achieve goals Working with Power Council will achieve greater results 33

35 Questions & Comments Filling the Energy Efficiency Pipeline Accelerating Market Adoption Delivering Regional Advantage Thank You! Susan E. Stratton, Executive Director