REDBALLOON. PRESS KIT 2013 redballoon.com.au redballoon.co.nz
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1 REDBALLOON PRESS KIT 2013 redballoon.com.au redballoon.co.nz
2 THE REDBALLOON STORY OUR PURPOSE RedBalloon is an online experience retailer. We pioneered experiential gifting in Australia and New Zealand and have delivered more than 1.8 million experiences to consumers and businesses since launching in RedBalloon has started a happiness revolution - one amazing experience at a time! We believe everyone deserves to have fun, feel good and be happy. We believe happiness starts with a drop, becomes a ripple and creates a wave. And we believe happiness is amplified when shared. Put simply, we are in the business of fun and are passionate about giving people more good times. RedBalloon has come a long way from its humble beginnings born in the front room of Founding Director Naomi Simson s home, with little more than a second-hand computer and her canine companion Dexter. For Naomi, RedBalloon was an experiment to test whether a company could be successful by simply listening to its people and customers and delivering a great experience to both. Kristie Buchanan, CEO This experiment has evolved into a business providing more than 3,000 experiences in every state across Australia and New Zealand, with close to 1,000 suppliers, over 2,000 corporate clients and is powered by a team of more than 60 RedBallooners. Our experiences range from hot air balloon rides to cooking classes; massages to rally drives; flying trapeze to parasailing; learning to fly and photography workshops. 2
3 REDBALLOON TIMELINE PRE-REDBALLOON 2001 RedBalloon is born, thanks to a $25k investment from founder Naomi Simson and husband Peter Simson; and a secondhand computer GoDo booking engine launched. - Deloitte Fast 50 ( ) Fuji Xerox first corporate client Naomi published first book I Want What She s Having Shipped the one millionth experience. - Mobile site launched. - National roll out in retail stores Big W and Target. - Naomi wins E&Y Entrepreneur of the Year, Industry. - Employee Experience Manager Megan Bromley named AHRI HR Practitioner of the Year. - Australia s TOP FIFTY Best Places to Work, BRW (2011 & 2012) RedBalloon.co.nz launched. - RedBalloon for Corporate is born. - BRW Fast List ( ) Naomi winner National Telstra Businesswomen s Award Innovation Australia s TOP TEN Best Places to Work, BRW ( ). - Partnered with Australian icon, BridgeClimb Sydney. - Naomi becomes a LinkedIn Influencer. - RedBalloon has its first $1 million day Hitwise Award #1 AU & NZ website Flowers & Gifts ( ) Sale of godo.com.au. - One of only six Hewitt Best Employers Surpassed 55,000 Facebook fans. - Kristie Buchanan named CEO. - New Board includes Richard England and Scott Farquhar Will have delivered 5 million good times! * * only counting raving fans rating us 9 or 10. 3
4 THE HAPPINESS REVOLUTION Customer Happiness - We want to be famous for customer happiness by providing a great experience every time a customer interacts with us be that on the phone, when booking an experience or telling us what we do well and what we could do better. Supplier Happiness - RedBalloon supports thousands of Australian small businesses by operating as a powerful marketing channel and booking agent. Our experience providers are part of the RedBalloon community. Employee Happiness - From the beginning, our founder instilled a belief that people are the core to the success of our business. This created a connection with our vision, our values, our brand and our people. This connection is delivered and constantly evolves through our Employee Experience Framework LIFE AT REDBALLOON Our Employee Experience Framework drives the culture Behind The Big Red Door, and delivers on our happiness purpose internally. It involves: WELCOME - we love to wow our candidates and newbies through our welcome process as it paints a picture for who we are. First impressions are lasting. FLOW - our flow of information and communication across the business is key to ensuring everyone is aligned and understands the what, why and how we deliver on our purpose. TOOLS - it s all about providing our people with the right tools and space to do the job! GROW - everyone is their own career personal trainer and is provided with the time and resources to make it their reality. APPRECIATE - we know our people and we work endlessly to create an environment to reward and recognise them by being spontaneous and surprising. WELLNESS - we love providing a sense of balance between the outside and inside of work. OUR VALUES Our values underpin the entire employee experience and culture at RedBalloon. The values are: 1. Integrity - we do what we say we re going to do 2. Generosity - sharing our time and resources; answering questions and helping wherever we can 3. Leadership - we are a team of leaders able to act and be held accountable for our actions 4. Sense of Humour and Fun - we want employees to be themselves and have fun at work. People come to work as themselves and not their job titles 5. Little Dog with a Big Dog Personality - this value reflects the company s entrepreneurial roots and determination to succeed. 4
5 FACT SHEET FIND US Facebook.com/redballoon Twitter.com/redballoonteam Youtube.com/user/redballoondays Flickr.com/photos/redballoondays ABOUT US CEO Kristie Buchanan Founding Director Naomi Simson NUMBERS Experiences Available 3,000 Experience Providers 1,000 Corporate Clients 3,700 Employees 60 DOWNLOADS STAY IN TOUCH PR & Communications Specialist Lauren Ashton
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