Build your brand. Grow your business. Shift your industry.

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1 Build your brand. Grow your business. Shift your industry Alberta Program October 2017 December 2017

2 realize your purpose The business of your brand. Welcome to a journey that will educate and inspire you to find your true purpose, discover your hidden asset and take your business to the next level. The BoB School will help you design your brand-led growth plan to build out the bigger value in your business so you can impact the world. Presented by an expert group of business and brand builders this unique six-day program will help you stand out in a crowded market, achieve the uplift required, and create a higher valuation to scale your business. You and your business will be positioned for success as the Alberta economy gains momentum. invest in yourself... invest in your business

3 A brand-led growth plan for your business. Have you taken your product or service straight to market only to receive lackluster results? Do you struggle to find the right channels to sell your business? Have you lost your passion and vision for your business? The BoB School teaches entrepreneurs how to design, build and activate a business strategy based on the foundation of their core brand assets. This unique process will not only help your business grow but it will empower you to create a shift in your industry making you standout above the rest. You will leave with a renewed sense of purpose and clarity in where you need to go and an understanding of how to build out your revenue system for short and long term income. Discover your brand. Impact the world. Do you want to be a change maker? When you discover your true brand and build your business strategically upon that foundation you will have the opportunity to disrupt the world around you and make a real difference. Are you ready for that change? Now is the time. Linzi Boyd and the BoB Group developed the BoB School to deliver an in-depth version of Linzi s methodology that she uses when working with brands all over the world, taking them from idea to execution. This unique and engaging program will remove the mystique of how to build out your business from a brand perspective, drive awareness and scale to grow fast. During the overall six-day program you will: > define your hidden assets, building out a bigger value for your business. > build a plan from the Top-Down rather than the Bottom-Up, enabling investors to see the full picture for growth. > understand the activation process for your business to create traction in the plan to position it for scaled growth. > understand the numbers that you are building your business to, and where the funding points are required. > be given tried and tested tools to become famous within your sector.

4 6 transformative days Part One Understand your brand Make your brand choices Define your purpose Find your gap in the market Future map your industry Discover your brand asset Form your brand personality What do you want to be known for? Personal Brand & Business Brand Who is your audience? Tell your story Create your brand blueprint Part Two Create your product Plan your content Identify revenue streams Design your toolkit Plan your campaign Drive your sales Spark conversations Create experience Build your channels Connect with your audience Share your vision Prepare for distribution Prepare for uplift Jump to the next level Scale for growth Plan for the future Are you ready to grow Alberta?

5 Change Makers 2017 Alberta Program Information & Registration: bobschool.ca Limited to 20 attendees at each event. collaborative Business Owners Part One October 2017 The Crossing at Ghost River West of Cochrane hands-on inspiring Dwayne Holland Presenter Core Brand Red Deer, Alberta Part Two December 2017 The Crossing at Ghost River West of Cochrane Entrepreneurs Linzi Boyd Presenter BoB Group London, United Kingdom Dwayne Holland Facilitator Core Brand Red Deer, Alberta

6 I am convinced there are many people out there who are capable of big things, they just don t know the steps to make it happen. Linzi Boyd Linzi Boyd Founder of BoB Group and Author of Brand Famous: Build your brand. Grow your business. Shift your industry. Linzi Boyd is an International Speaker, Author and Founder of BoB Group. By age 24 she had set up and sold two businesses her second company, which had seven global distribution channels, was sold to Caterpillar. Her third business, Surgery, become renowned for influencing an industry championing some of the UK s most well-respected high-street consumer brands known today. Linzi s No.1 best seller: Brand Famous: How to Get Everyone Talking About Your Business was awarded Book of the Month by the CIM in July 2014 and 2015 Winner Marketing Category by Small Business Trends in the USA. Today, as Founder of BoB Group she now works in the Enterprise space taking business owners on a journey to design, build and activate their business. Here, she created BoB School connected to BoB Greenhouse (a mini fund) to teach both established and early stage growth businesses how to build a famous brand and get them ready for funding. You can keep up with her journey and the latest events on Alberta Program October 2017 December 2017 Information & Registration bobschool.ca PRESENTED BY