DON T JUST MEASURE, EVALUATE!
|
|
- Stella O’Neal’
- 6 years ago
- Views:
Transcription
1 DON T JUST MEASURE, EVALUATE! , HAMAR ASST PROF. DR. ALEXANDER BUHMANN CO CENTRE FOR CORPORATE COMMUNICATION
2 Question Can measurement of our communication activities make us better?
3
4 FROM MEASUREMENT TO EVALUATION Value Evaluation The systematic assessment of the value of all communication activities for the organization Measurement Research-based activity of collecting and analyzing data about communication activities and their effects Metrics Methods Tools
5 WHAT IS THE VALUE OF COMMUNICATION?
6 THE VALUE CREATING COMMUNICATION PROJECT Project launched 2015 World s most comprehensive research program for strategic corporate communications Academic Society for Management & Communication One of the key questions: What are the core values generated by communication?
7 INTRODUCING THE COMMUNICATION VALUE CIRCLE
8 TWO LEVELS OF VALUE CREATION
9 STRATEGY AT THE CORE!
10 FOUR GENERIC CORPORATE GOALS
11 FOUR GENERIC CORPORATE GOALS CURRENT VALUE AND ENABLING FUTURE VALUE current future
12 FOUR OVERARCHING COMMUNICATION GOALS TWELVE DIMENSIONS OF COMMUNICATION VALUE
13 Question Can measurement of our communication activities make us better?
14 Answer Only if we first have a sound understanding of the value of communication which allows us to evaluate, not just measure
15 Answer 1. Organizational Goals 2. Communication Goals 3. KPI s 4. Measurement
16 IDENTIFYING ORGANIZATIONAL GOALS
17 DEFINING COMMUNICATION GOALS
18 KPI S Employee Commitment Readiness for Change Network Quality Social Capital Word of Mouth Customer Satisfaction Media Reach Page Impressions Admiration Perceived Service Quality Brand Recall Brand Advocacy Teamwork and Collaboration Vision and Values Share of Voice Credibility Authenticity Social Acceptance Perceived Appropriateness of Actions Emergent Issues Identifies Employee Awareness of Crisis Plans Willingness to Innovate Use of Innovation Platforms Visibility on Relevant Platforms
19 TAKE HOME MESSAGE 1. Organizational Goals 2. Communication Goals 3. KPI s 4. Measurement
20
21 BI Centre for Corporate Communication (BICCC) BI Norwegian Business School Department of Communication and Culture Postal address: NO-0442 Oslo Tel: Fax: Team Prof. Dr. Peggy Brønn Ass. Prof. Dr. Alexander Buhmann Prof. Dr. Tor Bang Prof. Dr. Christian Fieseler Prof. Dr. Maria Isaksson Prof. Dr. Ansgar Zerfass BICCC on Social Media Website: BI Centre for Corporate..Communication 2017 by BICCC. This document is provided for the personal use of participants of the speaker s workshop or lecture. Spreading or storing this document in digital media or on the internet is not allowed due to the fact that the presentation may contain preliminary or private data and/or visual material with copyrights held by third parties. Any utilization, i.e. incorporating arguments and figures presented here in own presentations, requires the written approval of the speaker.
WHAT ARE THE CORE VALUES GENERATED BY COMMUNICATION?
WHAT ARE THE CORE VALUES GENERATED BY COMMUNICATION? THE COMMUNICATION VALUE CIRCLE: A NEW FRAMEWORK VISUALIZES THE VALUE OF COMMUNICATION Communication professionals use numerous and multifaceted rationales
More informationAdvanced Social Media Marketing for Business
Advanced Social Media Marketing for Business About This Certificate Program Certificate Title: Advanced Social Media Marketing for Business Class Dates and Locations: Virtual, 2/4/2019 5/19/2019 Term /
More informationNew Trends in Contact Center industry. Matija Pavelić Voice Solutions Manager Asseco SEE
New Trends in Contact Center industry Matija Pavelić Voice Solutions Manager Asseco SEE Agenda Omni-channel Customer Experience Omnichannel evolution of Multichannel or? Communication channels Communication
More informationTHE CUSTOMER EXPERIENCE MANAGEMENT MATURITY ASSESSMENT
THE CUSTOMER EXPERIENCE MANAGEMENT MATURITY ASSESSMENT 01/2016 Ein Vorgeschmack auf das Customer Experience Management Maturity Assessment Kontakt: engineered.digital.business@gmail.com www.engineered-digital-business.com
More informationJerry Nichols. Global Head of Marketing Performance Management, SAP
Jerry Nichols Global Head of Marketing Performance Management, SAP Brand To Cash Measuring Marketing s Impact Across the Customer Journey Jerry Nichols Global Head of Marketing Performance Management,
More informationMichigan Integrated Food and Farming Systems 2005 Marketing & Communications Plan
Michigan Integrated Food and Farming Systems 2005 Marketing & Communications Plan Table of Contents 1. MIFFS Organization Background Vision Purpose Principles 2. MIFFS Marketing Communications Objectives
More informationCON-RCO Public Engagement Initiative Strategic Plan
CON-RCO Public Engagement Initiative Strategic Plan BACKGROUND The Canadian Obesity Network (CON) Public Engagement Initiative (PEI) was established in 2015 through a workshop that brought together people
More informationstrategy Burke, ME strategy Burke, ME Conference or Workshop Item This version is available at:
Input versus output: the effect of the information professional on business strategy Burke, ME Title Authors Type URL Published Date 1997 Input versus output: the effect of the information professional
More informationgroupbc.com Successfully deliver Capital Investments with BC Enterprise for Higher Education
groupbc.com Successfully deliver Capital Investments with BC Enterprise for Higher Education community impacts construction management digital estate document management workflow and collaboration programme
More informationPOSITION DESCRIPTION
POSITION DESCRIPTION Title: Reports to: Digital Media Co-ordinator Director Community Engagement ORGANISATION SUMMARY Pymble Ladies College is a K-12 day and boarding school of the Uniting Church in Australia
More informationThe Definitive Guide to Employee Advocacy
The Definitive Guide to Employee Advocacy Table of contents 3 4 7 8 12 What is Employee Advocacy Why Employee Advocacy What s in it for Employees Benefits of Employee Advocacy How to succeed with Employee
More informationDIGITAL TRANSFORMATION STRATEGIES COURSE
DIGITAL TRANSFORMATION STRATEGIES COURSE RHICS TECHNOLOGY Innovation through Creativity Digital Transformation Strategies Course > Course Details Aim of the Course Understanding Digital Transformation
More informationCREATING NUDGES: A PROCESS BY AIM & BVA. Contact : Richard Bordenave, BVA Nudge Unit
CREATING NUDGES: A PROCESS BY AIM & BVA Contact : Richard Bordenave, BVA Nudge Unit richard.bordenave@bva.fr 1 6. IMPLEMENT AND MEASURE Ideas are easy. Implementation is hard Guy Kawasaki 2 INTRODUCTION
More informationOur PASSION AND PURPOSE. Strategic Plan
PASSION AND PURPOSE Strategic Plan 2010-2014 Improving the lives of the people we serve is at the heart of Circle of Care s mission and the work we carry out each day. Since 1974 we have strived to optimize
More informationHow to Succeed in Social Selling with Employee Advocacy
How to Succeed in Social Selling with Employee Advocacy What is social selling? Social selling is about leveraging social networks to interact with potential buyers to build revenuedriving relationships.
More informationSix Sigma Black Belt Study Guides
Six Sigma Black Belt Study Guides 1 www.pmtutor.org Powered by POeT Solvers Limited. Introduction to Six Sigma Benchmarking 2 www.pmtutor.org Powered by POeT Solvers Limited. Index Introduction Different
More informationSocial Media Training. Presented by Edelman April 2017
Social Media Training Presented by Edelman April 2017 Agenda Introduction to Social Media Platform Overview Facebook Twitter LinkedIn Community Management Tools and Resources Q&A Introduction to Social
More informationHow to determine what Buttons to Push to make them pay attention?
Your Members: How to determine what Buttons to Push to make them pay attention? Although it sounds simple, the value proposition process is a shift for most associations, who traditionally plan from the
More informationStrategy of the Armenian Association of Social Workers (AASW)
Strategy of the Armenian Association of Social Workers (AASW) Introduction The Armenian Association of Social Workers (AASW) Harmonic society Armenian Association of Social workers NGO (currently` Armenian
More informationSOCIAL MEDIA MARKETING 101
SOCIAL MEDIA MARKETING 101 RYAN NAHAS BUSINESS DEVELOPMENT MANAGER at SPARK MARKETING CONTENTS 1. 2. 3. 4. 5. 6. 7. About Spark Introduction: What exactly is Social Media? Discussion: Why do I need it?
More informationWorkplace Change Management. November 11, :00-1:30 p.m.
Workplace Change Management November 11, 2008 12:00-1:30 p.m. Today s Speakers Glenn Dirks Director, Consulting Services Facet Teletrips Peter Miscovich Managing Director Jones Lang LaSalle Susan Mitchell-Ketzes
More informationGLOBAL RISK IDENTIFICATION PROGRAMME. Better Risk Information for Sound Decision Making DISASTER RISK ASSESSMENT TRAINING PACKAGE INTRODUCTORY COURSES
GLOBAL RISK IDENTIFICATION PROGRAMME Better Risk Information for Sound Decision Making DISASTER RISK ASSESSMENT TRAINING PACKAGE INTRODUCTORY COURSES GRIP Global Risk Identification Programme 2012 GRIP
More informationThe Strategic Planning Springboard
The Strategic Planning Springboard Leap Clear Of Three Big Obstacles 2018 edition Brought to you by Contents. 01 Introduction...04 02 Obstacle #1: Your Core Purpose...05 03 Obstacle #2: Strategic Positioning...
More informationThe boundary spanner. Which tasks are performed by communication executives? A new management tool reflects the many facets of the role.
The boundary spanner Which tasks are performed by communication executives? A new management tool reflects the many facets of the role. BY ANSGAR ZERFASS AND SOPHIA CHARLOTTE VOLK 78 COMMUNICATION DIRECTOR
More informationMARKETING METRICS THAT MATTER
MARKETING METRICS THAT MATTER Presented By - Tom Marx WHAT ARE MARKETING METRICS? Data and statistics that help determine the effectiveness of a marketing program 2 WHAT ARE WE MEASURING? Brand awareness
More informationINTERNAL BRAND ALIGNMENT
INTERNAL BRAND ALIGNMENT HP Case Study Rick DeMarco June 27, 2012 2 INTENT AND OVERVIEW Objective Unite & inspire our 324,000 employees across the globe to become true HP Brand Ambassadors Plan 1. In collaboration
More informationJob pack: Contents: Monitoring And Evaluation Adviser (Open to Rwandan nationals only) Kigali with frequent field travels.
Job pack: Monitoring And Evaluation Adviser (Open to Rwandan nationals only) Location Kigali with frequent field travels. Duration Open-ended contingent upon continued funding and performance. Job purpose
More informationPathway Assessment Blueprint
Measuring What Matters in Pathway Assessment Blueprint Family and Community Services Test Code: 1237/ Version: 01 Copyright 2012 All Rights Reserved General Assessment Information General Assessment Information
More informationSTUDY GUIDE Home Equity Line of Credit (HELOC) Satisfaction Study
STUDY GUIDE Home Equity Line of Credit (HELOC) Satisfaction Study CONTENTS: CHARACTERISTICS OF CUSTOMERS SURVEYED 2 CUSTOMER EXPERIENCES EXPLORED 3 TOPICS ADDRESSED IN SURVEY QUESTIONS 3 OVERVIEW OF INSIGHTS
More informationSponsorship Opportunities
2017 2018 Sponsorship Opportunities Management in Food and Nutrition Systems (MFNS) dietetic practice group members are key leaders and decision makers working primarily in hospitals as food service directors.
More informationSocial Listening. How brands leverage real-time conversations to understand customers, competitors and markets.
Social Listening How brands leverage real-time conversations to understand customers, competitors and markets. Understanding Conversations The Internet is an interconnected community of people with conversations
More informationEMPOWERING PARENTS & ORGANISATIONS TO THRIVE TOGETHER: Managing parenthood & careers succesfully
21st March 2017 JUMP Forum EMPOWERING PARENTS & ORGANISATIONS TO THRIVE TOGETHER: Managing parenthood & careers succesfully Deborah Croft & Natalie Wilkins Co-founders of Thriving Talent Solutions WWW.JUMP.EU.COM
More informationAre You Poised to Capitalize on the Industrial Internet of Things? Best Practices for Monetizing Operational Assets
Are You Poised to Capitalize on the Industrial Internet of Things? Best Practices for Monetizing Operational Assets Speakers: Michael Maguire & Wesley Dyk Agenda Background Driving IIoT to Organizational
More informationJOB DESCRIPTION AMNESTY INTERNATIONAL INTERNATIONAL SECRETARIAT
JOB DESCRIPTION AMNESTY INTERNATIONAL INTERNATIONAL SECRETARIAT JOB TITLE: Media Manager [Sub-Region] DIRECTORATE: Campaigns and Communications PROGRAMME: Media REPORTING TO: Regional Director, [Sub-Regional
More informationFULL TABLE OF CONTENTS & CHARTS AND GRAPHICS
PHARMACEUTICAL DIGITAL MARKETING TRANSFORMING YOUR MULTICHANNEL MARKETING MIX TO UNLOCK BRAND VALUE FULL TABLE OF CONTENTS & CHARTS AND GRAPHICS 1000 Park 40 Plaza, Suite 440 Durham, NC 27713 www.cuttingedgeinfo.com
More informationThe 2018 Social Metrics Map
A Sprout Social Company GUIDE The 2018 Social Metrics Map How to Tie Owned, Earned, and Paid Social Media to Business Goals Introduction earned, and paid social media strategy to the relevant KPIs and
More informationJOB DESCRIPTION AMNESTY INTERNATIONAL INTERNATIONAL SECRETARIAT
JOB DESCRIPTION AMNESTY INTERNATIONAL INTERNATIONAL SECRETARIAT JOB TITLE: Media Manager EU, Balkans, Turkey DIRECTORATE: Global Operations DEPARTMENT: Europe and Central Asia Regional Office LOCATION:
More informationAdvertising Effectiveness:
Advertising Effectiveness: Understanding the Value of a Social Media Impression APRIL 2010 INSIDE: How social networking and consumer engagement have changed how brand marketing works An approach for understanding
More informationStrategy Because every heartbeat matters
Strategy 2018 2020 Because every heartbeat matters 1 World Heart Federation 2020 The World Heart Federation remains dedicated to improving cardiovascular disease prevention and control worldwide. Our Strategy
More informationBuilding Value! Through Branding! Food & Nutrition. By Peter Leighton!
Building Value! Through Branding! Food & Nutrition By Peter Leighton! Value of! Branding! A customer of the moment is one who buys your product; a customer for life is the one who joins it. --Faith Popcorn!
More information6 Steps to Marketing Strategy Success
WORKSHEET 6 Steps to Marketing Strategy Success 1 WORKSHEET 6 Steps to Marketing Strategy Success Setting your strategy doesn t have to be a daunting task. Here, we coach you through the six steps to start
More informationSS177: CSR Branding and Communication
SS177: CSR Branding and Communication SS177 Rev.001 CMCT COURSE OUTLINE Page 1 of 7 Training Description: The course provides participants with a clear overview of key concepts involved in managing and
More informationTHE ULTIMATE GUIDE TO REPLATFORMING (part 1 of 3)
THE ULTIMATE GUIDE TO REPLATFORMING (part 1 of 3) UNITEU TECHNOLOGIES operations omnichannel strategy customer centric After spending thousands of hours helping hundreds of companies navigate the replatforming
More informationHIT THE CONTENT MARKETING HIGH NOTES
HIT THE CONTENT MARKETING HIGH NOTES One of the biggest challenges for marketers is to produce enough high quality content to fuel both their social media and demand generation channels. But volume is
More informationOperation Excellence Dashboard Text. Metrics and Processes. Carole Cornell & Aba Diakite ICANN BIPMO 25 June 2014
Operation Excellence Dashboard Metrics and Processes Carole Cornell & Aba Diakite ICANN BIPMO 25 June 2014 Agenda Fadi s vision Strategic structure Process-driven culture Business Excellence Business Intelligence
More informationGuide to Creating EMPLOYEE CENTRIC INTERNAL COMMUNICATIONS
Guide to Creating EMPLOYEE CENTRIC INTERNAL COMMUNICATIONS Creating an Employee Centric Internal Communications Model Copyright 2016 Published by Environics Communications, Inc. 1101 Connecticut Avenue,
More informationGuide to Reach and Frequency Buying on Facebook. by Online Circle Digital onlinecircledigital.com
Guide to Reach and Frequency Buying on Facebook by Online Circle Digital onlinecircledigital.com To run successful brand campaigns, marketers need to reach their audience often enough to get their message
More informationSTRATEGIC PERSONAL BRANDING TAKING YOUR BRAND TO THE NEXT LEVEL
STRATEGIC PERSONAL BRANDING TAKING YOUR BRAND TO THE NEXT LEVEL ERidux education Susan Lopez Director, Eridux Education Susan Lopez is a consultant and change agent specializing in developing skills in
More informationIs your customer experience making an impact?
Is your customer experience making an impact? Or not? Workshops to help you accelerate to your next great customer experience Your CX Trek 1 2 3 Getting Started: Digital Foundation Increasing Momentum:
More informationGRI Greenhouse Gas (GHG) Emissions Working Group
GRI TERMS OF REFERENCE These (hereafter ToR ) outline the G4 Working Group ( WG ) workstream on Greenhouse Gas (GHG) Emissions. GRI will select WG members to participate in the development of the next
More informationSAP s New PLM Roadmap Enabling Product and Service Leadership. June A CIMdata Program Review
SAP s New PLM Roadmap Enabling Product and Service Leadership June 2008 A CIMdata Program Review SAP s New PLM Roadmap Enabling Product and Service Leadership June 2008 Produced by CIMdata, Inc. http://www.cimdata.com
More informationMEASURING THE IMPACT OF ONLINE VIDEO ON BRAND METRICS
March 2015 MEASURING THE IMPACT OF ONLINE VIDEO ON BRAND METRICS THE RUNDOWN Engagement metrics show how people react to online videos, but brand metrics prove they move the needle on brand objectives
More informationDuke Digital Media and Marketing Certificate Program
Duke Digital Media and Marketing Certificate Program Enhance Your Digital Marketing Skills and Excel in the Digital Economy About the Program The Duke Digital Media and Marketing Certificate Program features
More informationThe power of influencers. Quantified.
The power of influencers. Quantified. WHY RECOMMENDATIONS from EXPERTS CARRY MORE WEIGHT. INFLUENCE IS ABOUT AUTHENTICITY, ACCESS TO INFORMATION, and THE DRIVE TO EMPOWER OTHERS. For some time, marketers
More informationDigital Transformation Blueprint. The Dawn of the Digital Industrial
Digital Transformation Blueprint The Dawn of the Digital Industrial The age of the Industrial Internet of Things is upon us Let GE Digital help get you get started. Build your Digital Transformation Blueprint
More informationJOB DESCRIPTION AMNESTY INTERNATIONAL INTERNATIONAL SECRETARIAT (AIIS)
JOB DESCRIPTION AMNESTY INTERNATIONAL INTERNATIONAL SECRETARIAT (AIIS) JOB TITLE: Content Manager, [Sub-region] Regional Office REGIONAL OFFICE [Sub-region] PROGRAMME: Global Content DIRECTORATE: Campaign
More informationThe Ultimate Buyer s Guide to Employee Advocacy Solutions 1
The Ultimate Buyer s Guide to Employee Advocacy Solutions 1 Contents Introduction 3 Is Your Enterprise Ready for Employee Advocacy? 4 Selling Internally 6 Selling to Executives 7 Selling to Marketing 11
More informationGRI Governance and Remuneration Working Group
GRI TERMS OF REFERENCE These Terms of Reference (hereafter ToR ) outline the G4 Working Group ( WG ) workstream on Governance and Remuneration. GRI will select WG members to participate in the development
More informationRole profile. Not applicable. Not applicable. Not applicable. Not required
Role profile Basic information Job title Department Location Reports to (Job Title) Matrix manager if applicable (Job Title) Direct reports (Number or ) Overall people management responsibility (Number
More informationVICE PRESIDENT ENROLLMENT, MARKETING and COLLEGE COMMUNICATIONS POSITION SUMMARY
VICE PRESIDENT ENROLLMENT, MARKETING and COLLEGE COMMUNICATIONS POSITION SUMMARY The vice president is responsible for executive leadership and overall management of the key functions of enrollment, marketing,
More informationHow Employee Advocacy Boosts Personal Branding
How Employee Advocacy Boosts Personal Branding A personal brand is your social calling card investing in one pays off in a multitude of ways. A strong, authentic brand makes a good impression on anyone
More informationAIANY Bi-weekly Newsletter / Website Advertising/ Audience Retargeting. FOR MORE INFORMATION, PLEASE CONTACT:
Media KIT reach new york city's $5.1 billion architecture industry with AIAny! AIANY Bi-weekly Newsletter / Website Advertising/ Audience Retargeting www.aiany.org FOR MORE INFORMATION, PLEASE CONTACT:
More informationRole Description Marketing and Communications Manager
Role Description Marketing and Communications Manager Introduction: In our Sacred Heart school there has been a long tradition of particular care for every student. It is the policy of Sacré Cœur to live
More informationCompetitive Intelligence 101. Staying Ahead of the Competition
Competitive Intelligence 101 Staying Ahead of the Competition Competitive intelligence is a systematic program for gathering and analyzing information about your competitors' activities and general business
More informationEmployee Advocacy <5% Why employees are the next big thing and how you can implement your own Employee Advocacy Program.
Employee Advocacy Why employees are the next big thing and how you can implement your own Employee Advocacy Program SPEAKERS: Bernie Charland thinktwice communications Amanda Turner ClearChange Communications
More informationCourse Coördinator: Robert de Bruijn, Room: Tel: June 2014
MB-MANCHAN-15 2014-2015 Term A, C 5 EC Minor Globalizing Business Full time Lecturers: Robert de Bruijn, Menno de Lind van Wijngaarden Course Coördinator: Robert de Bruijn, robert.debruijn@hu.nl Room:
More informationContent + Interactions: A Formula for Effective Marketing Impact
etrak Online Session OCTOBER 19, 2017 2PM ET, 1PM CT, Noon MT, 11AM PT SESSION 304 Content + Interactions: A Formula for Effective Marketing Impact DAX CALLNER All Materials Copyrighted by EXHIBITOR Magazine
More informationThe power of influencers. Quantified.
The power of influencers. Quantified. WHY RECOMMENDATIONS from EXPERTS CARRY MORE WEIGHT. INFLUENCE IS ABOUT AUTHENTICITY, ACCESS TO INFORMATION, and THE DRIVE TO EMPOWER OTHERS. For some time, marketers
More informationSOLUTIONS A N D T H E C U S T O M E R E X P E R I E N C E
IVR SOLUTIONS A N D T H E C U S T O M E R E X P E R I E N C E INTRODUCTION Know what your customers want most and what your company does best. Focus on where those two meet. Kevin Stirtz1 Newbridge partners
More informationMSRT. Membership Growth Proposal
MSRT Membership Growth Proposal MSRT Fall Conference 2016 Synopsis In an effort to help grow our membership base, we will be voting on some new proposed budget expenses at this year s fall conference.
More informationTIPS FOR MANAGING SOCIAL MEDIA
TIPS FOR MANAGING SOCIAL MEDIA SMS @ SMS FOR SMALL BUSINESSES SMS @ SMS @ @ NEWBERN CONSULTING SEDRIK NEWBERN SCOTT VENTURA NEWBERNCONSULTING.COM CONTENTS Introduction Focus First on the Social in Social
More informationCDC Zombie Apocalypse Campaign Analysis
CDC Zombie Apocalypse Campaign Analysis With natural disasters and other emergencies not at the forefront of the minds of most Americans, the U.S. Centers for Disease Control and Prevention had to create
More informationFramework for: Product launch. Date: Company: Market 1: Market 2: Market 3: Market 4: Participants: Copyright Pyramid Communication AB
Framework for: Product launch Date: Company: Market 1: Market 2: Market 3: Market 4: Participants: Copyright 2013. Pyramid Communication AB Profitability is created through the right offer A successful
More informationJOB DESCRIPTION AMNESTY INTERNATIONAL INTERNATIONAL SECRETARIAT
JOB DESCRIPTION AMNESTY INTERNATIONAL INTERNATIONAL SECRETARIAT JOB TITLE: Press Officer, East Africa, the Horn and the Great Lakes DIRECTORATE: Campaigns and Communications PROGRAMME: Media REPORTING
More informationFood Service Has an Appetite for Advocacy. ebook
Food Service Has an Appetite for Advocacy ebook The Trust Factor For many people, the quality of food is just one of the factors in a positive restaurant experience. Consumers aren t looking for mere satiation.
More informationHow Tech Has Changed HR and What Can We Expect In the Future
How Tech Has Changed HR and What Can We Expect In the Future A quick guide to adapting to the changing HR technology landscape, how HR technology can revolutionize your employee management strategies,
More informationCorporate Communication via Interactive Media
Brand Reputation, Crisis Management and Online Credibility Corporate Communication via Interactive Media $795 plus gst for the forum if you book early 27-28 October 2015, Novotel Brisbane One-day connected
More informationADVERTISING PRINCIPLE ADVERTISING AND MARKETING
PRINCIPLE AND MARKETING ADVERTING vs MARKETING At first glance, marketing and advertising seem to be different terms to describe the same thing - - getting a product or service sold. In actual fact, although
More informationIT Capability Improvement - Key Lessons Learned from Executive Assessments
IT Capability Improvement - Key Lessons Learned from Executive Assessments Executive Briefing Introduction Organizations are increasingly looking for ways to derive more business value from their IT investments.
More informationThe Evolution of the HR Business Partner
The Evolution of the HR Business Partner A Discussion of the Changing Role of the HR Business Partner in a Shared Services Model June 2015 Copyright 2015 ScottMadden, Inc. All rights reserved. Agenda About
More informationIT Decision Makers Get Information Workplace Platforms But Strategies And Implementations Are Just Beginning To Break Silos
December 5, 2006 IT Decision Makers Get Information Workplace Platforms But Strategies And Implementations Are Just Beginning To Break Silos A commissioned study conducted by Forrester Consulting on behalf
More informationASAE Presentation at ANDAMOS Annual Meeting. John H. Graham IV, FASAE, CAE President & CEO ASAE
ASAE Presentation at ANDAMOS Annual Meeting John H. Graham IV, FASAE, CAE President & CEO ASAE About ASAE Formed in 1920, ASAE is the principal membership organization and voice for the association community.
More informationEvolving your business brand and your personal brand
Evolving your business brand and your personal brand Simon Barbato Mr B & Friends Fi 30 September 2013 IFP Conference 13 First impressions count Presented by Simon Barbato 1 We create positive change Brand
More informationTHINK AGAIN MEDIA. Living Your Brand through Authentic Storytelling
THINK AGAIN MEDIA Living Your Brand through Authentic Storytelling THINK AGAIN MEDIA Creative + Digital Content for Corporate Communications we transform your messages to video that engages and moves viewers
More informationSteven Horvath. Differentiating ITSM with Transformation. CTO/Practice Lead
Differentiating ITSM with Transformation Steven Horvath CTO/Practice Lead 2014 Linium. All rights reserved. Reproduction, adaptation or translation of this document is prohibited without prior written
More informationLeveraging Community. to Lead from the Middle. Women Advance I.T. Lincoln, Nebraska October 2-3, 2018
Leveraging Community to Lead from the Middle Women Advance I.T. Lincoln, Nebraska October 2-3, 2018 Samantha Chilton Director, Web Services Introductions Veronica Garcia Director, Enterprise Data and Analytics
More information10/22/2016. Experience The Power of Influencers. Who Are We? OUR PRESENTATION. Tweet. Tweet YOUR Takeaways. Take Notes.
Experience The Power of Influencers John Foley, Jr. and Samantha Lake Who Are We? Tweet YOUR Takeaways Use the hashtag #PRSSANC @Johnfoleyjr and @Slake03 OUR PRESENTATION Take Notes Tweet Save Questions
More informationSTUDY GUIDE U.S. Wealth Management Services Satisfaction Studies Platform
STUDY GUIDE U.S. Wealth Management Services Satisfaction Studies Platform CONTENTS: CHARACTERISTICS OF CUSTOMERS SURVEYED 2 CUSTOMER EXPERIENCES EXPLORED 3 TOPICS ADDRESSED IN SURVEY QUESTIONS 3 OVERVIEW
More informationDefinition. Tools of the Mix Figure Marketing Communications Mix. Chapter 14 Integrated Marketing Communications Strategy
Chapter 14 Integrated Marketing Strategy Definition Marketing Mix The specific mix of advertising, personal selling, sales promotion, and public relations a company uses to pursue its advertising and marketing
More informationINDEX 1. THE MARKETING CHALLENGE AMBASSADOR MARKETING HOW TO GET STARTED THE AMBASSADOR CANVAS USE CASE...
SOCIAL SEEDER INDEX 1. THE MARKETING CHALLENGE... 3 2. AMBASSADOR MARKETING... 7 3. HOW TO GET STARTED... 15 4. THE AMBASSADOR CANVAS... 4 5. USE CASE...... 24 6. CONCLUSION...... 27 2 SOCIAL SEEDER THE
More informationMembership Goal. Donor Goal. NCSEA Diversity & Inclusion Initiative Action Plan. Impact on the Community. Impact on NCSEA. Strategies to reach goal
NCSEA Diversity & Inclusion Initiative Action Plan for public sharing, learning and doing together Membership Goal Utilizing Diversity and Inclusion, NCSEA will increase its membership organizations by
More informationSupporting strategic decisions through Business Intelligence. Elisabetta Franchi Case Study.
Supporting strategic decisions through Business Intelligence. Elisabetta Franchi Case Study. Speakers. Christian Nucibella CEO and Founder FiloBlu S.p.A. Luca Percuoco Digital Director Elisabetta Franchi
More informationGood Governance Initiatives at BVB
K.L.E. SOCIETY S B.V. Bhoomraddi College of Engineering & Technology, Hubli Good Governance Initiatives at BVB Sharing Our Experiences Ashok She)ar Principal, BVBCET, Hubli K.L.E. SOCIETY S B.V. Bhoomraddi
More informationGROW YOUR AGENCY. How Employee Advocacy Increases Client Value and Drives Revenue
GROW YOUR AGENCY How Employee Advocacy Increases Client Value and Drives Revenue 1 Adapt to new client demands Today s agencies are challenged with helping clients adapt to the convergence of paid, owned
More informationPrinciples and Functional Requirements for Records in Electronic Office Environments
Principles and Functional Requirements for Records in Electronic Office Environments Background Between 2006 and 2008, a multinational project run by the International Council on Archives produced a suite
More informationSocial Web, Interactive Communication and Open Innovation: Joining Forces to Contribute to the Bottom Line
Social Web, Interactive Communication and Open Innovation: Joining Forces to Contribute to the Bottom Line Prof. Dr. Ansgar Zerfass, University of Leipzig, Germany EuroBlog 2008 International Research
More informationDemystifying the Microsoft Cloud
Demystifying the Microsoft Cloud Microsoft Teams May 24, 2018 Presented By X-Microsoft Men Agenda What is Microsoft Teams? What s the Difference Between Teams, Skype, SharePoint, etc.? Why Should my Organization
More informationAligning Strategy and Execution with Enterprise Performance Management (EPM)
Aligning Strategy and Execution with Enterprise Performance Management (EPM) Today s Speakers Jim Perry Director, EPM Enablement, Infor Jim is a Director in Infor s EPM and BI practice. With a background
More information