SOCIAL MEDIA MARKETING 101
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1 SOCIAL MEDIA MARKETING 101 RYAN NAHAS BUSINESS DEVELOPMENT MANAGER at SPARK MARKETING
2 CONTENTS About Spark Introduction: What exactly is Social Media? Discussion: Why do I need it? Content is King: Building an engaging community Demographics: Breaking down the users Metrics & ROI: The data is your friend Q&A
3 ABOUT SPARK MARKETING Spark is an online marketing agency located in Toronto, Ontario and Austin, Texas. We generate leads for small-medium businesses by leveraging Web Design, Social Media, Search Engine Optimization and Paid Advertising.
4 INTRODUCTION What exactly is Social Media?
5 COMMUNICATION AND INTERACTION ONLINE 1. As old as the internet itself 2. Today, it truly connects people all over the world. 3. The most popular sites on the web Strategize. Plan. Design. Build. Optimize. Launch. Analyze.
6 HOW IS IT CHANGING? 1. Increasingly Simple 2. Everyone is a blogger 3. Mobile is a big driver.
7 HOW DO BUSINESSES USE IT? Opportunity and Responsibility Relationship Building Patient Service Branding
8 JUST A FAD? Probably not...
9 DISCUSSION Why do I need it?
10 YOUR PATIENTS ARE ONLINE People converse online Value-Adding opportunities Competition is everywhere Advocacy = Nirvana
11 ADVOCACY - THE NIRVANA OF SOCIAL MEDIA Free Brand Ambassadors Give them the power to share Trust is earned over time Get closer to your audience than ever before
12 FUELING SUCCESS IN OTHER MARKETING CHANNELS - RELATIONSHIPS 1. Relationship Building - Your end Goal. 2. Social Networks - The best place to cultivate 3. Strong Relationships = Loyal Advocates
13 FUELING SUCCESS IN OTHER MARKETING CHANNELS - FEEDBACK The feedback is FAST The insights you can derive are invaluable. Cost savings Identifying patient demographics
14 CONTENT IS KING Building an engaging community
15 CONTENT CREATION 1. Learn and Improve 2. Explore and Discover 3. Question and Answer
16 CUSTOMER SERVICE 1. Social Media is the new forum 2. Turn a negative into an opportunity 3. Advocates will stand up to defend you!
17 BUSINESS DEVELOPMENT 1. Preferred member communities 2. Listen for your competition 3. Measurement
18 DEMOGRAPHICS Breaking down the users
19 FACEBOOK Most widely used Social Network 1.19 billion users 55% female, 45% male Average user is 41 65% of users are over million photos added daily 750 million mobile users
20 FACEBOOK - BUSINESS How are businesses using it? Content Post timing Moderation Engagement Community User flow Credibility
21 FACEBOOK - RECOMMENDED TOOLS Facebook for Business Facebook Page Insights Facebook Brand Facebook Ads
22 TWITTER million users 55% female, 45% male 70% have at least some college education 72% of active users are between million tweets sent per day
23 TWITTER - BUSINESS 1. Branding and voice 2. Responsiveness 3. Measurement
24 TWITTER - QUICK TIPS Don t spam Direct #Hashtags Retweet (RT) Scheduling updates
25 GOOGLE million active users billion photos uploaded per week 3. 70% male, 30% female
26 GOOGLE+ CONTENT STRATEGIES Promote in other platforms Image sharing Formatting posts Find and befriend influencers
27 GOOGLE+ ETIQUETTE Add value Engage Respond Frequency & scheduling Don t spam
28 LinkedIn million users across 200 countries 2 new members every second over 3 million company pages 6+ billion searches in % of unique visits on mobile
29 LinkedIn 1. Business Development Keep your company page updated Use product and service spotlight Solicit recommendations 2. Establishing thought leadership 3. Building brand advocates
30 LinkedIn - STRATEGIES FOR SUCCESS 1. Keep company page up to date 2. Respond to posts, reviews, questions 3. Follow your competitors
31 OTHER SOCIAL NETWORKS YouTube Pinterest Tumblr Instagram...
32 METRICS & ROI The data is your friend
33 QUANTITATIVE Followers/Fans Engagement Timing CTR (Click Through Rate)
34 QUALITATIVE 1. Influence 2. Sentiment 3. Conversion drivers
35 QUESTIONS?
36 THANK YOU! Hope that gave you some helpful insights. We are happy to answer any questions you may have about social media marketing or any other details about online marketing. Ryan Nahas
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