22nd (Thurs) 24th (Sat) September 2016 Kuala Lumpur, Malaysia

Transcription

1 22nd (Thurs) 24th (Sat) September 2016 Kuala Lumpur, Malaysia

2 Fasttrack is back for the 4th year! Following the tremendous success of the past three intakes, we are pleased to announce Fasttrack This programme has been growing from strength to strength, with participants from India, Taiwan, Indonesia, Pakistan, Korea, Nepal, Sri Lanka and Malaysia giving it a 100% satisfaction rating. Now, it gives me great pleasure to inform you that this 3-day intensive, residential programme is back to transform the lives of young advertising and marketing professionals across Asia. In these 3-days, young professionals are guided to re-connect with their passion for the industry, develop resilience, empowerment and leadership that will support and anchor them as they face the challenges ahead. Raymond So President Come September this year, 35 lucky young people will have the opportunity to experience the 4th intake of the Fasttrack programme in Malaysia. I hope young marketing and advertising professionals will grab this opportunity to experience this transformative programme and launch their careers on the fast track. Raymond So President The brainchild of AFAA, the Fasttrack programme was commissioned and created to support the up-and-coming-stars of the industry in their growth as they navigate the increasingly challenging landscape that is today's marketing and advertising industry. As the pace of work increases, clients and consumers become more demanding, and new media evolve at breakneck speed, it is more and more important that young professionals develop the resilience and perseverance to not just go the distance, but continue to evolve and grow without being swept away by the winds of change enveloping the industry. This is only possible when they are anchored and powered by great passion and an unwavering vision. For many of the previous participants, this programme was a life-changing experience, as they identified and shed self-limiting beliefs, developed confidence and leadership and rediscovered themselves, their passions and the meaning and purpose in their work and life. I wish I had the opportunity to participate in a programme such as this when I was an upcoming professional. This will enable you to fast track your life professionally and personally. At a personal level as Chief Knowledge Officer of AFAA, I am fully involved and committed to support you in the Fasttrack progamme. Bharat Avalani Chief Knowledge Officer AFAA Bharat Avalani Chief Knowledge Officer AFAA

3 Fasttrack 3 communication

4 The Programme Programme Date September, Thursday - Friday (residential) International participants are required to arrive a day before the training (21 Sep). Training will end approximately at 6pm on 24 Sep, participants are advised to take a late flight around 10pm or later to return to their home country. Swiss-Garden Hotel & Residences Kuala Lumpur Who should attend : Those with 5 years or less of working experience in the communication and marketing industry. This is a soft-skills training designed to prepare young communication and marketing professionals for the challenges ahead by developing resilience, empowerment and leadership. It is a highly practical and experiential training, culminating in a presentation to a panel of distinguished judges.

5 The Programme 7 communication pm Assignment Briefing and Introduction to Mentors You will be given an assignment to work on overnight. The assignment is a group assignment and each group will be assigned an industry senior as a Mentor, to coach you on the assignment pm Training Ends 7.30 pm Dinner with mentors 8.30 pm Group work session

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7 Here s what participants of AFAA Fasttrack programme had to say about their experience 2015 "Unusually human. Not enforced but through a willing participation. Interactive and not lecture." Shweta Tiwari, FCB ULKA, India "I like the fact that it s different, that it s something I ve not done before. I ve learned things I never knew I needed to learn and the whole rediscovery journey was very inspiring and satisfactory. The trainers were great at not just being able to bring out the mental and physical aspect of myself, but given more value and strength at the same time." Jessica Teh, Mindshare, Malaysia 2014 "The entire program was an eye opener to life. In fact I tried to apply certain learnings, which worked really well. I recommended the programme to my team and the management would look at it positively." Chinthake Yapa, Sampath Bank Plc, Sri Lanka "Overall it s an eye opening thing. It directly connected to the heart." Nazia Hasnat, Adcomm, Bangladesh 2013 "The training has successfully turn me, to explore something beyond myself. It sounds cliché, but that was true. Somehow, it persuade me to set my goal, by knowing what my intention is." Bayu, PT Hakuhodo, Indonesia "I m very impressed with this training." Jason Lim Joon Seob, Doehong Commnunications Inc, Korea

8 Trainers Profile Shaikh Shahnaz Karim Trainer Shahnaz specialises in Personal Growth, Communication & Interpersonal Skills trainings. He started his career in IT before getting involved in training. Following his active involvement in teenage camps and experiential corporate trainings, including a stint as Motivational Trainer for the Cyberfolks Training Camp, Shahnaz's passion to empower people led to his full time involvement in the pioneering of the Character Building module of Malaysia's Program Latihan Khidmat Negara. He recruited and managed 120 facilitators for the Training of 1,250 Trainers throughout Malaysia, which he coordinated and trained. During the inaugural training in 2004, Shahnaz was Head of Quality Control in University Malaysia, one of the largest training centres, supervising over 100 trainers and 5,000 trainees. Shahnaz was Programme Director at 95% until 2011, where he was the trainers coach and headed the corporate training division. In 2011, he then set up The Ripple Effect but continues to conduct trainings for 95% where he specialises in custom-designing Personal Growth, Communication & Interpersonal Skills training programmes for companies. He has trained in Malaysia as well as Indonesia, for companies like Auto Bavaria, Sushi Kin,Saujana Consolidated Berhad, Resorts World Berhad, Aplaus TheLifestyle, Lowe, Naga DDB, TBWA, Kenanga Investment Bank Berhad, INSAN, INTAN, Jabatan Hal Ehwal Wanita and University Malaya Specialist Centre. He has run The Samurai Game for EMKAY Group Holdings Berhad, Time dotcom Bhd, FJ Benjamin and Lowe Jakarta. Shahnaz is also the co-trainer for the Branding Mastery Series commissioned by the Multimedia Development Corporation together with Peter Gan, from Peter Gan & Associates. In 2011, Shahnaz became the first Malaysian and the 43rd in the world, to be certified as an official facilitator for The Samurai Game, an intense challenge of self mastery created by George Leonard, a pioneer in the field of human potential.

9 Trainers Profile Janet Lee Trainer & CEO of 95%

10 Trainers Profile Bharat Avalani Trainer Bharat is a Unilever Veteran who comes with 24 years of experience and expertise in Brand Management, Consumer Insights, Media Strategy, Brand Activation, Market Development and Integrated Brand Communications. His last position at Unilever was Regional Integrated Brand Communications Director for Unilever s Homecare category across Asia, Africa, Central & Eastern Europe Middle East & Turkey. Bharat championed the Development of Integrated Brand Communications and Market Development Toolkits across 65 countries. He also lead regional media projects for the Homecare category, championed new ways of working for the category, and worked closely with the global/regional brand development teams, country brand building teams and partner agencies. Amidst all Bharat is currently on the Executive Committee of the Asian Federation of Advertising Associations (AFAA). He has served as President of the International Advertising Association (IAA) Malaysian Chapter and is now its Advisor, was VP of the Malaysian Advertisers Association (MAA), and was Board Member of the Audit Bureau of Circulations (ABC) Malaysia. He has also shared his pointed views and experience at key Industry Events such as the Asia Pacific Media Forums, Ad Asia, World Advertising Congress, Malaysia Brandfest, Nepal Brandfest, Africa Rising and other Corporate and Industry events. Bharat who has a post-graduate qualification in Marketing, was also bestowed the Achievers & Leaders Award for Brand Leadership at the IALA Conference in Singapore 2013 & the Brand Leadership Award at the World Marketing Summit Bharat is also an NLP trainer certified by the American Board of NLP.

11 22-24 September 2016 Swiss Garden Hotel, Kuala Lumpur (To be confirmed) 117, Jalan Pudu, Kuala Lumpur, Malaysia Fee : US$1,200 per person (residential) Fee includes: 3 nights twin share accommodation for international delegates (check-in on 21 Sep, check-out on 24 Sep) All course materials for all delegates

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