The Art of Influencing and Persuasion. Introduction. Key Takeaways. Structure Duration

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1 The Art of Influencing and Persuasion Structure Duration Two day Time 9am - 5pm Commencement Date Dec Mar Jun Aug Dec 2018 COURSE FEE (NONMEMBER): S$963.00* (including 7% GST) COURSE FEE (MEMBER):S$818.55*(including 7% GST) * Members enjoy a 15% discount before GST * Group Discount (3 or more participants) - 10% Introduction The ability to effectively influence and persuade lies at the heart of our personal and professional lives. The capacity to persuade is the key to effective leadership; whether the goal is to convince one person in a face-to-face encounter, influence a group in a meeting, sway an entire organisation, or win over the broader community. This program is based on proven principles and techniques of effective persuasion derived from the psychology of human behaviour. The powerful tools acquired on this program work in written communications and public speaking. They also work in one-on-one and small group interactions where most persuasion takes place. Key Takeaways

2 Upon completion of this workshop, participants will be able to; - Gain insight into personal behaviour and understand how our personality and work behavior influences our ability to persuade and influence others - Understand the interpersonal skills needed for persuasive influencing - Complete a behaviour analysis and understand their influencing style - Determine how our social skills and interactions determine our ability to influence and persuade others - Master Cialdini s 6 principles of persuasion - Understand how to be assertive but not aggressive or passive - Develop assertive influencing skills with all stakeholders including your boss - Create an action plan for greater persuasion Who Should Attend - Anyone who needs to plan and execute small or large scale events - Anyone who wishes to increase their skills and knowledge in managing events Programme Outline

3 1. The role of personality - 4 main types of personality - Personality profiling test - How personality type affects persuasion 2. Perception management - How perception affects persuasion - Verbal: choice of words - Vocal: tone of voice - Verbal: visual aids, dressing and demonstrations 3. Persuasive communication skills - Effective Social and Communication skills in persuasion - Hands-on practises 4. 6 Principles of Persuasion - How can we apply Dr Cialdini s 6 principles? - Reciprocity: givers gain - Commitment and consistency: people don t like to contradict themselves - Social proof: monkey see monkey do - Authority: the power of uniforms - Liking: the law of the same - Scarcity: limited time only! 5. Psychology of persuasion - Understanding persuasion from psychology angle - The exceptions - The persuasion challenge 6. 3-Step Persuasion 7. Assertion without aggression 8. Persuading people different from us 9. Power closing Methodologies Video case studies, Role-plays, Inter-team competition and games (experiential learning), Group Discussion/Brainstorming, Mindful self-reflection, Creating 90-day action plan Programme Trainer

4 Madeline Ernest has more than 14 years of working experience in account management and eight years of in-house training, management development and facilitation experience. She has a varied and vibrant career path. She started the career journey as a school teacher in her alma mater for 5 years. After which, she made a tremendous leap to the world of advertising and brand communications where she chalked up 14 years of valuable experience working on prestigious international brands such as Samsung and Visa International. Madeline has a unique advantage of blending her experiences from the vibrant advertising industry that is underpinned with her training as a qualified educator. Hence having the ability to engage and inspire is part of her DNA. She left the world of advertising in 2009 to purse an MBA. Upon obtaining her MBA at James Cook University (Singapore), Madeline launched onto a completely new chapter with various new initiatives including launching two e-commerce websites. She excelled in her MBA course and one of the select few to be invited to be a member of the prestigious Golden Key International Honour Society. The organisation is dedicated to personal, professional and altruistic achievement and Madeline is proud to be part of this movement. Madeline has worked at a number of multi-national agencies in Singapore, including DDB Needham, Foote, Cone & Belding (FCB) and BBDO Worldwide. Managing both the regional businesses of Visa International and Samsung were the highlight of her career as Madeline was tasked to lead agency teams in Asia Pacific. She has had the privilege and honor to have worked with some of the best brands in the business from Hilton International, Hong Kong Tourism Board, Kraft Foods, Adidas, Fonterra, and Ericsson Telecommunications. During her tenure at BBDO Worldwide, she was integral part of the BBDO agency team for Visa International from 2005 to She was the team leader for regionally driven print and tv campaigns for Asia Pacific, for e.g. the highly successful Visa commercials featuring Jackie Chan in support of Beijing Her contributions on the Visa brand and advertising campaigns did not go unnoticed. Her performance was singled out by Visa s regional South-East-Asia Marketing Director in the annual agency assessment as that of being fantastic and hugely supportive. Madeline s track record demonstrates how she has successfully pulled together various stakeholders through initiatives to grow both the business from an agency standpoint as well as to help increase top of brand awareness for the clients. Madeline is a firm believer that soft skills are not just important but are a

5 prerequisite for success in the workplace. This belief resulted in Madeline being a natural choice to train and mentor the younger members of the account management team stretching over a period of eight years. MDIS Corporation Pte Ltd - MDIS Dhoby Ghaut,20 Orchard Road, Singapore Find us on Facebook at:- ::TEL (65) :: mdc@mdis.edu.sg ::FAX (65)