June 2017 Edition 3. Ford of Europe Retail Look and Style Showroom Guide

Transcription

1 June 2017 Edition 3 Ford of Europe Retail Look and Style Showroom Guide Ford Retail Look and Style - FoE Point of Sale Hardware Programme - June 2017

2 Table of contents 1. Introduction Ford Retailer FordStore Vignale Ford Approved Used Vehicle CV Transit Centres Business Centres Exterior Designs Lighting Multi-Franchise Supplier List Supplier reference 1 Amtico 2 APS Group 3 Bouncepad 4 Glimma 5 Philips Lighting 6 Service Graphics 7 Snap-on 8 Solus Ceramics 9 Trilux 10 Visotec 11 Vitra 12 We Are Leach 13 Zetweka Above and on page 142 are the approved Ford of Europe suppliers. Throughout this guide hardware items are shown next to the relevant supplier number, for ease of reference. Where this is not shown any local supplier may be used (we recommend you review this with your local National Sales Company or Ford Representative. June 2017

3 Introduction 1 Dear Dealer Principal, This Showroom Guide explains how to deliver a fresh, engaging retail experience for your customers. It s a key element in our strategy to ensure everyone notices that Ford is doing things differently. Complemented by exciting digital innovation, the interior hardware elements and the way they create clearly identified zones in the Dealership have researched well with your customers. The additions to this guide include new compelling revenue generating programmes such as Used Cars and Business Centres. The Supplier Guide at the back is the easy way to identify and source the correct, Ford approved showroom hardware. Jon Williams Vice President, Sales Operations Ford of Europe 3

4 Understanding the Ford Franchise (as explained in this guide): Levels Car Level 1 FordStores (including Vignale) Level 2 Ford Retailers (sometimes referred to as Tier 1 ) Level 3 Ford Service Levels Commercial Vehicles Level 1 Transit Centres - always required for a FordStore Level 2 Commercial Vehicle Sales: CV Centres/ Transit Centres may be part of a FordStore, Ford Retailer or a separate site Revenue opportunities Business Centres Ford Approved Used Vehicle Accessories Lifestyle and personalise Our sincere thanks to all Dealers who helped us to create this guide. All details are correct at time of printing and subject to change. The electronic version online (the Ford Retail Looks & Style site) always takes precedence over any printed version of this guide. In case of a conflict between this guide and the local Dealer Contracts, the local Dealer Agreements prevail. Colours, floor tiles, lighting and Brand wall are required by core Dealer/tier 2. Additional standards as detailed in this guide may not apply to core Dealer/tier 2. As a general rule, if an item of hardware is not mentioned within this guide it is not allowed in the showroom. Ford has a policy of continuous development. Therefore the right to make changes to technical specifications and the content of the programme at any time, without notice, is reserved. Images may not show the latest product available from approved suppliers. 4 Introduction

5 Section 1.0 5

6 6

7 Ford Retailer 2 Retailer standards reflect the high level of professionalism Ford expects from every Dealership selling our vehicles and accessories, and representing the Ford Brand. These hardware, fixture and fittings requirements may change from time to time and the Retail Look and Style website will be updated to reflect this. Always follow this guide, the website guidelines and refer also to your local Dealer contracts. Rainer Burkart Dealer Operations Manager 7

8 this Ford is Retailer the page heading Lorem ipsum dolor sit amet, consectetur Adipiscing elit. Suspendisse congue volutpat mollis. Aenean risus dui, efficitur eget dui vitae, pharetra euismod sem. Duis egestas sit amet mi ut sollicitudin. Donec lacinia vehicula urna in facilisis. Nullam molestie nibh sed felis dapibus pellentesque. Nullam faucibus nisi a lorem lobortis ullamcorper. Nam dapibus iaculis risus. Etiam suscipit vel dui a congue. Proin sit amet neque ultricies, varius tortor et, placerat diam. Phasellus a vestibulum quam. Nulla ut fringilla libero, non varius orci. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Ut iaculis dignissim arcu, at faucibus enim sollicitudin sit amet. Quisque sit amet pulvinar enim. Etiam elementum massa non lectus aliquet tempus. Nullam sed varius lectus. Aliquam erat volutpat. Donec hendrerit eros non nunc imperdiet consectetur. Aenean sed erat ex. Ut tincidunt varius augue, eu volutpat sapien condimentum sed. Nunc vitae tincidunt neque. Phasellus vel est eu sem aliquam consequat sit amet eu orci. Morbi et lectus eget magna molestie suscipit. Mauris sagittis pulvinar ipsum a lacinia. Nullam sed turpis consequat, accumsan lacus ut, ultricies mi. Nam blandit bibendum turpis, eu semper quam pretium sit amet. Curabitur at tellus a ante iaculis mollis. Mauris laoreet nisl vitae ante bibendum, maximus porttitor tortor laoreet. Aliquam vitae porta ante. Donec eget eros blandit, egestas sapien quis, sollicitudin libero. Maecenas ultrices turpis ex, nec viverra purus consequat vitae. Vivamus eget sodales nisi. Sed quis mi semper, condimentum mi a, congue magna. Maecenas vulputate sapien eget laoreet aliquet. Donec feugiat neque felis, ut tristique arcu ornare sed. 8 Ford Retailer

9 Section ) Ford Retailer What we expect from you Lighting, Flooring and Colour From 1st June 2017 all lighting should be one of the approved designs from approved suppliers Philips or Trilux Each have a specific range of showroom lighting which is approved for use in Ford Locations 2 Minimum 750 lux for the vehicle showroom area (except for the FordStore Vignale zone) LED is the standard for new installations Non customer facing area any lights from Philips, Trilux or other suppliers are acceptable Showroom floor light grey ceramic tiles from the supplier listed (as they stock unique Ford tiles) Anywhere (excluding showroom floor area where the colour rules are strict) where customer may walk use the Ford colours, as a minimum keep very sensible / neutral. Areas where customers don t go will not be audited, just keep sensible Customer facing furniture compliant with Retail Look & Style (RL&S) colours, material and broad design intent All walls to be white except blue brand statement and relax walls Brand statement wall coloured in Ford Blue RAL (294c) upon which an illuminated Ford Oval must be mounted. See page 13 for details Additional RL&S requirements are detailed on the RL&S website. As an example, customer directions may be placed on the interior walls, hung from the ceiling or be added as stickers on the Hello wall Furniture Beech/white/black/blue, with plastic or chrome trims are acceptable in any design Reception chairs for staff may have blue/orange trimming Orange and white chairs for customers at Hello, Discover and Relax area (part of APS pack) Matt finish to white furniture is recommended similar to that of the Discover bar Relax sofa can be either blue, light blue or grey. Where black sofas are already present these are acceptable Trophy cabinet Collate all awards and certificates into one display cabinet. All glass with either a metal or white wooden frame. Keep away from all signposted zones No other items are permitted. e.g. flags, plants, vintage cars, models of cars, disability displays, advertising, roller-banners etc. Hardware The following hardware items are allowed in the showroom: Tyres (plus chains) for sale - at all times Approved accessories Short term charity or promotional activities (including vehicle launches) Short term special promotional activity if NSC approved (e.g. a weekend sale, Fiesta launch week). However whilst some rules are flexible for these short periods e.g. quality graphics on cars allowed, balloons in the showroom, blue cross sale graphics on empty windows, temporary floor graphics: the car remains the star attraction, and needs to be well presented at all times. Showroom Area Requirements All advertising and sales promotions must be in line with RL&S guidelines. POS may be displayed in the premises on a short term basis provided it is fully approved by your local Ford Office (e.g. 1 week Blue X Sale) Sales are exclusively dedicated to Ford i.e. No display of other brands (vehicles, accessories, services such as F&I or any other products or promotions) unless provided by Ford or the display is approved by Ford in advance Dedicated Ford sales area as per your Dealer agreement All vehicles unplated, unlicensed, clean and unlocked A minimum of 80% of the Ford Brand wall and 100% of the Ford Oval on the brand wall must be visible from the main showroom entrance or the welcome desk Dealers are required to maintain a minimum demonstrator fleet of Ford vehicles covering various model lines as advised by your local NSC. These demonstrator Ford vehicles must be liveried and must be made available for customer test drives Cash alternatives (lease, finance) have to be offered to all customers Only Ford approved Ford POS material may go on Sales Executives desks e.g. Ford Credit leaflets 90x90 posters will be allowable until 1st January x90 colour and trim wall units allowed provided they are close to the Discover Ford zone General - all materials in reasonable condition. e.g. floor mats cleaned regularly 9

10 Ford Retailer 10 Ford Retailer

11 Section Ford Retailer Ford Retailer standards represent the minimum level of fixtures, fittings and customer service required for a Dealer to sell Ford vehicles and accessories. Every so often, these standards will be updated on the Retail Look and Style website by Ford, and we ll inform you of these changes. Always follow the website guidelines. The combination of all elements within Ford Retailer standards is powerful. It is designed to provide your customers with a new, industry-leading retail experience with clearly identified showroom zones and interactive area which showcases Ford and Ford Remarkable Technologies. Research has clearly demonstrated this approach resonates positively with your customers. Futhermore, your frontline staff may also feel highly motivated by the changes. You are required to have the 4 basic zones: Hello, Discover, Relax and Thank You. Furniture is available to buy in different sized packs from the approved supplier (see page 14). However, please note these are the minimum standards you may wish to buy more e.g. have a larger discover bar, more wall panels and so on. The only thing you cannot do is buy hardware which is exclusive to the FordStore Brand. The showroom must be kept clean at all times, the customer facing walls white, the approved tiles on the floor and the approved furniture in use. Dealers who currently have beech coloured furniture (e.g. desks, plinths) may continue to use them until otherwise advised differently by Ford. You may upgrade to white furniture, in whole or part i.e. mix beech and white on the showroom floor. Generally speaking, back office, toilets, other facilities, admin offices etc. may be any colour you wish as long as it s relatively neutral. Ford reserves the right to ask you to change fixtures which are clearly not modern or acceptable (e.g. bright pink walls). The showroom is the primary Brand display space for Ford Motor Company, its products and services. Brand is consistency and part of that consistency is the Retail Space where our cars are displayed and where customers enjoy the experience of visiting Ford. Ford vehicles are always the focus of attention ( the car is the star ), nothing else. The cars must always be clean and free of all point of sale material, with the latest Ford model near the entrance if possible. A hero car works well in this context. 11

12 2.1) Discover Zone Discovery bar and tablets See table for other requirements (page 14). 3 Must be ipads, latest version at its purchase date with Wi-Fi capability Recommendations: 64 MB White Bounce pad stands (see image) 32 Screens (for Discovery Wall) Cannot be deeper/wider than 6.5mm - this is to fit inside the acrylic walls (7mm space) and allow hot air to move. Other size considerations (height/width) are very flexible as internal frame will move to hold most sizes. Must be connected to MagicInfo system (if non Samsung screen, this requires a separate media box that is available from Snap-on). 7 MagicInfo licence agreement required in all situations to play media. DVD players are no longer an option in the discover walls or other locally mandated screens. 7 Recommendations Snap-on provide the latest Samsung 32 screen version that has built in Wi-Fi and built in MagicInfo (no separate box required) Same for all other screens e.g. Relax area, CV area (Samsung with MagicInfo. any size) 12 Ford Retailer

13 Section ) Blue Brand wall typical proportions 2m 2m 1m 3m The blue Brand wall is essential as it reflects the Ford Blue Branding. It can be any size # but aim for the proportions shown above. Blue Paint matt/silk RAL (294c) 10 Oval must be illuminated, sourced from Arlux/Visotec # Car and Commercial locations. 13

14 hello Item Manufacturer Small Dealership Medium Dealership Large Dealership Multi-franchise Dealership hello wall APS Optional 2 panel wall Mandatory 3 panel wall Mandatory hello wall TV panel APS Optional Optional Optional Orange hello totem (interior) APS Mandatory Optional Optional White welcome desk (and ask me graphic) APS Mandatory Mandatory Mandatory Orange chairs (High stools/low) Callagari Not required Optional Optional for ask me desk White service desks additions APS Optional Optional Optional Stand alone or attached to front desk See FCSD section see FCSD section Orange & white chairs (Low) Callagari Optional Minimum of 2 Minimum of 2 for service desk if service desk addition if service desk addition installed installed is neutral multi-franchise welcome desk available? YES NO hello wall not required hello totem required at the entrance of the Ford area All items required as specified for solus Dealership (small/ medium/large) relax relax wall Dealer/APS Mandatory Mandatory Mandatory blue paint & graphic relax wall APS Optional Optional Optional 1 white (DUB65) table + 3 orange chairs Callagari Mandatory 1+3 Mandatory 2+6 Mandatory 3+9 is neutral multi-franchise waiting area with cafe available? YES NO relax wall optional Ford relax area required Brand separation wall can be ordered with relax wall discover Ford discover Ford bar APS 1 centre module Mandatory ipads Dealer Minimum of 2 Mandatory 1 or 2 centre modules Mandatory Minimum of 2 Mandatory 2 centre modules Mandatory Minimum of 2 Mandatory 1.5 centre module minimum Minimum of 2 ipad stands TBC TBC TBC TBC TBC Orange stools (High) for discover Ford bar Callagari Mandatory 2 discover Ford wall APS 2 panel value (3mm) Mandatory Mandatory 2 3 panel (8mm) High quality Mandatory Mandatory 4 4 panel (8mm) High quality Mandatory Minimum of 2 Mandatory Panel with 32" screen APS Optional Mandatory Mandatory Mandatory thank you thank you wall Arlux Optional Optional Wall required (painted/acrylic) if building unsuited to thank you paint & graphic Dealer Optional Optional interior wall, exterior preferred but not mandatory Optional Optional Brand separation wall can be ordered with relax wall thank you totem (thank you blade) Arlux Minimum of 1 Minimum of 1 Minimum of 2 Minimum of 1 per handover area 14 Ford Retailer

15 Old Rally car - allowed only as part of short term promotion A little extra Blue Wall is sometimes acceptable 15

16 16 Outside is the correct place for car graphics

17 FordStore This is a new section divider FordStores represent the best of Ford and are our largest stores mainly located in major metropolitan areas. They offer customers the full range of Ford products and services and provide an inviting destination where they can experience the Ford Brand to the full. FordStores provide our customers with a relaxed retail environment and with a series of simple-to-understand and easy-to-navigate zones designed to put the customer in control. Advanced digital technologies are utilized with unique digital tools and information available to help inform the customer and make their experience exciting and enjoyable. At a FordStore we can provide our customers with a new kind of car buying experience that informs and engages them throughout the buying process. Paul McAfee Manager Retail Experience 17

18 Good use of hero plinth 18 FordStore

19 Section ) FordStore Gerneral FordStores must meet all existing Ford Retail Look and Style requirements Have completed the premium showroom hardware upgrade Ensure that your Dealership meets the external and internal minimum space requirements for FordStore Have a dedicated Wi-Fi network with a minimum capacity of 10 Mb/second Meet all other FordStore (non-hardware) standards Layout of a FordStore Considerations The showroom interior should meet Ford Look and Style standards and always be kept clean and clutter-free All out-dated and unnecessary point of sale should be removed, and all surfaces should be cleared of clutter and personal items The exact layout of each zone will differ from store to store, but the customer journey should follow the order shown in the diagram: hello; relax; discover; thank you It should be simple to go from the care zone into the relax zone 19

20 FordStore hardware facility standards A Quick Summary General Proposed changes to the FordStore Standards will be reviewed with the European Ford Dealer Association prior to implementation Changes will be notified by December 1st of the prior year Facility: - Solus Ford environment - Dedicated site entrance - Local environment standout - Well maintained Dedicated Ford staff who attended training Customer areas: Solus Ford Window graphic Vehicle display - Minimum of 18 (excluding CVs) - 9+ must be in showroom - One from each model in the Ford range - Vehicles outside: - must be displayed in a lined area/1 metre clearance - presented to the same standards as display inside - next to totem blade No display materials may be displayed on vehicles Hardware Mandatory Elements Meet Ford Retail Look and Style (RL&S) guidelines, plus: - Brand clip - FordStore clip - Dealer Name clip - Primary Brand Pylon, including FordStore wording Clear windows Exterior and interior displays meet Ford corporate identity requirements Parking and directional signs (from approved supplier) New builds must have: - Full heights and width glass frontage - Building cladding and steelwork in silver - Skyline oval pole Facility and Site External: Site: compliant with Ford Retail Look and Style Signage: illuminated/no staining/no corrosion/full lettering Facia/steelwork: good condition/clean/no corrosion/free of other attachments Walls/paintwork/facia: no mould/staining and good condition Exterior surfaces: concrete, tarmac or brick and good condition Road markings in good condition, line paint renewed annually Parking, individual lined bays All external areas free from litter/debris Planted areas and gardens must be maintained in good order Internal: Compliant with the Ford Retail Look and Style Zones with functioning digital hardware Walls, ceiling and floor areas: in good condition Toilets: clean/have taps/hand driers/hourly checks Vignale: Offer Vignale vehicles with: A fully equipped Vignale Lounge Vignale branded stationery Wi-Fi & Digital Connectivity Dedicated Wi-Fi network: bandwidth of 10 Mbit/sec Free customer Wi-Fi Digital signage operational at all times, utilize approved content Executives access tablet 20 FordStore

21 Section 3.0 FordStore at night. Door arch with blue window graphic band 21

22 3.1) FordStore Exterior A Brand statement Window graphic at night (mandatory standard) Creating standout from a considerable distance, our blue box window graphic is eye-catching and immediately impactful, providing reassurance and projecting the Ford Brand. With variations available to suit the external specifications of individual FordStores, the window graphic offers the perfect visual introduction to the blue oval Inviting visitors to come and see what awaits them within. 1. Blue box window graphic 2. Panaflex signs 3. Interior blinds 4. Skyline pole 5. FordStore branding 6. Blue car plinth (exterior) 4 * 10 4 * Blue walls with oval (exterior) 8. Interior LED light boxes The above are alternatives (or additions) to the window graphic. The 3 most important design elements are: The oval The blue colour The window graphic Graphic at day time Standard door arch This, plus the word FordStore, is the Brand statement that indicates customers are in the right location to experience the best Ford has to offer. * If in the UK 6 22 FordStore

23 Section 3.1 Optional door arch 23

24 a) Window graphic - clear glass application 4 * Considerations The FordStore window graphic is designed to create a blue box that reflects the Ford primary Brand and provides a signature statement on arrival. Each FordStore must display an approved window graphic that meets the required technical specifications The window graphic can be adapted to meet different Dealership design styles An approved 3M supplier who can provide a warranty will be recommended to design and install the graphic A glass test is required to ensure windows didn t crack after application Production Blue graphic to be produced on a 3-metre Clearview Vinyl printed on a latex machine to achieve a seamless transparent effect Blue colour on the graphic (Pantone 072 minus 5% Magenta) to be produced with a double hit (200%) to achieve the required density of blue Ford logo to be printed clear and not to be broken by facia supports, large doors, etc. * If in the UK 6 All new build and refurbished sites must have a large window to front (to take the graphic), door entrance to side and the skyline pole. 24 FordStore

25 Section 3.1 Front elevation examples Design considerations Full Do not print the blue gradient within the 2-metre exclusion area at the bottom, as this will affect visibility into the Dealership Never have a gap above the oval, as this diminishes the oval s perceived height Never alter the Ford Oval Brown & silver cladding With a blue cake band and silver cladding One storey - oval and cake band extension (which can extend indefinitely around the glass windows, including sides) 25

26 b) Interior light boxes These are illuminated double sided light-boxes which can be used when FordStore window graphics aren t feasible. They can be any size and placed where they present the Ford primary Brand to best effect. They are especially useful and effective at night - large signs can be seen from hundreds of metres away FordStore

27 Section

28 c) General FordStore exterior Demonstration and new vehicle displays are defined by our exterior totems acting as wayfinding signage, as well as creating immediate brand impact upon arrival. 1. Demonstrator 2. New vehicle zones 3. Optional exterior elements 10 Blue plinth Ground painting Electrical charging points Flags 4. Use of banners and short term marketing material for events, car launches and sales campaigns Exterior totems Exterior display Each FordStore must have at least 18 vehicles on display in total, with at least nine inside the showroom Each vehicle displayed outside should have its own exterior display totem This totem will have an interchangeable nameplate, matching the vehicle nameplate on display Exterior displays should be lined up along the main elevation of the showroom, next to the main entrance The exterior display bays should be wide enough for people to walk comfortably around the vehicles, even when all the doors are open Totems are bolted to the ground Exterior demonstrators Demonstrators must be kept clean and presentable They should be adjacent to the exterior display vehicles They should be displayed with a demonstrator totem They should have easy access on and off the Dealership site 28 FordStore

29 Section 3.1 Customer parking Customer parking must be clearly sign-posted It should be within reasonable walking distance from the entrance Ideally, the main entrance should be visible from the parking area, or at least clearly sign-posted Ford Approved The Ford Approved area should meet separate Ford Certified Pre-Owned guidelines Exterior appearance The exterior of the showroom must meet Ford Look and Style standards Only approved Ford RL&S signage can be used on the building and across the site Vehicle display and customer parking areas must be in good condition, with vehicle bays marked and lined Electric car spaces (optional) Disabled at least 2 wide and marked bays near the entrance for blue badge holders only. This should be politely policed New vehicles clearly identified - puts customers at ease, looks great and helps sales even when Dealership is closed Market specifics The above is in addition to local legal requirements. The Retail Design Manager must approve all designs in advance. Clear simple signage 29

30 3.2) FordStore Interior Simple to understand and easy to navigate our clearly defined zoning makes for an environment that puts the customer in control from the moment they first walk through the doors. This, combined with the digital environment, is what makes the FordStore showroom so different from all other brands. Clearly signposted zones, in an uncluttered environment, supported by powerful digital media, is what sets FordStores apart from the competition. 30 FordStore

31 Section 3.2 Zones with signposting Overall considerations There must be a minimum 1,200mm space between all vehicles on display Meets all Ford Look and Style standards Always tidy Always clear of clutter May include commercial vehicles Always 9 or more passenger cars Typical layout Considerations when laying out a FordStore The interior of your FordStore showroom layout should accommodate: 1 hello zone 1 relax zone 1 discover zone 3 hero displays (2 hero, 1 headline) Family displays 1 Vignale lounge 1 Power Wall Transit Centre (unless there is a dedicated Transit Centre elsewhere on-site) 1 care zone (if in showroom) 31

32 Installation infrastructure 8 Power Each of the zones will require electrical power for the digital hardware and LED lighting. You will need to ensure that electrical power can be made available at each zone when you plan your FordStore layout Hanging points The halo lighting weighs 75 kilos, and each halo is suspended from the ceiling by eight hanging wires Each halo is internally lit, and a power supply will need to be made available Power points are to be positioned as indicated in the following section Flooring Where each hero zone is to be positioned, the floor must be adequately level to support the hero plinth on which the vehicle is displayed Access and house-keeping During the planning and transformation of your FordStore, you will need: Parking for supplier vehicles A door wide enough to accommodate entry access for all the plant A clear showroom floor, allowing access to the ceiling for the suspension of halos An appointed person for the installation teams to liaise with when on site Windows The window area must be of sufficient size to be acceptable for a vinyl window wrap Any solar film currently in place should be removed prior to installation of the new window vinyl. Do this after glass has passed the test 32 FordStore

33 Section 3.2 Building fabric Unlike the strict and onerous demands of competitor brands, there are no requirements other than: Correct tiles Lighting from approved suppliers (showroom only) New builds - window to front door entrance to side Showroom floor for 9+ cars Powerpoints - adequate MB WIFI coverage (whole site ideally) 33

34 Zones in detail a) Hello zone A warm welcome Setting the tone from the very beginning, our hello zone provides a welcoming and friendly introduction to every FordStore experience. The hello wall The hello wall is free of sales messaging, film content and heavy text. It features a screen with a host of relevant conversation starters including brand marketing, customer collection photos, and as live social media content. 34 FordStore

35 Section 3.2 b) Relax zone Relax, we ve got everything covered The relax zone invites customers to be our guests in a friendly, relaxing environment designed to make them feel special and in control. With comfortable seating, free Wi-Fi and refreshments, it s a space where the customer can choose to relax, work, or simply enjoy the digital displays. Relax ipads With optional relax ipads you can Go Further to make customers feel at home by helping them to enjoy the wait especially important should unforeseen changes to timings arise. The relax zone will already have been part of the premium retail upgrade and will already be installed prior to FordStore commencement. FordStores will need to add at least two sofas and a low-level coffee table to this area, if these are not already in place. Design considerations The relax zone should be situated away from the main thoroughfare. It can either have a blue wall painted onto an existing wall or, if it is placed at the back of the discover wall, it should have the relax graphic printed on the rear. The relax zone should offer good quality coffee and refreshments Guest Wi-Fi should be available and clearly signposted 35

36 c) Discover zone Explore, configure and control The place for visitors to get to know Ford s Remarkable Technologies and explore the vehicle range, the discover zone helps customers identify and express their needs, understand what they re paying for, and ultimately buy with confidence. Discover Bar in Egger Alpine White 36 FordStore

37 Section 3.2 c) Discover wall and bar The discover wall - an integral part of the zone With remotely-updated content, this communication platform displays engaging and inspiring content such as primary Brand marketing, prelaunch assets, and hero lifestyle and Remarkable Technology content films. Both sides may be utilised with graphics on the reverse eg. relax area. Transit Centre wall may be close to this wall or on the reverse. The FordStore discover zone consists of: A five-panel illuminated discover wall 1 x 75" screen Samsung MagicInfo chip for digital content All relevant USB and HDMI plug ins The discover table, including a minimum of two ipads in front of the 75" screen (depending on size/layout of table) A minimum of two orange Calligaris Jam stools (same as number of ipads) Alternate combinations of brochure displays, ipads and colour chips are allowed The discover zone FordStore upgrade consists of the following: A two-panel discover wall extension Lighting kit to illuminate the wall panels 1 x 75" screen A Samsung MagicInfo chip for digital content All relevant USB and HDMI plug ins Design considerations The discover zone should always be placed at the heart of the showroom. It should ideally be placed freestanding in the store as a space divider, with the power wall adjacent to it. 3 Ford recommends BouncePad ipad holders. You must buy ipads yourself, plus the holder. 37

38 d) Thank you zone The thank you zone provides customers with the send-off they deserve, and puts the spotlight on their fantastic new car. It s a place to share the excitement and say a special thank you to our customers. It can also be used to hand over a vehicle after a service. The zone may be inside or outside the showroom. Interior features: Blue wall Graphic Totem Exterior features: Totem Freestanding wall Freestanding exterior thank you wall from Visotec FordStore

39 Section 3.2 e) Ford Life Size Configurator Consisting of nine large 55" screens, the HD quality power wall creates huge visual impact providing a highly immersive experience, and allowing customers to configure and explore their chosen vehicle. This technology allows the customer to build and view their car taking a configuration from theory to reality, with a Dealer Sales Consultant as helper and guide. When not being used for configuration, the power wall continues to show digital content, such as brand films or Remarkable Technology content, to provide a focal point within the FordStore. It should face the main entrance as the video content provides an amazing first impression to new customers. The power wall should be adjacent to the discover table and wall, and visible from the showroom entrance. It can also receive live content from Ford Events All dimensions in mm 39

40 f) Headline hero display Our neutral headline hero display allows the promotion of key vehicles, such as launch models or vehicles that form part of national campaigns. Situated in a prominent position, with a spotlight-style halo light and flooring, the display ensures each FordStore s vehicle-of-the-moment achieves maximum standout. Hero plinth with power access Hero halo light display in white Dedicated spec pod Design considerations The headline hero display should be located close to the customer entrance to provide a visual impact on arrival The halo should be hung perfectly above the floor plinth The halo must hang between 2400mm and 3200mm above the floor The preferable height is 2500mm if there is flexibility. It should never be less than 400mm from the existing ceiling All dimensions in mm 40 FordStore

41 Section 3.2 g) Other hero plinth displays eg. ST, SUV, Mustang With a halo, totem and flooring designed to offer prominence for the characters in the FordStore line-up, such as ST, Mustang or SUV family vehicles. The hero displays are exclusive to FordStore and don t exist in the Premium Retail upgrade. Each hero display kit consists of: Hero plinth with power access Hero totem with illumination and a 32" screen inset Hero halo light display (red for ST, white for any other) Dedicated spec pod 5030 Design considerations The hero displays should be spread out through the Dealership, with at least one display placed near the entrance and with visibility from the exterior A 45-degree angle edge profile has been designed to prevent trip hazards The plinth should have power to the side of the plinth. Cables can be run to the centre of the plinth from the side in the cable channels underneath. The same power supply will be used for the totem adjacent to the plinth The totem should be placed to the rear of the vehicle, on the lefthand side when facing the vehicle. Ensure you allow enough space to open the rear doors before final positioning. Power for the totem will protrude from the plinth The halo should be hung perfectly above the floor plinth, and between 2400mm and 3200mm above the floor The preferable height is 2500mm if there is flexibility. It should never be less than 400mm from the existing ceiling All dimensions in mm 3200 max 2500 Ideal 2400 max All dimensions in mm 41

42 h) Family displays - MAX, SUV (not necessarily on a plinth) Product family displays allow vehicles to be shown as part of their relevant family range helping to develop awareness and making the full Ford range easy to oversee and compare. Accompanying spec pods and impactful totems help to tell each family s particular story, letting customers more easily identify the range and vehicle that best suits their needs. 42 FordStore

43 Section 3.2 i) Vignale lounge This is covered in more detail in chapter 4 An inviting, immersive environment A premium area that embodies exclusivity, the Vignale lounge is a semi-private space where customers can experience the Vignale brand and personalised service at their leisure. Luxurious and sensual, the attention to detail demonstrated in the lounge reflects that of the Vignale vehicle range itself with engaging digital content telling the brand story delivered through an interactive, touchscreen table. The Vignale lounge comprises a number of elements that reflect the design ambition for the Vignale vehicles. These are: A four-panel Vignale wall with illumination Leather binder Colour display unit 45 square metres of chrome-edged floor tiling A bespoke Vignale-design table with digital top surface and physical material sample drawers A bespoke Vignale sofa (two halfpieces) A Vignale-design lamp Two bespoke Vignale cushions Vignale collection display unit All dimensions in mm 43

44 i) Vignale lounge (continued) Design considerations The Vignale lounge should be positioned in a visible yet more private section of the showroom, ideally with at least one side protected by the Dealership structure. The Vignale wall panels should work as a screen for the sofa area, with part of the vehicle revealing itself behind 44 FordStore

45 Section 3.2 Digital Table (N.B. Some early FordStores purchased the small Vignale brochure/coffee table - no longer available or required) 45

46 j) Care zone Continuing the Ford journey The care zone provides a welcoming and friendly environment for service and repair customers, with clear, transparent messaging supported by digital content and tools. Care is designed to complement the other FordStore zones and will work equally well in the main showroom or separate service reception area. The care zone elements are currently being designed and will be available for installation as an optional FordStore element from early m care totem is mandatory One screen always required in any care area White totem if already inside an area with an orange hello of any type Orange totem if no hello wall in that area/space/showroom Optional care walls (more than one totem, no maximum) Leaflets are allowed on this desk 46 FordStore

47 Section 3.2 Some markets use Service rather than care 47

48 3.3) Transit Centre Commercial vehicles, the FordStore way The Transit Centre has been designed to complement the other FordStore zones, and can be incorporated into the main FordStore layout if sufficient space exists. Alternatively it can be housed in an adjacent building on the same site or in a nearby location, providing this has been agreed with your National Sales Company. See chapter 6. It shared the hello, relax, discover and thank you zones, saving infrastructure cost. Additional colour chips and brochure displays may be required. Alternatives Inside same space Adjacent space Separate site 48 FordStore

49 Section

50 3.4) FordStore Do s and Don ts 1. The white vehicle spec pods must relate to the vehicle shown if on plinth e.g ST shown. 2. Exterior banners are allowed for short periods of time, typically 4-6 week promotions. They always follow Retail Look and Style rules as shown. 3. In this instance there was no space inside the Vignale Zone. The Acrylic Panels were placed on the wall. It was painted the correct Vignale Brown colour matched to 50% Pms 7532 just behind the acrylic glass, which makes the artwork more visible. Good practice Good practice Good practice Good practice 4. Cleaning kits are provided free on installation. If you do not take care of the hardware provided it will quickly show its age. Plinths will last between one and five years, depending on how you look after them. Finally, these two pictures show two plinths of the same age, one cared for, one not cared for. 5. Signwriting is allowed on delivery vehicles. Good practice Good practice 50 FordStore

51 Section Decals are allowed on vehicles including unsold, but never in the showroom. These may be financial offers, price of the car, or as shown here, promoting sub brands (EcoBoost and ST). 7. Optional Ford Oval works well on a Blue dividing wall. 8. Good locally sourced furniture can work well in relax area if right colours are used. Good practice Good practice Good practice Good practice 9. Good examples of exterior FordStore acrylic totems being used. 10. Other totems are available with approved graphics (must never replace required acrylic totems) 11. Quality additional point of sale is allowed for short term events e.g weekend sale. These must be NSC approved. Good practice Good practice Good practice 51

52 Do s and Don ts 12. The future is digital. However, until we get there, paper based promotions will happen from time to time. Their place is not in the FordStore but, if the NSC request they are used, be careful where you place them. - Do not put anywhere near the hello area. Instead place NSC approved short term campaign materials neatly in the entrance area. First impressions are everything. - A good place to position short term promotions (primary brand) is close to the relax area. Not allowed Not allowed Not allowed Good practice - Additional leaflet dispensers should not be placed on the discovery bar or relax tables. Not allowed Not allowed Not allowed Not allowed 52 FordStore

53 Section Windows should be clean of all signage. Other brands should be nowhere in the Showroom/Dealership. 14. Clutter and interior banners are not allowed. Not allowed Not allowed Not allowed Not allowed 15. Do not use car decals. 16. Do not rope off the Vignale area. 17. Don t park too close to the Vignale zone, especially larger vehicles. Not allowed Not allowed Not allowed 53

54 Do s and Don ts 18. Exterior Flags should be kept clean. 19. Do not dress vehicles and ensure they are clean of all add-ons. Not allowed Not allowed Not allowed Not allowed 20. Beware of rain wash at the base of signage, it looks bad and exposes electrics. This is a failure of standards. You must keep signage in good condition. Not allowed 21. Do not leave boxes around the showroom. Keep it tidy. Not allowed 22. Only Fords allowed in Ford Showrooms Not allowed 54 FordStore

55 Section ) Plinths Cleaning: Proper care and maintenance of the showroom hardware is essential, especially those with coloured items such as the floor plinths and acrylic walls. If little care is taken they will deteriorate rapidly and your warranty may be invalidated. However, if cleaned regularly with the material supplied free with your FordStore launch pack (see picture), you can retain the new look. Particularly bad damage occurs when vehicles are driven on and off the plinths, the plastic under-wheel protectors are not used and rough showroom tile cleaning machines are used against the chrome edging. These pictures demonstrate the difference between a well-cared-for plinth after a year of normal use with cleaning, and the same style plinth after only a few months of abuse. At the time of going to print, no other vehicle manufacturer uses coloured plinths, circular designs of plinths with matching halos (the best to demonstrate a vehicle, but by far the hardest to create physically!), acrylic semi-transparent walls or similar industry leading furniture. So it remains a competitive advantage to FordStore. Please look after the plinths to ensure this remains so by following the cleaning instructions provided with your FordStore furniture launch kit and using the cleaning kit provided. 55

56 3.6) FCSD Care ( service in some markets) in a FordStore Dealership mandatory items The new showroom hardware and this guide show how to deliver a more engaging retail experience in a FordStore The service area, where the customer potentially visits numerous times during the course of their Ford vehicle ownership, has to provide the same retail experience by mirroring the visual theme of the showroom environment The equivalent to hello-relax-discover Ford-thank you in the vehicle showroom is personal reception-relax-discover Ford-personal handover in the service world All customer-facing service areas in a FordStore should reflect the new look and style Service consumer experience Personal Reception Customer Expectations Inspection of the vehicle before work makes me understand what needs to be repaired and what it will cost. It prevents surprises afterwards Demonstrate that you understand my service needs, pay attention and focus on my needs Be honest and sincere with me treat me right Control Convenience Care Zone reception - Chelmsford 56 FordStore

57 Section 3.6 Facilities For the service department, customer reception comprises of two different phases and areas, the initial welcome when the customer arrives at the service reception, normally taking place at the service advisor desk and at the interactive reception bay Initial welcome in a Dealership with sales and service facilities should not be different to a hello area and should take place at the central reception At a service-only facility, again there is likely to be a general reception area, for which the same guidelines would apply There is also a greater need to equip the interactive reception or service advisor desk with new hardware elements, when customers can enter those areas directly bypassing the general reception. There should also be an appropriately sized display of Ford accessories in the area of the service advisor desks and interactive reception to show the latest accessories to the customers, as well as providing the service advisor the opportunity to refer to the displayed accessories whenever possible. Black sofa acceptable Accessory display - Dusseldorf Display cabinets - Dusseldorf 57

58 FCSD Care Relax In sales and service Dealership with both activities located jointly in one facility, there should be a common relax zone Where the two areas are in separate facilities, at different levels of the same building or totally out of sight, the service reception has to comply with the same requirements as outlined for the hello zone for vehicles (without discover Ford Bar) The relax zone could also include some appropriately sized accessories displays, depending on proximity to the service advisor desks and local circumstances Service consumer experience Personal handover Customer expectations Provide me with an explanation of all services performed and any charges Advise me of future maintenance needs my vehicle may require Allow me to pick up my vehicle at a time that is convenient for me Ensure that all the work requested is completed Provide me with an easy to read invoice in line with the repair order and the price Complete all work I requested upfront Notify me of any changes in the service needs or additional maintenance requirements Achieve 100% quality of work when repairing my vehicle Use the latest techniques as advised by Ford. Relax Area Tables - Montpelier Service Viewing window - Basildon 58 FordStore

59 Section 3.6 Facilities Returning the serviced or repaired vehicle to the customer is a very important moment for the customer and a great opportunity to ensure the customer is leaving the Dealership completely satisfied To make the service handover a pleasant experience and a positive finish of the entire maintenance or repair process, customers must always feel in control and their wishes need to be considered at any time During service handover we have the opportunity to: Be totally transparent and provide the customer with all the information they require so they can ultimately build and increase trust Demonstrate to the customer that we have listened and understood their wishes and taken care of their vehicle Agree with the customer a call to action (e.g. Amber work) and how to stay connected and leave them with a positive impression How and where the service handover is being conducted is likely to vary quite a lot, depending on e.g. customer s time constraints, severity and type of repair or even repeat repair Whether the customer quickly wants to drive off after a routine service or like to be shown the repaired parts, the underbody of their vehicle or even like to test drive the vehicle with the service advisor will require different facilities Common for all of the above is to make it convenient and pleasant for the customer For a quick drive-off, the number of the parking bay must be communicated to the customer and the vehicle should be parked in the right direction For a more thorough handover inspection, the vehicle should be placed in a covered area or even on the hoist (if required) Any dedicated service handover area should at least be equipped with a thank you blade Viewing windows - recommended Exterior Thank You Zone covered - recommended Relax Zone/ safety glass window - Basildon Covered Handover area with Totem - Basildon 59

60 60 FordStore

61 Vignale This is a new section divider Personalise the Brand Space. This chapter outlines how to display the Vignale Brand in your FordStore and, if you wish, personalise that space using fully approved hardware. Remember nothing else at all is allowed in that zone. NB. Some limited, mandated, Vignale vehicle showroom display systems are also available for non FordStores. 61

62 4.0) What is a Vignale style? Time is precious. Time is a jewel. Life is too busy for products and services that do not meet our customers high standards. They deserve the best. They want services that value their time. Ford Vignale delivers services, products and experiences that let our customers make more of their time and gives them time back. That is why we created Ford Vignale, a Brand which aims to enhance every moment, in the car, and out. The perfect blend of product, ownership and experience. 62 Vignale

63 Section Building Blocks Welcome to the very highest expression of the Ford Brand. A. Signature Pattern The Signature Pattern of Ford Vignale. The signature grid pattern of Ford Vignale uses subtlety in colour, transparency and colour gradient. It is vital that the Ford Vignale colour palette is used tone-on-tone within the grid pattern. The gradient of colour within the grid should fade off left or right. We never use opposing colours at 100 per cent opacity on top of one another. B. Product photography Communicating quality. Every part of the Ford Vignale offering is carefully considered. Like our design, Ford Vignale product photography should focus on the details that make the difference between good design and great design. Lighting and strong highlights help exaggerate the curves and accentuate the quality of the materials used. Warm tones should always feature in product photography. Ford Vignale signature grille Ford Vignale interior Ford Vignale signature grid Ford Vignale diamond grid 63

64 4.1) The Vignale Zone Delivering Ford Vignale Show, demonstrate and deliver. Don t just tell. As Ford Vignale is as much about the experience as it is about the product, we must allow customers to not only drive, but to experience Ford Vignale. Ford Vignale Relationship Managers will be on hand at FordStores to provide support throughout the whole Ford Vignale experience. So as a Ford Vignale customer, you only ever deal with one person, your dedicated Relationship Manager. Ford Vignale customers will also have a dedicated digital experience; with its own website, owner app and intuitive touchscreen table in Dealerships. The Ford Vignale Collection The Vignale Collection encapsulates our passion for design that sets us apart from other brands while echoing Ford s unique design DNA. Erika Tsubaki Design Supervisor, Ford of Europe. Ford Vignale reflects the highest standards of quality across product, service and beyond into the Ford Vignale Collection. We want our customers to be able to experience Ford Vignale everywhere they go. That s why we ve created a range of signature pieces from the award winning weekend bag to the watch. 64 Vignale

65 Section ) Minimum display requirements 1. Coffee machine stand (black) 2. Nespresso coffee machine 3. Coffee cups (including espresso cups and spoons) 4. Coffee pods 5. Milk and sugar (white, brown and sweetener) 6. Napkins 7. Tea 8. Sofa 9. Lamp 10. Digital table 11. Leather and colour samples (kept inside digital table drawer) 12. Two Vignale cushions 13. Vignale magazine 14. Vignale vehicle 15. Specification pod 16. Vignale Collection display unit 17. Semi-transparent acrylic walls 18. Light level 450+ LUX 19. Some early FordStore have small, metal Vignale tables 20. No other items allowed (e.g. plants, bins, storage units, award cabinets, rope barriers etc.) High Res Image to come 65

66 4.3) Floor layout alternatives which work well Diagram key A Vignale Wall B Vignale Sofa C Vignale Coffee Table D Vignale Lamp E Vignale Nespresso Coffee Unit F Vignale Collection Display Unit For visual purposes only, the layouts are only proposals. Please take the power locations into consideration when planning the layout of the Vignale Collection Display Unit and Vignale Coffee Table. 66 Vignale

67 Section ) Optional hardware to personalise your zone The most important rule to note about the Vignale zone is nothing else is allowed in that area unless specifically approved by Ford. As with the other cars in the showroom, the vehicle must be spotlessly clean inside and out the car is always the star. However, if you and your National Sales Company representative feel the area is too clinical, too white, lacking warmth and character, then set out on the next few pages is what is specifically allowable. Any combination of these items is allowable but please use the photographs in this guide to help you decide on the best combination of items for your zone. Allowable items: 1. Paint (Colour matched to 50% Pms 7532, matt finish only) 2. Curtain/voile fabric curtains 3. Framed photographs (specific images only) 4. A semi-transparent graphic (on internal glass surfaces) 5. The Vignale symbol (can be illuminated) 6. Additional Vignale Collection display units 7. Interior illuminated light box 8. Wall graphic two designs available 9. The sofa is available in another configuration/layout Helpful hints: 1. Vignale Collection display units do not need to be against the wall, but be careful to allow space for the car to be driven in and out as the unit weighs 300kg and should not be moved once installed 2. All electric cables must be hidden white conduits affixed above white skirting boards work well 3. The internal Vignale graphic is allowed on the inside of the main Dealership glass frontage but not so as to interfere with the Blue Oval. Typically this means on the side of a building, not the front 4. Framed images look best arranged symmetrically as shown on picture below. The minimum allowed is 6 - max allowed Coffee machine close to seating 6. Switch the lights off at night use timers or switches outside the cabinets 7. When opening Vignale Collection cabinet for longer periods of time, use blue glass edge protectors 8. Skirting boards should be white unless wall is painted brown, when they may be coloured brown if you wish 9. Only one Vignale brown symbol is allowed either on the wall or in the light box 10. If Vignale acrylic walls are placed on interior building walls then paint the inside wall space brown (see FordStores chapter page 50, good practice) 11. Lock the cabinets Allowable exceptions to standard look and style rules: 1. Lighting may be less than 750 LUX - (as low as 400 LUX) 2. Lighting non standard designs may be used (beware of reflections on digital table) 3. Doors facing directly on to the zone can be white painted or Vignale colour matched to 50% Pms 7532 to blend in with the walls 4. Vignale weekender bag is allowed in the vehicle boot (an anti-theft device is allowable and is recommended) 67

68 Standard design: Personalised design: 68 Vignale

69 Section Option 1: Standard ARTWORK Ford Vignale Lozenges and logo _VINYL Scale A3 OPTION 1 : STANDARD This STANDARD configuration should always be used for a standard ceiling wall height of up to 2.9 m high 1200 mm 1200mm wide PMS 7532 Logo Cut-out vinyl PMS 7529 Pattern Cut-out vinyl 1882mm wide Lozenges can be step and repeated should the wall be longer than 5m 4858 wide VISUAL Ford Vignale Lozenges and logo _WALL EXAMPLE Scale 1:20 Full wall to be painted PMS 7528 Paint Finish 1632 mm mm The existing retailer wall must be pre-prepped in such a way that the plaster is completely smooth. The paint should be applied with a smooth roller to prevent any imperfections or texture showing through on the paint finish Please note that the painted wall area shown here is for visual purposes only 69

70 Option 2: Non standard ARTWORK Ford Vignale Lozenges and logo _VINYL Scale A3 OPTION 2 : NON STANDARD This configuration should only be used when there is a double height wall or a non standard ceiling height that is greater than 2.9m high. NB : there are extra lozenges on this option as the wall height will be higher mm 1200mm wide PMS 7532 Logo Cut-out vinyl PMS 7529 Pattern Cut-out vinyl 2047mm wide Lozenges can be step and repeated should the wall be longer than 5m 4858mm wide VISUAL Ford Vignale Lozenges and logo _WALL EXAMPLE Scale 1: mm 1100 mm 1037 mm 242 Full wall to be painted PMS 7528 Paint Finish The existing retailer wall must be pre-prepped in such a way that the plaster is completely smooth. The paint should be applied with a smooth roller to prevent any imperfections or texture showing through on the paint finish. Please note that the painted wall area shown here is for visual purposes only 5100 mm 70 Vignale

71 Section ) Before and after Personalisation, if executed well, has proven to be highly effective. See these real world before and after examples Before After 71

72 Before Before After After 72 Vignale

73 Section Before After Standard lighting Pictures on another wall Brown walls - All walls in zone must be same colour Voile (curtain) can be a good solution, covering unsightly wall fixtures, control boxes, etc. Also helps reduce glare on digital table. 73

74 Before Before After After 74 Vignale

75 Section After Low ceiling is typical. Lights - any type, 450 minimum LUX (750 in main showroom). N.B. Lightbox shown here is now only allowed in white Collection unit - can be anywhere but remember to leave room to move the car Illuminated light box White Vignale spec-pod 75

76 Before After After Dedicated Vignale Brand sign. Shown here is aligned, quality LED illuminted floating letter design. You may use any design in white/cream/brown but it must be illuminated, even if only by a downlighter spot lamp or similar. 76 Vignale

77 Section ) Good examples General The concept is that customers can relax on the bespoke Vignale sofa and the sales process occurs around the digital table, in a premium sales space. The coffee is brought to the table and activity is more personal. Doors: 60%+ of solid material (not glass). May be white, beech or brown coloured. Leather and Paint display This display system is industry leading Each item is in its own high quality leather display Corian unit so that it may be used on a mobile basis, and more importantly, it takes time to open the Corian box and then remove the magnetic cover slowing the whole process down. The units can be clipped in the reverse when means it can then be placed on the digital table glass surface They are separate so that they may be taken to the car or taken into natural sunlight, and large enough feel showing both treatments of the leather, and in three existing colours available (dedicated to Vignale) They are heavy (the same material as the digital table) to reinforce the quality feel It comes delivered by APS with existing colours When additional colours are released they are available to purchase in the normal manner The colour chips are Vignale diamond shaped for a number of reasons: - fit neatly into the case, looking premium - reflects the Vignale Brand - have stepped coloured edges so easier to tell if one colour is missing - will not be confused with non-special colours (and taken to the discovery bar these colour chips are rectangular) Darker coloured images tend to work better on both white and brown walls. These can only be hung centrally and 1.7m away from the floor. 77

78 Leather and colour chip displays - kept in digital table drawer Floating design Vignale Diamond shape identifies special nature of paint and is not confused with rectangular standard colour chips 78 Vignale

79 Section Vignale Accessories & dedicated display cabinet The objective is that the overall look is intriguing to a prospective Vignale customer and enhance the quality feel of the zone Small sign indicating that the items are available to purchase online at vignalecollection.com Rotate items to avoid sun damage, leather drying out or similar effects of long display use - especially if in any sunlight Do not place items on the outer LED strip, or touching the chrome downlighters Should be illuminated when the store is open Should always have at least 3 current items on display. Packs are sometimes available at a discount Unless a specific event (or NSC direction), should not house the weekender bag but it can do so if required If collection items are sold (or given away as complementary with a sale) they must be replaced do not leave spaces. Best to sell online, at the table Keep the cabinet locked (it is designed so as not to have any locking mechanisms in the glass, maximising the premium effect of the unit and display When the drawer is open you must replace the blue sponge edge protectors as the glass is ultra-hard and has sharp edges Spare stock should be kept in the lockable pull-drawer (which has a soft close mechanism) A good idea is to have the light power switch outside the unit, or on a remote control 6 is the minimum number of framed images Vignale collection and cabinet Wires in conduits above skirting board 8 framed images look best Coffee unit 79

80 All three leather tray cases fit neatly into the digital table lockable draw, which is where they should be stored when not in use. Removing them and slowly, and revealing the items is all part of the unique Vignale Brand experience at Ford. They can be taken to the car or to normal daylight, to allow customers to make the most informed purchase choices. Each leather sample is exactly the same as the leather inside the car. The same leather as in the vehicle 80 Vignale

81 Section The colour chips are Vignale Diamond shaped, both to reflect the Vignale Brand and to ensure they are not removed and placed in the Discovery Bar. The launch pack contains the first four unique colours, and all the new, additional colours must be sourced from your national sales company in the usual manner. They also come with a cleaning cloth. You do not need to buy rectangular discovery bar Vignale colours if you are a FordStore and have these display cases & trays. For ease of use and to avoid misunderstanding on ordering they have the colour name written on each chip. The display tray chips each have a stepped inset so once there are more than just a few colours it s easier to find the colour you are looking for. 81

82 The leather tray display cases, in high quality Corian (the same material as the digital table), come with magnetised covers which can be opened and/or removed and placed on the back of the unit. Not only is this a high quality, unique and interesting way to reveal the leather, once magnetised to the back of the tray they help protect the glass screen display from damage. The weight of each tray helps psychologically demonstrate the quality of the material. The magnets have been tested by Samsung and they do not affect the screen display in any way, or cause any short term or long term electronic damage. 82 Vignale

83 Section Display material comes packaged in cardboard for transport protection (and is to be discarded), and in their own leather carry cases (to be retained). This design feature is for three reasons: first, cases for use outside of the Dealership (on a customer sale visit); second, to slow down the sales process; third, to create some dramatic effect on the final reveal of the items. 83

84 Vignale coffee station Nespresso unit must be kept clean at all times Do not let water stand in the coffee unit for too long (always operate in line with manufacturer s instructions) Height to deter children from touching, but health & safety remains the sole responsibility of the Dealership Coffee (or tea/hot chocolate) can only be offered to genuine Vignale customers should never be used solely by staff Shelf store in door (or can be used to hang a small towel) Any Nespresso brand coffee machine to sit on surface The top can also house dedicated coffee pod holders Cabinet should house cups for espresso and ordinary coffee, spoons, sugar, milk Dealer responsible for all health and safety issues Optional sign Digital Table This is the centre of the experience it is here that customers explore the vehicles and even buy Vignale collection items via the website Is not affected by coffee cups and similar items 84 Vignale

85 Section ) Vignale Zone summary and overview Brand Enhancing Quality with Optional Zone Personalisation Basics Personalisation Hardware Rules Tiles & Chrome edge - Vignale Brown and power supply (APS fitted only) Vignale Car (free choice) White spec pod (APS: White) Additional Collection units (APS only) Additional leather & paint (APS only) Brown paint on any walls, Matt only (Source: free choice) No other items allowed Design Personalisation (NSC approved) Pre existing wall designs: allowed if NSC approved Consistent experience our customers love Walls white Ceiling Zone Lighting: Lux (free choice) Acrylic LED Panels Sofa Arc Lamp Digital Table (APS: Black) Coffee Station (APS: Black) Collection Unit (APS: Black) Collection Display (Ford: Any items, recommended layout) Nesspresso Coffee machine Leather samples (APS only) Car Colour Paint samples (APS only) Doors: 60%+ solid material, not glass, may be white or beech coloured Lifestyle pictures (Black frame, groups of 4, (APS only) Vignale sign (APS & free choice) Voile/Curtain On internal Glass [only] Graphic (Source free choice) On internal wall graphic Plain Light box Light box with diamonds and Vignale logo Speedo V light box Vignale illuminated sign Flat sign Health & safety is the sole responsibility of the Dealer Design: NSC approved Competent, skilled and motivated Dealer staff Digitally enabled 85

86 4.8) Personalisation hardware Additional Collection Units (APS only) Additional leather and paint (APS only) Brown paint on any walls. Matt only (Source: free choice) Doors 60%+ solid material, not glass, may be white or beech coloured. If the wall is Vignale brown, the door can be beech coloured or Vignale brown. Lifestyle pictures (Black frame, groups of 4 (APS only)) 86 Vignale

87 Section Vignale sign (APS and free choice) Voile/curtain On internal Glass (only) Graphic (Source free choice) Internal wall graphic and flat sign 6 Lightbox with diamonds and Vignale logo Speedo V light box Vignale illuminated sign Flat sign 6 87

88 4.9) Standard/Rules Summary Lifestyle Pictures May be affixed on any wall On white or brown paint (but brown best) Pre-determined and approved imagery (darker images, avoid vehicles) Black frames, Groups of 4/8/12, medium size Only available from APS Come in approved sets, with hooks and fitting guides Pictures and Vignale sign should always be at same height (2.2m from floor) Voile/Curtain sourced locally Two layers Must include Vignale artwork Light Box 2 Options 12 Local sourcing is not allowed. The approved supplier is We are Leach. Use professional fitters/electricians 88 Vignale

89 Section ) What to avoid - some examples Existing local executions are allowed if they support the brand - they require written approval. Shown here is one of the few allowable versions, because they sustain the Vignale brand values and complement approved designs. Allowed as an exception 89

90 What to avoid - examples Examples of local designs and personalisations which are not allowed as they don t reflect the upmarket Vignale brand. Brand is consistency, so local changes or interpretations are not allowed. Recreating artwork to local designs is NOT allowed Self generated artwork can be the wrong height, contain too many diamonds and look like a random painting on the wall Plants are not allowed Local supply of light boxes is not allowed as reproductions are different colours, have uneven cloth thickness and placement is wrong Not allowed 90 Vignale

91 Section Not allowed Different colours, different graphics Not allowed 91

92 4.11) Mandatory items - Vignale colour chip & trim presenter - VLSC425 Future colour updates will be delivered by Zetweka and trim updates by APS Specification The presenters are produced in Corian Solid surface in a deep nocturn colour with a removable alacantra finished magnetic lid/base, please see diagram opposite. Each presenter is enclosed in a carbon black premium leather, secured with a nickel buckle. Colour chip presenter: 35mm height 257mm width 164mm depth 2kg weight Trim presenter: 30mm height 400mm width 240mm depth 4kg weight Additional information Colour Chip types: Absolute Black G9ZEWHA Vignale Black Magnetic FM6EWHA Vignale Silver Nocciola DKNEWWA Vignale Nocciola White Platinum 9VJGWHA Vignale White Cover Colour: White Platinum 9VJGWHA Vignale White APS recommends to use the Instruction Manual above due to Corian being prone to scratches. For warranty information, cleaning guidelines, installation and aftercare please refer to the following pages. 92 Vignale

93 Section Warranty - 6 months from the date of delivery to the Dealer Recommendations When not in use, please ensure the Vignale Colour Chip and Trim Presenter is kept in its leather sleeve and stored in the Vignale Interactive Touch Screen Table drawer. Leather Sleeve Daily: It is sufficient to dust the sleeve using a soft brush, a dry microfibre cloth or a vacuum cleaner. Weekly: After dusting the sleeve, you can wipe a clean, damp cotton cloth over the sleeve, without wetting the material excessively. It can be left to dry overnight. Once dried, in order to restore the material, brush it delicately with a soft bristle brush. Leather Sleeve stain removal: Act immediately, within 30 minutes, and begin treating the stain from the outside to the centre in order to avoid the stain spreading Never pour water directly onto the sleeve Before removing the stain, remove any of the substance Avoid rubbing the stain Use a clean, damp microfibre cloth to remove the stain Corian Box Soapy water or solid surface cleaners will remove most dirt and residue from the surface. Do not use abrasive or mild abrasive cleaners on the surface. Please be aware that limescale can build up if water is left to dry on the surface. To prevent this, it is important to wipe the surface completely dry with a dry microfibre cloth after spills and cleaning. Please see below a step by step guide of how to use and display the presenter kit. Corian is a material that is prone to scratches so it must be handled as shown below to reduce this risk. Do s and don ts Take great care when placing this item on the Vignale Interactive Touch Screen Table Do not leave the box outside of the leather sleeve when not in use This item is made of Corian therefore please handle it with care and be aware that dropping this item may cause damage to the following on impact: Vignale Interactive Touch Screen and the Vignale Tiled Floor In the event that your item is delivered damaged in the crate, please take photographic evidence and refuse the delivery. Please send the photographs to fordcst@theapsgroup.com so that APS can assist with the problem. In the event that your items appear damaged once removed from the crate in the packaging or damaged once removed from all packaging, please send photographs before proceeding any further to fordcst@theapsgroup.com so that APS can assist with the problem. If APS do not receive photographic evidence of the damage, unfortunately we will be unable to assist. 93

94 Section 4.13 Mandatory items - Vignale - Collection display unit - VCDU424 Specification Additional information A freestanding merchandising display unit, profile cut and in a matt black finish. Display case in 8mm toughened glass with a front opening lockable drawer facility. Supplied with perimeter lighting, 4 chrome stem down lighters and a set of 7 clear acrylic display blocks. Cable management ports to the rear panel. Matt black 1015mm width 146kg weight 1200mm height 612mm depth For Health and Safety reasons, when opening the drawers, please place the foam protectors provided onto the corners. Electrical requirement: This product is supplied with a fused spur (as seen above) ready for 220 volt/3 amp mains connection by the dealer's certified electrician. APS also recommend the use of electric conduit/trunking to hide the wiring from the power source to the unit. No trailing wires should be on show. Please note: The Vignale merchandising products are not included with this product. For warranty information, cleaning guidelines, installation, aftercare and self assembly recommendations, please refer to the following pages. 94 Vignale

95 Section Warranty - 1 year from the date of delivery to the Dealer Recommendations The Vignale Collection Display Unit is extremely heavy, therefore cannot be moved once installed and will require power which should be available prior to the installation. Our preferred option is that the power sockets should be wall-mounted close to the Vignale Collection Display Unit. The unit should be placed on the Vignale tiles, if this is not possible the unit should be placed in the Vignale Zone. It should not be located in any other zone. There should be no trailing cables on top of the Vignale tiles. It is the Dealer s responsibility to find a solution to ensure cables are out of view. APS recommends the use of electric conduit/trunking to hide the wiring from the power source to the unit. The Vignale Collection Display Unit should not be placed in front of the car. The car should be able to be repositioned without the Vignale Collection Display Unit blocking it. Assembly We recommend APS assembly for this item, however, if it is self-assembled there is a risk the item could be damaged if not handled correctly and APS will not be liable for any damage or associated risks. In the event that you have chosen self-assembly, please refer to the Vignale Accessories Display Cabinet video. This is located on the APS Showroom website: Please note, this video is only a guide and it is the Dealer s responsibility to ensure it is installed as per our instructions. It is the Dealer s responsibility to use their own certified electrician to connect the unit to a power source. APS also recommend the use of electric conduit/trunking to hide the wiring from the power source to the unit. No trailing wires should be on show. APS will not be liable for any damage caused to the edge profile or the Vignale tiles. Cleaning and maintenance Most types of stain can be removed from the surface. However, general cleanliness is achieved by light dusting, or wiping with a clean, damp microfibre cloth. Some highly coloured fruit and vegetable juices, hair dyes, bleaches, caustic alkalis and strong mineral acids will stain if not removed immediately. The MDF surfaces should also be cleaned with a clean, damp microfibre cloth. Do NOT use caustic substances for cleaning as they can damage varnished surfaces. Glass surfaces should be cleaned with care. Do NOT apply rough materials for polishing as these could cause scratches to varnished surfaces. The furniture is designed and manufactured for internal use in Ford Showrooms only. The furniture should not be directly exposed (externally) to sun, rain, wind, snow and other atmospheric factors. Do s and don ts Use of the drawer: Opening: Please use the recessed handle at the bottom of the door Closing: This unit has a soft close mechanism Please note: When opening the drawers, please place the foam protectors provided onto the corners. In the event that your item is delivered damaged in the crate, please take photographic evidence and refuse the delivery. Please send the photographs to fordcst@theapsgroup.com so that APS can assist with the problem. In the event that your items appear damaged once removed from the crate in the packaging or damaged once removed from all packaging, please send photographs before proceeding any further to fordcst@theapsgroup.com so that APS can assist with the problem. If APS do not receive photographic evidence of the damage, unfortunately we will be unable to assist. You must not Allow the products to stand on, or act as a support for, any other object or person other than as agreed as part of the primary purpose for the products as stated above. Build or store the products outside or in any excessive heat, cold, below freezing or humid conditions. Locate the product in an area where it will be exposed to prolonged periods of direct sunlight and heat or under direct airflow from air conditioning units. Where assembly has taken place, move the products from the origin of their assembly. Position the products a potentially unsafe distance from a power supply. Permit any liquid spillages to remain on the surface of the product. Remove any Unique Identification Codes. Use any cleaning products which contain oils, silicone or solvents, abrasive cleaners or any other type of chemical solution, or furniture polish. Leave the key in the lock as it can cause coating damage. Close the drawer by pushing the glass Use brands other than Nespresso Coffee Machine. Please note the maximum load capacity is 15kg per drawer. 95

96 Mandatory items - Vignale - Nespresso coffee unit - VIGCOFF464 Specification A freestanding Nespresso unit, profile cut with an inlaid toughened glass top in a matt black finish. The unit has a push to open door mechanism, Vignale tray holder, adjustable shelves and lockable door. Cable management ports through the top of the unit, shelving and rear panel. Matt black 750mm width 800mm height 500mm depth 52kg weight Please note: the Nespresso machine, capsules and any accessories are not included with this product. For warranty information, cleaning guidelines, installation and aftercare please refer to the following pages. 96 Vignale

97 Section Warranty - 1 year from the date of delivery to the Dealer Recommendations It is the Dealer s responsibility to ensure that the location of the Vignale Nespresso Coffee Unit is determined prior to assembly. The unit should be placed on the Vignale tiles, if this is not possible the unit should be placed in the Vignale Zone. It should not be located in any other zone. There should be no trailing cables on top of the Vignale tiles. It is the Dealer s responsibility to find a solution to ensure cables are out of view. APS recommends the use of electric conduit/trunking to hide the wiring from the power source to the unit. Please ensure the unit is placed close to the sofa and a power source for the Nespresso Coffee Machine. Cleaning and maintenance Most types of stain can be removed from the surface. However, general cleanliness is achieved by light dusting, or wiping with a clean, damp microfibre cloth. Some highly coloured fruit and vegetable juices, hair dyes, bleaches, caustic alkalis and strong mineral acids will stain if not removed immediately. Do s and don ts You must not Allow the product to stand on, or act as a support for, any other object or person other than as agreed as part of the primary purpose for the product as stated above. Build or store the product outside or in any excessive heat, cold, below freezing or humid conditions. Locate the product in an area where it will be exposed to prolonged periods of direct sunlight and heat or under direct airflow from air conditioning units. Where assembly has taken place, move the product from the origin of their assembly. Position the product a potentially unsafe distance from a power supply. Permit any liquid spillages to remain on the surface of the product. Remove any Unique Identification Codes. Use any cleaning products which contain oils, silicone or solvents, abrasive cleaners or any other type of chemical solution, or furniture polish. Leave the key in the lock as it can cause coating damage. Close the drawer by pushing the glass. Please note the maximum load capacity is 15kg per drawer. Use of the drawer: Opening: Unlock with the key provided and push to release the door Closing: This unit has a soft close mechanism In the event that your item is delivered damaged in the crate, please take photographic evidence and refuse the delivery. Please send the photographs to fordcst@theapsgroup.com so that APS can assist with the problem. In the event that your items appear damaged once removed from the crate in the packaging or damaged once removed from all packaging, please send photographs before proceeding any further to fordcst@theapsgroup.com so that APS can assist with the problem. If APS do not receive photographic evidence of the damage, unfortunately we will be unable to assist. 97

98 4.12) Vignale Vehicle Displays in Ford Retailers Set out below are the minimum showroom hardware display standards for all Ford Retailers. These are the minimum acceptable standards unless an alternative has been agreed with your own national sale company. If such a situation arises, your NSC will contact you separately, and their hardware requirements for Vignale (only) supersedes the rules on Vignale specified as explained this showroom guide, below. No other Vignale enhancements are permitted. Minimum Hardware requirements All other vehicle display rules apply e.g. cars clean, doors and boot open Vignale colour display on the discovery bar Vignale stand-alone totem Vignale carpet Vignale spec pod Image shows Ford Retailer Vignale Pack on Dedicated Vignale Zone tiles - these tiles are not required as part of the required display 98 Vignale

99 Section 4.12 Vignale Vehicle Displays in Ford Retailers Vignale 1m Wall - VI4000PW232 2 Specification Steel base unit with adjustable feet, attached to a 3mm gauge steel frame, all fnished in Ford renew white with 8mm clear translucent acrylic sheets printed with bespoke Vignale graphic treatment. Supplied as a 1m section. See diagram. Clear 1m width 2.15m height 0.76m depth 125kgs Additional Information Warranty, cleaning and maintenance guidelines Warranty 3 years from the date of delivery to the Dealer. Product - Walls Cleaning Material - Window Cleaning Spray - Windolene & Micro Fibre Cloth Do s and Don ts This product is a non-serviceable item and any faults should be reported directly to Ford Customer Services team +44(0) Cleaning and Maintenance Acrylic panels and steel works must only be cleaned using warm water. The complete walls or any component parts must never be stored outdoors. (excluding the Exterior Vehicle Totem). Never use bleach, corrosive substances, abrasive cloths or abrasive creams to clean the acrylic panels, or steel work; this will cause permanent damage and invalidate any warranties. It is advisable to check the tightness of the face bolts periodically. For warranty information, cleaning guidelines, installation and aftercare please refer to the Terms and Conditions of Product. 99

100 Vignale Vehicle Displays in Ford Retailers Spec Pod Vugnale - SP100VI232 Additional Information Additional information Please see below image for ipad/galaxy mounting instructions and cable management. Specification Manufactured from 5mm white powder coated steel with 4mm acrylic fitted to the face that the unit comes with, 2 x A4 acrylic document holders and Integral mounting and security for either ipad or Samsung Galaxy tablets. The unit also comes with removable VIGNALE graphic inserts. White 0.28m width 1.2m height 0.8 depth Weight 23kgs Warranty, cleaning and maintenance guidelines Warranty 6 months from the date of delivery to the Dealer. Product - Specification Pods Cleaning Material - Window Cleaning Spray - Windolene & Micro Fibre Cloth Do s and Don ts The Spec Pod will house 1 tablet computer in the top of the unit, please note: this Product is only compatible with ipad 1 & 2 and Samsung Galaxy tablets. Cleaning and Maintenance Never use bleach, corrosive substances, abrasive cloths or abrasive creams to clean the acrylic panels, or steel work; this will cause permanent damage and invalidate any warranties. If you wish to clean this Product, use a silicon-based furniture spray. It is advisable to check the tightness of the face bolts periodically. For warranty information, cleaning guidelines, installation and aftercare please refer to the Terms and Conditions of Product. 100 Vignale

101 Section 4.12 Vignale Vehicle Displays in Ford Retailers Vignale Mat (x2) Specification Warranty, cleaning and maintenance guidelines Additional Information A full colour mat, constructed with a dyed straight tufed cut pile, manufactured with twisted heat set nylon fibres on a nitrile rubber backing. Slip resistance EN Fire resistant Cf-s1. Colour matched to 50% Pms mm width 1500mm length 8mm total depth 3.8Kg weight Subject to warranty terms and conditions. The woven fabric is specifically designed to remove the maximum amount of tracked in dirt particles. The high twist and heat set fibres tufted in an open pile construction are excellent at trapping soil and moisture and therefore thorough cleaning is essential to ensure optimum performance and to extend the life of the product. Recommendation for placement of mats Warranty No warranty provided Cleaning and Maintenance Do not use flatbed washers, wet and dry vacuum systems, other systems substantially similar to either of these for cleaning mats. Shaking mats prior to washing to remove debris that can be disposed of as solid waste can be beneficial in the cleaning process. A variety of such machines are available that provide this function either in conjunction with tunnel washers or conventional washer extractors. APS does not advocate the use of any particular detergent. However, do not use (i) products containing optical brightening agents, (ii) chlorine, (iii) oxidizing bleaches, or (iv) wash or rinse baths with a ph below 6 or above 10. Do not wash mats in an ozonated water system. Do not wash mats in a dishwasher. Do not dry-clean mats. Do not expose mats to vegetable or biodegradable oils, as such oils may affect the rubber and damage the mats by causing dimensional instability. Care should always be taken when using spotting agents or exposing the mat to any chemical agent. Check with the chemical supplier to determine if the chemical agent is suitable for use with the type of mat being treated. Chemical damage to mats may not show effects immediately, sometimes taking months or years to have a detrimental effect. Mats should be washed at temperatures between 40 C and 50 C. They should NEVER be washed at temperatures above 50 C. The use of tumble-drying of mats as part of the full processing cycle is strongly recommended. When tumble-drying is used, the mat temperature must be between 60 C and 80 C. Drying within this range will minimise the risk of over-drying, pile damage or body distortion. Do not over dry mats. As a general guideline, moisture weight should be 10 to 15% of the fabric weight. All mats should be promptly removed from the dryer upon completion of the drying cycle and laid fat until cooled to at least 30 C/90 F. This minimizes any creasing memory that might be put into the rubber while still warm and minimizes the risk of mat sweating. Mats must never be stored folded after first laundering. Mats must be stored fat or rolled at all times after first laundering. Storage in direct or reflected sunlight even through windows should also be avoided. Mats are designed to lay flat. A properly placed mat should enhance safety. However, the positioning of the mat and its surroundings are major factors in the overall performance of the mat, including its contribution towards safety. Care needs to be taken when positioning a mat so that it cannot become a tripping or other hazard by itself or because of its surroundings. If a mat is damaged or appears to pose a hazard, do not use the mat. The Dealer must ensure that the mats are properly placed, cleaned in accordance with these instructions, stored in accordance with instructions, delivered in accordance with instructions and are free of contaminants. The dealer must ensure that local cleaning and maintenance does not contribute to staining of the floor covering or damage the mats and that the mats are not moved, or treated in such a way where they can reduce safety or become a hazard. 101

102 Vignale Vehicle Displays in Ford Retailers Vignale Retailer Pack Layout Please note this is a layout proposal only. Please find below indications to locate the Vignale Retailer Pack Items: A. The Vignale Wall/Totem should be located at ¾ rear of the car, either on the left or on the right side. The best place depends on the location of the branded Vignale zone in the showroom. B. The Vignale Spec Pod should be located in front of the car, either on the left or right side. The Vignale Spec Pod must always be located at the opposite side of the Vignale Wall/ Totem. C. The two Vignale Mats should be located underneath the car, so that they are visible from the front and the rear of the car. D. Please note, this is not the only possible layout. The best Vignale zone layout depends on the configuration of the showroom and the Vignale Products must be visible from the entrance of the showroom. 102 Vignale

103 Ford Approved 0.0 Used Vehicle 5 This is a new section divider With our youngest and broadest Ford model line-up in our history, the Used Vehicle business provides plenty of opportunities if we manage it in a professional manner. Ford Approved is our new Used Vehicle brand for young used cars: - Up to 5 years old or max. 120,000 km Ford Approved will help you: - Unlock the profit potential within the Used Vehicle value chain - Increase customer loyalty - Improve residual values - Grow your Used Vehicle as well as your overall profitability Ford Approved Used Vehicles & Remarketing 103

104 Used Cars Exterior Signage The Ford official programme This exists in various forms across Europe and you should in the first instance talk to your local management team. The programme is supported by a range of hardware and standards, and participation is recommended. Used cars - Signage in at least the minimum agreed specification is one of the program requirements. This will help to indicate your Ford Approved vehicles to your customers and help them to find your special offers they might have seen in the local Ford Approved eused website. This requirement applies to FordStores where Ford Approved is a mandatory element of the Dealer agreement as well to other Ford Partners who would like to offer used vehicles under the Ford Approved umbrella. Profit margins are higher when sales are supported by the value offered by a major Brand such as Ford, so aside of the Point of Sales material additional Ford Ovals (only available from Arlux) are recommended around the used car area. In particular, if there is a separate building a hanging clip with the words Used Cars is highly recommended. From an overall aesthetic, design perspective, more Ovals around a site, highlighting the geographical size or footprint of the facility is helpful in demonstrating to potential customers that they are buying from a large Dealership, where strength is implied. This can only be of benefit in your sales promotion activities and the positioning of your Dealership versus competitors. 104 Ford Approved - Used Vehicle

105 Section Dealership material 13 Outdoor flag Design to suit local market. Screen printed in one colour to one side of white polyester. Sewn with an open sleeve to top edge, strengthening strap on left-hand side with plastic snap clips and hemmed on all other sides. W: 900mm H: 1800mm Requirements: 6m high ground fixed aluminium flagpole with 1m rotating spar arm. Supplied with ground sleeve for concreting in locally. Flagpole 90. Number plate covers Standard EU plate size. Design to suit local market. Screen printed direct to one side of 3mm Foamex and cut to shape with small radius corners. Supplied in pairs - front/rear (each pack to contain 1 pair front + rear). W: 520mm H: 110mm D: 3mm Front Rear 105

106 Dealership material 13 Headboard unit insert panels & panel base unit Headboard unit insert panels Design to suit local market. Screen printed on both sides of 4mm Foamex and cut to shape. Panel simply push fits into base unit. W: 740mm H: 280mm D: 4mm Panel base unit Injection moulded base in white ABS plastic with an aluminium panel holder with a spring-loaded mechanism & 2 neoprene covered strong magnetic feet. W: 500mm H: 130mm W: 140mm Wheelbase totem complete - outdoor Produced in aluminium with an anodised external grade finish. Internal frame in corrosion treated steel. Design to suit local market. Screen printed direct onto 3mm Foamex and cut to shape. One panel inserted on each side of the unit. Each unit supplied with an injection moulded composite wheel-base suitable for outdoor use. W: 375mm H: 1300mm D: 70mm Free standing totem - indoor Produced in aluminium with an anodised external grade finish. Internal frame in corrosion treated steel. Screen printed direct onto 3mm Foamex and cut to shape. One panel inserted on each side of the unit. Each unit supplied with a steel base plate with tubular upright. NOTE: Suitable for indoor use only! W: 375mm H: 1300mm D: 70mm 106 Ford Approved - Used Vehicle

107 Section Dealership material 13 Dual window pricing unit Screen printed direct to 3mm clear polycarbonate and fitted with a white polypropylene sheet holder to the reverse. The dual window pricing unit provides a premium and long lasting unit. The top window is for the cash price and the bottom window for a number of messages - sales messages, tactical marketing or finance examples. W: 320mm H: 440mm D: 3mm Vehicle specification sheet holder To display A4 specification sheets inside window. Unit simply push fits between inside of window and door bolster. Design to suit local market (reverse - e.g. the inside car face). Produced from rigid lightweight polypropylene, screen printed on reverse and front fitted with optically clear polycarbonate sheet cover. Units assembled with injection moulded polypropylene wedge. W: 210mm H: 320mm D: 2.8mm 107

108 Approved eused Website One key enabler of the Ford Approved Used program is the used vehicle stock locator or eused. Ford of Europe has started the roll-out of this website in 2014 and will proceed in the cause of the next years. Depending on the volume potentials Ford is planning to provide this communication platform to most of the European markets. Advertising your Ford Approved used vehicles in your local Ford eused website will be another strong opportunity to increase your sales under the Ford oval. It will indicate a strong used vehicle brand and will provide the message to your customers, going for a Ford used vehicle is the right thing to do. Some of the benefits the new Ford eused Website do provide: Easy to use search functionality with filter facets common to the UV business Vehicle distance calculator based on customers post code Structured and easy to read vehicle details Inclusion of Remarkable Technologies, i.e. active marketing of special features to your customers Inclusion of Ford Accessories promoted for the selected vehicle (future feature) Contact the Dealer function to connect customers efficiently with your UV departments Integrated Ford Credit finance offer (future functionality) 108 Ford Approved - Used Vehicle

109 CV Transit Centres This is a new section divider Transit Centres represent the specialist sales and service proposition from Ford. Dedicated showrooms (or part showroom) focus only on the commercial vehicle range and offer all the vehicles and services which are available to our customers. Investing in a Transit Centre is a long term commitment to a significant revenue and profit opportunity

110 Dealer name External vehicle stands 110 CV Transit Centre

111 Section 6.0 CV Transit Centres Dedicated Commercial Vehicle sales and service points known as Transit Centres offer the best from Ford in the arena of CVs. The modular signage (and interior furniture) used in Transit Centres throughout Europe allows consistent presentation of this vital Ford sales and service offering. These images demonstrate what can be achieved. Inside there are clearly marked zones, similar to FordStores, which put customers at ease, looks modern and uplifts the Brand. MOT area The CV Transit Centres follow the same rules generally as car, including: Same building rules e.g. white walls Same two lighting suppliers allowed Same customer Zones and furniture - additional optional small blue acrylic walls available (see image on page 113) Same tiles design from same supplier (NB. 600x600 is also allowed in the same design in CV only locations) Clear branding Clearly identified entrance 111

112 Blue wall with Transit Centre logo Relax area White desks Hello signs 112 CV Transit Centre

113 Section 6.0 Transit Centres Customer Benefits Benefit to Ford and Dealers A strategic European network of Ford Dealers specialising in commercial vehicles, who will deliver a compelling customer proposition tailored to the needs of commercial vehicle clients. Dedicated Transit Centre showroom (or part showroom) focussed on the commercial vehicle range, offering a full range of vehicles and services tailored to commercial customers. Investing in a Transit Centre is a long term commitment and is a significant revenue and profit opportunity. One stop location for all CV sales, service and finance requirements with CV specific standards deployed and audited for sales and service Access to highly trained, specialist CV Dealership personnel Extended opening hours Transit24 brand promise - Downtime reduction and a bundle of services designed to enhance customer convenience and experience Improved customer loyalty and brand perception Addresses CV specialism gap versus competition (VW Van Centre, Renault Business, Fiat Professional) Relax area Dedicated acrylic walls for colour chips, brochures and digital messaging 113

114 CV Transit Centres - Minimum hardware standards hello Item Manufacturer Small dealership Medium dealership Large dealership Multi-franchise dealership hello wall APS Optional 3 panel wall Mandatory 4 panel wall Mandatory hello wall TV panel APS Optional Optional Optional Orange hello totem APS Mandatory Optional Optional White welcome desk APS Mandatory Mandatory Mandatory Orange chairs/white Callagari Not required Optional Optional (High stools/low) for welcome desk Service desks additions APS Optional Optional Optional See FCSD section See FCSD section see FCSD section Orange & white chairs (Low) Callagari Not required Minimum of 1 Minimum of 1 for service desk if service desk addition if service desk addition installed installed is neutral multifranchise welcome desk available? YES NO hello wall not required hello totem required at the entrance of the Ford area Depending on dealer size all items required as specified for solus dealership relax relax wall paint & graphic Dealer/APS Mandatory Mandatory Mandatory is neutral relax wall APS Optional Optional Optional multifranchise 1 white (DUB65) table + 3 orange chairs Callagari Mandatory 1+3 Mandatory 2+6 Mandatory 3+9 waiting area with cafe available? YES NO relax wall optional relax wall area required Brand Separation wall can be ordered with relax wall discover Ford discover Ford wall APS 3 panel value (3mm) Mandatory Wall TV ready panel APS 3 or 4 panel Mandatory 3 or 4 panel Mandatory Mandatory Depending on dealer size as specified for solus dealership. It can also be used as a dividing wall. Optional Mandatory Mandatory Optional Transit Centre paint/ford Oval + graphic Transit Centre interior pylon APS Required if CV Brand wall is not available Dealer/Arlux Mandatory Mandatory Mandatory Mandatory Required if CV Brand wall is not available Required if CV Brand wall is not available Required if CV Brand wall not possible Please note: tinted Items highlighted are mandatory requirements for the programme. 114 CV Transit Centre

115 Business Centres This is a new section divider By setting up a dedicated sales and aftersale Fleet organization within your Dealership, you will be recognized as a professional partner by all business prospects and customers. You will be in a position to make the most of the growing industry to develop passenger car sales to business customers and leverage our successful commercial line-up. As a result you will increase your B2B aftersales turnover and your Fleet customer loyalty. Emmanuel Arnal Manager, Business Centres 115

116 Business Centres Ford objective is to reduce your Retail Look and Style costs, so you can further invest your Fleet salesforce, and provide them with the right tools and marketing campaigns, to generate additional Commercial Vehicles and Passenger Cars Fleet sales. If you are a FordStore, no mandatory additional signage is required because you are by definition also a Business Centre. If you are not a FordStore, your exterior Business Centre label has to be added to the 3.5m, 4.5m or 6m pylon (market specific. Please liaise with your local Dealer Operation team). There is nothing mandatory for the interior, but the Business Centre showroom separation can be used. This can potentially be attached to the Transit Centre showroom separation to create a wall (pictured). Optional interior totem available from APS 2 Discover Business Centre Transit Centre Business Centre 116 Business Centres

117 Section 7.0 Exterior Designs This is a new section divider This chapter demonstrates how various external elements synergise to produce a modern, fresh looking Ford Dealership, where the oval stands proud and blue is the primary colour. 117

118 Outside your Dealership We all know first impressions are vital. The new standards require adequate external signage to show customers where to park for example. They also require that the signage is in good repair e.g. all lights are working. The next page highlights some key You can find all Ford Retail Look and Style Standards at Exterior Designs

119 Section 8.0 Showroom exterior standards Requirements Generally a tidy area. There must be dedicated parking for Sales, Service and CVs. These need to be adequately identified through directional signs or floor markings if necessary. You could consider painting parking bays different colours. Arlux can provide all new parking signage. Dont forget bays for people with mobility issues and in the future where you might put an electric charging bay. For large dealerships, car jockeys are useful they can help keep disabled bays clear for genuine users. There is a new standard that all bulbs/leds in signage are working and signage is well maintained. A new core standard is that the dealership oval on exterior pylon and inside on the primary brand wall must be illuminated until midnight each night. It is understood that local restrictions may change this. You should consider upgrading to LED on exterior ovals due to lower running and maintenance costs. Contact Trilux for details. Flags and banners Subject to what is allowed in your market. If you display flags and banners outside the dealership, they must be in good order, clean and meet all current look and style guidelines e.g. oval and font must be approved by your local market. Do not under any circumstances fit flags, banners or stickers to any Ford signage at any time. Dealership windows should be clear at all times to allow customers to see product. Exterior Plinth An additional new external hardware item available from Visotec as an extra cost option is a blue exterior plinth with illuminated oval. It achieves high standout and is particularly useful next to a road or in cluttered multi-franchise situations. 119

120 120 Exterior Designs

121 Lighting This is a new section divider Our latest showroom furniture, (in particular the illuminated coloured walls, signposted zones and media screens), are all operating below 2.5m above the floor. Research demonstrates customers now tend to focus on these items rather than look upwards to lighting. Therefore Ford has relaxed the rules on lighting in two ways. First the only standard in the vehicle showroom is a 750 Lux minimum light level, elsewhere common sense applies e.g. offices, customer toilets etc. (in the Vignale zones that level of brightness is not required). Secondly, Dealers have a free choice of any design of light from two recommended Pan European suppliers, TRILUX and PHILLIPS, rather than one. In tests, both of these manufacturers were found to provide not only the latest, quality products and competitive prices, but also offered ways to reduce Dealer lighting costs via free surveys and advice on switching to LED and other innovative lighting solutions. We also recommend dimmable lighting in the main showroom. Having two suppliers in free competition, combined with the relaxation a of our lighting hardware standards, allows Dealers considerably more choice, c flexibility and reduced costs over the long term. Only these e two suppliers p s are to be used in all Ford locations. 121

122 122 Lighting

123 Section Discover 15m 2 Relax 40m 2 Vignale 40m 2 ST 20m 2 Transit 40m 2 Hello 40m 2 SUV 20m 2 Families x2/x3 70m 2/ 104m 2 Headline 40m 2 Introduction The art of car showroom lighting emotion, expectation and desire The car showroom differs from other retail experience due to the high gloss finish, colour vibrancy, vast space and reflective surfaces. The buying decision is influenced by emotion, expectation and desire. Here lighting plays a critical role in connecting brand and customer, intensifying the shopping experience. The choice of light impact and luminaire design are an expressive component in defining the corporate identity. Often seen as a marketing tool, good lighting in a showroom can help build brands and enhance the customer experience. Car showrooms are designed to extend the branding of the manufacturer beyond the car, in an environment that continues to heighten expectations and reinforce emotions. To achieve this lighting systems must be designed specifically for each individual showroom one size does not fit all! TRILUX lighting products have a unique design signature ideal for creating and enhancing brand personalities. Many TRILUX solutions have won awards for their designs, for example the Red Dot Award and if Design Award. A car showroom houses a variety of different and important task areas. Lighting all areas, the same will deliver poor, dull and uninspiring results. The lighting chosen to display products, their performance, their appearance and finish should be sensitively selected taking into account, staff, customers and potential customers. Furthermore, car showroom lighting should be seen as an investment that produces a return on sales lower operational costs and improved sales results. The wide spectrum of TRILUX lighting solutions for car showrooms not only fulfils all normative requirements it also provides a new financial, functional and creative scope. 123

124 124 Lighting

125 Section Hello Zone Welcome reception desk area (Brand highlight) As the first point of reference, lighting should be used to establish the Brand, creating a wow that results in a lasting impression Carefully select lighting to create a pleasant transition from the exterior to the interior Highlight and guide customers to help with orientation There is a fine balance between creating the right impression and functional lighting to enable receptionists to work comfortably. Luminaires should provide excellent facial modelling between receptionist and customer Use of long life light sources will minimise the impact of maintenance in these busy spaces 125

126 Prestige car highlighted area Arouse emotion and desire by displaying cars with sensitive modelling Carefully selected pin-spots of light can create a starlight attention grabbing effect on car paintwork High colour rendering is recommended to portray colour vibrancy and quality; Colour temperature is also important to create impact and atmosphere Use low glare and low reflecting products to suit high-gloss paint finishes, highly reflective metal and glass surfaces Flexible lighting systems can be easily adapted for new feature displays TRILUX Circle General Showroom Generally lighting should be uniform and complemented by high output accenting Car showrooms often have high levels of daylight; managing the relationship between artificial lighting and daylight is vital for mood and energy efficiency Use dynamic lighting to create stunning window displays to attract attention by night and day Incorporate flexible lighting systems to accommodate changing car displays Vertical lighting of perimeter walls helps to create a defined space Choose low maintenance light sources for minimal sales floor disruption TRILUX B.Lee TRILUX Quira Plus 126 Lighting

127 Section Offices European guidelines recommend an average maintained illuminance of 500 lux with specific illumination levels that need to be achieved on all walls and ceilings (75 lux on walls and 50 lux on ceilings) They also encourage the use of natural light to achieve energy savings and create a productive stimulating environment For areas with visual displays glare guidelines are UGR 19 with minimum colour rendering Ra 80 to enhance user experience Users should also have access to control of their own direct lighting for added comfort TRILUX Arimo Slim TRILUX Luceo 127

128 Advantages for Ford Dealerships Efficient lighting solutions that set the stage for your customers. We can advise you, carry out an energy audit and create a bespoke lighting design to optimise your energy efficiency. LIGHTING CALCULATION* *Total area 513 m2 CALCULATION OF PAYBACK TIME* *Based on average electricity costs of 0,20 / kwh 12,000 24,0 W/m2 80,000 70,000 9,600 Saving 50% 60,000 50,000 CONNECTED LOAD 7,200 EURO 40,000 12,0 W/m2 30,000 4,800 20,000 10,000 2, HIT LED ENERGY SAVINGS HIT - LED example calculation old system HIT 70/150 W LORETO LED 5000 lm Number of Spotlights Connected load per luminaire 80/163 W 64 W Area 520 m2 Ceiling height 4,70-9,00m Average illuminance 700 lx Energy consumption 24 W/m2 12 W/m2 Energy savings as against the old system Payback time on average electricity costs of 0,20 / kwh 50 % 4 years ROI per annum 20% 128 Lighting

129 Section Financial benefits of upgrading your Lighting System to LED As well as being a flexible solution for creating visual interest and thus increasing sales at your Dealership, LED Lighting provides a refreshingly simple opportunity to save money on your regular monthly energy costs. Not only will your monthly energy usage be dramatically decreased, but your ongoing maintenance costs will be significantly cut back. In the below visual you can see that at an average Dealership you could save 833 per month or 25, per square meter, per month. That works out at an 88% ROI per Annum, if you opt for a fully financed solution, so you would not have to pay anything upfront. Finance example Material Total 17,968 exc VAT Term Monthly Repayment 36 months (1+35) months (1+47) months (1+59) 350 Supply & Install Total (inc Material) 23,958 exc VAT Term Monthly Repayment 36 months (1+35) months (1+47) months (1+59) 466 All payments are monthly in advance, and are shown exc VAT. Fees are applicable: 299 exc VAT Documentation Fee, 50 exc VAT Annual Service Fee. Please note that these are indicative illustrations only and are not contractual offers. All proposals are subject to credit status. Contact us We hope you have found this information useful. Please feel free to contact TRILUX directly to discuss your Lighting solution upgrade. ford@trilux.com Telephone: Or you can visit for further information. 129

130 Save more, see more Philips can help you to improve your lighting and reduce your energy bill. After carrying out a complete lighting audit we can provide you with a complete retrofit lighting plan for your showroom; a turnkey installation will utilise the most energy-efficient solutions to optimise your lighting and maximise your savings. In fact, by moving to LED and using innovative solutions that switch lights on only when needed, you could see energy savings of up to 60%. Take control of costs Our LED solutions don t just offer lower energy consumption. They also enable you to make ongoing savings on maintenance costs throughout their long lifetime. They work smarter too. For example, you can optimise the installation and maintenance of lighting with clever solutions. We have systems that allow you to set up and control luminaires in the showroom from your mobile phone or laptop. So you can add light when and where you need it. Make light work of sales Our lighting solutions can also enhance your showroom, giving it extra appeal and putting customers in the buying mood. First impressions count, so it pays to make the showroom look attractive from the outside. Once inside, the right ambience will invite people to browse all models and versions and encourage impulse purchases. The result? Customers enjoy a consistent brand experience and you make light work of sales. 130 Lighting

131 Section 7.0 Multi-Franchise This is a new section divider Ford recognises that Ford Retailers (never FordStores) may need to maximise revenue from limited physical space to generate profits to have a vibrant, successful business. This chapter outlines the clear rules which must be followed when a showroom has more than just the Ford franchise within it. 131

132 Multi-franchise standards Protecting the Ford Brand Ford understands that some Dealers will wish to maximise use of their retail space. However, the Ford customer wants the Ford retail experience in the showroom. The new standards are designed to ensure that in the designated Ford area the customers receive the relevant Ford retail experience. The dividing wall shown here meets all requirements for a Ford You can find all Ford Retail Look and Style Standards at Multi-Franchise

133 Section 10.0 The modular multi-franchise wall The modular multi-franchise wall. Example. Typical deployment of the wall. The blue Brand wall Please note FordStores require different specification criteria e.g solid walls from floor to ceiling. The 3m three panel section of the multi-franchise wall the blue Brand wall can be purchased on its own and so can be used by any Dealer to comply with core standards if you re short of wall space (even if you re not a multi-franchise Dealer). 133

134 Examples of Dealership executions After Before Using a compliant, well executed dividing wall as the backdrop for a relax area. These before and after images also show the effect of clearing out the clutter. 134 Multi-Franchise

135 Section 10.0 Examples of promoting Ford in a multi-franchise environment Interior thank you wall using the thank you graphic from APS. 2. Optional exterior plinth available from Arlux (no foundations required). 3. Exterior and illuminated thank you wall available from Arlux. Can be single or double sided (requires foundations). Can have illuminated Ford Oval to both sides. (opposite page) Dealer self build dividing wall (used as relax zone)

136 Multi-franchise standards Lorem ipsum dolor sit amet, consectetur Adipiscing elit. Suspendisse congue volutpat mollis. Aenean risus dui, efficitur eget dui vitae, pharetra euismod sem. Duis egestas sit amet mi ut sollicitudin. Donec lacinia vehicula urna in facilisis. Nullam molestie nibh sed felis dapibus pellentesque. Nullam faucibus nisi a lorem lobortis ullamcorper. Nam dapibus iaculis risus. Etiam suscipit vel dui a congue. Proin sit amet neque ultricies, varius tortor et, placerat diam. Phasellus a vestibulum quam. Nulla ut fringilla libero, non varius orci. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Ut iaculis dignissim arcu, at faucibus enim sollicitudin sit amet. Quisque sit amet pulvinar enim. ultrices turpis ex, nec viverra purus consequat vitae. Vivamus eget sodales nisi. Sed quis mi semper, condimentum mi a, congue magna. Maecenas vulputate sapien eget laoreet aliquet. Donec feugiat neque felis, ut tristique arcu ornare sed. Etiam elementum massa non lectus aliquet tempus. Nullam sed varius lectus. Aliquam erat volutpat. Donec hendrerit eros non nunc imperdiet consectetur. Aenean sed erat ex. Ut tincidunt varius augue, eu volutpat sapien condimentum sed. Nunc vitae tincidunt neque. Phasellus vel est eu sem aliquam consequat sit amet eu orci. Morbi et lectus eget magna molestie suscipit. Mauris sagittis pulvinar ipsum a lacinia. Nullam sed turpis consequat, accumsan lacus ut, ultricies mi. Nam blandit bibendum turpis, eu semper quam pretium sit amet. Curabitur at tellus a ante iaculis mollis. Mauris laoreet nisl vitae ante bibendum, maximus porttitor tortor laoreet. Aliquam vitae porta ante. Donec eget eros blandit, egestas sapien quis, sollicitudin libero. Maecenas 136 Multi-Franchise

137 Section 10.0 Display guidelines for the zones in a shared Ford Retailer environment hello zone discover Ford zone Multi-franchise Service If there is a neutral reception desk, then to highlight the Ford area all that is required is a free standing hello totem. This can be supplemented by the hello wall at the Dealer s discretion. This wall can be positioned by the neutral desk or in the sales area. If the customer cannot see 80% of the blue Primary Brand wall and 100% of the Ford Oval from either the reception area or main door, then the Dealer must have an illuminated oval at the brand neutral multi-franchise desk. relax zone It is a core standard that hot and cold drinks and up to date reading materials are on offer in the relax zone. To help facilitate this, part of the multi-franchise dividing wall can be ordered in blue with the relax graphic pre-applied. You could create an area between this and the discover Ford wall. You need a discover Ford wall which is size dependent on the size catergory of your Dealership eg. small, medium or large. In front of this you must place your discover Ford bar size dependent on size of Dealership: Small Dealers have a bar with 1 centre section and 2 ipads. Medium Dealers have a bar with 1 or 2 centre sections and 2 ipads per section. Large Dealers have a bar with 2 centre sections and a minimum of 2 ipads. It is a core standard that you provide password protected Wi-Fi for all customers. This should have a family filter. thank you zone As a minimum standard you must have thank you totems which should be used to highlight the specific area to hand over new cars or cars after routine service or repairs. Ideally this should be undercover. This is designated to create an element of theatre around delivery of a new car designed to make the experience memorable. Wherever possible for large Dealers only there should be a thank you wall (see photo 1). Ideally this should be inside the showroom, but you can order the exterior thank you wall from Arlux at additional cost (see photo 3). Service Adviser desk/area In a multi-franchise environment the customer does expect several facilities to be used for several brands including reception, Interactive Reception and workshop, just to name a few. However, talking to their Personal Service Adviser represents a very special, personal relationship where the customer expects the Service Adviser to be completely focused on the customer and the customer s vehicle, their Ford. Therefore the customer must be able, when talking to their Personal Service Adviser, to recognise the Ford Brand and that their Personal Service Adviser is a Ford dedicated specialist knowing the customer s Ford vehicle. This can be achieved by at least placing one hello totem next to the Ford Service Adviser desk and have a Ford Oval on the wall behind the dedicated desks. Another hello totem should be placed in the Interactive Reception bay. All Ford Service Advisers should also wear a name tag with the Ford Oval identifying them as Ford experts. Service handover All generic considerations outlined for a solus Ford environment do apply also in a multi-franchise environment. In areas Ford vehicles are being returned to customers, at least a thank you totem should be placed, reminding the customer that his vehicle had been serviced by a Ford specialist. 1 2 N.B. FordStores are never in a shared environment

138 Applying the Ford Retailer multi-franchise standards Do s and Don ts These 2 pages show examples of what you can and cannot do. It is not exhaustive but the basic principle is clear. The Ford Brand must be of equal or greater prominence of all other brands including the Dealer s own branding. Dealer name You can find all Ford Retail Look and Style Standards at Multi-Franchise

139 Section 10.0 Lorem ipsum dolor sit amet, consectetur Adipiscing elit. Suspendisse congue volutpat mollis. Aenean risus dui, efficitur eget dui vitae, pharetra euismod sem. Duis egestas sit amet mi ut sollicitudin. Donec lacinia vehicula urna in facilisis. Nullam molestie nibh sed felis dapibus pellentesque. Nullam faucibus nisi a lorem lobortis ullamcorper. Nam dapibus iaculis risus. Etiam suscipit vel dui a congue. Proin sit amet neque ultricies, varius tortor et, placerat diam. Phasellus a vestibulum quam. Nulla ut fringilla libero, non varius orci. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Ut iaculis dignissim arcu, at faucibus enim sollicitudin sit amet. Quisque sit amet pulvinar enim. Etiam elementum massa non lectus aliquet tempus. Nullam sed varius lectus. Aliquam erat volutpat. Donec hendrerit eros non nunc imperdiet consectetur. Aenean sed erat ex. Ut tincidunt varius augue, eu volutpat sapien condimentum sed. Nunc vitae tincidunt neque. Phasellus vel est eu sem aliquam consequat sit amet eu orci. Morbi et lectus eget magna molestie suscipit. Mauris sagittis pulvinar ipsum a lacinia. Nullam sed turpis consequat, accumsan lacus ut, ultricies mi. ultrices turpis ex, nec viverra purus consequat vitae. Vivamus eget sodales nisi. Sed quis mi semper, condimentum mi a, congue magna. Maecenas vulputate sapien eget laoreet aliquet. Donec feugiat neque felis, ut tristique arcu ornare sed. x2 x5 thank you and enjoy Reception x4 x2 Reception Brand X x1 x6 x7 Z Brand Z WAS X NOW X SAVE X x7 x3 Nam blandit bibendum turpis, eu semper quam pretium sit amet. Curabitur at tellus a ante iaculis mollis. Mauris laoreet nisl vitae ante bibendum, maximus porttitor tortor laoreet. Aliquam vitae porta ante. Donec eget eros blandit, egestas sapien quis, sollicitudin libero. Maecenas Many things are wrong here: 1. Blue Brand Wall displays wording (ok to use blue Brand Wall, but not with Reception wording) 2. The desk has multiple brands on display - sales executive badges and logos, POS etc. 3. Same tiling in all areas 4. Floor mat giving prominence to another brand 5. Thank you totem shouldn t be positioned in the reception desk 6. Brands not separated in showroom 7. POS on cars 139

140 Example of Ford Retailer dividing wall 140 Multi-Franchise

141 Supplier List This is a new section divider Following the approved supplier list is the key to having the perfect showroom. Consistency in Brand representation is essential so some items are mandatory and some suppliers are mandatory (because the product is unique). Even though certain items may be sourced locally we have also made recommendations for preferred suppliers, where quality and value is more assured and the item tested on site by Ford Dealers. 141

142 Supplier overview 1 Amtico Optional coloured designer flooring for cafe areas etc. 2 APS Group Showroom hardware/fordstore packs 3 Bouncepad ipad stands 4 Glimma Window graphic, curtains, wall graphics 5 Philips Lighting Interior lighting 6 Service Graphics U/C window graphic 7 Snap-on FordStore screens 8 Solus Ceramics Interior showroom floor tiles 9 Trilux Interior lighting 10 Visotec Exterior signage and all ovals 11 Vitra Beech interior furniture and Vignale lightbox 12 We Are Leach Interior lightboxes 13 Zetweka Ford Approved Used Vehicle Dealership material 142 Supplier List

143 Section Suppliers Amtico Amtico International GmbH Im Taubental 11, Neuss, Germany +49 (0) Best contact name for customers: Stefan Prinz +49 (0) APS Group Chetham House Bird Hall Lane Cheadle Heath SK3 0ZP United Kingdom +44 (0) Best contact name for customers: Ford Customer Service Team Bouncepad Unit 7 Lockwood Industrial Park Mill Mead Road London N17 9QP United Kingdom Sales line number: +44 (0) Fordsupport@bouncepad.com Best contact name for customers: Gina Sterling +44 (0) Go to 2. Login using details provided - Login: FordDealer Select your Bouncepad specification and quantity using the order form on the left a. Which tablet you are using b. What feature access you need c. Quantity 4. Click Add to order 5. Enter your billing and delivery details using the form on the right 6. Check your order details 7. Fill in your card details (number, expiry, security code) into the secure checkout form 8. Submit your order 9. You will receive an order confirmation , and your Bouncepad Account manager will be in touch regarding expected delivery 143

144 Suppliers Global Image Management Ltd (GLIMMA) Global Image Management Ltd (GLIMMA) Ocean House The Ring Bracknell Berkshire United Kingdom RG12 1AX +44 (0) Best contact name for customers: Kathryn Lewis +44 (0) Coralie Moles Products supplied: FordStore branding to showroom windows using 3M 8150 Clearview and alternative solutions. GLIMMA s FordStore offering includes surveys, voiles (curtains), wall graphics - European-wide implementation: products, surveys, installations Philips Lighting UK (only) Philips Lighting UK Limited Philips Centre Guildford Business Park Guildford Surrey GU2 8XH United Kingdom Best contact name for customers: Daniel Maskell Key Account Manager +44 (0) dan.maskell@philips.com Europe Philips Lighting BV High Tec Campus Building AE Eindhoven Best contact name for customers: Alessandro Conforti International Key Account Manager Alessandro.conforti@philips.com Service Graphics Units E1 to E4 Barwell Business Park Leatherhead Road Chessington KT9 2NY United Kingdom +44 (0) Best contact name for customers: Robert Ward rob.ward@servicegraphics.co.uk Products supplied: Ford branding to showroom windows using 3M 8150, including thermal surveys and installation. 144 Supplier List

145 Section Snap-on Business Solutions Ltd. Imperium Imperial Way Reading RG2 0TD United Kingdom +44 (0) sbs.snapon.com Best contact name for customers: Mark Butcher Snap-on s FordStore Project Manager +44 (0) Mark.Butcher@snapon.com Solus Ceramics Ltd Unit 1, Cole River Park 285 Warwick Rd Birmingham B11 2QX United Kingdom +44 (0) Best contact name for customers: Pricing Enquiries/Technical Queries Neal Simmonds Sales Support nealsimmonds@solusceramics.com +44 (0) Orders Laura Sylvester Operations Team Leader laurasylvester@solusceramics.com +44 (0) Trilux Heidster.4 D Arnsberg Germany ford@trilux.com Best contact name for customers: Mainland Europe Oliver Schwarz +49 (0) UK & Ireland Gareth Quartley +44 (0)

146 Visotec Sometime called Arlux ZI la Pentecôte Orvault France +33 (0) / +33 (0) Best contact name for customers: Elodie Laherrère Project Manager elaherrere@visotec.fr Vitra Vitra Retail GmbH Charles-Eames-Strasse 2 D Weil am Rhein Germany Best contact name for customers: Brigitte Klemm +49 (0) brigitte.klemm@vitra.com ford@vitra.com Delivery Anthony Banks or Odette Woods for a quotation specific to the address of delivery. Install Anthony Banks or Odette Woods on for a quotation specific to the address of install. Bulk order may attract further discounts. 146 Supplier List

147 We are Leach Bradley Business Park Dyson Wood Way Bradley Huddersfield HD2 1GN United Kingdom +44 (0) Best contact name for customers: Milap M Ladwa Business Development Manager +44 (0) (0) Mobile (Preferred) milap.ladwa@weareleach.com Zetweka print and production management Recommended supplier for all Europe 2 Kings George s Court Billericay Essex CM12 9BY United Kingdom +44 (0) Best contact name for customers: Steven Cowley +44 (0) (0) Steven.cowley@zetweka.com Leach are providing the wall mounted light box and graphic to suit. The frame is powder coated to SATIN RAL8025 Brown. The graphic is printed via the Durst Rho 512 onto Artists Canvas with silicone edging strip applied to the perimeter and printed for backlit illumination. As each dealership is different, the size of the light box will differ and as such, when ordering we need to know the size of the light box required to suit each dealership/lounge area Imagination have guidelines regarding this. The light box will require professional installation, which Leach is able to carry out or another partner can be used, the APS Group as an example. 147