THE 9 IMPORTANT CONSIDERATIONS

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Irma Gordon
6 years ago
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1 THE 9 IMPORTANT CONSIDERATIONS for Packaging Your Product

2 1 any business owners simply view packaging as a practical aspect of retail and do not consider the impact that it has on a business. As packaging is one of the first things that people see when they purchase a product, it is clearly very important. Many times, the quality of the packaging can make or break the product. When packaging is confusing, misleading or unattractive, consumers are not as likely to take an interest, even when the product itself is attractive. The good news is that there are a number of proven methods for creating high quality packaging. Of course, it s easy to get overwhelmed by the challenge of making your packaging look good when there are competitors who may have a leg up in this area. The best idea is simply to select a few areas of priority for your particular business and build from there. So what are the 9 Important Considerations for Packaging Your Product? There are also a number of specialty services to consider such as blending and mixing, organic product packaging, temperature and humidity control, and custom tooling. When you are determining the proper type of packaging for your product, you must consider both the product itself and the quantity. From nutritional supplements to spices to snack foods, there is a great option for virtually every type of product. #2 Design Packaging design plays a critical role in the success of a product. A high quality product is not going to move in retail outlets or online if it has a mediocre packaging design. The available design choices may play a role in your packaging decision. A number of packaging options have the capacity for film and graphics printing. Sometimes artwork can be printed directly on the production line with a hot foil-stamp technique, while other times the artwork can be pre-printed #1 Type of Packaging There is a wide range of packaging choices available. Popular options include: Multi-packs Blister packs Liquid injected packets Pillow packets and pouches Fin packets (sachets) Stick packets Bottles and tubes with the design application. WePackItAll can work with you to ensure that all of the design components are a great fit for your product.

3 2 #3 Cost Packaging is available at a number of different price points. Typically the price per piece decreases with the number of pieces ordered. For example, an order of 10,000 stick packets will have a smaller per item cost than an order of 1,000 packets. It is important to be realistic about the quantities that you need when placing an order. You do not save money when you order an excess of product, but you can also waste time and money when you don t order a sufficient quantity. #4 Customer Ease of Use Consumers want high quality packaging that does not require a lot of time or effort to deal with. They are not going to waste time on packaging that is difficult to use. In order to ensure that your production process goes smoothly, your products should also have packaging that is simple and straightforward for assembly workers to manage. Consider purchasing a small quantity of packaging and doing a test run with a group of selected customers before you put in a full order. Many companies are looking for a fullservice facility that manages the production and packaging of a product all the way through from start to finish. Be honest with yourself about what you want for your company and don t settle for anything less if you want complete service for the entire process. #5 Temperature & Humidity Control You want to work with a packaging partner that ensures the right temperature and humidity control within their facility. In order to ensure that products maintain consistent temperature and humidity, both warehouse areas and production rooms must be temperature-controlled and humidity-controlled at all times. This allows the packager to handle products that are highly sensitive to temperature or moisture. Facilities with refrigerated and frozen storage capacity are able to process a wide range of fresh and frozen food items as well as additional temperature sensitive products WePackItAll s warehouse & production rooms are temerature controlled at all times. Humidity controlled packaging rooms are available. #6 GMP Compliance The Public Health and Safety Company (NSF International) has been in existence since They have a strong commitment to both protecting and improving human health worldwide. This nonprofit, independent organization offers product certification, standards development, education, auditing, and risk management for public health as well as the environment. Their Good Manufacturing Practices (GMP) Registration Program allows manufacturers to register with NSF International individuality in order to comply with GMP requirements. These requirements are part of the American National Standard 173, which is the sole accredited dietary supplement

4 3 industry national standard in the United States. Be sure to work with a packaging partner that is in compliance with GMP. #7 Secondary Packaging All products must go through a primary packaging process. After this process is finished, across the country to ensure that they are using authentic methods. The Orthodox Union (OU), Organized Kashrut (OK), and Star-K certify a wide variety of kosher liquids, powders, snacks, and chocolates. Many facilities also work closely with local rabbis to ensure that they are processing and packaging their kosher products properly and efficiently. WePackItAll provides both organic and kosher processing and packaging options. many companies have secondary packaging considerations they need taken care of before their items are shipped. These processes can including shrink wrap, assembly, collating, lot or bar coding, bundle wrap and other finishing services. Some facilities have a full-time team for these processes, which may also be offered as standalone services. WePackItAll can handle all of these needs. #8 Organic and Kosher Products Do you have organic or kosher products that require appropriate packaging? It is important to seek out a facility that provides certified organic and kosher processing and packaging options for their customers. The USDA-accredited leader in organic certification, Organic Certifiers, certifies and audits equipment, procedures, and facilities #9 Custom Tooling WePackItAll technicians can design, engineer and manufacture custom tools in our production facility machine shops. These tools can include cutting mechanisms, molds and dies, as well as full packaging machines. Facilities with years of experience in the industry are able to develop efficient, innovative solutions for literally any size, shape or layout of product. If you re concerned about particular custom requirements for your products, don t be afraid to visit a facility and check out their work in person. Many facilities are more than happy to accommodate potential and existing customers in every way that they can, which includes arranging these visits. How to choose a contract packing partner: When you select a contract packing partner,

5 4 you are entering a new relationship. A contract packing partner must deliver excellent customer service and ensure that your project can be completed at a competitive cost, with high quality materials and in a timely manner. There are a wide range of common pitfalls that packing partners can address for start-up companies including physical facility limitations, regulatory compliance, lack of personnel/training and hesitancy to purchase costly equipment. Here are just a few reasons that you may decide to choose a contract packing partner: 1. No available equipment or expertise in house for a specific job 2. Consideration for packaging options that are unfamiliar to your staff and equipment And of course, your packaging partner can help you implement and achieve the 9 important considerations for packaging your product, no matter what issues you are facing with your products. Remember, as the cover of a book can help sell a book, so too can the packaging of your product help sell the product. Whether you are selling a mass marketed, inexpensive item or a high-end luxury good, it s important to have experienced design and packaging professionals by your side so you can brand, market and sell your products to become the industry sales leader! If you d like to find out more about how WePackItAll can help, contact us today! 3. Insufficient production capacity in your own facility 4. Need product for a new market test or seasonal items 5. Pressure to meet changing deadlines or other demands 6. Special machinery or labor intensive work requirements for packaging items 7. Shipping in bulk to a distant market and then packing locally is more economical 8. Corporate downsizing in your facility or with your personnel 9. Facing high investment for environmental and regulatory requirements

WePackItAll Packaging Excellence since 1974

WePackItAll Packaging Excellence since 1974 WePackItAll is a premier contract packaging and service company specializing in all types of packaging including: Packets, Multi-Packs, Sachets, Tubes, Stick-Packs,