London 2012 Games: A Mobility Management Legacy. Iain Macbeth Business Engagement Programme Manager Transport 1 for London

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1 London 2012 Games: A Mobility Management Legacy Iain Macbeth Business Engagement Programme Manager Transport 1 for London

2 Transport for London

3 a busy summer! 2-5 June Queen s Diamond Jubilee 21 June London 2012 Festival began Olympic Games August Notting Hill Carnival Olympics Paralympics MAY JUNE JULY AUGUST SEPT 19 May UK Olympic Torch Relay began 21 July Olympic Torch arrived in London Paralympic Games 3

4 Infrastructure investment an early legacy Refurbishment of Stratford and King s Cross St Pancras Tube stations Overground: New, state-of-art trains Overground: North London line works Central line upgrade: 30 trains an hour in peak Key station works across London, inc new lifts at Green Park and Southfields DLR: extension to Stratford International DLR: extension to Woolwich Arsenal Jubilee line upgrade: 33% more capacity Victoria line upgrade: new, state-of-the-art trains and signalling, running 30 trains an hour in peak DLR: 3 car upgrade, 50% more capacity Overground: East London line extension 4

5 Big challenges, many doubts 5

6 Transport worked well and received praise Transport commended by: LOCOG Chairman Lord Sebastian Coe IOC President Jacques Rogge 83% of spectators: Getting home was extremely good 82% of travellers: Transport network operated well (only 5% did not) US Olympic Basketball team used public transport! 6

7 Public transport record passenger numbers Tube 62 million journeys during Olympics 35% above normal 39 million during the Paralympics A record 4.57 million journeys on one day (7/8) Dockland Light Rail 6.9 million journeys - double normal levels London Buses 86 million during Olympics 7

8 All transport users affected by Olympics Spectators Games Family Tube users Bus users Drivers Walkers and cyclists 8 Special access requirements Businesses

9 The Get Ahead of the Games campaign: changing travel behaviour TfL worked with businesses and their employees for over a year to ensure they were fully prepared. Free mobility management advice on four key subjects: Re-time their journeys to avoid peak hours Re-route to avoid the most crowded places Reduce non-essential travel where possible Re-mode - change their mode of travel and try walking or cycling 9

10 Mobility management for everyone The Get Ahead of the Games campaign covered a wide number of subjects: Communications internet and web based content and marketing campaign B2C content public transport information for spectators B2B engagement - planning ahead for business travel and getting staff to work Freight & logistics dedicated team to prepare freight operators Sustainable travel promoting walking and cycling 10

11 Marketing campaign 11

12 Getaheadofthegames.com website Information on the busiest parts of the public transport and road networks was provided online 12

13 Extra staff & information: world class customer service 4,000 TfL staff on the front line as Travel Ambassadors or Incident Customer Service Assistants 8,000 London Ambassadors to welcome the world Staff on Dockland Light Railway stations (usually un-staffed) A sea of magenta - easy to identify staff, volunteers and signs Staff equipped with ipads or iphones to relay real-time travel information All agencies worked together: consistent and reliable travel information 13

14 The importance of freight and logistics Freight and logistics accounts for 25% of weekday traffic in central London Essential freight adapted to maintain road capacity for both Olympic and regular traffic Changes to the road network had a major impact road closures etc TfL also worked with sensitive and critical groups such as funeral directors and hospitals to make sure they could continue to work 14

15 Supplying London s businesses Freight engagement and marketing campaign inc workshops, adverts and a freight forum TfL developed a range of tools, such as a dedicated Games Freight website and online Freight Journey Planner TfL worked with central government and others to ensure appropriate regulation and enable practices like out of hours deliveries All this meant that during the Games, London was kept stocked and serviced, with almost 80% of operators saying they were prepared Across all sectors no major freight issues reported 15

16 It worked! The statistics... Nearly two thirds of commuters and business travellers changed their behaviour 55% reduction in business trips Commuters most likely to re-time, re-route or re-mode 21% increase in flexible working (16% from home, 5% from other locations) 11% increase in commuters walking and cycling 5% of businesses and operators changed the mode used for goods and servicing 24% of businesses & 42% of operators rerouted their journeys for goods & servicing London s Travel Population 63% Reduced 28% Re-timed 21% Re-routed 19% re-moded 77% changed behaviour during Olympics 16

17 Looking forward - Travel Ambassadors Will be deployed at future events and to help during upgrade work to network Assist both visitors and Londoners better navigate the network Used alongside Mobility Management and customer communications Valuable front-line experience for office staff 17

18 Improved wayfinding and signage Lessons for hosting other major events in London Consistent design and integrated placement across all operators Accessible transport signage greatly improved Walking maps well received by businesses different perspective to that of tube map 18

19 Inspiring more active and sustainable travel Over 20m invested in walking and cycling routes Extension of Barclays Cycle Hire scheme 2013, a world class cycling event, will take place on a course taking in the Olympic Park and central London Re-allocation of road space now being considered by politicians New Cycling Vision 10 year plan with significant budget 19

20 Mobility Management can influence travel behaviour The Olympics demonstrated that Mobility Management can influence travel behaviour. Business understood it is a valuable tool for resilience planning, and compliments other activities such as flexible working. Changes to freight & logistics activity can benefit commuting journeys. Mobility Management will be used t o : Provide a better customer experience Support major events - Rugby World Cup Manage transport incidents Manage network capacity Influence investment 20

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