OUTSMART AND OUTSELL YOUR COMPETITION
|
|
|
- Alan Howard
- 5 years ago
- Views:
Transcription
1 OUTSMART AND OUTSELL YOUR COMPETITION
2 WHY?
3 WHY?
4 WHY?
5 What we ll cover today Why does WHY matter? How to activate WHY How to win more close deals
6
7 CHALLENGE 1 Compressed Selling Time 100% LEADS CLOSED 24% TIME
8 CHALLENGE 1 Compressed Selling Time 100% 70% LEADS CLOSED 24% TIME Loss of Influence & Loss of Relationship Building
9 CHALLENGE 2 Commoditization
10 CHALLENGE 2 Commoditization 80% 10%
11 CHALLENGE 2 Commoditization YOUR COMPANY COMPETITOR THE OTHER GUYS Why You? Quick, convincing and different!
12 CHALLENGE 13 Consensus decision making OLD SCHOOL NOW SCHOOL What Does Time Do To Deals?
13 CHALLENGE 13 Consensus Decision Making What Does Time Do To Deals?
14 Is it Any Wonder? Not worth making the change I don t see the real value Something else is more important You're Losing 60% Of Your Deals To NO Decision
15 7 of 8 top programs developed before
16 CHALLENGE 1 The Net Result 100% MONEY EFFORT MONEY EFFORT TIME Sales is where this starts falling down
17 Compressed Selling Time Current State Teams Don t Have The Right Message To Stand Out And Differentiate
18 Compressed Selling Time Current State Their Presentations Are Backwards And Actually Turn Off The Brain
19 Compressed Selling Time Current State They re Training With Selling Systems That Don t Work Anymore
20 THE STRUGGLE IS REAL INTRODUCTION WEBINAR/MEETING #1 FACE-TO-FACE FINAL PITCH TIME
21 LET S MEET YOUR REAL PROSPECT
22
23 PEOPLE
24
25
26 MEET THE MEET THE BRAIN I m lazy I think quickly I have a distinct process I m extremely self-centered
27 MEET THE MEET THE BRAIN NEW BRAIN MIDDLE BRAIN REPTILIAN BRAIN
28 WAIT BUT WHAT ABOUT THOSE LOGICAL THINKERS??
29
30
31 DELI SANDWICHES JAIL CELLS
32 100% 65% 35% 0% 10:00 12:00 1:00 5:00
33 WHAT WE KNOW! PROCESS SPEED EMOTION
34 NOT TOP DOWN? New Brain Logic and Data? Middle Brain Story? Reptilian Brain Pain, Threat and Fear Elimination
35 BOTTOM UP New Brain Logic and Data Middle Brain Story Reptilian Brain Pain, Threat and Fear Elimination
36
37 People don t buy what you do, they buy WHY you do it. - Simon Sinek
38 The Golden Circle + Human Brain WHY LIMBIC BRAIN HOW WHAT N E O C O R T E X
39 Motivation and emotions drive priority.
40 Motivation and emotions drive priority. Set the Pain Emotional Lift Establish the Threat
41 Motivation and emotions drive priority.
42 PUTTING THIS ALL TOGETHER
43 DRIVE REVENUE WITH YOUR BRAND
44 Memory to make it stick
45 M = E X R
46 MEMORY = EMOTION X REPETITION
47 BUT WHAT IS A BRAND??
48 Your brand is your promise to perform
49 Performance is rooted in the pains you solve.
50 You communicate pain resolution through your three Convincing Advantages.
51 THINK OF IT LIKE THIS REASONS You Should Choose Us YOU RE WRITING A BOOK
52 REASONS THINK OF IT LIKE THIS You Should Choose Us YOU RE TABLE OF CONTENTS WRITING A BOOK Chapter One Advantage #1 Pg 2 Chapter Two Advantage #2 Pg 4 Chapter Three Advantage #3 Pg 6
53 Your Convincing Advantages must be: Therapeutic to Pain Original to You Provable
54 WHAT ARE YOU RELENTLESSLY PROVING?
55 THE RIGHT ADVANTAGES Create ALIGNMENT Built for the BRAIN Generate ACTION
56 DOES THIS WORK??
57 New deals that once required months to close, we continue to win in mere weeks Michael DeSanto - VP of Marketing Polaris Laboratories
58 Our Advantages are woven into everything we do and all that we talk about. We eat, sleep and breathe them and this has revolutionized how we get and keep business. Now 70% of our business is awarded without having to go to bid! Before RPG it was 10% tops. Justin Conger - President Conger Construction
59 the prospect left the presentation knowing we were the best team for the project, and awarded us their $10m contract! Jeff Purdue - VP of Sales and Marketing Bowen Engineering
60 RPG has been instrumental in helping Revere Plastics Systems develop a strong value proposition for our customers. The selling tools and techniques they worked with us to develop have helped us increase our new business bookings by over 300% over the last 12 months. Doug Drummond Director of New Business Development Revere Plastics Systems, LLC A Revere Industries Company
61 WHAT DO YOU THINK?
62 ATTRACT MORE CONVERT MORE SELL MORE
PROJECT X : UCSD Presentation. The Lean Startup. (Think Big, Start Small) PAGE 01
The Lean Startup (Think Big, Start Small) PAGE 01 PAGE 02 PAGE 03 TALK. ASK. LISTEN. PAGE 04 Brand Strategy PAGE 05 But first is it a good idea? PAGE 06 Idea Validation Checklist PAGE 07 HOW TO FILL OUT
RESEARCH BRIEF. Decide or Defer: What Type of Message Gets Executive Buyers To Purchase Now? Overview. Background: Executive Emotions
Decide or Defer: What Type of Message Gets Executive Buyers To Purchase Now? RESEARCH BRIEF Overview Stalled proposals and deals ending in no decision are a major threat to the health of your sales pipeline.
VIDEO 1: WHY ARE CONTACTS SO IMPORTANT?
VIDEO 1: WHY ARE CONTACTS SO IMPORTANT? Hey, it s Kyle from HubSpot Academy. Let s talk about contacts. Contacts are the most fundamental part of any CRM. They re your prospects and customers--the living,
Thinking The physical
Thinking beyond The physical merger Unifying a complex story and maximising the market impact. In 2014, the value of the global mergers and acquisitions industry was $901.3 billion. Source: www.statista.com
The story you have to get right before you can write the story of your company
The story you have to get right before you can write the story of your company Don t be this person Don t be this guy What is an investor pitch? A Story about your Business What Makes a Story Good? Engaging
Creating Your Value Proposition
Creating Your Value Proposition 1 Creating Your Value Proposition: A Guide for Mobile DJs Creating Your Value Proposition A Guide for Mobile DJs Copyright 2011, Stacy Zemon. All Rights Reserved. No part
How to Stand Out in a Crowded Market. Getting out of the Sea of Sameness by Building Your Core Power Message
How to Stand Out in a Crowded Market Getting out of the Sea of Sameness by Building Your Core Power Message Gene McNaughton President Best Selling Author Growthsmart Consulting Why Are We Here? 4 Audience
How You Can Steal Our Competition-Crushing Marketing Workbook
How You Can Steal Our Competition-Crushing Marketing Workbook E-Learning Marketing System This mini video series has been carefully created to guide you to the content that can impact your business right
How to Pitch Content Marketing to Your Boss
How to Pitch Content Marketing to Your Boss Table of Contents Frame the Discussion...4 Prepare for Objections...5 Conduct Research...8 Present the Pitch...10 As a marketing professional trying to generate
HOW TO BUILD YOUR CAUSE TO ACT STORY
HOW TO BUILD YOUR CAUSE TO ACT STORY 58% of buying cycles end in no decision (SBI). That means your buyer is more than twice as likely to stick with their current provider than to change the way they do
Converting Local Businesses into Clients - The Results In Advance (RIA) Method
Converting Local Businesses into Clients - The Results In Advance (RIA) Method This guide is a private material created exclusively for our subscribers. It s FREE for you, but please don t share it with
INBOUND SALES PLAYBOOK. Your Comprehensive Plan for Turning Prospects Into Happy Customers
INBOUND SALES PLAYBOOK Your Comprehensive Plan for Turning Prospects Into Happy Customers SO, YOUR BUSINESS WANTS TO GO INBOUND WITH ITS SALES PROCESS? Way to go! You re already on the right track to getting
PRECISE PROSPECT PROFILE INSTRUCTIONS & WORKSHEET. Precise Prospect Profile
INSTRUCTIONS & WORKSHEET How to make your voice cut through all the marketplace noise? It s a challenge. Better, Faster, Cheaper. Everyone is screaming the same things and buyers are inundated with offers.
Make Your Business Case
Make Your Business Case How to Use Business Planning for Successful Business Growth George Simmons, Senior Partner Derby Management Consultants www.derbymanagement.com Quick Agenda Ok? A bit about me Stages
CREATING YOUR MVP. We have grouped the process to accomplish this into three simple yet valuable steps: (Prioritization Matrix)
MVP TEMPLATE HOW TO USE This minimum viable product (MVP) template will explain the steps involved in determining what a viable version one of your product entails. Each step will be explained in detail;
TO CHALLENGE NOT TO CHALLENGE? Moment in the Customer Lifecycle. Matching the Message to the
TO CHALLENGE OR NOT TO CHALLENGE? Matching the Message to the Moment in the Customer Lifecycle Messaging for the customer lifecycle isn t a one-size-fits-all thing CUSTOMER LIFECYCLE Challenging your prospects,
When we group these different methods into categories, outbound marketing proves to be the most effective for generating B2B leads
% 2 B2B marketers spend a lot of time talking about inbound marketing, but that doesn t make outbound marketing irrelevant. In fact, outbound marketing is still the most effective way to generate B2B leads
L P O R H E MARKETERS
H E L P F O R MARKETERS CUSTOMER PROFILING DATA-DERIVED CUSTOMER PROFILING SETS A SOLID FOUNDATION CUSTOMER PROFILING We develop customer profiles based on demographics and customer data so we can help
NABC BUSINESS PITCH PREPARATION. Implemented by
NABC BUSINESS PITCH PREPARATION CONTENT 1. General principles of telling a story, explaining your ideas 2. Structure the preparation & content 3. NABC business pitch step-by-step 2 1. GENERAL PRINCIPLES
Top 10 Marketing Mistakes Even the Smartest Companies Make And How You Can Avoid Them
Top 10 Marketing Mistakes Even the Smartest Companies Make And How You Can Avoid Them By Susan LaPlante Dube & Maureen O Grady Condon, MS www.precisionmarketinggroup.com Top 10 Marketing Mistakes Even
SIMPLE STEPS TO WRITING A BUSINESS PLAN MARCH 2, 2017
SIMPLE STEPS TO WRITING A BUSINESS PLAN MARCH 2, 2017 Why do I need a business plan? What is a business plan made up of? How do you write a business plan? Common business plan mistakes Why do I need a
Digital Brand Strategy. MKTG5605: Digital Brand & Product Management
Digital Brand Strategy MKTG5605: Digital Brand & Product Management February 15, 2017 Discuss (20 minutes) From reading Building a Brand Online, what are some of the key takeaways? Carnival Cruise Line
Chapter 7. Persuasive Messages 10/29/2014. Persuasive Messages. Analyzing Your Audience. Applying Persuasion Principles. Prefer the INDIRECT plan when
. All Rights Reserved.. All Rights Reserved.. All Rights Reserved. Persuasive Messages Audience Analysis Short Messages Chapter 7 Persuasive Messages Sales Letters Responding to Feedback 2 Analyzing Your
HOW TO CREATE A FRENZY OF CUSTOMERS IN YOUR STORE
HOW TO CREATE A FRENZY OF CUSTOMERS IN YOUR STORE Free, Customized Traffic Scale Report will show you, very specifically, the benefits of awakening the Sleeping Buyer in your market. Click here to claim
Promotional strategies Do s and Don ts in promotions
Promotional strategies Do s and Don ts in promotions Radha Dogra, Lecturer Neville Wadia Institute of Management Studies & Research (NWIMSR) Text: Promotion is an essential element in the marketing mix.
Writing A Business Plan
Writing A Business Plan FEBRUARY 22, 2011 WHO IS CONTOUR Started from a business plan competition and $20,000 in earnings, Contour is has gone from a garage to one America s fastest growing companies with
NOT a Normal Social Media Presentation. What You ll Learn
NOT a Normal Social Media Presentation Presented by Rebecca Mountain Impetus Social Inc. What You ll Learn What is a Unique Selling Proposition? Understanding your audience and their motivators Remarkable
Overcoming Waterfallacies and Agilephobias: Tales of Resistance and Woe
Overcoming Waterfallacies and Agilephobias: Tales of Resistance and Woe Mike Cohn December 5, 2007 1 Topics today... 1. Waterfallacies 2. AgilePhobias 3. Overcoming resistance 2 3 Waterfallacy noun. mistaken
Developing and Delivering a Winning Investor Presentation
ENTREPRENEUR WORKBOOKS Business Planning and Financing Management Series Building Block 4 Developing and Delivering a Winning Investor Presentation MaRS Discovery District, December 2009 See Terms and
How To Create A Powerful B2B Lead Generation Website That Keeps Your Visitors From Flying Away To The Competition
How To Create A Powerful B2B Lead Generation Website That Keeps Your Visitors From Flying Away To The Competition By Keith Smiley www.ksmileycopywriter.com 1 Introduction The corporate website is the #1
Program Overview Workbook
Program Overview Workbook Program Overview Building a multimillion dollar business is actually simple The right information applied in the right order results in the building of a multimillion dollar business
Jay Abraham Critical Business Questions
How to Get the Most Out of Asking Jay Abraham Critical Business Questions The Art of Asking Great Business Questions That Focus On the Real Driving Causes Not the Perceived Effects. It s no secret that
2018 New Light Learning & Development Inc./Shawn Doyle- all rights reserved
1 2 Hello and welcome to The Smart Negotiator. My name is Shawn Doyle, CSP and I travel around the country as a trainer speaker and coach. As an expert in negotiating skills, I have taught thousands of
5 SIGNS YOUR MPS PROGRAM IS STUCK IN 2006
5 SIGNS YOUR MPS PROGRAM IS STUCK IN 2006 It's been over a decade since MPS became mainstream. The world as a whole has changed a lot since then and yet MPS looks exactly the same! Let's take a look at
Branding. A handy little booklet about an awfully big subject
Branding A handy little booklet about an awfully big subject Intro This is a little booklet about a big subject. Brands. Whether you operate in a FMCG, B2B or professional market sector you need to know
The Idea Writers Written by Teressa Iezzi
1 A summary of The Idea Writers Written by Teressa Iezzi This is a summary of what I think is the most important and insightful parts of the book. I can t speak for anyone else and I strongly recommend
Marketing: Managing Profitable Customer Relationships
Marketing: Managing Profitable Customer Relationships Chapter 1 Learning Goals 1. Define marketing and the marketing process. 2. Explain the importance of understanding customers and identify the five
Lean Canvas Worksheet. This worksheet is designed to help walk you through filling out your own lean canvas - one page business plan.
Lean Canvas Worksheet This worksheet is designed to help walk you through filling out your own lean canvas - one page business plan. NOTE: Lean Canvas is adapted from the Business Model Canvas and is licensed
Proving the value of emotion in B2B marketing CommuniCations 350 N Orleans, 5th Floor Chicago, IL T F W
350 N Orleans, 5th Floor Chicago, IL 60654 T 312.943.0900 F 312.943.9699 W www.upshot.net Proving the value of emotion in B2B Marketing Communications Proving the value of emotion in B2B Marketing Communications
CRAFTING YOUR PERSONAL BRAND WORKBOOK
CRAFTING YOUR PERSONAL BRAND WORKBOOK CONTENTS DISCOVERING YOUR PERSONAL BRAND... 2 WHY BRAND YOURSELF... 3 WHERE AND HOW TO COMMUNICATE YOUR BRAND... 3 HOW TO START BUILDING YOUR BRAND... 5 DISCOVERING
This is us. Brand Book Bergen Energi
This is us Brand Book Bergen Energi 4 Preface 6 One message 8 History 10 Position 12 Mission 14 Brand challenge 16 Markets 18 Customer segments 20 Target groups 22 Services 24 Core values 26 Brand values
Financial Advisors: How to Optimize your LinkedIn Profile
+ Financial Advisors: How to Optimize your LinkedIn Profile A Publication of TABLE OF CONTENTS Introduction - The Case for LinkedIn 1. 5 Quick Ways to Optimize Advisor s LinkedIn Profiles pg. 1 2. A Daily
Technology Start-ups
Technology Start-ups Lecture 5 John Cavazos Dept of Computer & Information Sciences University of Delaware Get Ready To Interview Surveys Assume you now questions Surveys Assume you now questions Assumes
Digital Marketer s Campaign Playbook
Digital Marketer s Campaign Playbook Introduction 2 Thanks for choosing to download the Digital Marketer s Campaign Playbook, we hope you get tons of value from it! Did you know that according to McKinsey
Think. Feel. Do. Making law firm bids more persuasive
Making law firm bids more persuasive Story 1. Start 2. Think 3. Feel 4. Do 5. Improve 6. End Start. To persuade or not persuade? Too long. Insufficient focus. Too many standard CVs and hourly rates. The
Toni Navy, Business Strategy Expert Long Biography for Print and Talk Summary
Toni Navy, Business Strategy Expert Long Biography for Print and Talk Summary Toni Navy is a Business Strategy Expert and #1 Best Selling Author. She s known for providing innovative strategies for entrepreneurs
Driving sustainable enterprise programs
Driving sustainable enterprise programs August 21 st 2014 Colin Nelson Director of Strategic Consulting Email: colin.nelson@hype.de Twitter: @colin_at_hype Introduction: Colin Nelson Director of Strategic
the Pitch How To Think Like an Investor
the Pitch How To Think Like an Investor Raising money from investors for your startup is challenging at any stage and requires a great pitch, even for experienced founders with significant traction for
Branding Your Super Powers
Branding Your Super Powers Sheri Fitts ShoeFitts Marketing, Inc. @missfitts ShoeFitts Marketing, Inc. All rights reserved. Edelman Trust Barometer 2014 Financial services continues to be the least trusted
HOW BEST-IN-CLASS DEALERS ARE MAKING MORE CUSTOMER CONNECTIONS
: HOW BEST-IN-CLASS DEALERS ARE MAKING MORE CUSTOMER CONNECTIONS SEE HOW YOUR CRM UTILIZATION AND LEAD PROCESSES STACK UP EXECUTIVE SUMMARY The CRM is a relatively recent addition to the automotive dealership,
Leveraging Market Research to Build Your Brand Presentation to Entrepreneur s Edge
Leveraging Market Research to Build Your Brand Presentation to Entrepreneur s Edge Susan Puflea, SVP Managing Director Brand Strategy o: 216.472.6682 or 216.696.0229 e: spuflea@fallscommunications.com
THREE SUREFIRE WAYS TO MISS YOUR QUOTA THIS YEAR. (And Three Skills You Must Master to Make Sure You Don t!)
THREE SUREFIRE WAYS TO MISS YOUR QUOTA THIS YEAR (And Three Skills You Must Master to Make Sure You Don t!) TWO-THIRDS OF B2B MARKETING AND SALES PROS BELIEVE THE QUALITY OF THEIR CUSTOMER CONVERSATIONS
MODULE 3 - The 600 Million Dollar Secret Weapon How to Write Sales Letters and Promotions
MODULE 3 - The 600 Million Dollar Secret Weapon How to Write Sales Letters and Promotions VIDEO 1 WHAT IS A SALES LETTER? Welcome to Module 3 The $600 Million Dollar Secret Weapon. I call it this because
Communicate business value to your stakeholders
Communicate business value to your stakeholders Jenni Jepsen, Communications Strategist, goagile Denmark First published in InfoQ, March 2012 I ll let you in on a secret: I don t care what letter you put
10-Day Copywriting Challenge
Exclusive Course 10-Day Copywriting Challenge Day 4 By Jimmy D. Brown & Paul Evans Benchmark Publishing, LLC http://www.nicheology.com NOTICE: You Do NOT Have the Right to Reprint or Resell this Course!
FOUR SOCIAL MEDIA TACTICS EVERY REAL ESTATE AGENT NEEDS
FOUR SOCIAL MEDIA TACTICS EVERY REAL ESTATE AGENT NEEDS By SAM Rico BATTISTA AWARD WINNING SOCIAL MEDIA EXPERT About this Book First, let s go over what you can expect. This ebook is going to cover the
BECOMING A SALES TRIPLE THREAT. CHAPTER TWO: How to Elevate Value In Your Customer Conversations CORPORATE VISIONS
BECOMING A SALES TRIPLE THREAT CHAPTER TWO: How to Elevate Value In Your Customer Conversations CORPORATE VISIONS CHAPTER 2: ELEVATE VALUE Demonstrating the Urgency for Change For Conrad Smith, VP of Consulting
Sir Grout. Sir Grout adopted Vonigo to gain a technological edge over the competition and they re still light years ahead.
JEFF GILL FOUNDER & PRESIDENT Sir Grout Sir Grout adopted Vonigo to gain a technological edge over the competition and they re still light years ahead. Revenue increased by 15% with online estimate booking.
BECOMING RECESSION PROOF
BECOMING RECESSION PROOF TAKING COSTS OUT OF SALES ENSURING CUSTOMER RETENTION ilinc Webinar February 26, 2009 RESEARCH PARTNERS. The ROBB Group LLC Founded in 2002 as Sales R&D and Optimization Company
REAL-TIME CONTEXTUAL SELLING
REAL-TIME CONTEXTUAL SELLING Welcome to epteca! The Smart Solution for Real-Time Contextual Selling. As with many successful business ideas our concept is simple, but there s a lot of hard work and deep
DIGITAL MARKETING DATA-DRIVEN AGENCY ROOTIVO.COM
DIGITAL MARKETING DATA-DRIVEN AGENCY ROOTIVO.COM UNCOVER OUR STORY IT ALL STARTED IN JANUaRY 2017 Born into digital, we instinctively understand the terrain of today s connective technologies. This native-tongue
Predictive Marketing: Buyer s Guide
Predictive Marketing: Buyer s Guide Index Introduction 2 About This ebook 2 The Benefits of Using a Predictive Marketing Solution 2 Recommended Steps to Making an Informed Purchase 2 Step #1: How do you
I Want You To Win This Game!
Part 1 I Want You To Win This Game! Today, we are learning a set of thinking tools that will change how we approach the creation of our Digital Product, and our business I believe that most Digital Products
PorterVision Sales & Marketing Boot Camp
The Marketing Formula Made Easy How to Hit Hot Buttons 1 PorterVision Sales & Marketing Boot Camp 2 What is Advertising Supposed to Do? Grab the prospects attention Give them hope that you can solve their
Breakthrough Marketing Plans Tim Calkins
http://www.sanantoniobookreviews.com/ Breakthrough Marketing Plans Tim Calkins Why read this book? Key Quotes If you can create, secure support for, and execute a strong marketing plan, you can have a
AMC Business Trends SALES, MARKETING, AND OPERATIONAL EXCELLENCE ANNUAL MEETING 2014 TEASER. December 2013
AMC Business Trends SALES, MARKETING, AND OPERATIONAL EXCELLENCE ANNUAL MEETING 2014 TEASER December 2013 Setting the Stage for 2014 Annual Meeting Tempe, AZ February 26-28, 2014 AMC Institute Programming
Your Brand & Social Media MARKETING IN THE DIGITAL SPACE
Your Brand & Social Media MARKETING IN THE DIGITAL SPACE Need more guidance? Contact Ben De Jonge at The Cut anytime. ben@thecut.net.au 08 6364 0061 www.thecut.net.au 0438 880 546 What makes The Cut?
HOW A CRM SOLUTION HELPS SMALL BUSINESSES
Book 3 of 4 HOW A CRM SOLUTION HELPS SMALL BUSINESSES PART OF THE CRM SUCCESS SERIES Introduction LEARNING ABOUT CRM Technology has changed the game for small businesses. Where department size was once
v.camp : Business Model Development & Innovation (P)Re-Think Your Business Model Exercises
v.camp : Business Model Development & Innovation (P)Re-Think Your Business Model Exercises Exercises Exercises Baseline and 4 Iterations 2: Analyze & Improve 1: Describe Baseline 3: Challenge & Change
BONUS CHAPTER. written in conjunction with Paul Duncan. Millionaire Marketing
BONUS CHAPTER written in conjunction with Paul Duncan Millionaire Marketing PETER & LORRAINE SWAIN BONUS CHAPTER written in conjunction with Paul Duncan Millionaire Marketing Does your marketing dominate?
Developing Your Social Enterprise Pitch Deck
Developing Your Social Enterprise Pitch Deck February 6, 2018 Margot Dushin, HBS Social Enterprise Initiative Nathalie Laidler-Kylander, Draper Richards Kaplan Foundation Copyright President & Fellows
What does simplicity mean?
What does simplicity mean? DATA PROTECTION DEVELOPMENT ADMINISTRATION MIGRATION IDENTITY MONITORING Simplicity means SIX EQUALS ONE solution families the need for only provider. Simplicity means you can
Value Proposition Module Script Download
Value Proposition Module Script Download CHAPTER ONE: INTRODUCTION In this session we will present a model that will help you create an effective value proposition statement; effective being defined as
Guide to Competitive Intelligence for Product Marketing
Guide to Competitive Intelligence for Product Marketing Learn How To Integrate Competitive Intelligence Into Your Product Marketing Strategy Guide to Competitive Intelligence for Product Marketing About
10 Key Steps to Expanding Your Winery s Footprint
10 Key Steps to Expanding Your Winery s Footprint Introduction Businesses are constantly looking to evolve and expand, and this is no different in the beverage alcohol space. However, this is a more heavily
BRAND GURU, ALLY MCILWRAITH
BRAND DISCOVERY QUESTIONS WITH BRAND GURU, ALLY MCILWRAITH THE BRAND DEVELOPMENT GUIDE FOR ENTREPRENEURS AND LEADERS A STRONG BRAND MEANS CLARITY, ALIGNMENT AND SCALABILITY. It s often when a company or
Filling Your Pipeline: Finding & Qualifying Prospects. Julie Thomas, President & CEO ValueSelling Associates June 10, 2010
Filling Your Pipeline: Finding & Qualifying Prospects Julie Thomas, President & CEO ValueSelling Associates June 10, 2010 This document contains proprietary information of ValueSelling Associates. Its
Guide to bootstrap from idea to profitable business
Guide to bootstrap from idea to profitable business Content of this guide: 1. Business Idea 5. Grow Selecting business idea Use social media in marketing Analysing and validating the business idea Minimize
Marketing Strategy. Marketing Strategy
Marketing Strategy A marketing strategy sets out in detail how your organisation will get your products or services in front of potential customers who need them. Trying to market your product or service
Ecommerce: The Added Value of Original Product Descriptions
Ecommerce: The Added Value of Original Product Descriptions A number of enterprise clients have asked us to help them quantify the value of having unique product descriptions on their product pages. In
Investor Pitch Deck Template
Investor Pitch Deck Template 2 What Your Pitch Deck Is For The purpose of your Investor Deck is not to answer all possible questions. It is to get people interested in learning more. The story you craft
ISO Why BSI is the first choice for ISO Quality Management. Performance Portfolio Internal use only
Performance Portfolio Internal use only Why BSI is the first choice for ISO 9001 Essential information and inspiration to help you market and sell ISO 9001 ISO 9001 Quality Management BSI first choice
Sales Training Module 1-4: Why You? Your Unique Selling Proposition
Sales Training Module 1-4: Why You? Your Unique Selling Proposition Instructions This worksheet is designed to facilitate your note taking during the video portion of Sales Training. The topic of this
ENS MEDIA INC. Magic Formulas. In This Workbook. Magic Formulas
Magic Formulas In a world of new media hype and competitive legacy media, account executives must know how to sell radio s strategic fit in the new media mix. Selling media strategy first almost negates
YOUR COMPLETE CRM HANDBOOK EVERYTHING YOU NEED TO KNOW TO OPERATE A MODERN CRM
YOUR COMPLETE CRM HANDBOOK EVERYTHING YOU NEED TO KNOW TO OPERATE A MODERN CRM Introduction WHAT IS CRM? CRM is much more than a buzzy acronym that s been tossed around the business and sales world for
2007 ALLDATA LLC. All rights reserved. ALLDATA is a registered trademark of ALLDATA LLC. ATI is a mark of Automotive Training Institute.
2007 ALLDATA LLC. All rights reserved. ALLDATA is a registered trademark of ALLDATA LLC. ATI is a mark of Automotive Training Institute. Reproduction of this guide is strictly prohibited. Hi, I m Chris
Using SEO/SEM for International Trade & Sourcing
Using SEO/SEM for International Trade & Sourcing Differentiating your business on the Internet Michael Michelini CEO Shadstone Ltd. Personal & Company Background Michael Michelini 迈 Grew up in NorthEast
Measuring Your ROI On Social Media
Measuring Your ROI On Social Media So What? * Measuring what matters means measuring relationships * All transactions conducted today are still driven by relationships * Building, managing, and measuring
100 Print Advertising Ideas
100 Print Advertising Ideas Strategy # 1 - "All winning advertising starts with a powerful usp. You find your usp by identify an outstanding benefit of your product that stands alone, above all of your
DEVELOP YOUR ANNUAL INNOVATION STRATEGY IDEASCALE WHITE PAPER
DEVELOP YOUR ANNUAL INNOVATION STRATEGY IDEASCALE WHITE PAPER Develop Your Annual Innovation Strategy 3 3 5 6 8 9 10 12 13 15 16 Develop Your Annual Innovation Strategy Review the Past Review the Past
Wanted Dead or Alive: Healthcare Brand Positioning Conceptual and Methodological Considerations
Wanted Dead or Alive: Healthcare Brand Positioning Conceptual and Methodological Considerations Ted Felix, President and Michael Tucker, Ph.D., Senior Vice President SciMedica Group Marketing Research
VCF WORKSHOP
Value Creation LU INNOVATION SYSTEM SVEN OLSSON 2015-03-04 Disposition 2015-03-04 VCF WORKSHOP 1. Introduction 2. Business Plan, 5 disciplines 3. Presentation training, NABC 1 What is a good idea?» Innovative»
Nothing happens until a person is motivated by some COPYRIGHTED MATERIAL. Motivational Marketing and Why It Is Important to Your Business CHAPTER
1 CHAPTER r Motivational Marketing and Why It Is Important to Your Business Nothing happens until a person is motivated by some force to take action. For example, before a person takes even the first step
Self-Storage Retail Results: Merchandising Sales and More. Presented by Barry Johnston, President Supply Side USA
Self-Storage Retail Results: Merchandising Sales and More Presented by Barry Johnston, President Supply Side USA Why and How to Sell Retail Moving Supplies Why Sell Retail Supplies? 80% of move-ins are
Exam #2 (100 Points Total) Answer Key
Exam #2 (100 Points Total) Answer Key 1. A Pareto efficient outcome may not be good, but a Pareto inefficient outcome is in some meaningful sense bad. (a) (5 points) Give an example or otherwise explain,
Lead Generation Prospect Engagement Client Conversion
Lead Generation Prospect Engagement Client Conversion 2018 Overview Want to double or triple your sales numbers this year? Want to fill your calendar but don t have time to do it yourself? Convinced that
The nature of brand loyalty How Behavioural Economics can help us define the true nature of brand loyalty
The nature of brand loyalty How Behavioural Economics can help us define the true nature of brand loyalty We often speak about brand loyalty as a singular thing, the only question we ask is how loyal are
By Tom Feltenstein. Making A Difference. From the Front Line to the Bottom Line
By Tom Feltenstein Making A Difference From the Front Line to the Bottom Line I want you to forget everything you think you know about marketing. Marketing is the Message, Human Beings With Heart and Soul
Most organizations spend
Why Onboarding That New Hire Will Increase Your Bottom Line Most organizations spend tens of thousands of dollars on sourcing and interviewing potential candidates for positions in their companies, only