IC Market Tracking. Commercial Fitness Equipment Worldwide

Transcription

1 IC Market Tracking Commercial Fitness Equipment Worldwide

2 Your Benefits at a Glance Benefits You will receive an overview of the overall market in addition to individual market segments. A detailed representation of the key markets by country and forecasting until 2020 based off on our econometric forecast model. Awareness of market position and development during the last two years in comparison with major competitors and with respect to: Total Market Regional Markets Product groups Customer Segments Distribution Channels Information about the most important Factors of Influence Graphic representation, interactive charts and tables which allow rapid application and utilization of the provided data. 2

3 IC Market Tracking Commercial Fitness Equipment USA & Canada Latin America China Japan Market Structure Australia & New Zealand Western Europe Eastern Europe Russia Middle East Market by Product Groups Customer Segment Distribution Channel Cardiovascular Systems Functional Training Strength Systems Hotels, Resorts Direct Treadmills Functional station Single station Medical, Health Indirect All cross trainers/ Elliptical/Stepper Multi-station Education Spinning bikes Entertainment for Cardio Equipment Plate loaded systems Multi-Family Housing Budget Clubs Cycles and Ergometers Smart Screens Benches, racks Professional Clubs AMT All others Personal Viewing Screens Others Non-Budget Clubs For each segment the total market and market shares of the top players for the last two years and forecasts for the next three years are available in the study 3

4 Definition and Demarcation Definitions Product Groups Spinning bikes Cycles and Ergometer All cross trainers Elliptical/Stepper Treadmills AMT All others Entertainment for Cardio Equipment With Entertainment Without Entertainment Cardio Vascular Systems All forms of spinning machines All kind of upright and recumbent bikes All (or combinations of) Cross Trainers, Ellipticals and Stepping Machines All kind of running machines Adaptive Motion Trainer Rowing machines, stairclimbers, stretchers, arm ergometers, exotic machines, new innovations, combinations (Treadclimber, etc.) Individual entertainment options for cardiovascular machines integrating with the console panel; often compatible with electronic devices. Equipment without entertainment option. Not included: Mini steppers and other accessories 4

5 Definition and Demarcation Definitions Product Groups Single station Strength Systems Cable motion, incl. circuit training Multi-station Cable motion, multiple usage Plate loaded systems Leg press, Smith machine, etc. Benches, racks Strength systems such as benches, racks, etc. Functional Training Functional Station Training Systems for Functional Training: selectorized and cable-based training equipment; functional training zones Not included: Dumbbells and other accessories 5

6 Definition and Demarcation Professional Clubs Customer Segment Definitions Budget Clubs Non-Budget Clubs Fitness Clubs with reasonable fare membership fees (e. g. Mc Fit in Europe, Planet Fitness in the U.S, etc.) Exclusive Fitness Clubs with comparatively high membership fees (eg. Holmes Place, Equinox, The Sports Club, etc.) Segments Professional Clubs Hotels, spa Medical Health Education Multi-Family Housing Military Health clubs, sport clubs, fitness studios Spas, resorts, hotels with fitness clubs Medical facilities, rehabilitation centers, hospitals, etc Equipment for school gyms, as well as for colleges and universities Equipment for fitness facility in a multi-family building Commercial fitness equipment for training in the army 6

7 Definition and Demarcation Distribution Channels Definitions Direct Indirect Direct: Sales direct to the end user, also by own sales rep.; Others: Internet, etc. Sales via a system of expert distributors Regions Western Europe Germany France, Spain, Italy, UK, Northern Europe, Austria, Switzerland, Benelux Eastern Europe Middle East USA & Canada Latin America CEE-11: Hungary, Czech Republic, Slovakia, Slovenia, Croatia, Poland, Romania, Bulgaria, Baltic States Saudi Arabia, Kuwait, Bahrain, Qatar, United Arabian Emirates South America Russia Japan China Australia & New Zealand 7

8 Direct Sales What Do We Measure in Our Reports? Interconnection measures the total sales at street prices without VAT per branch to the first buyer (without OEM) Sales are segmented by the first distribution partner. Manufacturer Distributor OEM Methodology The basis for the analysis were interviews conducted with the most important manufacturers of the branches, who donated information through written questionnaires or telephone interviews. In return, cooperating companies receive parts for free, which guarantees a high rate of return. Dealer End User Interviews with distributors and specialised dealers act as a cross-check of the data. In addition, investigations of listings and average prices are carried out. 8

9 How Do We Conduct Our Research? Description Structure of Survey Methodology Methodology Manufacturer Market Influencing Indicators Experts Trader Sell-In Data Trader Market Development Qualitative Research Expert Interviews Company Databases Balance Sheets, Banks etc. Forecast Model Delphi-Method Database Cross-Check of Data Total Market Forecast Market Share 9

10 How Do We Cross Check the Data? Description Structure of Survey Methodology Methodology Approach Sell-In Approach Sell-Out Manufacturer Hersteller Experts TOP 10 Total Market TOP DOWN All Others Total Market Cross- Check Manufacturer Dealer Market Shares Distributor Buyer Customer 10

11 Content of the Report The IC Market Tracking is modularly built and consists of the following sections: Content The Introduction shows the definition and demarcation of product groups, regions, and methodology as well as the objectives of the study. The Executive Summary gives a short overview of the results of the study and analyses key facts. As an introduction key factors influencing the market are analysed in the Economic Environment: You will find the most important data on consumer behaviour, main economic indicators, etc. The Total Market Analysis shows the development of the market surveyed by value and quantity in different dimensions, such as regions, product groups, and ways of distribution. A forecast for the next years is an essential part of this analysis. The Competition Analysis shows in detail the development of the top companies in the market by finding out about the market shares in different categories, changes in market position, benchmarks, average prices, etc. 11

12 What Is the Total Market Development? Sample Charts Overview of the total Market until the current year and Forecast for the upcoming three years. This chart shows dummy figures. 12

13 Which Product Groups Will Be Profitable? Sample Charts Overview of the Frame Materials Segmentation, Customer, Distribution Channels. This chart shows dummy figures. 13

14 Analysis of the Market Drivers The data for the market environment consists of main factors such as general economy data, demography, income statistics, construction environment and sentiment indicators. This chart shows sample figures. Sample Charts 14

15 Pivot Table In addition to the visualized report a Pivot Table will be included. This tool allows individual and selective analyses to be made by the user with the available data, especially when it comes to future trend and segmentation modelling. Pivot tables are available for the competition analysis as well as for the total market and forecast studies. Pivot Table 15

16 Autumn Special - Investment Plan for Your Market Research IC Market Tracking Commercial Fitness Equipment 2017 Prices & Conditions Total Report - Worldwide Single Country Single Issue , ,- Autumn Special 7.999,- Available Regions Western Europe Eastern Europe Middle East Russia USA & Canada Latin America Japan China Australia & New Zealand Germany Offer valid until 31 st October

17 Interconnection Delivers Data for Company Decisions About Interconnection Interconnection is one of the leading institute for market data in the fitness equipment industry. Our studies support the leading companies in the determination of targets, definition of marketing strategies, competition monitoring and control of marketing actions. Interconnection draws its Know-how from over 100 international market studies per year and a number of Ad-hoc studies in the fitness industry. Next to market data we offer for the boat sector Ad-hoc studies in the field of distribution analyses, pricing, market entry strategies, customer satisfaction, image analyses etc. Our Consultant supports companies also in the implementation of data in actions = in the development of marketing strategies. 17

18 Our Market-Intelligence Tools About Interconnection Market Analysis Distribution Analysis Customer Insight Market Forecasts Market Volume Channel Map Focus Groups Indicator Models Market Shares & Entry Distribution Matrix Buying Motives Life Cycle Models Competition Analysis Margins Customer Benefits Econometric Analysis E-Commerce Brand Analysis Customer Satisfaction Price Research Webverstärker Brand Scorecards Brand - Triangle Brand Affinity Importance/Satisfaction Portfolios Customer Loyalty Customer Typology Price-Sales-Function Price-Simulation-Tool Optimal Pricing E Commerce Insights Search Engine Marketing Web Channel Analysis 18

19 Chosen References References 19

20 Contact If there are any questions please do not hesitate to contact us! Interconnection Consulting Getreidemarkt 1, A-1060 Wien Mag. Ernst Rumpeltes Market Analyst Tel: Fax: rumpeltes@interconnectionconsulting.com Interconnection Consulting I Vienna Oberstdorf Lviv Bratislava we show you the way 20

21 Order Form FAX: office@interconnectionconsulting.com Yes, we would like to order the IC Market Forecast Commercial Fitness Equipment Tracking Worldwide 2017 AUTUMN SPECIAL valid until 31 st October 2018 (Please, print out the order form and mark your desired products) Region USA & Canada Latin America China Japan Australia & New Zealand Western Europe Eastern Europe Russia Middle East Single Issue 2.950,- EUR 2.950,- EUR 2.950,- EUR 2.950,- EUR 2.950,- EUR 2.950,- EUR 2.950,- EUR 2.950,- EUR 2.950,- EUR AUTUMN SPECIAL Total Report - Worldwide 7.999,- EUR (13.806,- EUR) Interconnection Getreidemarkt Interconnection 1 Getreidemarkt A-1060 Wien 1 A-1060 FN: Vienna x - ATU FN: x ATU:

22 Order Form We would like to order... additional hard copies, each for 150 Translation in another language (price on request) Billing Address: (Please fill in the data completely) Delivery Address: (necessary if different from the Billing address ) Company: First Name: Surname Address: Post code/zip: Country: VAT identification number Company: First Name: Surname Address: Post code/zip: Country: Payable after receipt of invoice without discount or via Credit Card. General terms of business apply, as agreed; any disputes arising will be settled before a competent Vienna court of law. We claim copyright protection for the work. Distribution to third parties, duplication, publication or revision, even in part, is not permitted. In case of violation the company or persons placing the order agree to pay a contract penalty of one hundred thousand Euros in each case. All prices shown exclude sales tax. Date Name Signature Interconnection Getreidemarkt Interconnection 1 Getreidemarkt A-1060 Wien 1 A-1060 FN: Vienna x - ATU FN: x ATU: