IC Customer-Insight. Commercial Fitness Equipment in Europe 2016 YOUR BRAND IN THE EYES OF THE CUSTOMER

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1 Interconnection Vienna I Oberstdorf I Lviv Bratislava Mexico City Danzing YOUR BRAND IN THE EYES OF THE CUSTOMER we show you the way IC Customer-Insight Commercial Fitness Equipment in Europe Offer September 2016

2 What Are the Benefits of This Report for Your Company? Benefits Buying Intentions What fitness equipment are fitness centres willing to buy within the next two years: treadmills, stair climbers, cross trainers, exercise bikes or strength systems. Buying behavior Questions concerning the buying behavior will be answered and related to your brand. Brand Multitude We are not only surveying the aided /unaided brand recall and brand usage, but also inferior and superior brands Brand Scorecards Learn directly about your strenghts and weaknesses of your brands regarding product characteristics compared to your competitors Cause-Analysis We do not only reveal strenghts and weaknesses of your brands, but also discover the reasons behind eg. Reasons for the willigness to change the used furniture brand.

3 Professional Customers Surveyed For Your Brand Policy POPULATION Potential buyers of Commercial Fitness Equipment in Europe. Methodology SAMPLE In order to obtain valid information about the European fitness market we developed the following research design: Standardised telephone interviews guarantee a high response rate and access to all possible potential customers. The questionnairs are developed in cooperation with the main manufacturers. Focus on the German, French, Italian, Spanish, Dutch and UK market, which covers a significant part of the European market and allowes additionally comparisons between European regions. We deliver impartial results and specific strategy advices at the costs of a multi-client-study. N = 500 (100 Interviews per country) 40% Fitness Center 30% Spa Hotels/Recreation Center 30% Medical / Health SURVEY PERIOD October-November 2016 SURVEYING METHODE Standardised telephone interviews Interview duration: approx. 15 minutes

4 Structure of the Customer Insight Methodology IC Customer-Insight Commercial Fitness Equipment France (N=100) Germany (N=100) Italy (N=100) Netherlands (N=100) Spain (N=100) Quantitative Survey Standardized Telephone Interviews Fitness Centers (40%) Spa Hotels (30%) Medical / Health (30%) Survey Topics Buying behavior Brand Awareness Buying Criteria / Motives Decision Maker / Influencer Actual Inventory Product Preferences Futuer Buying Intentions Information behavior etc. Aided / Unaided Recall Potential-Set/ Brand Use Superior/Inferior Brands

5 How Are Customers Equipped and What Will They Buy in Future Sample Chart Analysis of equipped fitness equipment, point of sale, decision makers and influencers as well as future buying intentions. This chart shows dummy figures.

6 Based on what Criteria Do Customers Make their Decisions? Sample Chart Analysis of relevant buying criteria for different customers groups This chart shows dummy figures.

7 Analysis of the Brand Awareness Sample Chart Analysis of aided and unaided brand awareness for office furniture as well as office chairs. This chart shows dummy figures.

8 Which Brands are in the Graveyard? Sample Chart Brand-Graveyard Model for a strategic analysis of the brand awareness. This chart shows dummy figures.

9 The Brand Multitude: From Recall to Usage Sample Chart Brand Multitude providing information about the brand awareness down to the actual brand usage. This approach allows to identify on which stage significant drops occur. This chart shows dummy figures.

10 Which Attributes are Associated with your Brand? Sample Chart Analysis of the brand affinity for the most popular brands and comparison of the results among the analyzed brands This chart shows dummy figures.

11 Learn About the Strengths and Weaknesses of Your Brand Relevance Portfolios delivering strategic information about the strengths and weaknesses of single brands. This chart shows dummy figures. Sample Chart

12 Investment in Your Customer Insight Prices & Conditions IC Customer-Insight Commercial Fitness Equipment* Subscription** Single Issue France 2.450, ,- Germany 2.450, ,- Italy 2.450, ,- Netherlands 2.450, ,- Spain 2.450, ,- IC Customer-Insight Commercial Fitness Equipment in Europe 9.950, ,- Soft-Subscription: 3 out of 5 Three country reports of your choice 5.990,- *Minimum purchase of two countries, or one country with a sample size of 200 for EUR 4.950,- (subscription 4.500,-). ** Annual price for at least two orders of the study (order year and the following year). The subscription can be cancelled after two purchases of the study, but not later than at the of the year in which the last study has been received. Price changes must be announced by Interconnection at least two months before the issue of a new study. In case of not-cancellation the subscription extends for a further year automatically. Price includes an interactive PDF in electronic form. All prices shown exclude sales tax.

13 Selected References of our Market Reports References

14 Interconnection Delivers Data for Company Decisions Interconnection Interconnection is the leading institute for market data in the fitness equipment industry. Our studies support the leading companies in the determination of targets, definition of marketing strategies, competition monitoring and control of marketing actions. Interconnection draws its Know-how from over 100 international market studies per year and a number of Ad-hoc studies in the fitness industry. Next to market data we offer for the boat sector Ad-hoc studies in the field of distribution analyses, pricing, market entry strategies, customer satisfaction, image analyses etc. Our Consultant supports companies also in the implementation of data in actions = in the development of marketing strategies.

15 Market Intelligence Market Analysis Distribution Analysis Customer Insight Market Forecasts Market Volume Channel Map Focus Groups Indicator Models Market Shares & Entry Distribution Matrix Buying Motives Life Cycle Models Competition Analysis Margins Taten aus Daten Customer Benefits Econometric Analysis Brand Analysis Customer Satisfaction Price Research Webverstärker E-Commerce Brand Scorecards Brand - Triangle Brand Affinity Importance/Satisfaction Portfolios Customer Loyalty Customer Typology Price-Sales-Function Price-Simulation-Tool Optimal Pricing E Commerce Insights Search Engine Marketing Web Channel Analysis

16 Contact For further questions please do not hesitate to contact us! Interconnection Consulting Getreidemarkt 1, A-1060 Wien Mag. Ernst Rumpeltes Market Analyst Tel: Fax: rumpeltes@interconnectionconsulting.com Dr. Frederik Lehner Managing Director Tel: Fax: lehner@interconnectionconsulting.com Interconnection Consulting I Vienna Oberstdorf Lviv IC we show you the way

17 Factsheet: IC Customer-Insight Commercial Fitness Equipment General Information Inlcuded in the Report Interaktives PDF Pages (approx) 120 Optional: Hard Cover Content of the Study Price Single Issue: ,- Subscription: 9.950,- Hard Cover: 150 Detailed Information about special offers, scale of discount as well as subscription prices are presented within the order form or the interactive price calculator. Options of ordering Fax: Click Buy Now on the website and make your order with the interactive price calculator. Print out your order form (at the end of the Full Details document and fill in your data. Content of the Report Methodology Language of the report English Executive Summary Summary of the results. Survey Structure Descriptive analysis of the sample. Brand Key Data Brand awareness, potential set, premium and inferior brands.. Buying criteria Analysis of relevant buying criteria Buying behaviour Brand usage, point of sale, source of information, decision makers, buying frequency, budget. Methodology Standardised telephone interviews (Duration about 15 minutes) Survey period: October November 2016 Sample size: 500 Sample selection: Quota regarding user segments Analysis of the results with SPSS Interconnection -- Getreidemarkt 1 -- A-1060 Wien Zurück -- Tel: 43 zum Überblick 0 info@interconnectionconsulting.com