GUIDANCE FOR CREATING REPORT

Transcription

1 GUIDANCE FOR CREATING REPORT THE INTERNATIONAL JOINT SEMINAR & COMPANY VISIT Humanizing Collaboration between Indonesia & Japan Held by College of Business Rikkyo University Master of Management Program Faculty of Economics And Business Universitas Padjadjaran Supported by ABEST21 (The Alliance on Business Education and Scholarship for Tomorrow, a 21st century organization) September 2015 Tokyo, Japan 0

2 Opening Speech Head, Master of Management Program, Faculty of Economics & Business, Universitas Padjadjaran Popy Rufaidah, SE., MBA., Ph.D . Master of Management Program, Faculty of Economics & Business, Universitas Padjadjaran (MM FEB Unpad) is accredited by an International Accreditation body based in Japan namely ABEST21 (Alliance on Business Education and Scholarship for Tomorrow, a 21 st century organization). With this accreditation, MM FEB Unpad has been internationally recognized in implementing global standards in its educational processes. In addition, MM FEB Unpad has also received an awards for Excellence in Teaching Based Collaborative Learning. The award is granted to MM FEB Unpad to recognize the excellence in teaching based on collaborative based learning by involving industry (user graduate), faculty, students and alumni. As MM FEB Unpad is accredited internationally, the challenges for its students are increased very rapidly. Students need practical knowledge and international exposure to align with their capabilities and competencies that fulfill international standard. 1

3 One of the criteria to nurture the international accreditation from ABEST21, MM FEB Unpad must fulfill first criteria, that is The school must establish its mission statement with the aim of nurturing highly skilled professionals in the area of international business. So that, MM FEB Unpad has required the students (before they graduated from MM FEB Unpad) to attend the International Joint Seminar and Company Visit overseas. By holding this event, MM Unpad has shown its mission statement with the aim of nurturing highly skilled professionals in the area of international environment. It is shown in the academic guidance of MM FEB Unpad in which students are obliged to attend the International Joint Seminar and Company Visit overseas. One of other academic requirements is that students should prepare a paper to be presented in the International Joint Seminar that is organized by MM FEB Unpad s partner university overseas. The students also are required to submit report as they finished completed attending the above mentioned program. This book is prepared for students guidance in preparing the report after they completing attending the International Joint Seminar and Company Visit Overseas. Good luck students. We wish you have a pleasant program at the International Joint Seminar and Company Visit Overseas. 2

4 ITENARY OF THE PROGRAM DAY 1 Jakarta - Tokyo DAY 2 - Cultural Analysis: Case Study of Asakusa Kannon Temple - Marketing Analysis: Case Study of Nakamise Souvenir Arcade, Imperial Palace and Ginza Hotel: Tokyo Harumi Grand Hotel DAY 3 - International Joint Seminar, Rikkyo University, Ikebukuro Campus - Lecture from Rikkyo University, Rikkyo University, Ikebukuro Campus - Hotel : Tokyo Harumi Grand Hotel DAY 4 - Company Visit to Sony Corporation - Pop Culture Analysis: Case Study at Harajuku, Sibuya, Sisui, etc Hotel : Tokyo Harumi Grand Hotel DAY 5 - Managing Premium Factory Outlet, Tokyo, Japan - returned to Jakarta 3

5 OUTLINE TO PREPARE THE REPORT - Students may choose one of the following reports to be submitted to the program after students attending the overseas program (i.e. marketing analysis report or cross-cultural analysis). - The report should be typed in A4 paper size, font with Times New Roman 12, single space, at least 10 pages, appendix is unlimited (please provide with photos collected during attending the program). - Please use very attractive cover page (full design for cover page), provides name, student ID, name of the project, photo of yourself and the selectitve respondent that were interviewed during your visit in Japan. - The deadline of the report to be submitted to the program is one week after returned from the overseas program. - the report to: ketua@mm.fe.unpad.ac.id ketua.mmfeunpad@gmail.com 4

6 1. MARKETING ANALYSIS REPORT A marketing analysis is a study of the dynamism of the market. It is the attractiveness of a special market in a specific industry. Marketing analysis is basically is the first information about the market that should be presented regarding the information about the market in which you are planning in operating in the future. It deals with various factors 1. In this case, after you visited the area of the business in Japan, please prepare the reports based on the following outlines. In preparing a marketing analysis, it is an essential step in understanding the external local, national or international forces that might affect your small business 2. These factors are largely outside your direct control, but you can adapt your business and marketing strategy to take advantage of the opportunities they present while minimizing the potential threats

7 A PESTLE analysis is the most common way of undertaking such a review; PESTLE stands for the Political, Economic, Social, Technological, Legal and Environmental factors you need to consider 3. Political Political factors refer to governmental actions or policies that have an impact in the business and its ability to trade. Please explain, for example, restrictions on the import or export of certain goods that might limit Japan s market or hamper business ability to obtain raw meterials, labor, and other resources. At a local level, restrictions on the types of businesses permitted in certain districts or the kinds of services available might impact business ability to run the business in these areas. Economic Economic factors include all the various taxes and duties businesses are obliged to pay, as well as wider fiscal decisions on things like central bank interest rates and international exchange rate volatility. A thorough analysis of each of the economic factors that impact on business that will help business plan the financial strategy. 3 idem 6

8 Social The way society changes and adapts over time, and the differences in communities across the country and the world, are all important considerations when planning the business. Aspects to consider and explore include religion, lifestyle expectations, housing standards and population demographics such as age, gender and ethnic origin. Technological Technological change has wiped out old businesses and created new businesses over the years. Understanding the impact of the next technological advances could give you a market advantage over business competitors if the businesses are better placed to exploit the opportunities they present. Look at how communications are changing, and try to find a way in which you can take advantage of any emerging channels to reach new or more customers. Don't forget to explore how business could be more efficient and productive by using new technologies in production or distribution, for example. 7

9 Legal Every business operates within a strictly controlled legal environment. Identify, and be aware of the impact of, all legislation relating to the business. These might include regulatory obligations, environmental restrictions, import/export limitations and basic health and safety laws. Environmental Economies across the world are increasingly aware of the environmental factors of their operations. Even as a small business owner, you should consider the environmental aspects relating to your activities, such as its impact on the local and wider environment. Be aware that attitudes to themes such as ecology and renewable energy can affect consumer behavior. Some believe global warming is changing weather patterns, affecting tourism and farming. Showing that you are a "green" business might attract new customers. 8

10 Recommendation After you completing the report, provides your recommendation in relations to enhance the practices of marketing for enhancing the performance of business, particularly for: (1) business owners in Indonesia who have similar business that you analyzed and (2) government in Indonesia at local government ( pemerintah daerah atau pemerintah kota, pemerintah provinsi, dan atau pemerintah pusat) 9

11 2. CROSS-CULTURAL ANALYSIS REPORT 4 To determine whether and how to enter foreign markets, marketers need to conduct some form of cross-cultural consumer analysis 5. Crosscultural consumer analysis is defined as the effort to determine to what extent the consumers of two or more nations are similar or different. Such analyses can provide marketers with an understanding of the psychological, social and cultural characteristics of the foreign consumers they wish to target, so that they can design effective marketing strategies for the specific national markets involved. According to Berkman and Gilson 6, Crosscultural research is a methodology for comparing cultures on the basis of similarities and differences 4 Read more : idem 10

12 as well as studying small segments of a total culture. Comparisons are usually made by analyzing the statistical, typological and content aspects of cultures. Cross-cultural consumer analysis is a research set up to answer the following question: How are the customers of two or more cultures similar and different in their buying habits? The magnitude of that question is reflected in the amount of time and money that the companies put into the research. In this case, after you visited the area of the business in Japan, please prepare the reports based on the following outlines. Differences in Values, Beliefs and Policies Values and beliefs are important factors in consumer behavior. They dictate a particular customer attitude toward a product and how and why people select that product. For example, the Chinese believe in hard work and discipline, their lives typically center around work while American culture centers around leisure activities and individualism, which affects buying habits. The Chinese, because of the one-child policy, typically choose products 11

13 of high quality and durability, while Americans are more price-conscious and often buy on the spur of the moment. So based on your observation, describe and provides examples the values and beliefs that are important for Japanese consumer behavior. Acculturation Acculturation is a process of adapting to a culture that we like or value. For example, a Chinese person living in the United States is likely to adopt some of the traditions, values of American culture and American buying habits as well. In fact, even the Chinese living in China may change their buying habits as a result of watching American movies and exposure to American culture that way. So based on your observation, describe and provides examples the acculturation process that might exist in Japan. World Brands Some brands are portrayed exactly the same in every culture and it simply does not affect their 12

14 sales. Their products' stand is so strong that they do not need to adjust to sell. Examples of such brands are Coca-Cola, Sony and IBM, which are known and present in virtually every country in the world. So based on your observation, describe and provides examples the Japanese consumers brands that become world brand; particularly Japanese consumer brand that have already exist in Indonesian markets and do not exist in Indonesian market. Recommendation After you completing the report, provides your recommendation in relations to enhance the practices of cross-cultural analysis for enhancing the performance of business, particularly for: (1) business owners in Indonesia who have similar business that you analyzed and (2) government in Indonesia at local government ( pemerintah daerah atau pemerintah kota, pemerintah provinsi, dan atau pemerintah pusat) 13

15 REFERENCES