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1 Model Paper MKT630- International Marketing Question No: 1 ( Marks: 1 ) - Please choose one When using the Internet as a distribution channel, the e-vendor must be concerned with a variety of issues. Which of the following would not among those issues? Adaptation Local contact Promotion All of the given options Question No: 2 ( Marks: 1 ) - Please choose one The unconscious use of the values, experiences, and knowledge of one's own culture as a guide to decision making in a different culture is best described by which of the following? Self-reference criterion Cultural insensitivity Cultural elitism Ethnography Question No: 3 ( Marks: 1 ) - Please choose one Which of the following concepts takes an "inside-out" view of the firm? Selling concept Market offering Marketing concept
2 Societal marketing concept Question No: 4 ( Marks: 1 ) - Please choose one Which one of the following is NOT a reason to do business internationally? Increase in global competition Convergence of world markets Support from national governments Excellent infrastructure in marketer country Question No: 5 ( Marks: 1 ) - Please choose one Which of the following concepts takes an "inside-out" view of the firm? Selling concept Market offering Marketing concept Societal marketing concept Question No: 6 ( Marks: 1 ) - Please choose one Which statement is a best description of pure marketing concept? Product or services developed first and look for need later. Look for need first and developed product or services later. Set target market first then proceed further Start your marketing procedure from customer feed back Question No: 7 ( Marks: 1 ) - Please choose one Choose the nature of product life cycle of luxury product where cost is less important.
3 Short product life cycle Long product life cycle Medium product life cycle Undefined product life cycle Question No: 8 ( Marks: 1 ) - Please choose one The overall nature of international product life cycle and product life cycle is: Consistent 100% Partially consistent. Totally different No need to compare Question No: 9 ( Marks: 1 ) - Please choose one Historical data of a firm is sufficient to find which of the following information? Trend in sales and profits Trend in sales only Trend in profits only Either trend in sales or profits Question No: 10 ( Marks: 1 ) - Please choose one Which one of the following products are NOT subject to price controls? Pharmaceuticals Foods
4 Gasoline's All subject to price controls Question No: 11 ( Marks: 1 ) - Please choose one Analysis of the users of a product, including purchase behavior, usage processes, factors affecting purchase and use decisions. Such information is related to which category? Marketing mix information Product related information Competitor information Resource information Question No: 12 ( Marks: 1 ) - Please choose one Kind of information like channels of distribution: their shape, functions, evolution & performance belongs to which broad category? Marketing mix information Product related information Competitor information Advertising information Question No: 13 ( Marks: 1 ) - Please choose one Survey research, called the backbone of primary research, is the most widely used method for primary data collection and is best suited for gathering which of the following information?
5 Personal Attitude Descriptive Exploratory Question No: 14 ( Marks: 1 ) - Please choose one Which of the following is considered a smart way to recover cost of research and development? Foreign direct investment Licensing Sharing ideas Franchising Question No: 15 ( Marks: 1 ) - Please choose one Mostly people behave in which of the following way when there is cultural change in corporate environment? They feel pleasure They resist against change They share with peers They migrate Question No: 16 ( Marks: 1 ) - Please choose one All of the following are considered to be a member of social institution EXCEPT:
6 Peer groups Family Religion Schools Question No: 17 ( Marks: 1 ) - Please choose one Auto Alliance International (AAI) is a joint venture established by the Ford Motor Company and. Mazda Motors Toyota Motors Suzuki Motors Honda Motors Question No: 18 ( Marks: 1 ) - Please choose one Following are the forms of foreign direct investment EXCEPT: Management expertise Latest technologies Capital Labor Question No: 19 ( Marks: 1 ) - Please choose one Which one of the following is NOT a true statement about recent demographic change in the developed economies? The household size has been consistently falling
7 The average number of children in a family has been consistently falling The birth rate is consistently rising quickly The number of very large households has been consistently falling Question No: 20 ( Marks: 1 ) - Please choose one Suppose marketers at Lever Brothers are trying to determine whether the use of coupons for detergent was the reason for a sales increase in a particular store. What type of study conducted to answer this question? Exploratory Descriptive Casual Qualitative Question No: 21 ( Marks: 1 ) - Please choose one Philippines companies belong to which of the following ***** of countries? Platform Emerging Growth Mature Question No: 22 ( Marks: 1 ) - Please choose one Identify the trend of industry in strategic alliance with respect to credibility. Increase credibility Decrease credibility
8 No effect on credibility Deconstruct credibility Question No: 23 ( Marks: 1 ) - Please choose one How would you describe the primary data being used by your firm? Collected for the specific purpose Original information First-time information Fresh and reliable than secondary data Question No: 24 ( Marks: 1 ) - Please choose one If Unilever needs to survey retailer s attitudes on the availability of product literature in athletic shoe shops and needs the results within four working days, Unilever will probably use what kind of survey? A mail A telephone Computer interviewing A personal interview Question No: 25 ( Marks: 1 ) - Please choose one Which kind of buying behavior occurs when consumers are highly involved in a purchase and perceive significant differences among brands? Complex Buying Behavior Dissonance-Reducing Buying Behavior Habitual Buying Behavior
9 Variety-Seeking Buying Behavior Question No: 26 ( Marks: 1 ) - Please choose one There are two most important psychological factors that impact consumer decision making process, first one is product knowledge and select second one according to your expertise. Product Involvement Product Marketing Product Strategy Product Price Question No: 27 ( Marks: 1 ) - Please choose one All of the following are international expansion modes: 1) Licensing; 2) direct export; 3) piggybacking; 4) franchising; 5) joint ventures; 6) management contracts; 7) strategic alliances. However, only some do not represent intermediate entry modes, namely: 2) and 3) only 1), 2), 4), 5), and 6) only 1), 4) and 5) only 1), 4), 5), and 7) only Question No: 28 ( Marks: 1 ) - Please choose one
10 Identify the information that an international marketer needs to know under the head of Analysis of company sales potential to evaluate firm sales and profit potential. Market Access Product Potential Cost of Internal Distribution Per Capita Income and Distribution Question No: 29 ( Marks: 1 ) - Please choose one Which of the following is the basis of geographic segmentation of consumer markets? States, countries and cities Income, occupation and education Loyalty status and readiness status toward product Lifestyle and personality Question No: 30 ( Marks: 1 ) - Please choose one Identify the stage of economic development in which low poverty and high illiteracy country belongs. Traditional society Pre-conditions for take-off The drive to maturity High Mass Consumption Question No: 31 ( Marks: 1 ) - Please choose one In which of the following economic development stage infrastructure development is the first? Traditional society Pre-conditions for take-off
11 The drive to maturity High Mass Consumption Question No: 32 ( Marks: 1 ) - Please choose one The choice and importance of the market entry mode depends on a number of factors. Which of the following is normally Not a relevant factor? Level of involvement Level of risk and control Speed of entry Demographics Question No: 33 ( Marks: 1 ) - Please choose one Each segment has its own distinct profile defined in terms of a number of criteria referred to which of the following? Variations Variables Segments Multiples Question No: 34 ( Marks: 1 ) - Please choose one The democracies, dictatorships & communist dictatorships belong to which of the following economic condition variable? Economic System Political setups Political Risk Economic setup
12 Question No: 35 ( Marks: 1 ) - Please choose one Select best description why international marketers focus on segmentation? To identify their similar need To identify their countries To identify their best location To identify their modern behavior Question No: 36 ( Marks: 1 ) - Please choose one Which of the following is NOT considered in the evaluation criteria of market segmentation? Segment size & growth Segment s structural analysis Company s objectives & resources Company resources and capabilities Question No: 37 ( Marks: 1 ) - Please choose one When customers/consumers may have too narrow image of any brand, is distinguish in which of the following way? Under positioning Over positioning Confused positioning Doubtful positioning Question No: 38 ( Marks: 1 ) - Please choose one Which of the following scheme can be useful to the marketing manager as an analytical device to assist in planning marketing strategy and programs?
13 Product classification Purchasing Sole sourcing Extended product Question No: 39 ( Marks: 1 ) - Please choose one Which of the following statements is true about the marketing strategies used during various stages of the product life cycle? Sales promotions are not used during the maturity stage of the product life cycle Advertising is emphasized during the decline stage of the product life cycle Pricing is always low during the decline stage of the product life cycle A defensive strategy is adopted during the maturity stage of the product life cycle Question No: 40 ( Marks: 1 ) - Please choose one Identify the country in which it is considered illegal to put the prices on labels or in any way suggest retail prices. Brazil Chile China Niger Question No: 41 ( Marks: 1 ) - Please choose one Identify another name for Intra Company pricing that is prices for goods are transferred from a company's operations or sales units in one country to its units elsewhere. Penetration pricing Skimming pricing Demand-based pricing Transfer pricing
14 Question No: 42 ( Marks: 1 ) - Please choose one Choose the most appropriate core purpose of your course international marketing. To develop entrepreneurial skills To develop marketing skills To develop managerial skills To develop global awareness Question No: 43 ( Marks: 3 ) International marketers make strategic alliances to expand business operations. List down entire the benefits that they can gain from strategic alliances. Question No: 44 ( Marks: 3 ) Discuss the statement is it difficult to segment culturally composed countries or culturally diversified Question No: 45 ( Marks: 3 ) Supposes you are communicating with future concern potential customers on the behalf of particular company. Social responsibilities are there in this communication, what are those? Question No: 46 ( Marks: 5 ) What aspects should be taken into account in order to manage strategic alliance successfully in international markets? Question No: 47 ( Marks: 5 ) Discuss different kinds of issues regarding labeling that an international marketer can face.
15 Question No: 48 ( Marks: 5 ) How exploratory research and descriptive research differ from causal research give justification?
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