Size: px
Start display at page:

Transcription

1 FOOTBALL SPONSOR: FAN OR BUSINESSMAN? The purpose of our paper is to investigate how football sponsorship influences financial performance of sponsors. We use IV regression framework combined wh fixed effects model to avoid possible endogeney raised by omted variables and reverse causaly. Data containing number of tweets containing both team and sponsor company name was collected. This joint populary of a team and a sponsor is used as IV. Top European leagues were analyzed. Our results evidence that football sponsorship is rather chary than real commercial investment. Shareholders should be aware of sponsorship deals, and top managers should carefully analyze the financial assumptions of cash flow forecasting of such projects. JEL Classification: L83; O16 Keywords: football, sponsorship, IV, twter

8 Table 3 contains descriptive statistics of IV (the first row). As can be seen, a standard deviation is high, that is why we decide to take log of IV (in order to avoid problem wh logarhm of zero value, one is added to a number of tweets). This is made only for technical issue, though does not imply the qualy of IV. Table 3. descriptive statistics of IV Observations Mean Std. Dev. Min Max twter Log(twter) Table 4 shows the number of tweets for teams from different championships in each year. For all championships results are increasing by the end of period. It is interesting that Scottish and Eredivisie (The Netherlands) championships joint populary is higher than for Barclays league, for instance. Though this seems to be strange, we should keep in mind that we are talking about joint populary of teams and sponsors, not about populary of teams or championships. Table 4. Number of tweets for teams from different championships in each year Year Barclays La Liga Ligue 1 Scottish Seria A Eredivisie Total ,69 0,46 0 9,60 0,12 14,00 1, ,56 1,08 0,08 27,80 0,82 23,50 6, ,38 57,38 13,75 402,40 11,76 233,50 121, ,75 54,54 45,42 845,20 30,41 784,50 244, ,25 202,23 72, ,40 105, ,50 577,93 Total 119,39 26,31 10,99 289,62 12,42 309,50 79,40 We use 2-stage LS method. In this case, the model is not super-identified, so using the method of moments is equivalent to using the two-step OLS. On the first stage we regress our endogenous variable on IV. On the second we use estimates from the first stage instead of using endogenous variable self. Our specification is as follows: perf sponsor _ dummy _ hat sponsor _ dummy _ hat CV ( log( twter 1 2 ) f i, where perf an indicator of financial performance (total revenue or market capalization in different models). sponsor _ dummy _ hat is an instrumented fted values from the first stage, CV is a vector of control variables which includes crisis dummy, lag of log(assets), lag of D/E ratio, lag of ROC. fi is an unobserved individual characteristic of company (i.e. fixed effect ). The second equation contains prob model for instrumenting the endogenous variable. We should take into account that endogenous variable is a dummy variable. For that reason we use prob model instead of linear regression on the first stage. Empirical results

14

BOLTON WANDERERS 2017/18 Bolton Wanderers Football Club will take their place in the English Football League Championship for the much anticipated 2017/18 season, one of the most competitive, compelling

BOLTON WANDERERS 2018/19 Bolton Wanderers Football Club will take their place in the English Football League Championship for the much anticipated 2017/18 season, one of the most competitive, compelling

### The relationship between the corporate diversification and corporate governance in different firm s life-cycles in Tehran Stock Exchange companies

Applied mathematics in Engineering, Management and Technology 3(1) 215:63-61 The relationship between the corporate diversification and corporate governance in different firm s life-cycles in Tehran Stock

### SEPARATION BETWEEN MANAGEMENT AND OWNERSHIP: IMPLICATIONS TO FINANCIAL PERFORMANCE

SEPARATION BETWEEN MANAGEMENT AND OWNERSHIP: IMPLICATIONS TO FINANCIAL PERFORMANCE Zélia Serrasqueiro *, Paulo Maçãs Nunes ** Abstract Using panel data, this article shows that agency costs, a consequence

### The Effect of Advertising Expenditures on the Intangible Capital Aspect: Sample Firms of Us Leading Advertisers

International Business and Management Vol. 9, No. 2, 2014, pp. 124-129 DOI:10.3968/6050 ISSN 1923-841X [Print] ISSN 1923-8428 [Online] www.cscanada.net www.cscanada.org The Effect of Advertising Expenditures

### Trade in Pollutive Industries and the Stringency of Environmental Regulations. Matthias Busse and Magdalene Silberberger* Ruhr-University of Bochum

Trade in Pollutive Industries and the Stringency of Environmental Regulations Matthias Busse and Magdalene Silberberger* Ruhr-Universy of Bochum April 2015 Abstract This paper analyses the impact of trade

### raiders.com.au DIGITAL MARKETING, ADVERTISING AND PARTNERSHIP OVERVIEW

raiders.com.au DIGITAL MARKETING, ADVERTISING AND PARTNERSHIP OVERVIEW OVERVIEW NEW DIGITAL PLATFORMS FOR 2018 The NRL & Canberra Raiders launched a new and improved digital platform in December 2017.

### Capital structure, equity structure, and technical efficiency empirical study based on China coal listed companies

Procedia Earth and Planetary Science 1 (009) 1635 1640 Procedia Earth and Planetary Science www.elsevier.com/locate/procedia The 6 th International Conference on Mining Science & Technology Capal structure,

### EFFECTIVENESS OF SPORTS SPONSORSHIP: PERCEPTIONS AMONG FELDA UNITED F.C FOOTBALL FANS

EFFECTIVENESS OF SPORTS SPONSORSHIP: PERCEPTIONS AMONG FELDA UNITED F.C FOOTBALL FANS Mohamad Amin Nurfaiz Musidi & Aishah Nadirah Mohamed Alauddin Faculty of Sports Science & Recreation Universiti Teknologi

### SPOrTrONS SPORTS VENUE STRATEGIC FRANCHISE PLACEMENT PROGRAM. SPOrTrONS. Introduces. Reaching Sports Fans in America

Introduces SPORTS VENUE STRATEGIC FRANCHISE PLACEMENT PROGRAM THE FRANCHISE PLACEMENT PROGRAM The Franchise Placement Program creates a marvelous strategic partnership between Sportrons, the Franchise

### the League at any one time. Each individual club is independent: working within the rules of

English Premiere League Social Media Campaign Strategy: The Premier League is a private company wholly owned by its 20 Member Clubs who make up the League at any one time. Each individual club is independent:

### PARIS SAINT GERMAIN BEST OF FRANCE, BEST OF WORLD. Alireza Almaleki Faith Kaplan Amandeep Sekhon Brian Chipman

PARIS SAINT GERMAIN BEST OF FRANCE, BEST OF WORLD Alireza Almaleki Faith Kaplan Amandeep Sekhon Brian Chipman Agenda Clarify Analysis Recommendation Implementation Mitigating Risks Dream Bigger Goals 1.

### Digital Marketing that Leverages Sporting Event Ticketing Data

Digital Marketing that Leverages Sporting Event Ticketing Data Tadahiko Sato Satoshi Fukumoto Masato Ishii Itaru Hiraishi Yasuaki Matsumoto A variety of sporting events are held in Japan, ranging from

### ENERGY CONSUMPTION AND ECONOMIC GROWTH IN CENTRAL AND EASTERN EUROPEAN COUNTRIES: A PANEL DATA ANALYSIS

ENERGY CONSUMPTION AND ECONOMIC GROWTH IN CENTRAL AND EASTERN EUROPEAN COUNTRIES: A PANEL DATA ANALYSIS Sławomir Śmiech - Monika Papież Abstract The paper examines causal relationship between energy consumption

### Measuring long-term effects in marketing P.M Cain

Measuring long-term effects in marketing P.M Cain Conventional marketing mix models are typically used to measure short-term marketing ROI and guide optimal budget allocation. However, this is only part

### UEFA Champions League Sponsorship Awareness

X OPHΓIA Sport Management CHOREGIA Scientific Forum in International Journal Sport Management SMIJ VOL. 13, Number 1, 2017 UEFA Champions League Sponsorship Awareness and Financial Performance D.O.I: https://doi.org/10.4127/ch.2017.0114

### The relationship between innovation and economic growth in emerging economies

Mladen Vuckovic The relationship between innovation and economic growth in emerging economies 130 - Organizational Response To Globally Driven Institutional Changes Abstract This paper will investigate

### Helping Others to Help Business?

Kelly Shaw Advisor: Professor Carter Helping Others to Help Business? Investigating the Relationship between Corporate Charable Contributions and Financial Performance February 4, 2009 Abstract: There

### Empirical Exercise Handout

Empirical Exercise Handout Ec-970 International Corporate Governance Harvard University March 2, 2004 Due Date The new due date for empirical paper is Wednesday, March 24 at the beginning of class. Description

COMP323 Introduction to Computational Game Theory Sponsored Search Markets Paul G. Spirakis Department of Computer Science University of Liverpool Paul G. Spirakis (U. Liverpool) Sponsored Search Markets

### UNIVERSITY OF OSLO DEPARTMENT OF ECONOMICS

UNIVERSITY OF OSLO DEPARTMENT OF ECONOMICS Exam: ECON4137 Applied Micro Econometrics Date of exam: Thursday, May 31, 2018 Grades are given: June 15, 2018 Time for exam: 09.00 to 12.00 The problem set covers

### drive Automotive Marketing

Insights Download Using Multiscreen Programmatic Campaigns to drive Automotive Marketing 02 Using Multiscreen Programmatic Campaigns to Drive Automotive Marketing Contents: Shift Into High Gear: The Power

### COMMERCIAL INTENT HOW TO FIND YOUR MOST VALUABLE KEYWORDS

COMMERCIAL INTENT HOW TO FIND YOUR MOST VALUABLE KEYWORDS COMMERCIAL INTENT HOW TO FIND YOUR MOST VALUABLE KEYWORDS High commercial intent keywords are like invitations from prospective customers. They

### 136 Contemporary Issues in Marketing

136 Contemporary Issues in Marketing Chapter 7.indd 136 3/11/09 4:49:38 PM Determinants of Brand Equity Towards Mineral Water: A Case Study of Spritzer 7 DETERMINANTS OF BRAND EQUITY TOWARDS MINERAL WATER:

### Florida. Difference-in-Difference Models 8/23/2016

Florida Difference-in-Difference Models Bill Evans Health Economics 8/25/1997, State of Florida settles out of court in their suits against tobacco manufacturers Awarded \$13 billion over 25 years Use \$200m

### 1 of 6 6/11/2010 1:28 PM

GMPRO - June 2010- Print Pages http://gmpro.texterity.com/gmpro/201006//print_submit.action?articletit... 1 of 6 6/11/2010 1:28 PM GMPRO - June 2010- Print Pages http://gmpro.texterity.com/gmpro/201006//print_submit.action?articletit...

### Introduction to Analytics Tools Data Models Problem solving with analytics

Introduction to Analytics Tools Data Models Problem solving with analytics Analytics is the use of: data, information technology, statistical analysis, quantitative methods, and mathematical or computer-based

### CHINA-US BORDER EFFECT OF AGRICULTURAL TRADE USING GRAVITY MODEL

CHINA-US BORDER EFFECT OF AGRICULTURAL TRADE USING GRAVITY MODEL Haixia Zhu 1,2,*, Haiying Gu 1 1 Antai School of Economics and Management, Shanghai Jiao Tong Universy, Shanghai, P. R. China 200052 2 School

### Extended Abstract Prepared for Submission to WISE 2012 Social Advertising: Does Social Influence Work?

Extended Abstract Prepared for Submission to WISE 2012 Social Advertising: Does Social Influence Work? Ashish Agarwal McCombs School of Business U T Austin ashish.agarwal@mccombs.utexas.edu Kartik Hosanagar

### JOIN THE FAMILY ESTABLISHED NBA CHAMPIONSHIPS 5 CONFERENCE TITLES 12 DIVISON TITLES 19 PLAYOFF APPEARANCES

JOIN THE FAMILY Become a partner of the premier innovative leader in the sports and entertainment industry, the HEAT Group. Working together we will design unique and innovative programs to amplify your

### The PSB Review Stage 1 document has attracted criticism for its optimistic assessment of

Competition in broadcasting consequences for viewers Martin Cave * 17 June 2004 The PSB Review Stage 1 document has attracted criticism for its optimistic assessment of the consequence for viewers of a

### SEM A -Product Service Management PE -Position product/services to acquire desired business image

SEM1 1.06 A -Product Service Management PE -Position product/services to acquire desired business image PI Explain the nature of sport/event brand/branding PI Explain the use of licensing in sport/event

### You don t have to be great to start, but you have to start to be great

You don t have to be great to start, but you have to start to be great Sports Marketing Agency Credentials Contents 01 Who are we 02 What do we do 03 What can we deliver 04 How do we do it 05 New opportunities

### WELCOME TO OCTAGON. January 2016

WELCOME TO OCTAGON January 2016 THIS IS US The global sports, entertainment and lifestyle marketing arm of the Interpublic Group of Companies OUR OFFERING SPONSORSHIP CONSULTING PLANNING & CREATIVE ACCOUNT

SPONSORSHIP OPPORTUNITIES 2018 WE ARE UWS SIRENS S IS FOR STORY 2017 saw the launch of Scotland s most exciting new sports Franchise, and the country s only semi-pro women s sports team with a TV broadcast

### Skill Upgrading and Imports in US Manufacturing

Skill Upgrading and Imports in US Manufacturing Abstract Recent theoretical models show that international trade can induce whin-industry skillupgrading by raising R&D intensy and creating skill-biased

### Synergistic Model Construction of Enterprise Financial Management Informatization Ji Yu 1

2nd International Conference on Electrical, Computer Engineering and Electronics (ICECEE 205) Synergistic Model Construction of Enterprise Financial Management Informatization Ji Yu School of accountancy,

### Marketing Analysis Toolkit: Customer Lifetime Value Analysis

9-511-029 REV: JANUARY 18, 2017 THOMAS STEENBURGH JILL AVERY Marketing Analysis Toolkit: Customer Lifetime Value Analysis Introduction Customers are increasingly being viewed as assets that bring value

### Forecasting Cash Flows

Forecasting Cash Flows Cash flow Cash flow describes the movements of cash into and out of a business When you look at the bank statement of any business, you soon realise that cash flow is a dynamic and

### P2 Performance Management

DO NOT OPEN THIS QUESTION PAPER UNTIL YOU ARE TOLD TO DO SO. Performance Pillar P2 Performance Management 21 May 2014 Wednesday Afternoon Session Instructions to candidates You are allowed three hours

### Prioritizing the Factors Affecting Brand Equity of Popular Football Clubs in Iran

Annals of Applied Sport Science, vol. 5, no. 3, pp. 87-93, Autumn 2017 Original Article www.aassjournal.com ISSN (Online): 2322 4479 ISSN (Print): 2476 4981 www.aesasport.com Received: 30/07/2017 Accepted:

### Semester 2, 2015/2016

ECN 3202 APPLIED ECONOMETRICS 3. MULTIPLE REGRESSION B Mr. Sydney Armstrong Lecturer 1 The University of Guyana 1 Semester 2, 2015/2016 MODEL SPECIFICATION What happens if we omit a relevant variable?

### Sponsorship & Advertising Packages. Put your first-level bullet here. Try to keep bullet lists simple. (14 pt. HP Simplified) Season

Sponsorship & Advertising Packages Put your first-level bullet here. Try to keep bullet lists simple. (14 pt. HP Simplified) 2015-16 Season The Bracknell Bees are an English Premier League ice hockey team

### The efficiency cost of market power in banking: a test of the "quiet life" and related hypotheses in the Jordan's banking industry

The efficiency cost of market power in banking: a test of the "quiet life" and related hypotheses in the Jordan's banking industry AUTHORS ARTICLE INFO JOURNAL FOUNDER Idries M. Al-Jarrah Hisham Gharaibeh

### DETERMINANTS OF EXPORT PROPENSITY AND PERFORMANCE: EVIDENCE FROM TURKISH FIRM-LEVEL DATA

DETERMINANTS OF EXPORT PROPENSITY AND PERFORMANCE: EVIDENCE FROM TURKISH FIRM-LEVEL DATA Elif Akben Selçuk Kadir Has University, Faculty of Economics, Administrative and Social Sciences, Turkey. e-mail:elif.akben@khas.edu.tr

### The relationship between capital structure and product markets: Evidence from New Zealand

The relationship between capital structure and product markets: Evidence from New Zealand David J. Smith, J.G.Chen, and Hamish Anderson Department of Economics and Finance, Massey University, Private Bag

### SPORTS ANALYTICS: FROM THE SOFA TO THE BOARDROOM

SPORTS ANALYTICS: FROM THE SOFA TO THE BOARDROOM SEPTEMBER 19 TH, 2016 Presented by Tim Trussell Manager, Data Sciences, SAS Canada www.linkedin.com/in/timothytrussell SPORTS ANALYTICS SESSION OBJECTIVES

### Sponsorship Lecture. Goals of lecture

Sponsorship Lecture Goals of lecture Define sponsorship and what it means Role of Sponsorship in generating revenue for an organization/event/program Outline the Sponsorship Process Provide examples of

### Nike and Adidas in-depth analysis. Section 1

Surname: 1 NAME COURSE INSTRUCTOR DATE Nike and Adidas in-depth analysis Section 1 Introduction Nike and Adidas are two multinational apparel and sportswear organizations that are in two unique nations,

### Leveraging sport events over time: a comparison of sponsorship and sport event. advertising. October 28, 2013

Leveraging sport events over time: a comparison of sponsorship and sport event advertising. October 28, 2013 International Journal of Research in Marketing Marc Mazodier, Assistant Professor, University

### The Impact of Competition Policy on Production and Export Competitiveness: A Perspective from Agri-food Processing

The Impact of Competion Policy on Production and Export Competiveness: A Perspective from Agri-food Processing Md. Ashfaqul I. Babool 1 Michael Reed Mia Mikic 3 Sayed Saghaian 4 Abstract This study tests

### Oral Capps, Jr. Gary W. Williams* TAMRC Commodity Market Research Report No. CM November 2007

HAS THE AMERICAN LAMB BOARD INCREASED THE DEMAND FOR LAMB? Oral Capps, Jr. Gary W. Williams* TAMRC Commodity Market Research Report No. CM-01-07 November 2007 * Capps is Professor of Agricultural Economics

FOOTBALL SPONSORSHIP 1 COMMERCE An Analysis of Sponsorship and Commercial Opportunities in Football Louella Miles Simon Rines A management report published and distributed by International Marketing Reports

### WHITEPAPER POINTLOGIC VALUEPOINT ADVANCED MEDIA ANALYTICS AND CHANNEL PLANNING SOFTWARE

WHITEPAPER POINTLOGIC VALUEPOINT ADVANCED MEDIA ANALYTICS AND CHANNEL PLANNING SOFTWARE INTRODUCTION It is an important part of any marketer s role to run campaigns that boost the performance of a brand,

### as explained in [2, p. 4], households are indexed by an index parameter ι ranging over an interval [0, l], implying there are uncountably many

THE HOUSEHOLD SECTOR IN THE SMETS-WOUTERS DSGE MODEL: COMPARISONS WITH THE STANDARD OPTIMAL GROWTH MODEL L. Tesfatsion, Econ 502, Fall 2014 Last Revised: 19 November 2014 Basic References: [1] ** L. Tesfatsion,

### Structural versus Reduced Form

Econometric Analysis: Hausman and Leonard (2002) and Hosken et al (2011) Class 6 1 Structural versus Reduced Form Empirical papers can be broadly classified as: Structural: Empirical specification based

### Corporate Finance, M&A and Analytics

Corporate Finance, M&A and Analytics Carteret Capital at a Glance Carteret Capital Carteret Capital is a corporate boutique based in the City of London, and born from sectoral experience in two industries

### 4.03 WRITE A PRESS RELEASE PRESS RELEASE. PURPOSES of PRESS RELEASES. STEPS to WRITING A PRESS RELEASE. INFORMATION in PRESS RELEASES 4/22/2013

4.03 Utilize publicity to inform stakeholders of business activities WRITE A PRESS RELEASE PRESS RELEASE FACTUAL ANNOUNCEMENTS SENT TO THE MEDIATO BE USED AS NEWS ITEMS ON REGULAR BASIS WHO SENDS Press

### The Role of Education for the Economic Growth of Bulgaria

MPRA Munich Personal RePEc Archive The Role of Education for the Economic Growth of Bulgaria Mariya Neycheva Burgas Free University April 2014 Online at http://mpra.ub.uni-muenchen.de/55633/ MPRA Paper

### The Relation between Executive Compensation and Firm Performance in Chinese Family Firms: Moderating Role of Family Management

014 International Conference on Management Science & Engineering (1 th ) August 17-19, 014 Helsinki, Finland The Relation between Executive Compensation and Firm Performance in Chinese Family Firms: Moderating

### THE DETERMINANTS OF THE FARMERS CONVERSION TO ORGANIC AGRICULTURE: EVIDENCE FROM CZECH PANEL DATA

THE DETERMINANTS OF THE FARMERS CONVERSION TO ORGANIC AGRICULTURE: EVIDENCE FROM CZECH PANEL DATA Marie Pechrová Abstract The aim of the paper is to assess the impact of farmers technical efficiency on

### BRAND EQUITY IN SPORTS INDUSTRY

Deontology and journalistic ethics BRAND EQUITY IN SPORTS INDUSTRY 1 Assist. Prof., PhD, Apollonia University of Iaşi, Romania Corresponding author: Adrian Brunello; e-mail: adrian_brunello@yahoo.com Adrian

### What Is Sports and Entertainment Marketing? Sports and Entertainment Marketing Thomson/South-Western

1 What Is Sports and Entertainment Marketing? Winning Strategies From \$50 to \$4 Million A determined athlete A supportive family Slide 2 Lesson 1.1 Marketing Basics Goals Describe the basic concepts of

### The Impact of E-Commerce and GDP on the Revenue of One. Rezarta Zhaku-Hani, Lirinda Vako Abedini

MSc. Rezarta ZHAKU - HANI, MSc. Lirinda VAKO - ABEDINI The Impact of E-Commerce and GDP on the Revenue of One Rezarta Zhaku-Hani, Lirinda Vako Abedini Abstract Thanks to e-commerce it has never been easier

### Nuance Loop Mobile Marketing and Advertising Services

Nuance Loop Mobile Marketing and Advertising Services 2 Contextual Marketing for personalized, real-time and interactive marketing campaigns Mobile operators face increasing pressure on traditional revenue

### The trick in this question is to differentiate between c. a sponsorship and d. an endorsement.

CHAPTER 10: Commercialisation and the media Practice questions at - text book pages 170 to 171 1) Commercial sponsorships of sports are primarily motivated by commercial interest in: a. promoting a way

### Mark Scheme (Results) January 2008

Mark Scheme (Results) January 2008 GCE GCE Travel and Tourism(6996) Paper 1 Edexcel Limited. Registered in England and Wales No. 4496750 Registered Office: One90 High Holborn, London WC1V 7BH Question

### 10 Great Reasons to Sponsor Kingston FC Pro Soccer

PRO SOCCER 10 Great Reasons to Sponsor Kingston Pro Soccer Tie your company s brand to the excitement of the world s greatest game and to our growing base of Kingston soccer fans. Demonstrate your company

### PREMIER LEAGUE CLUBS COMMERCIAL SOURCES OF INCOME

JACK JOHNSTONE CRYSTAL PALACE FOOTBALL CLUB Sponsorship Development Manager PREMIER LEAGUE CLUBS COMMERCIAL SOURCES OF INCOME 12-13 АПРЕЛЯ 2017 ГОДА «ОТКРЫТИЕ АРЕНА» МОСКВА www.marspo.ru facebook.ru/marspo

### Internet Appendix to Technological Change, Job Tasks, and CEO Pay

Internet Appendix to Technological Change, Job Tasks, and CEO Pay I. Theoretical Model In this paper, I define skill-biased technological change as the technological shock that began in the 1970s with

### LAS VEGAS DOME THE TIME IS NOW

LAS VEGAS DOME THE TIME IS NOW Image Courtesy of MANICA Architecture. All Rights Reserved. EXECUTIVE OVERVIEW Site Status Building Design and Site Layout Project Cost Estimation Financial Sources and Uses

### The Quest for the Twelfth Man: Evidence from Italian Professional Soccer

The Quest for the Twelfth Man: Evidence from Italian Professional Soccer Carlo Amenta, University of Palermo, Italy, carlo.amenta@unipa.it Paolo Di Betta, University of Palermo, Italy Keywords: Home advantage,

### Introduction. Partnering with Red Bull Racing. Marketing strategy

Introduction Increasing market share in global markets is not easy, especially in a competitive segment such as luxury cars. Infiniti, the luxury car maker, is embarking on an aggressive global growth

### Maximizing Profit through Optimizing Production of Electric, Hybrid, and Traditional Cars. Using Game Theory. Elias D. Kehr

Maximizing Profit through Optimizing Production of Electric, Hybrid, and Traditional Cars Using Game Theory Elias D. Kehr Eastern Mennonite University Mentor: Dr. Kim A.S. Factor Marquette University August

### Using Employee Resource Groups to Increase Diversity

Using Employee Resource Groups to Increase Diversity What is an Employee Resource Group (ERG)? Employee Resource Groups (ERGs) can go by other names, such as affinity groups or networking groups. These

### Promotional strategies Do s and Don ts in promotions

Promotional strategies Do s and Don ts in promotions Radha Dogra, Lecturer Neville Wadia Institute of Management Studies & Research (NWIMSR) Text: Promotion is an essential element in the marketing mix.

Anno accademico 2017-2018 Corso di Laurea Magistrale in Economia Aziendale Curriculum amministrazione e governance delle aziende (ex DM 270) PRINCIPLES OF BUSINESS VALUATION The Valuation of: 1) Sports

### DETECTING AND MEASURING SHIFTS IN THE DEMAND FOR DIRECT MAIL

Chapter 3 DETECTING AND MEASURING SHIFTS IN THE DEMAND FOR DIRECT MAIL 3.1. Introduction This chapter evaluates the forecast accuracy of a structural econometric demand model for direct mail in Canada.

### Managing the Commons: the Case of NCAA Conferences

Managing the Commons: the Case of NCAA Conferences Managing organizational reputations is a central strategic challenge for public and nonprofit managers. Because an industry reputation is a collective

### The. C-Suite. Guide to. Corporate

The C-Suite Guide to Corporate Trade Contents It seems every day the business world is becoming more competitive.... 3 This ebook is designed as a high-level guide for executives.... 4 Why leading brands

### CHAPTER THREE DEMAND AND SUPPLY

CHAPTER THREE DEMAND AND SUPPLY This chapter presents a brief review of demand and supply analysis. The materials covered in this chapter provide the essential background for most of the managerial economic

CORPORATE SPONSORSHIP & HOSPITALITY www.mk-lightning.co.uk @MKLightning @MiltonKeynesLightning @mk_lightning MK Lightning Title Sponsor CREATING POSITIVE, PURPOSEFUL PROMOTIONAL PARTNERSHIPS Corporate

### GROUND NAMING RIGHTS OPTIONAL EXTRA - \$5,000

The Robina Roos are a Gold Coast based AFL club currently competing in Queensland's QFA South Division. The club has achieved great success in its short history, consistently appearing in finals and winning

### Topic 2: Accounting Information for Decision Making and Control

Learning Objectives BUS 211 Fall 2014 Topic 1: Introduction Not applicable Topic 2: Accounting Information for Decision Making and Control State and describe each of the 4 items in the planning and control

### INTERPRETING OVERALL INEQUALITY IN CHINA: THE ROLES OF PHYSICAL CAPITAL, HUMAN CAPITAL AND SOCIAL CAPITAL

Li Y., Westlund H., Regional Science Inquiry Journal, Vol. V, (2), 2013, pp. 145-150 145 INTERPRETING OVERALL INEQUALITY IN CHINA: THE ROLES OF PHYSICAL CAPITAL, HUMAN CAPITAL AND SOCIAL CAPITAL Yuheng

### Contents in Brief. Preface

Contents in Brief Preface Page v PART 1 INTRODUCTION 1 Chapter 1 Nature and Scope of Managerial Economics and Finance 3 Chapter 2 Equations, Graphs and Optimisation Techniques 21 Chapter 3 Demand, Supply

### GCSE BUSINESS (8132) Specification For teaching from September 2017 onwards For exams in 2019 onwards. Version August 2016

GCSE BUSINESS (8132) Specification For teaching from September 2017 onwards For exams in 2019 onwards Version 1.0 19 August 2016 2 Specification at a glance This qualification is linear. Linear means that

### PR NEWS MEASUREMENT CONFERENCE HOW TO TIE PR TO SALES

PR NEWS MEASUREMENT CONFERENCE HOW TO TIE PR TO SALES Michelle Mekky November 20, 2014 Michelle Mekky Senior Vice President/Director of Chicago Office Alpaytac Marketing Communications/Public Relations

### Mobile-Voice-Driven Messaging and Social Networking. Overview

Customer Case Study Tawk2me Mobile-Voice-Driven Messaging and Social Networking EXECUTIVE SUMMARY COMPANY OVERVIEW Tawk2me Communications was established in 2011. It is headquartered in South Africa and

### Fallonia Runturambi., F. Tumewu. The Effect of

THE EFFECT OF ADVERTISEMENT AND PROMOTION ON BRAND SWITCHING BEHAVIOR OF MOBILE PHONE PROVIDERS IN MANADO by: Fallonia Runturambi 1 Ferdinand Tumewu 2 1,2 Faculty of Economics and Business, International

### 3.1 Managing Big League Sports 3.2 Organizing a Professional Team 3.3 Agents, Managers, and Ethics

CHAPTER 3 Professional Sports 3.1 Managing Big League Sports 3.2 Organizing a Professional Team 3.3 Agents, Managers, and Ethics CHAPTER 3 SLIDE 1 LESSON 3.1 MANAGING BIG LEAGUE SPORTS SPORTS AND ENTERTAINMENT

### SELLING A SPORTS CLUB IDENTITY

SELLING A SPORTS CLUB IDENTITY Gheorghe JINGA 1 Abstract Selling the identity of a sports club is very important in the survival of a sports club in this day and age. Without a steady flow of fans, a sports

### worldwide O 2 Worldwide Compensation Plan

O 2 Worldwide worldwide Take Your Life to the Next Level It seems everyone is looking for better health along with wealth and time freedom. You can have it all with O 2 Worldwide! We believe it s time