Marketing Automation. for. Marketing Automation at Full Throttle

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1 for Marketing Automation Marketing Automation at Full Throttle As a marketer, you need to attract the right prospects, convert them into leads, and quickly turn leads into customers. But what do you do when invalid prospect data, poor conversion, and low quality leads are slowing down your revenue engine? D&B Direct provides the solution by linking your Eloqua or Marketo marketing automation system to a source of clean and complete business data, resulting in better segmentation, higher conversion, and ultimately faster growth for your business.

2 D&B has enabled us to rapidly grow our marketing database and to go back and append our customer data to ensure that we re always talking to the right people with the most relevant, up-to-date information. Plug & Play Integration D&B Direct integrates easily into your Eloqua or Marketo marketing automation system. You won t need development resources. Just 4 easy steps and you ll be up and running. With access to reliable business data within your workflow, you ll save precious time and effort when building campaigns. Simplify Your Workflow from End to End Once you start using D&B Direct, you ll see dramatic improvement in your marketing efforts. You ll save time, capture more leads, shorten the sales cycle, and deliver an improved customer experience. CLEANSE OPTIMIZE D&B DIRECT INCREASES MARKETING ROI Cleanse your database for more efficient and effective campaigns. Shorten web forms to increase lead conversion. George Coughlin, Director of Marketing, Adaptive Insights SEGMENT TARGET Enrich your data for better segmentation and nurture. Identify new contacts by role for improved campaign targeting.

3 Say Goodbye to Dirty Data Running campaigns based on inaccurate data is risky, while manual data collection and validation wastes valuable time. D&B Direct lets you automatically cleanse and enrich your marketing database with verified D&B data, so you can run more efficient campaigns. Correct missing and inaccurate data, merge duplicates, and add critical data fields including industry, employee count, revenue, prescreen score, and year of founding. Company Match & Append: n Match customers and prospects to a trusted D&B company record. n Append rich firmographic data from the world s largest commercial database. Shorter Forms, Higher Conversion Length matters! Web forms with only 3 fields convert up to 10% higher than forms with more than 6 fields*. D&B Direct Lead Form Enrichment lets you shorten the number of required web form fields, so you convert more visitors into leads. Leads from all sources are enriched with D&B data, so you can accurately score and route them to your sales team. Lead Form Optimization: n Type ahead functionality enables prospects to select their company without filling out long forms. n All leads are enriched with over 100 data fields to enable better scoring and routing. * Source: Hubspot

4 Better Segmentation for Higher ROI 73% of all B2B leads are not sales ready.** Once a prospect is in your system, you need to segment and nurture them for a warm hand off to sales. D&B Direct enriches leads and customers with over 100 data fields to enable precise segmentation and lead nurturing. With better insight, you ll be able to personalize your content for each segment and deliver warmer leads to sales. Company Append & Contact Append: n Append rich company data for precise segmentation of customers and prospects by industry, size, corporate family, and more. n Match s or contact names to a D&B contact record and append full contact details. Target the Right Buyers The success of your campaigns depends on reaching the right decision makers with the right message. D&B Direct helps you pinpoint the right buyers within any prospect or customer, so you can improve targeting and identify cross-sell opportunities. Find new target contacts at all levels of the organization based on specific job function. Contact Append by Role: n Select specific job roles to pull back additional contacts for any customers or prospect. n Get full contact details including address and phone number (US contacts only). **Source: MarketingSherpa s 2012 B2B Marketing Benchmark Report.

5 Why D&B? The World s Most Trusted Commercial Database We maintain the world s largest commercial database with more than 235 million companies and 30 million contacts. We collect data from more than 30,000 sources and ensure accuracy with the DUNSRight Quality Process. Our patented Entity Match technology will match more than 90% of your customers and prospects. Company Match Rate D&B Others 0% 50% 100% Unparalleled Depth of Insight Only D&B offers over 100 critical data fields to give you a full 360 degree view of your prospects and customers. Unique fields such as corporate hierarchy data and marketing prescreen score give you the precision you need to increase your campaign performance. D&B DATA HIGHLIGHTS D-U-N-S Number Web Address Street Address Competitors Mailing Address Franchise Indicator SIC Code (primary & secondary) Family Tree Data NAICS Code (primary & secondary) Contact Employee Count Contact Direct Phone Annual Sales FEIN Number Financials Import/Export Indicator Market Segmentation Clusters Year of Founding CEO Name Women/Minority Owned Indicator PLUS OVER 100 MORE About Dun & Bradstreet (D&B) The Dun & Bradstreet Corporation is the world s leading source of commercial data, analytics and insight on businesses, or content. Our global commercial database contains more than 235 million business records. We transform commercial data into valuable insight which is the foundation of our global solutions that customers rely on to make critical business decisions. D&B provides solution sets that meet a diverse set of customer needs globally. Customers use D&B Risk Management Solutions to mitigate credit and supplier risk, increase cash flow and drive increased profitability, and D&B Sales & Marketing Solutions to provide data management capabilities that provide effective and cost efficient marketing solutions to increase revenue from new and existing customers. For more information, please visit or Dun & Bradstreet, Inc All rights reserved. (DB /14)