Business Model Canvas
|
|
- Shonda Tate
- 6 years ago
- Views:
Transcription
1 Business Model Canvas Presented By: Ed Rappuhn SCORE Nashville, TN Presented at: ACLEA 53 rd Mid-Year Meeting January 28 th January 31 st, 2017 Nashville, Tennessee
2 Ed Rappuhn SCORE Nashville, TN Ed Rappuhn is a SCORE mentor, workshop facilitator, and past chapter chair. He has been with SCORE since 2009 and specializes in Business Modeling and assisting clients with business plans and strategy. He authored biweekly small business articles published in the Tennessean from 2013 until Prior to joining SCORE he was an owner of EFT Source, Inc., Product Manager at FISI, Consultant with Deloitte Haskins and Sells, and Marketing Representative & Manager for Burroughs Corp. He has also taught and tutored in Metro Public schools. Ed earned a BBA from MTSU, an MBA from the University of Tennessee, Knoxville, and an MAT from Belmont University.
3 What is a Business Model and why should I care? Ed Rappuhn, SCORE Nashville A business model is a visual representation of your law practice. It is like a business plan but is designed to be viewed on a single canvas and to be dynamic - changing as your practice changes. There are many formats for business modeling. I use the Business Model Canvas designed by Alexander Osterwalder and Yves Pigneur and explained fully in their book Business Model Generation. You should care because your law practice is a business and like any business you are looking to produce profitable results. To maximize profits, you need to understand what you are selling, who is buying it, how it is produced, and your cost structure and revenue streams. Should you expand your practice? If so, should you grow within your area of expertise or should you add new specialties? What advantages do you provide versus your competition? Who, exactly, is your ideal client? These are but a few of the questions a business model can help to answer. The canvas is divided into 4 main parts. The center defines WHAT you sell. The right side addresses WHO your clients are and how you relate to them. The left describes HOW you produce your services. The bottom focuses on HOW MUCH in terms of cost and revenue.
4 Starting in the center of the canvas (the WHAT), the Value Proposition is how you define your products or services. Few, if any, products or services can be sold if they do not provide value to the buyer. Consider an equation where Value = Benefit Cost. Your goal is to provide greater value than your competitors. Be clear and concise about what you offer. Avoid jargon and ambiguous terms. Use a headline, followed by facts. Think of your value proposition in terms of an elevator pitch; a way to describe your offerings to a stranger between the lobby and the fifth floor. If you are unsure of how to define your value proposition, ask clients directly, What, if anything, about my services do you value? You might believe something is significant, but do clients care? It s their opinion that matters. Clients have different desires and expectations so some might find one value proposition more enticing than another. One client might be interested in specific expertise such as estate planning or criminal defense. Another might be price sensitive. Still others might look at your ability to handle a wide range of business needs including: initial set-up, contract review, intellectual property, tax planning, and mergers/acquisitions. A smaller practice might specialize in a limited number of offerings but provide more reasonable pricing or fixed fees for certain services. A larger firm might bill a higher hourly rate but be able to handle all of the client s needs. Where does your practice fall in the continuum? The right side of the canvas, the WHO, has 3 parts: 1. Customer Segments define the markets for your value proposition(s). Here you acknowledge that a given value proposition doesn t have universal appeal. You can break down your segments demographically, business vs. individual, or by interests. Your value proposition might be different as you focus on specific customer segments based on the client s different needs or interests. By breaking your market into segments you know where to focus your marketing, advertising and promotion. Also, what skills are needed in your associates? Should you add a partner, internally or externally? 2. Channels are the methods by which your value propositions reach your various client segments. Do you advertise, rely on word-of-mouth and referrals, or use your website and search engine optimization as your primary marketing tools? Do you meet at your office or your clients homes or offices? You will likely use more than one channel depending on your value propositions and customer segments. 3. Customer relationships can make clients prize your value propositions. Build strong relationships by providing extraordinary client service, complete service offerings, and value beyond what you promise. Positive customer relationships increase client retention and referrals to new clients. Ongoing client services are generally less expensive than generating new business, so strong client relationships should lead to higher profits.
5 The left side of the canvas, the HOW, also has 3 parts: 1. Key Resources are the business assets and personnel critical to produce your value proposition. These include employees, office space, materials and resources, computers and research subscriptions, intellectual property, and financial resources. 2. Key Activities are what you do to get your value proposition to clients. This includes not just legal services, but also marketing, billing, and all the other activities that you perform. 3. Key Partners include vendors, others that help market your value proposition, and alliances with cooperative businesses and law firms. A small practice that has partnerships with other firms providing complimentary services can be attractive to your clients. Across the bottom of the canvas is the HOW MUCH? The left side of this segment is your Cost Structure. Include all costs associated with providing your value proposition to your various clients. These are the direct and indirect costs associated with your key resources, activities and partnerships. The right half of this section is Revenue Streams. Think of every way your value proposition can generate revenue. This obviously includes direct billings of your value proposition. But it can also include ongoing retainers or reviews. Could you include referral fees from other practices? You now have a completed business model. But you re not done. A change to any area of the model can reverberate throughout the model. For example, adding or losing a key partner can change several other segments of the model. Or competitive forces outside the model can make you adjust your value proposition, which can affect any number of other areas. You might add services or associates based on client needs. The beauty of the business model is that these changes can be easily seen and made on the single canvas. Get additional assistance and free business mentoring from SCORE by going to our local website at If you are outside Middle Tennessee, go to the national website at We can help you better understand your business model or assist in many other facets of your business.
6 Business Model Canvas Notes
7 Business Model Canvas from Business Model Generation by Alexander Osterwalder and Yves Pigneur
8 Business Model Canvas Estate & Tax Planning Practice sample
9 Business Model Canvas from Business Model Generation by Alexander Osterwalder and Yves Pigneur
Business Model Framework. Presentation by Richard K. Russell
Business Model Framework Presentation by Richard K. Russell This presentation was developed for the Twin Cities Business Architecture Forum Content for the presentation was adapted from the following book:
More informationRCVS Innovation Training Session Two Developing and refining business models. Anthony Roberts Director of Leadership and Innovation
RCVS Innovation Training Session Two Developing and refining business models Anthony Roberts Director of Leadership and Innovation 1 Session Two Key learnings The difference between business plans and
More informationInnovation PLAYBOOK TOOLKIT
Innovation PLAYBOOK TOOLKIT About the Author Greg Satell is a popular author, speaker and innovation advisor, whose work has appeared in Harvard Business Review, Forbes, Fast Company, Inc. and other A-list
More informationThe evolution of Business Plans: Business Model Canvas (BMC)
The evolution of Business Plans: Business Model Canvas (BMC) Presentation Difference between a Business Plan and Business Model Canvas Introduction to Business Models Value Creation Business Model Canvas
More informationWhy Should You Use the Business Model Canvas. ...and How
Why Should You Use the Business Model Canvas...and How No doubt you have spent at least some time working on a business plan. Maybe your banker required you to provide one before approving a loan. Maybe
More informationBusiness Model Canvas
Business Model Canvas 1-1 Customer Segments Defines the different groups of people or organizations to serve Separate segments if: Needs require and justify distinct offer Reached through different channels
More informationCosts & Pricing. Workshop 4 STAGE FOUR
Costs & Pricing Workshop 4 STAGE FOUR Values Rules Ready? Workshop 4 STAGE FOUR Pitch your progress! Workshop 4 STAGE FOUR TOOLKIT 00 THE BUSINESS MODEL CANVAS* STAGE ZERO Complete this toolkit and take
More informationBusiness Model Canvas Foundational TOOL
Business Model Canvas Foundational TOOL Chasm MVP BMC Cate Meyer SAGE Advisor CSU Adjunct Faculty Lean Biz Plan Page 1 But first. Cate, I would love to be one of those students that took you to coffee
More informationSeminar 4 New Ventures BC Seminar Series April 27, 2016 elan tactical management
Choosing a Business Model: the Pricing Model Seminar 4 New Ventures BC Seminar Series April 27, 2016 2 Some Background Kirk Hamilton Principal, Elan Tactical Management Inc. profitable growth in technology
More informationBusiness Model Generation
Business Model Strategy Organisation and Processes Information Systems Infrastructure 2 Digital Products: Change of Business Models Example: Music Industry Vinyl disc Compact Disc Download Streaming Digitization
More informationCONSULTANCY SERVICES FOR A PILOT MODEL FOR THE ROMANIAN APPLIED RESEARCH OF THE FUTURE
CONSULTANCY SERVICES FOR A PILOT MODEL FOR THE ROMANIAN APPLIED RESEARCH OF THE FUTURE - Part 2 - Simina Fulga 1 GENERAL ISSUES 2 Technology Transfer - value chain of value-added services The actual business
More informationB.E. Publishing Correlations to Essentials of Entrepreneurship to Certiport Entrepreneurship and Small Business Certification (ESB)
B.E. Publishing Correlations to Essentials of Entrepreneurship to Certiport Entrepreneurship and Small Business Certification (ESB) The ESB certification is built to test and validate foundation-level
More informationEntrepreneur E-Learning Modules
Entrepreneur E-Learning Modules Instruction: This is an interactive E-learning program covering different topics. Click in the color coordinated tabs to move within the module. Videos Content Frequently
More informationChapter 1 Marketing: Creating and Capturing Customer Value
i t s good and good for you Chapter 1 Marketing: Creating and Capturing Customer Value Copyright 2012 Pearson Education, Inc. Publishing as Prentice Hall 1-1 Creating and Capturing Customer Value GOAL
More informationTransitioning to a Fee- Based Financial Planning Practice Toolkit. Phase One - Planning
Transitioning to a Fee- Based Financial Planning Practice Toolkit Phase One - Planning Contents Request for comment... 3 Mind-set change... 4 Traditional Adviser Model... 5 Progressive financial planning...
More informationAgenda. Introduction to the Business Model Canvas. March 3, Small Business Financing Initiative Overview. Webinar Series
Introduction to the Business Model Canvas March 3, 2016 Agenda Overview Webinar Series Today s Topic and Presenters Introduction to the Conversation with the Panelists 2 1 Goldman Sachs 10,000 Small Businesses
More informationDOWNLOAD PDF SOFTWARE SALES BUSINESS PLAN
Chapter 1 : Software Sales: Six Key Elements to Selling Software Corporate Software Sales software sales business plan executive summary. Corporate Software Sales is a start-up business that specializes
More informationStudent Startup Support System (S4)
REPORT: S4 : Business Model Canvassing Workshop 7 th March 2014 S4, Co-Creation Center, ACPC Building, GTU Ahmedabad Campus GTU Innovation Council organized one day workshop on Business Canvas Model to
More informationInnovation Management Business Planning and Writing
Innovation Management Business Planning and Writing Univ-Prof Dr-Ing Wolfgang Maass Chair in Economics Information and Service Systems (ISS) Saarland University, Saarbrücken, Germany SS 2012 Wednesdays,
More informationIntroducing the Business Model Canvas
Introduction Introducing the Business Model Canvas Mark Robinson, Thinking Practice Sara Lock, AMA This work is licensed under a Creative Commons Attribution-ShareAlike 2.0 UK: England & Wales License
More informationMarketing: Managing Profitable Customer Relationships
Marketing: Managing Profitable Customer Relationships Chapter 1 Learning Goals 1. Define marketing and the marketing process. 2. Explain the importance of understanding customers and identify the five
More informationVenture Ideation. Teacher: Prof. Myrto Chliova, PhD Teacher Assistant: Carmel Ginting Carlström, PhD Candidate
Venture Ideation Teacher: Prof. Myrto Chliova, PhD Teacher Assistant: Carmel Ginting Carlström, PhD Candidate Photo: FryskLab/flickr Lecture 4: Financial feasibility and the business model The course structure
More informationBusiness Model Canvas. Your Value Proposition describes the bundle of products and services that create value for a specific Customer Segment.
1. Value Proposition... Your Value Proposition describes the bundle of products and services that create value for a specific Customer Segment. Your Value Proposition is the reason why customers turn to
More informationTHE Marketing Plan. SCORE Chapter 37 Houston, Texas
THE Marketing Plan SCORE Chapter 37 Houston, Texas 1 Why Plan? Establish direction Identify obstacles Set goals & objectives Take an objective view Communicates owner s ideas - Tells a story 2 Part of
More informationRETAILING. April 23, 2018
RETAILING April 23, 2018 TODAY S AGENDA Continue on with Unit 6: Pricing New Lesson: Pricing Policies Unit 6 Quiz - Friday PRICING POLICIES Retail pricing is influenced by both controllable and uncontrollable
More informationPreviously on E&I. The entrepreneurial life cycle, funding models and sources.
Previously on E&I The entrepreneurial life cycle, funding models and sources. A quick recap of Class 13 The source and funding amount depend on the venture s life cycle Bootstrapping, 4Fs, Seed capital
More informationCleaning Business Owner
Start your own cleaning business! FabJob Guide to Become a Cleaning Business Owner Brenna Pearce Visit www.fabjob.com Contents 1. Introduction...10 1.1 The Cleaning Industry...11 1.1.1 Growth of the Industry...11
More informationPreviously on E&I. The entrepreneurial life cycle, funding models and sources.
Previously on E&I The entrepreneurial life cycle, funding models and sources. A quick recap of Class 13 The source and funding amount depend on the venture s life cycle Bootstrapping, 4Fs, Seed capital
More informationTaking the Lay of the Land: CBO Market Analysis for Strategic Integrated Care Decision
Taking the Lay of the Land: CBO Market Analysis for Strategic Integrated Care Decision Part of the Aging and Disability Business Institute Series- a collaboration of n4a and ASA 1 The Business Institute
More informationWorksheet lunarmobiscuit.com/the-next-step
Lesson 0 Why? Help? QUESTION 1: Do you (really) want to start a company? QUESTION 2: What do you expect your company to look like in 5 years? ($1 million, $10 million, or $100 million in sales? How many
More information2017 HIGH GROWTH STUDY. Research Summary
2017 HIGH GROWTH STUDY Research Summary 2017 High Growth Study: Research Summary Copyright 2017 Published by Hinge Research Institute 1851 Alexander Bell Drive, Suite 350, Reston, Virginia 20191 All rights
More informationGame Production: business models
Game Production: business models Fabiano Dalpiaz f.dalpiaz@uu.nl 1 Outline Lecture contents 1. Revenue models for videogames 2. Business model canvas 3. Business model canvas: Rovio 2 1. Revenue models
More informationMarketing is the management process for identifying, anticipating and satisfying customer requirements profitability
Marketing Marketing: - the process by which companies create value for customers - and build strong customer relationships - to capture value for customers in return Marketing is the management process
More informationHidden Marketing Assets
Hidden Marketing Assets How To Increase Your Sales 25-100% (or more) In The Next 90 Days Without Spending Another Dollar On Advertising! Written By (Insert Your Name Here) ~ 1 ~ LEGAL NOTICES The information
More informationEntering the World of Entrepreneurship. Fred Nanni Babson College
Entering the World of Entrepreneurship Fred Nanni Babson College Why Babson? US News and World Report ranks Babson the Number 1 undergraduate program for entrepreneurship for the 20 th consecutive time!
More informationThe Mystery of Integration by Al Ansari, M&A Alliance, Inc.
The Mystery of Integration by Al Ansari, M&A Alliance, Inc. Copyright M&A Alliance, Inc What is Integration, and how can we unravel its mystery? Integration is both art and science. In order to understand
More informationTwo Views of the Value Delivery Process. Chapter Questions. Developing and Implementing Marketing Strategies and Plans 8/28/2008
Chapter 2 Developing and Implementing Marketing Strategies and Plans 2-1 Chapter Questions How does marketing affect customer value? How is strategic planning carried out at different levels of the organization?
More informationSTRATEGIC GROWTH AND INNOVATION
STRATEGIC GROWTH AND INNOVATION Building Growth and Business Value Rapidly Through Execution DOMESTIC MARKETS EXPANSION PROGRAM (DMEP) Presented by: Roy Luebke Business Growth Consultant We are the U.S.
More informationManagement of Technology & Innovation MKTG5603 & Biotech Commercialisation MKTG5604 Workshop 1 Part B: Business Model & Innovation Strategy
Management of Technology & Innovation MKTG5603 & Biotech Commercialisation MKTG5604 Workshop 1 Part B: Business Model & Innovation Strategy Professor Tim Mazzarol UWA Business School MOTI MKTG5603 BC MTKG5604
More informationBMC Genesis. The business model ontology: A proposition in a design science approach. Alexander Osterwalder. University of Lousanne
Business Models BMC Genesis The business model ontology: A proposition in a design science approach. Alexander Osterwalder 2004 University of Lousanne 160 pages + bibliography Self published in 2009,
More informationCritical Steps to Prepare Your Business for Sale
12 Critical Steps to Prepare Your Business for Sale The value of 12 Critical Steps The DAK Group has prepared a superb, quick read on the 12 Critical Steps to Prepare Your Business For Sale. As a business
More informationCustomer Acquisition and Retention. April 14, Small Business Financing Initiative. Small Business Financing Initiative Overview
Customer Acquisition and Retention April 14, 2016 Agenda Overview Webinar Series Today s Topic and Presenters Customer Acquisition and Retention Conversation with the Panelists 2 1 Goldman Sachs 10,000
More information[Insert Business Name] Executive Summary [Insert tagline]
[Insert Logo] [Insert Business Name] Executive Summary [Insert tagline] Company Background Business Description: [Provide your business name, ownership structure, business type found in Sections 1.1-1.3,
More informationDeveloping a Business Model Canvas
articles Bernard Ross, =mc Director, explains the benefits of the Business Model Canvas tool and how to adapt it for charities, NGOs and ethical organisations. Developing a Business Model Canvas The Business
More informationHow to Develop a Winning Concept Paper
How to Develop a Winning Concept Paper Larry Wilk Adj. Professor UCI, Beall Center Board David Ochi Adj. Professor UCI, Beall Center Board Agenda Welcome & Intros Competition Overview Rules What s a Concept
More informationThe Four Pillars of Marketing : How to Measure the ROI of Marketing
The Four Pillars of Marketing : How to Measure the ROI of Marketing Pillar 1: Retain and Grow Relationships with Existing Clients Client Satisfaction and Retention Client Service Cross-Marketing Referral
More informationComplete Care IT gets helping hand
Complete Care IT gets helping hand Complete Care IT of Davie sought a Small Business Makeover from the Miami Herald It provides IT maintenance service to about 50 small- and mid-size businesses in South
More informationTable of Contents. Introduction...3. What is my goal?... 4
USER GUIDE USER GUIDE 2 Table of Contents Introduction...3 What is my goal?... 4 How do I make decisions?... 4 Policy Decisions... 4 R&D... 4 Marketing...5 Production... 8 Finance... 8 What information
More informationBusiness Model Canvas Tool to structure new business models
Business Model Canvas Tool to structure new business models Video - BMC https://www.youtube.com/watch?v=qoaozmtlp5s 01.03.2018 2 What s a business model? A business model is a company's plan for how it
More informationChapter 5 Part1 E-commerce Business Strategies
Chapter 5 Part1 E-commerce Business Strategies Copyright 2015 2016 Pearson Education, Inc. Ltd. Learning Objectives Identify the key components of e-commerce business models. Describe the major B2C business
More informationMarketing Process and Consumer Behavior
Marketing Process and Consumer Behavior Manil De Mel -Dip in Mktg, CPM(Aisa Pacific) MBA(Aus) Mphi(Tokyo) Lecture no 09 What is Marketing According to Philip Kotler, The term Marketing is defined as a
More informationBAM! - Business Acceleration Modules
^ Builda Better BusinessModel Growth strategies for your business and an introduction to using the Business Model Canvas TM The Business Model Canvas (BMC) is a tool used to visually communicate and innovate
More informationIt s all about Strategy!
Empowering New Business It s all about Strategy! Business Model Configuration Workshop part 1 Overview part 1 // Strategy // Direction, Future and Sustainability // Advantage & Environment // Understanding
More informationChapter 1. Overview of Electronic Commerce
Chapter 1 Overview of Electronic Commerce Learning Objectives 1. Define electronic commerce (EC) and describe its various categories. 2. Describe and discuss the content and framework of EC. 3. Describe
More information1. To be identified as a market segment, its members must: A. represent a large share of the entire market and have critical buying power.
Page 1 of 5 1. To be identified as a market segment, its members must: A. represent a large share of the entire market and have critical buying power. B. have common needs and respond similarly to market
More informationQuestions You Need To Answer Before Starting a Business. Presented by Burt Wallerstein
Questions You Need To Answer Before Starting a Business Presented by Burt Wallerstein Defining Your Business Model 1. What product or service are you selling? 2. Who s your target customer? 3. What customer
More informationPricing & Selling Your Services. Susan Perreault, D.B.A., M.B.A. Program Manager Washington Women s Business Center
Pricing & Selling Your Services Susan Perreault, D.B.A., M.B.A. Program Manager Washington Women s Business Center Pricing Models for Service Businesses You don t get paid for the hour. You get paid for
More informationCOURSE LESSONS FIRST SEMESTER
COURSE LESSONS FIRST SEMESTER Please note: All dates are tentative and may change slightly as the school year progresses. **Indicates coach taught lesson. Unit 1: Ideation 1.1 Introduction... 8/19 8/25
More informationMake Your Own Career
Make Your Own Career Make your own Career Tonight s programme: A business model based on your own skills & interests Our Panel of self-employed contractors, consultants, and entrepreneurs Some advice on
More informationOperations Management Excellence
Operations Management Excellence NPTA Alliance Convention Chicago, IL October 2003 Operations Management Excellence.... Can and will impact your business bottom line, in terms of: Costs of operations Levels
More informationBrian Tracy s Total Business Mastery The Two Day MBA Detailed breakdown of what you will learn
Brian Tracy s Total Business Mastery The Two Day MBA Detailed breakdown of what you will learn Introduction - Unlock Your Business and Personal Potential ü ü Identify your special talents and abilities
More informationCSE-E4751 Introduction to IT Business and Venturing
CSE-E4751 Introduction to IT Business and Venturing 2nd Session Sep the 22nd, 2015 OP Mutanen, Hani Tarabichi Aalto Ventures Program and EIT ICT Labs course Today s Session, Sep 22 nd 1. Theory: Firm level
More informationActivity - Business Model Canvas
Activity - Business Model Canvas Business models are important because they provide the architecture for creating value out of new ideas. Simply having a good idea for a new product or service is not enough
More informationSOCIAL BUSINESS MODEL CANVAS
SOCIAL BUSINESS MODEL CANVAS Directions for the GW New Venture Competition Social enterprises come in all shapes and sizes and like all businesses they are fraught with risk and uncertainty, especially
More informationATTRITION: THE SILENT KILLER
ATTRITION: THE SILENT KILLER Executive Summary: Attrition is a key metric in the security industry. Your rate of attrition directly impacts the health, profitability, and ultimate value of your security
More informationGrowing Microfinance to Scale Webinar Series
Customer Acquisition Reaching and Retaining Your Customers Offered by Strategic Consulting at Opportunity Finance Network March 27, 2014 Growing Microfinance to Scale Webinar Series Support the microfinance
More informationPLANNING 101: PlANNING AND 8 PRINCIPES OF SUCCESS
SMART SMALL BUSINESS SEMINARS PLANNING 101: PlANNING AND 8 PRINCIPES OF SUCCESS Serving Canadian Entrepreneurs. Registering their businesses and government accounts. Helping them protect their Intellectual
More informationMichael Boehlje and Brent Gloy Center for Commercial Agriculture Purdue University
Strategic Positioning for Successful Farmers Michael Boehlje and Brent Gloy Center for Commercial Agriculture Purdue University What Is Strategy? How a business creates value for its customers The key
More informationInnovation. Templates
Sustainable Innovation Manual Innovation Templates The templates provided in this document are designed to accompany the innovation process set out in the Sustainable Innovation Manual and to guide you
More information+ Chapter 1.1 Marketing and the Marketing Concept
+ Chapter 1.1 Marketing and the Marketing Concept n What You ll Learn: n Types of Businesses n Definition of Marketing n Foundations of Marketing n Functions of Marketing n Marketing Concept + What is
More informationE Learning BSLC, by: Argyasiany
Rangkuman Entrepreneurship 2 MARKET SEGMENTATION OF THE BUSINESS 1. Identifying key assumptions: the first part of the process to validate your primary market research by looking for customers to take
More informationBUSINESS MODELS. ENGR 1060/2060, Fall 2013 Week 7 Dr. Alexander Dale
BUSINESS MODELS ENGR 1060/2060, Fall 2013 Week 7 Dr. Alexander Dale ADMINISTRATIVE First group deliverable due Friday (Oct. 11 th ) at 6pm - Sector, Clients, Business Model, Impact Metrics (
More informationChapter 1: Creating and capturing customer value
Chapter 1: Creating and capturing customer value What is Marketing? Marketing is managing customer relationships. Marketing is a social and managerial process by which individuals and organizations obtain
More informationBusiness Model Management in the Information Technology Industry
Business Model Management in the Information Technology Industry Syllabus v. 2.0 for a 2-day workshop Copyright TBK Consult Holding ApS 2016. All rights reserved. Any distribution or copying is subject
More informationVenture Further workshop Business Models. Martin Henery
Venture Further workshop Business Models Martin Henery 2 Risks in starting up / running a business Working in groups, brainstorm the key elements that you think are necessary for a successful business
More informationChapter 1 Marketing: Creating and Capturing Customer Value
i t s good and good for you Chapter 1 Marketing: Creating and Capturing Customer Value 1-1 Creating and Capturing Customer Value Topic Outline What Is Marketing? Understand the Marketplace and Customer
More informationPreparing Your Exit Strategy: 10 Ways To Increase The Value of Your Business
Preparing Your Exit Strategy: 10 Ways To Increase The Value of Your Business By TJ Van Voorhees, Co-founder and General Partner, Pacific Crest Group and Danny Krebs, Partner, The Alliance Counsel All entrepreneurs
More informationHow Does Your Business Stack Up?
Dear Business Owner: How Does Your Business Stack Up? Self-Diagnostic Assessment Test A lot of people fixate on the abstract concept of trying to work on their business, instead of in it. I m a more direct
More informationBUSINESS MODELS IN THE WEB
BUSINESS MODELS IN THE WEB Electronic Transactions by Alvertis I., Biliri E., Askounis D. An idea Who What How Means Income Costs Business Models Definition A business model describes the rationale of
More informationA N D R E A M A G A L L A N E S L O R E N A Z E P E D A M A R I A M M A R T I N E Z J U A N C A R L O S M O R E N O
UNIVERSIDAD PANAMERICANA CONSULTING A N D R E A M A G A L L A N E S L O R E N A Z E P E D A M A R I A M M A R T I N E Z J U A N C A R L O S M O R E N O AGENDA 1. 2. 3. 4. 5. FACTS January 2012- Launch
More informationTable of Contents. Internal analysis... 4 SWOT... 4 VRIO... 5 Value chain... 6
BUSS1000: future of business notes 1 Table of Contents Role of business in society... 2 Stakeholders... 2 The four initialisms... 2 Profit maximisation... 2 Corporate social responsibility... 2 Creating
More informationDAVID ADLER & ASSOCIATES
DAVID ADLER & ASSOCIATES WHO WE ARE WHAT WE DO HOW WE DIFFER DAVID ADLER & ASSOCIATES WHO WE ARE David Adler & Associates is a boutique law firm that counsels executives on strategic, tactical and operational
More informationReal Estate Business and Entrepreneurship (REBE) REC-E
Real Estate Business and Entrepreneurship (REBE) REC-E3010 16.1.2018 L3. Value co-creation. Understanding your customer Today: 1. Guest lecture by Antti Huhta, Newsec 2. Practical matters 3. Your homework
More informationChapter - Eight & Nine
i t s good and good for you Chapter - Eight & Nine Product, Services, and Brands: Building Customer Value. New Product Development & Product life Cycle Strategies. 8-1 Product or Service can you tell the
More informationCloud Sales: How to Adapt your Company Sales for the Cloud? Based on the session at the 2014 Cloud Symposium. An Alexander Group ebook
Cloud Sales: How to Adapt your Company Sales for the Cloud? Based on the session at the 2014 Cloud Symposium Atlanta Chicago San Francisco Scottsdale Stamford An Alexander Group ebook So Just How Big Is
More informationFinancial Services. Finding wealth in commercial banking
Financial Services Finding wealth in commercial banking Introduction The current environment is not an easy one in which to be growing either a commercial banking or a wealth management business. Hence,
More informationCustomer Lifetime Value
Customer Lifetime Value Opportunities and Challenges Greg Firestone Mohamad Hindawi, PhD, FCAS March, 2013 Antitrust Notice The Casualty Actuarial Society is committed to adhering strictly to the letter
More informationHow To...Create A Business Plan for Funding and Growth
How To...Create A Business Plan for Funding and Growth University of New England Don Gooding, Executive Director Maine Center for Entrepreneurial Development dgooding@mced.biz www.mced.biz What is a Business
More informationEinführung. Master-Studiengang Business Analytics an der HS Düsseldorf im Sommersemester Prof. Dr. Christian Schwarz
Marketing Analytics Einführung Master-Studiengang Business Analytics an der HS Düsseldorf im Sommersemester 2019 Prof. Dr. Christian Schwarz Sommersemester 2018 Marketing Analytics Prof. Dr. Christian
More informationMarketing in Today s World
Chapter 13 in Today s World Section 13.1 Essentials Read to Learn Define. Identify the functions of. List the elements of the mix. The Main Idea To sell their products or services, businesses engage in
More informationPrinciples of Marketing Global Edition
Principles of Marketing Global Edition Kotler and Armstrong Chapter 1: Marketing Creating Customer Value and Engagement Copyright 2016 Pearson Education, Inc. 1-1 Marketing: Creating Customer Value and
More informationChapter One: Economic Basics
Chapter One: Economic Basics Formula for Profit: Profit (or loss) = Revenue - (Costs + Expenses) Supply and Demand: The Law of Demand states that the relationship between prices and consumers quantity
More informationKeyedIn Solutions Partner Program FAQs
KeyedIn Solutions Program FAQs 1. Why should I partner with KeyedIn Solutions? KeyedIn Solutions offers a leading portfolio of robust, Cloud-based software solutions serving specialized vertical markets.
More informationLean Canvas Worksheet. This worksheet is designed to help walk you through filling out your own lean canvas - one page business plan.
Lean Canvas Worksheet This worksheet is designed to help walk you through filling out your own lean canvas - one page business plan. NOTE: Lean Canvas is adapted from the Business Model Canvas and is licensed
More informationThis workbook is provided by the Kutztown University Small Business Development Center.
This workbook is provided by the Kutztown University Small Business Development Center. Last update: October 2, 2014 For comments and inquiries, please contact: Main center Kutztown University Small Business
More information11 Ways to Improve Business Development. William J. Flannery, J.D. The WJF Institute
11 Ways to Improve Business Development William J. Flannery, J.D. The WJF Institute Business Development Comparison Current Business Development Model Solution Selling WJF Institute Business Development
More informationYOUR MOST IMPORTANT DECISION!
YOUR MOST IMPORTANT DECISION! Let me ask you a question. Do you think increasing your sales would be a good thing? If I told you that your price was too low, would you still think increasing sales would
More informationEmerging Information Technology Issues in Leasing
Emerging Information Technology Issues in Leasing EXECUTIVE SUMMARY Rapid changes in information technology will trigger profound changes in the leasing industry. That is the conclusion of the Emerging
More informationWhat does a business model look like?
What does a business model look like? The diagram below show s what a typical business model would look like. It s a mixture of the businesses inputs and outputs, what it costs them to make a produce and
More informationBusiness Model Innovation in Practice. Case Studies
Business Model Innovation in Practice Case Studies 5 Types of Innovation Product/Service Innovation Process Innovation Marketing Innovation Organisational Innovation Business Model Innovation Business
More information