Discover How Sweet Business Ownership Can Be!

Transcription

1 Discover How Sweet Business Ownership Can Be!

2 A Brand People Know and Love With more than 7,800 locations worldwide, Baskin-Robbins is one of the world s largest chains of ice cream shops. We are in search of exceptional franchise candidates to grow with us. If you meet our qualifications, have a passion for your local community, and of course, love ice cream it s time to consider joining the Baskin-Robbins family! A Recognized Leader Ranked in QSR Magazine s QSR 50 Ranked in Franchise Times Annual Top 200 R anked in Entrepreneur Magazine Franchise 500 The Joy in Childhood Foundation provides the simple joys of childhood to sick and hungry kids. Through the generosity of our Franchisees, employees, vendors and guests, the Joy in Childhood Foundation raises funds to support partnerships with children s hospitals, food banks, and nonprofit organizations directly committed to serving sick and hungry kids. I bought a Baskin-Robbins franchise because I wanted to own and operate an iconic brand known worldwide. Baskin-Robbins also fit my criteria of finding a fairly simple-to-operate franchise offering a fun experience to customers. HUGH WILLIAMS

3 Here s the Scoop Marketing & Brand Support There are plenty of reasons to invest with a brand as fun as Baskin-Robbins. Here s a taste of why entrepreneurs are considering Baskin-Robbins as their franchise of choice. CREATIG A POWERFUL BRAD IMAGE Our brand complements national marketing with local campaigns and integrates traditional marketing with new media for maximum impact. We also offer our Franchisees a comprehensive suite of promotional materials to use for their own local shop marketing efforts. Marketing & Brand Support Flexible Development Options Training Systems & Field Support Financial Incentives In-Demand Products Our world-class culinary team expertly develops products to help keep guests coming back for more. Baskin-Robbins offers something for everyone: creative cones, unique cakes, specialty desserts, frozen beverages and take-home treats. We also offer Bright Choices, a line of better-for-you ice creams, frozen yogurts and sorbets including dairy-free, fat-free, light and no sugar added options. TRASACTIO DRIVERS TICKET DRIVERS FLAVOR OF THE MOTH AMERICA S FAVORITE COOKIE Mom s Makin PROMOTIOS YOUR FAVORITE CAKE Cookies JA R DECEMBER Try it in a Waffle Bowl Sundae! M TO CH BE AR UA RY M AY JU LY + Appl. Tax BR_0714_WL003 BR_0415_WL004 BASK _WL003.indd 1 BASK _WL004.indd 2 BASK _WL Q2 POP M M Cookies FOM Large Window Poster 3 on top, x x 49 4/0 Y 27 O C SCOOPS COOL DEALS EVERY 31 4/23/14 4:55 PM Offer valid January 31st, March 31st, May 31st, July 31st, August 31st, October 31st and December 31st. Participation may vary. Offer good on every scoop. Waffle cones and toppings are extra. Excludes sundaes. Cannot be combined with other offers BR IP Holder LLC. 1/20/15 11:55 AM Flavor of the Month ational Program ST ST 2014 BR IP Holder LLC. Price and participation may vary. Limited time only. OREO, the OREO Wafer Design and AMERICA S FAVORITE COOKIE are registered trademarks of Mondele z International group, used under license. Display dates: 7/1/14-8/31/ BR IP Holder LLC. Price and participation may vary. Limited time only. Display dates: 5/1/15-5/31/15. AU G U BASK _WL Q3 POP OREO CC W/ Crunch Layer Large Window Poster 3 on top, 1.0 4/0 Y Cakes for any occasion x x BASK _C31Y16_WA1.indd 1 Celebrating the 31st of every month BASK400_0402-C31Y16_WA1 Q POP Celebrate 31 Wall Poster BASK Coporate OTES: ST SW 3 on top, 1.0 4/ x x 37 BASK Y 38 SW BR_C31Y16_WA1 1/28/16 1:10 PM

4 TRADITIOAL FREESTADIG SHOP Development Options Baskin-Robbins offers flexible designs to fit almost any location! TRADITIOAL SHOPS Depending on the location you have in mind freestanding, end-cap or in-line our real estate and construction experts are ready to assist in the development and build-out of your site. Site criteria typical for a Baskin-Robbins is 800 to 1,500 sq. ft. with approximately 20 feet of frontage. O-TRADITIOAL SHOPS Incorporating the flexible design concepts of Baskin-Robbins into your non-traditional venue allows you to enhance your space and keep customers coming. Airports Mass Transit Terminals Stadiums Grocery Stores Casinos O-TRADITIOAL AIRPORT SHOP TRADITIOAL ED-CAP SHOP Colleges & Universities Don t Want to Start from the Ground Up? Existing shops are for sale in many parts of the country. Buying an existing shop can offer established sales, staff, systems and community presence. Please visit restaurantsforsale.dunkinbrands.com for a list of shops currently for sale. MIIMUM FIACIAL REQUIREMETS FOR BUYIG A EXISTIG SHOP: Minimum Down Payment of 10% of Purchase Price Verifiable Liquid Assets of 30% of Total Selling Price (plus costs of remodels due in the next 24 months)

5 Turn-Key Development Opportunities When compared to more traditional development opportunities, turn-key options offer potential candidates: In many cases, a lower cash requirement An approved site sourced by Baskin-Robbins Real estate secured by Baskin-Robbins: no negotiating necessary Development/construction managed by Baskin-Robbins These opportunities are unique and are only available in select markets. Training, Systems & Field Support Baskin-Robbins provides a comprehensive operating system designed to help build business along with a world-class training program that covers branding, business management and more. In addition, Franchisees always have access to an experienced field support team. 3 WEEK TRAIIG PROGRAM I BURBAK, CA Technical Training (live, in-store) Instructor-Led Classroom Training Online Learning Management System Mentoring and Skill Building

6 Franchise Advisory System We value our Franchisees thoughts and opinions and have developed an advisory system to better enable Franchisees to share their feedback with us. There are three levels of this system: DISTRICT ADVISORY COUCIL Meets regularly throughout the year to discuss ideas or issues on a local level. REGIOAL ADVISORY COUCIL Made up of Franchisee leaders in a particular region, these individuals work together to discuss regionallevel questions and concerns. Fun Fact The most popular ice cream flavors at Baskin-Robbins are Vanilla, Chocolate, Mint Chocolate Chip, Pralines n Cream and Chocolate Chip. BRAD ADVISORY COUCIL Franchisee leaders from around the country work directly with brand leadership to provide feedback on national initiatives. Why Baskin-Robbins? My wife told me about how Baskin-Robbins supports Military Veterans with attractive financial incentives. With more than 20 years of experience in the Army, I knew I had the management skills to run my own business, but most franchise opportunities were too cost prohibitive for me. After seeing the company s Veteran incentive program, it was obvious that Baskin-Robbins was the way to go. KE LEWIS

7 Is Baskin-Robbins Right For You? Our exceptional Franchisees are the sprinkles to our ice cream. OUR IDEAL CADIDATE WILL HAVE: An understanding of brand-building within the community and a drive for local shop marketing A demonstrated ability to build a highperforming team dedicated to operational excellence and guest satisfaction The desire and financial resources to develop or purchase one or more locations Minimum Financial Requirements for ew Shop Development: Verifiable Liquid Assets of $100,000 Total et Worth of $200,000 Minimum Financial Requirements for Buying an Existing Shop: Minimum Down Payment of 10% of Purchase Price Verifiable Liquid Assets of 30% of Total Selling Price (plus costs of remodels due in the next 24 months) Investment Details for ew Shop Development * : An Initial Investment ranging from $94,350 to $402,200 An Initial Franchise Fee of $25,000 (20-year term) Advertising Fee of 5% of gross sales Royalty Fee of 5.9% of gross sales *Refer to the Baskin-Robbins Franchise Disclosure Document (FDD) for more information. Financial Incentives for ew Shop Development * DEVELOPMET ICETIVES 50% off 20-year Initial Franchise Fee ($12,500 value) plus 10-year Payment Plan Reduced Royalty Rates for five years, as described below: Year 1: 0% Year 2: 1.9% Year 3: 2.9% Year 4: 3.9% Year 5: 4.9% Standard Royalty Rate of 5.9% in year 6 and beyond VETERA ICETIVES Waiver of 20-year Initial Franchise Fee on first shop a $25,000 value Reduced Royalty Rates for five years, as described below: Year 1: 0% Year 2: 0% Year 3: 1.9% Year 4: 2.9% Year 5: 2.9% Standard Royalty Rate of 5.9% in year 6 and beyond *Please see Baskin-Robbins Franchise Disclosure Document for details

8 Ready To Take The ext Step? To start the process to see if you can become a Franchisee, complete our quick application at baskinrobbinsfranchising.com STEP 1: APPLICATIO STEP 2: CADIDATE REVIEW STEP 3: BUSIESS PLA STEP 4: FIACIAL REVIEW STEP 5: SITE REVEIW STEP 6: GRAD OPEIG Want More Sweet Details? franchiseinfo@baskinrobbins.com 2017 BR IP Holder LLC

9 Baskin-Robbins has the Recipe for a Sweet Franchise The Only Missing Ingredient is You!