So, what is D.P. Dough?

Transcription

1 The D.P. Dough Difference! Why D.P. Dough? So, you re considering starting your own business, and the turnkey solutions offered by franchising are appealing to you. Or perhaps you already own your own small business, or you are a multi-unit franchise operator looking for a synergistic concept to add to your portfolio. Either way, we re glad you re here. The first question you re probably asking is: what is D.P. Dough? And why would I consider D.P. Dough for my first (or next) business opportunity? So, what is D.P. Dough? First and foremost, D.P. Dough is the ONLY national Calzone franchise in America; in fact, we re The Original Calzone Company (just check our trademarks!). Way back in 1983 our original calzones debuted at a food truck parked at the Big E Fair in Springfield, MA.

2 Since then we ve grown to be a tight-nit family of brick and mortar locations serving excellent food to a cult following of college students, late-night revelers, and other fans of great food in college markets throughout the country in fact, we ve become somewhat of an institution on college campuses across the Northeast and Midwest people tell us that the thing they miss most about college is D.P. Dough (well, that and the parties, cheap beer, and the lack of responsibility seriously, though: check out this video we found on You Tube from a dude we don t know). So, our customers love us, and they love our food So, why should you love this business opportunity? Our Brand Niche is yours to OWN. No, really: we own our own category. We re the Nation s ONLY late-night calzone franchise. There s every pizza place in America, and then there is D.P. Dough.

3 We provide unparalleled support to you and your new business! Things we help with: arranging financing with fair terms; site selection; signage and printing; interior buildout; location, location, location; staff training and education; Free Calzone Day Grand Opening event; operations support; continuing online education and training; profitability coaching; national food purchasing agreements; rock star marketing. Things we don t help with: beard trimming and oil changes. Otherwise, we got you covered! We told you our system was good. We have the lowest royalty rate in the quick-service restaurant industry. Seriously, shop around for yourself you won t find a lower royalty than our 4% rate. Why only 4% (a question we are asked each time we attend a franchisor conference)? Because this franchising thing only works if our franchisee partners are making money. By charging a lower royalty rate, we can better position new D.P. Dough franchisees for success. Our Unique Niche: What s the D.P. Dough Difference? D.P. Dough stands out among national quick-service restaurant franchises for a number of reasons. Let s take a look at some of the ways being a

4 franchise partner of D.P. Dough Franchising paves the way for success in your entrepreneurial endeavors: The Original Calzone Company: D.P. Dough is the nation s ONLY college-centric, late-night Calzone franchise. The Pizza Alternative: We own our own category in the QSR world. D.P. Dough does not sell pizza, yet people still think of us at the same times that they normally would order pizza for delivery. Think about it this way the first decision people make when ordering pizza in markets with a D.P. Dough is this: do I want pizza or do I want D.P. Dough? Would you like to join in the fray of being one of the thousands of franchisees competing in that generic pizza category? Or would your rather be differentiated by offering D.P. Dough Zone brand calzones? D.P. Dough calzones are a much-loved product that are individual and customizable so that our customers can get exactly what they want and are likely to order even if they are alone (unlike a whole pizza). We are the exclusive owners of the trademark for the use of the word Zone when referring to calzones. Let our natural brand advantages work for you and your business! Delivery: Trust us, people will love you (and your business) for hooking them up with delicious, piping hot calzones at two in the morning. But they will love you even more when you bring them to their door. Late night delivery is your turf to rule, and D.P. Dough is known to all as THE place to go for the best in late light cuisine. Plus, on the business side, a smaller footprint, no fancy dining room

5 overhead, and no wait staff means lower costs and more profit in your pocket! In addition, we also sell cookies and ice cream in some markets. The ability to deliver ice cream is a major differentiator among competitors. Open Crazy Late: We are typically open the latest among delivery restaurants in every market we serve. The fact that we deliver up to 4AM in some places is a major brand differentiator. In fact, we are the exclusive owners of the Open Crazy Late trademark! We ve got your back We re constantly working to improve things for our franchisees. From developing our own proprietary point-of-sale system ( Zoneware ), to designing marketing campaigns that out-maneuver the competition, we re here to make sure you succeed at making your customers happy and making a lot of dough (in calzone and money form) in the process. Let s take a look at some of the ways we support you and give you a competitive advantage, as well as look at some of the initiatives we undertook in the last year to give you a leg up:

6 Zoneware D.P. Dough is one of the only restaurant franchises that has its own custom point of sale and online ordering solution. Zoneware, our clever(ish) calzone based name for the software, consists of the in-store point of sale system, desktop online ordering, the Dough Dashboard, and mobile online ordering (Coming Soon). The DPDF team has a weekly development call with the Zoneware software developer to continually add new features. Here is a current list of the features of Zoneware: Point of Sale System (in-store): Integrates with Caller ID box to store repeat customer information and recall that information when the customer calls. Very intuitive and easy-to-use interface. Simply touch ingredients on the screen to add to or remove them from the order. All kinds of reports: product reports, driver reports, top customer reports, half hour sales reports, and more. Made with high volume delivery in mind, including delivery mapping and driver order claim and return functionality. Powerful back office that allows you to easily change prices, create discounts, and add or delete menu items, among other things Desktop Online Ordering Links directly from DPDough.com. Ability to add custom menu suggestions for all items to increase average ticket price. Automatically integrates with D.P. Hearts, our customer loyalty program. Post messages to customers online. Once the order is submitted, the ticket prints from the kitchen printer, as if it was submitted in-store. This saves money on labor who would have otherwise taken the order over the phone. New and improved design coming Fall Dough Dashboard

7 Allows you to see the real-time and historic sales at your D.P. Dough (both in-store and online) from your smartphone. Exciting opportunities for more features and reports to be linked to the Dough Dashboard. Mobile Online Ordering A new D.P. Dough mobile online ordering site is currently being designed, with a launch date of late The mobile site will have the same functionality as desktop online ordering, but will be optimized for mobile screens. What else have we done lately? We re glad you asked: Developed Operation Documents, Systems, and Infrastructure to Improve Unit-Level Profitability: Detailed new employee training manuals Kitchen, Driver, and Zoneware Training Guides Facilitator training guides (to assist with training new employees) Detailed checklist based systems for store opening and closing Master ledger spreadsheet with detailed financial analytics from Zoneware EOD Report Employee Handbook Template Owner s Intranet to host documents and encourage communication Initiated a profitability coach program to assist store owners Initiated Quality Control inspections to maintain brand standards and food safety Finalized relationship with national food distributor with enhanced technical capabilities and economies of scale with bulk purchasing power Implemented monthly owner/gm webinars Developed New Store Opening Documents and Systems: Implemented a franchise sales process with online presentations

8 Developed New Store Opening Checklist and Timeline Free Calzone Day Guide New Owner Welcome Packets Created and implemented a 15 course video based online training program using a learning management system for owner training Marketing Initiatives: Gained 1,500 new followers and lots of customer goodwill through #FREEtweet a one of a kind daily national Twitter contest Coordinated monthly Zone of the Day calendars with local events Created new DPDough.com website! Menu Development: Launched our first limited time offer with the mmmeatball Parmazone that included special graphic design and in-store signage Created national catering program So How Much Can I Make?

9 Every franchisee owner s situation is different and federal law does not allow us to make any direct statements pertaining to exactly how much you ll take home from operating your D.P. Dough Franchise. However, we can share details of our systemwide sales numbers that are also provided in our Franchise Disclosure Document. In addition, we encourage you to reach out to current franchisees to find about what they think about being a part of the D.P. Dough family, how they judge their success as part of a franchise system, and how much money you can expect to make as an owner. Nobody can tell you the real deal like your fellow hard-working business owners! It makes us feel great that our franchisees our proud of their businesses and their membership in the D.P. Dough family, so we d love for you to hear their stories directly from them! Summary and Next Steps We know the truth here: you re not really shopping for a franchise you re investing the future you re designing for yourself and your family. This is an important decision that for both franchisee and franchisor, and we re looking for great partners who understand our culture, our values, and our drive for success. Let s get to know each other better! What are the steps to being awarded a D.P. Dough Franchise? Step 1 - Contact us and schedule a quick call to get introduced Step 2 - Exchange Financials: you send us a personal financial statement and we send you our Franchise Disclosure Document Step 3 - We give you a virtual presentation where we discuss our Culture, How We Help You Win, and the Costs and Profitability of a D.P. Dough Franchise. Step 4 - We work with you while you craft you business plan and pro forma and help you get introduced to lenders who will help you finance your business

10 Step 5 - Schedule a Discovery Day to come meet the team and sign a franchise agreement to open your own D.P. Dough! This whole process can take days. Then, it s go time! We find your perfect location, get the store built out, launch our hyper-targeted marketing in your core area, and prepare for the onslaught of hungry, happy Calzone lovers who ll be banging down your down from day one. Ready to get started? Contact our Director of Franchise Development today: 844-4DPDOUGH tristan.kinsley@dpdough.com