REAL ESTATE BRAND VALUE STUDY TOP 100 REAL ESTATE INVESTORS
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1 REAL ESTATE BRAND VALUE STUDY TOP 100 REAL ESTATE INVESTORS
2 Who we are. What we do. What we offer. Real Estate Brand Institute The leading platform for evaluation the positioning and brand value of approximately 1,400 real estate companies in Europe Benchmark Studies Scientifically recognized studies for the qualitative and quantitative analysis within in the field of Commercial and Residential corporate brands Your Benefit Results, which can be used to provide early warning recommendations for strategic action 2
3 Your Goals Value-oriented brand management = a guarantee of success Budget Potentials Earning Potentials Effectiveness/ Efficiency Reduction of the advertising/ PR costs Reduction of the distribution costs Price-Premium Acceptance Increase in the relevant set Increase in repeat client numbers Cost Effectiveness Price-premium Effect Brand Value / Brand Value Appreciation 3
4 How we support you Positioning Where does your brand stand in the market? Valuation What is the value of your brand? Guidance How is your brand developing? Monitoring What is being said about your brand? Controlling How successful was your marketing? 4
5 REAL ESTATE BRAND VALUE STUDIES Studies TOP 500 Commercial (Germany, Austria) TOP 100 Residential (Germany, Austria) TOP 100 Real Estate Investors (Europe) TOP 100 Real Estate Developers (Europe) TOP 10 Real Estate Brokers (Europe) TOP 10 Integrated RE Managers (Europe) Area Europa Period Annually 5
6 Study Design TOP 100 INVESTORS Branch Real Estate Investors Contents Indicators of the markets (including: Awareness, Clarity, Need for Realignment, Appeal, Trust, Uniqueness) Method Online Questionnaire & Experts Panel Target Group + 94,000 Real Estate Professionals 250 family offices / foundations Regions Europe (47 Nations) Period annually 6
7 Brand value analysis Brands Determinants Brands Evaluation Evaluation levels 1. Awareness 2. Personal experience 3. Relevant Set 4. Success 5. Power of Innovation 6. Flexibility 7. International experience 8. Transaction reliability 9. Trustworthiness 10. Quality of Asset Management 11. Quality of Portfoliomanagement Intention to reuse 15. Intention to recommend BRAND Independent Analysis Competition Analysis Recommendations for action Process control 7
8 Paneldata BRANDS REAL ESTATE EXPERTS TOP 100 Real Estate Investors (investors with the highest buying volumes / Europe) Asset Managers Real estate brokers / consultants 18% 25% Developers 21% Investors 17% Tax advisors 5% Banks 6% Others 10% 8
9 Cockpit of strengths and weaknesses 3,3 % 10,0 % 25,0 % 3,3 % Trustworthiness Transactionreliability 71,7 % 86,7 % 10 % 6,7 % 25 % Quality in AM 5,0 % Int. Experience 70,0 % 83,3 % Potential Growth 2017
10 KPI-analysis in detail Individual Analysis Competitor Analysis Awareness Personal Experience Relevant Set Trustworthiness Power of Innovation Transaction reliability International experience Awareness Personal Experience BRAND A COMPETITOR B Quality of Asset Management Quality of Portfoliomanagement Relevant Set Trustworthiness 0 0,75 1,5 2,25 3 Power of Innovation Transaction reliability Brand 1 Brand 2 In Depth-Analyse International experience Quality of Asset Management Quality of Portfoliomanagement 0 0,3 0,6 0,9 1,2 Personal experience 0 0,3 0,6 0,9 1,2 10
11 Your Benefit The results of this study provide a much broader overview of all aspects of your business than other conventional studies A rapid insight into the present state and relevance of your own business model A clearly defined starting point when there are areas in marketing & sales that require action The foundation for sustainable success 11
12 Recommendations for action From the results and findings of the study, we formulate concrete recommendations for action tailor made to your brand essence. Take action now and benefit from the valuable knowledge about your brand positioning in the market, and that of the competition. I look forward to talking to you personally. Harald Steiner CEO 12
13 Contact / Copyrights All rights reserved. All content (texts, trademarks, illustrations, photos, graphics, files, designs, arrangements etc.) on this website of the European Real Estate Brand Institute are protected by copyright and other protective laws. European Real Estate Brand Institute GmbH Luisenstraße Berlin Deutschland Schwendergasse Wien Österreich Fon info@reb.institute web Fon info@reb.institute web 13
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