REAL ESTATE BRAND VALUE STUDY TOP 100 REAL ESTATE DEVELOPERS

Transcription

1 REAL ESTATE BRAND VALUE STUDY TOP 100 REAL ESTATE DEVELOPERS

2 Who we are. What we do. What we offer. Real Estate Brand Institute The leading platform for evaluation the positioning and brand value of approximately 1,200 real estate companies in Europe Benchmark Studies Scientifically recognized studies for the qualitative and quantitative analysis within in the field of Commercial and Residential corporate brands Your Benefit Results, which can be used to provide early warning recommendations for strategic action 2

3 Your Goals Value-oriented brand management = a guarantee of success Budget Potentials Earning Potentials Effectiveness/ Efficiency Reduction of the advertising/ PR costs Reduction of the distribution costs Price-Premium Acceptance Increase in the relevant set Increase in repeat client numbers Cost Effectiveness Price-premium Effect Brand Value / Brand Value Appreciation 3

4 How we support you Positioning Where does your brand stand in the market? Valuation What is the value of your brand? Guidance How is your brand developing? Monitoring What is being said about your brand? Controlling How successful was your marketing? 4

5 REAL ESTATE BRAND VALUE STUDIES Studies TOP 500 Commercial TOP 100 Residential TOP 100 Real Estate Investors TOP 100 Real Estate Developers TOP 10 Real Estate Brokers Area Europa Period Annually 5

6 Study Design TOP 100 DEVELOPERS Branch Office, Retail, Logistic Contents Indicators of the markets (including: Awareness, Clarity, Need for Realignment, Appeal, Trust, Uniqueness) Method Online Questionnaire & Experts Panel Target Group + 80,000 Real Estate Professionals Regions Europe (47 Countries) Period annually 6

7 Paneldata BRANDS REAL ESTATE EXPERTS TOP 100 REAL ESTATE DEVELOPERS (largest space under development / Europe) Asset Managers Real estate brokers / consultants 18% 25% TOP 50 OFFICE Developers 21% TOP 40 RETAIL Investors 17% TOP 10 LOGISTIK Tax advisors Banks 5% 6% Others 10% 7

8 Brand value analysis Brands Determinants Brands Evaluation Evaluation levels 1. Awareness 2. Personal experience 3. Relevant Set 4. Success 5. Power of Innovation 6. Flexibility 7. Regional competence 8. Adherence to budget 9. Adherence to schedule 10. Solving skills 11. Trustworthiness Intention to reuse 16. Intention to recommend BRAND Independent Analysis Competition Analysis Recommendations for action Process control 8

9 Cockpit of strengths and weaknesses 3,3 % 10,0 % 25,0 % 3,3 % Trustworthiness Personal experience 71,7 % 15 % 16 % 86,7 % 5,0 % 3,6 % Adherence to schedule Customerservice 10 % 6,7 % 80,0 % 80,4 % 25 % Flexibility 83,3 % Potential ,0 % Regional competence 70,0 % Growth in

10 KPI-analysis in detail Individual Analysis Competitor Analysis Brand 1 Brand 2 Professional competence Flexibility Adherence to schedule Power of Innovation Trustworthiness Adherence to budget Quality of project management Trustworthiness International experience Regional competence 0 0,75 1,5 2,25 3 Professional competence Flexibility Adherence to schedule Power of Innovation Trustworthiness In Depth-Analyse Brand 1 Brand 2 0 0,3 0,6 0,9 1,2 Personal experience Adherence to budget Quality of project management Trustworthiness International experience Regional competence 0 0,3 0,6 0,9 1,2 10

11 Your Benefit The results of this study provide a much broader overview of all aspects of your business than other conventional studies A rapid insight into the present state and relevance of your own business model A clearly defined starting point when there are areas in marketing & sales that require action The foundation for sustainable success 11

12 Recommendations for action From the results and findings of the study, we formulate concrete recommendations for action tailor made to your brand essence. Take action now and benefit from the valuable knowledge about your brand positioning in the market, and that of the competition. I look forward to talking to you personally. Harald Steiner CEO 12

13 Contact / Copyrights All rights reserved. All content (texts, trademarks, illustrations, photos, graphics, files, designs, arrangements etc.) on this website of the European Real Estate Brand Institute are protected by copyright and other protective laws. European Real Estate Brand Institute GmbH Luisenstraße Berlin Deutschland Schwendergasse Wien Österreich Fon info@reb.institute web Fon info@reb.institute web 13