LEADERSHIP PROFILE. Vice President of Development and Marketing Georgia Public Broadcasting Atlanta, GA

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1 LEADERSHIP PROFILE Georgia Public Broadcasting Atlanta, GA To create, produce and distribute high quality programs and services that educate, inform and entertain our audiences and enrich the quality of their lives. THE OPPORTUNITY GPB s Mission Each month, nearly 3 million Georgians turn to Georgia Public Broadcasting (GPB) for news and programming on TV, radio and the web. Since its founding 53 years ago, GPB has become the largest public media organization in Georgia and a top-10 PBS station nationally. GPB is a dynamic $31 million juggernaut that serves the state and surrounding regions with compelling local and national programming. GPB won a record 15 Emmy Awards this year. With nearly 43,000 members and a combination of top national and locally-produced programming, GPB is a vital civic institution in Georgia. Its TV network serves the third largest broadcast population in America, presenting blockbusters such as Antiques Roadshow, Downton Abbey and Sesame Street. GPB s radio stations broadcast Morning Edition, All Things Considered and A Prairie Home Companion. Original, locally-produced programs, such as Georgia Outdoors and Margaret Mitchell: American Rebel, have garnered multiple Emmy Awards. This year alone, GPB received 32 Emmy nominations for original programming and walked home with a stunning 15 wins.

2 Page 2 of 7 This is a time of excitement and promise at GPB. Public media is navigating into a new era, adapting to rapid changes in content and delivery platforms. GPB is positioned for success with creativity, vision and ability to innovate. The organization has opportunities related to its products, constituencies and untapped sources of support. GPB s diverse, distinctive and significant programming is a hallmark and major asset. Its statewide reach and brand are influential. As GPB is increasingly recognized as a valued civic asset and beloved part of the community, opportunities for growth and salience continue to increase. In the Desperate for Downton context of these opportunities, GPB has established the new position of. The VP of Development and Marketing will play a pivotal role in GPB s next stage of growth. The VP has a bold mandate: to grow and enhance GPB s resources, brand distinctiveness, awareness and engagement with the public. The VP is charged with taking GPB to the next level in its development and marketing efforts, through: Increasing private support, with an emphasis on major gifts, corporate, foundation and other relationship-based revenue streams Advancing GPB s brand presence, positioning and marketing Deepening GPB s relationships with audiences and supporters and more comprehensively engaging the community, members, volunteers, participants and donors Increasing and diversifying GPB s connections with the community through social media, corporate and strategic partnerships, foundation relationships and synergies Leveraging GPB s strength in educational products and tools, including its relationships with more than 85,000 Georgia teachers

3 Page 3 of 7 THE ORGANIZATION Earthflight Georgia Public Broadcasting is the largest public media organization in the state, with a $31 million annual operating budget. It receives approximately 48% of its revenues annually from the state; the remaining 52% of revenues are generated through a combination of fundraising types including corporate underwriting, membership, grants, revenues related to production and facility rentals, pledge drives and federal funding. 75% of GPB s expenses go towards program content, broadcast operations and content delivery. GPB seeks to elevate its profile as a vital civic resource and a must-visit multi-media content provider. With its national and local offerings, GPB reaches close to 3 million people each month. The GPB footprint includes: Nine public television stations that deliver quality PBS and locallyproduced programming to every county in Georgia and significant portions of surrounding states. During broadcasts of Georgia high school football championships, GPB is often the most-watched public TV entity in America. A listener-supported public radio network that covers the state with 17 transmitters, providing programs produced by National Public Radio, American Public Media and GPB itself. GPB Radio presents a wide and diverse selection of news, information, cultural and musical offerings. GPB has local operations in Atlanta, Macon, Savannah, Athens, and Augusta. GPB Education and New Media platform, a robust learning vehicle with more than 80,000 pages of ondemand content that provides face-to-face learning, interactive programs and self-directed enrichment and professional development opportunities for teachers, students and Georgians of all ages through the use of technology. Educational programming responds to statewide mandates and curriculum. GPB has a long and distinguished track record of high-quality and entertaining offerings that elevate its television schedule and make GPB an attractive and reputable target for public and philanthropic support. GPB pledge drives and membership campaigns, on air and on its website, account for about 25% of revenue. Individual gifts are a growing source of support. Last year, the Edward R. Murrow donor society ($1000+) grew 26%

4 Page 4 of 7 and new Cornerstone ($2500+) participants joined. GPB aspires to increasing its relationship-based support as pledge income holds steady or grows slightly. Corporate, foundation and major and planned giving support represent significant growth opportunities. At this time of promise, GPB is poised to elevate its visibility, reach and impact by employing both proven and progressive approaches. The VP of Development and Marketing s opportunity to build GPB s support, brand, reach and connection with Georgians -- is a bold and compelling mandate. For more about Georgia Public Broadcasting, including the most recent annual report, visit A SAMPLING OF GPB PROGRAMS TELEVISION RADIO National: PBS NewsHour Frontline Antiques Road Show Nova Masterpiece Theater/Downton Abbey Locally produced: Georgia Outdoors Georgia Traveler Specials including: Margaret Mitchell: American Rebel Augusta s Master Plan High school sports National: Morning Edition Weekend Edition All Things Considered A Prairie Home Companion Krista Tippet On Being Fresh Air Locally produced: Coastal Nocturne GPB on Stage The Jazz Spot The ASO on GPB Specials including: Savannah Music Festival Live

5 Page 5 of 7 THE RESPONSIBILITIES The will lead and elevate revenues and membership, awareness and presence across the state. The VP will be an experienced strategist and hands-on leader of the development and marketing disciplines. She or he will have a broad-gauge background and track record of success in relevant, complex contexts. Passion for GPB s mission and programs is essential. The VP will be highly motivated, credible, courageous, innovative and collaborative a leader others seek out and want to work with. The VP will: 1. Provide vision and leadership for growing GPB private revenues and brand presence. The VP will establish the vision, plan and priorities essential to increasing philanthropic and earned revenues, membership and brand relevance. The VP will be a leading-edge, experienced and creative professional capable of re-imagining public media fundraising and marketing models, and positioning GPB for sustainable success. The VP will be adept at strategizing long-range initiatives while executing evolving immediate and mid-term priorities. She or he will be an effective, authentic and persuasive leader and communicator who motivates, inspires and engenders trust. 2. Diversify and deepen GPB s donor relationships. While maximizing traditional public media approaches such as pledge drives, the VP will introduce and execute new growth strategies. She or he will move GPB forward in relational fundraising, increasingly focusing on relationship building that deepens engagement and commitment. The VP will lead the way in diversifying support, through individual major gifts, corporation and foundation partnerships, planned giving and earned revenues. Grammy Award-winning singer Patti LaBelle 3. Elevate GPB awareness, prevalence and presence. As a creator of unique, Emmy Award-winning content and a provider of nationally celebrated NPR, American Public Media and PBS programming, GPB has significant assets. The VP will create opportunities for enhanced brand positioning and visibility, using leading-edge digital marketing and other tools. The VP will be experienced in brand messaging and public relations, and conversant with emerging marketing approaches that break through the clutter and differentiate.

6 Page 6 of 7 4. Inspire and build the team. The VP will be a team player and team builder adept at inspiring people to innovate and collaborate across functions and teams. By establishing a compelling vision and work plan and being a strong player-coach who engages and mentors, the VP will coalesce a high-performing team that collaborates across the organization and community. The VP will be a strong manager of people and the business, with budget, process and analytical skills. 5. Represent GPB in the community. The VP will be uncommonly good at telling the GPB story, and at developing beneficial partnerships with corporations, nonprofits, communities and local and national organizations. He or she will be a natural collaborator, skilled and strategic at building relationships and developing initiatives that are economically viable, deliver measurable impact and expand GPB s relevance in the community. THE CANDIDATE The ideal candidate is a charismatic leader with the vision and expertise to take GPB fundraising and marketing to the next level, to grow a sustainable base of support and to enhance presence. The VP will advance an inspired, innovative and forwardthinking vision. Passion for public media and the GPB mission is essential, as is excitement about securing GPB s place as a valued, integral part of the lives of Georgians. Personal assets will include the ability to both lead and be a part of a team, and to balance and manage competing priorities. The ideal candidate will have an understanding of public media and a sense of the possibilities for future growth. Assets being sought include: A big-picture thinker and innovator Strength, confidence and courage as a leader and advocate Experience with leading-edge fundraising and marketing concepts A focus on enduring relationships rather than transactional interactions The ability to build a culture of teamwork, leverage people s strengths and inspire collaboration, internally and externally High emotional intelligence; superb listening and communications skills Ability to set goals, manage priorities and both plan and execute well Facility with balancing mission and resources

7 Page 7 of 7 An inclusive, creative and flexible style Sophistication in dealing with complex and diverse environments Appreciation for the creative/programming process THE RELATIONSHIPS The VP of Development and Marketing reports to the President and CEO and directly manages the Development and Marketing staff. Reports to: President and CEO Manages areas including: Other key relationships include: Development including major and planned gifts, corporate and foundation partnerships Marketing and communications Pledge Drives and membership Corporate underwriting and other earned revenue opportunities. Television and Radio Audiences The Board and relevant committees Member and donor communities Foundation community Corporate giving community Statewide public-at-large The national public media community THE LOCATION GPB s main campus is in the heart of midtown Atlanta, a world-class city with a dynamic history. Regularly cited for its livability, the Atlanta area is home to over five million residents. Atlanta is a major business city and the primary transportation hub of the southeast, with the world s busiest airport and headquarters of 11 Fortune 500 companies as well as major educational institutions and prominent nonprofits. For more information, go to For potential consideration or to suggest a prospect, please GPB@BoardWalkConsulting.com or call Kathy Bremer, John Sparrow, or Ayanna Hunt at 404-BoardWalk ( ). For the current status of this and other searches, please visit