BID ADDENDUM. Addendum Number: 1 Addendum Date: April 23, 2018

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Asher Bryant
6 years ago
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1 1. Whether companies from Outside USA can apply for this? (like, from India or Canada) Answer(s): You are certainly allowed to reply to this RFP. GTCC will review each proposal to determine what is in the best interest of the State of NC and the College. Vendors do need to understand local marketing best practices and the local advertising environment. 2. Whether we need to come over there for meetings? Answer(s): Onsite campus meeting will be required from time to time. 3. Can we perform the tasks (related to RFP) outside USA? (like, from India or Canada) Answer(s): See answer to number Can we submit the proposals via ? Answer(s): No. Proposals have to be submitted via mail or other carrier to meet the sealed bid requirement. NC s bidding system does not currently have the capacity to accept a sealed proposal via Under the category of How Much, with Discovery and Planning, it would be difficult to prepare an all-in budget. Are you looking for hourly rates, media commission structure, markup policy, etc? Answer(s): We are looking for you to provide your hourly rates, media commission structure, markup policy and any other information that will help us understand your compensation structure. 6. What is your current marketing budget? What is your current media budget? Do you expect that these budgets will change going forward? Answer(s): We do not feel that our current marketing budget is relative to what would be spent going forward or to be able to provide the information listed as the answer for question 5 above. 7. Will the incumbent marketing firm participate in this RFP? Page 1 of 5

2 Answer(s): That is up to the currently contract firm. I cannot answer for them. 8. Does the College have any market research that it would share with its marketing partner? Any analytics on the current marketing campaigns? Answer(s): The College is willing to share this information to the awarded vendor. 9. The RFP mentions further development of the College s brand. When was the initial brand work completed? Does it include graphic standards as well as a messaging platform? Answer(s): About eight years ago and includes some graphics standards on the logo. 10. Without being specific, who does GTCC consider as competitors (other CCs, specific programs, nearby 4-year institutions)? Answer(s): There are 6 other community colleges within a minute commute from our main campus. 11. Is there currently an incumbent agency and if so are you happy with the performance? What is driving the need to evaluate new vendors? Answer(s): We do have an agency that is working with us now. We are not unhappy with their performance. The requirement of competition is the reason we have posted this opportunity. 12. Is there an estimated budget range for the contract term? Answer(s): See the answer to question number 5 and number What do you perceive as your biggest pain points or areas of need as it relates to this assignment? None noted at this time. What do you perceive as the reasons enrollment is dropping so significantly? Answer(s): Low employment and changes to Pell Grant requirements from the US Dept. of Education. 14. Are there any marketing strategies/initiatives used by peers or competitors that you admire? Page 2 of 5

3 Answer(s): None specific at this time. 15. Who do you consider to be your biggest competitor(s)? Answer(s): See the answer to question number How does the GTCC staff/stakeholders interact with its current agency or agencies? What are the areas you would like improved? Answer(s): The president and VP s identify areas/programs that need specific marketing needs and the agency works with them to develop marketing themes and materials to meet this needs. Nothing at this time but would welcome any feedback for improvement from the vendor that is awarded. 17. What are the perceived qualities that make GTCC different and unique amongst your peers? Answer(s): Recognized leader, regionally, and nationally, as well as innovative. 18. Is there a planned site visit prior to the opening of proposals? Answer(s): No. We do reserve the right to request onsite presentations of the top scoring vendors. 19. Is there an approved budget for this project? Answer(s): See the answers to questions number 5 and number What would you most like to change about your existing or past marketing/public relations strategies? Answer(s): None at this time, open for vendor input and creativity. 21. Are there elements of existing or past marketing/public relations strategies or creative elements that you would like to keep? Answer(s): Not necessarily, it will depend on the program areas and groups we are targeting. 22. What do you view as GTCC s most successful past marketing/public Page 3 of 5

4 relations strategies? Answer(s): Target marketing for specific programs demographics. 23. Who do you perceive as the top three (3) audiences for this initiative? Answer(s): Current students, prospective students in all credit and non credit programs, and our business and industry constituents in Guilford County. 24. What were the results of similar comprehensive campaign efforts GTCC has undertaken in the past? Answer(s): Increased awareness and increased enrollment in some programs. 25. What other community college or higher education marketing/pr campaigns does GTCC currently admire and why? Answer(s): None in particular at this time. 26. What other marketing/pr campaigns, not necessarily performed by community college/higher education brands, does GTCC currently admire and why? Answer(s): None in particular at this time. 27. Does GTCC have an incumbent or preferred vendor, or short list of vendors, in mind for this project? Answer(s): We currently have an outside vendor working with us. See the answer to question number 11. There are no short list vendors or any predetermined vendors. 28. Do you have/plan to move forward with an incumbent agency? Answer(s): Award of this bid will be based on the proposal that presents the best value to GTCC. 29. Has a budget been allocated for this project? If so, can you share what that budget is to assist us in designing the most appropriate project plan? Answer(s): See the answer to question number 5 and number 6. Page 4 of 5

5 Note new RFP due date is 4/30/18 at 3:00 PM EDT in Medlin Room 260, Jamestown Campus. By providing signature below, the vendor is indicating that they have reviewed the question(s) and answer(s) for RFP 99-MS This Addendum is to be signed and returned with the RFP package. Failure to submit a signed copy of this Addendum may result in rejection of your proposal. Company Printed Name Signature Date Page 5 of 5

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