TravelBrands Owned Channels Package Value: $180,000 for 11,605,000 Impressions. Brand USA Canada Program TRAVELBRANDS STATE TAKEOVER

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Anissa Little
6 years ago
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destinations and their industry partners with millions of Canadian travel consumers and over 36,000 travel agents through a combination of traditional print, digital, and social media channels that

1 Brand USA Program TRAVELBRANDS STATE TAKEOVER Dominate the Canadian market with a multi-channel program developed by Brand USA and, a super distribution network comprised of six retail/ brands and thirteen tour operator/wholesale brands. Your ROI is based on bookings generated through this multimedia promotion. This program connects U.S. destinations and their industry partners with millions of Canadian travel consumers and over 36,000 travel agents through a combination of traditional print, digital, and social media channels that include calls-to-action and fulfillment through group of companies. As a preferred Brand USA partner, up to a 2-to-1 value will be extended to participating destinations and their partners. In addition, you ll receive all metrics captured, including passengers booked and room nights. Promotional Timeline Monthly takeovers activity lasts for 30 days. Metrics and reporting will be provided post weeks 2 & 6 of campaign launch date. Allow minimum of 90 days from approval to execution. Owned Channels Package Value: $180,000 for 11,605,000 Impressions B2C Digital Network Campaign - 2.4MM Impressions A menu option of 90 owned websites for TV, Radio, Sports & Magazines via Rogers Media 2-week campaign with state destination and partner integration B2C Digital sites MM Impressions Connect to millions of Canadian consumers via six online portals RedTag.ca; SearsTravel; LastMinuteTravel.com; Belairtravel.com; Sunquest; The Wholesale Travel Group 4-week campaign links to deals on sites with state and city offers to convert to bookings B2C E-Newsletter 2.4+ MM Impressions Featured destination highlighted in four e-newsletters with prominent share of voice messaging will include participating partners messaging Highly-qualified database comprised of subscribers & members of s 4-week promotion In-Store Travel Agency POP 2.7MM Impressions 4-week exposure in Sears Travel Stores locations 4/C pop-up banners featuring destination with images of participating partners (creative to be approved by destination) Sears Travel booking incentive promotional message Displayed in front of stores for millions of consumer impressions B2C Promotional Contest Database Development 955K Impressions 1 or 2 trip giveaways to feature destination (air provided; partners to contribute lodging & activities package) Landing page to capture database opt-in per Canadian laws will include featured destination* & database provided post campaign Contest promoted via consumer marketing channels where appropriate Social Media 240K Impressions Interesting and engaging user content created on behalf of featured destination & participating partners i.e. trivia about state, contest giveaway Facebook & Twitter 4-week campaign B2B Wholesalers 144K Impressions Custom communication on wholesaler sites with travel offers to the featured destination & participating partners Drives to landing page with these offers that are specific to the trade audience *Destination featured will be eligible to receive the database post campaign PROGRAM SUMMARY Market Availability Active Selling Cycle Sales are ongoing Allow a minimum of 90 days from approval to program launch Program Availability DMO and non-dmo industry partners can participate One takeover program per month

2 CO-OP OP Print Package Value: $150,000 Inspirational travel magazine: Custom print insert dedicated to the destination and its co-op partners 16 pages with self-cover, 50# paper stock Approx K Print distribution via targeted HHIs in select postal codes in up to 4 print media vehicles i.e.; Globe & Mail, Toronto Star, Calgary Herald, Montreal Gazette; Approximately 50-75K units per publication Publication mix will be determined based on target markets and budget Format: 8 pages dedicated (includes cover+back cover) to Destination/Brand USA messaging integration and call-to-action; 8 pages to co-op partner messaging CTA integrated throughout content unit Creative guidelines apply for print inserts; to follow Brand USA for voice consistency and branding. Exceptions can result in incremental costs to partners. Reporting Mid-campaign reporting and 6-week post analysis will be provided Passengers booked and room night data will be shared Total overall digital impressions for destination and participating partners State Participation Requirements Brand USA and will work with each destination to determine their objectives: Final deliverables will be built upon the established objectives Destination approves all content Program marketed and offered to destination s industry partners as a co-op through Brand USA s official marketing partner, Miles Timing work with destination on preferred timing; 1 takeover program per month Programs can be further customized and tailored based on the partner s desired needs and budget Add-On Television Marketing: To increase your reach and dominance, offers a turnkey TV campaign via Rogers Media Rogers Broadcasting LTD - Consists of 23 Nation-wide TV networks such as FX, City Television, OLN, Omni, Bio Channel & G4 Two levels available with additional Partner Contributions TIER 1: Partner Contribution $125,000 over 2 weeks Total 31.3 Million Impressions 29.9M+ TV impressions Advertorial TV Integration - 1.4MM Impressions 3-4 Minute interview on Breakfast TV regional/national interview is on behalf of featured state & participating partners TIER 2: Partner Contribution $250,000 over 4 weeks Total 61.2 Million Impressions MM TV Impressions Advertorial TV Integration - 1.4MM Impressions 5-7 Minute interview on Breakfast TV regional/national interview is on behalf of featured state & participating partners Program Value: $330,000 Program Investment: $240,000* (excludes TV program which is incremental investment) Miles will coordinate with DMO s to create an industry co-op funding model. *All costs are net Inc.

CO-OP OP Retail Distribution Channels Call Centre Call Centre Call Centre Call Centre Call Centre 100 Retail Locations 17 Retail Locations All Major Boutique Tour Operators and Cruise Lines All Major

Tours, Attractions, Ancillary Products Land of Dreams Canadian Retail Distribution Partners Wholesale Distribution Channels Other s Home Agents In business for almost 60 years One of s leading FIT

3 CO-OP OP Retail Distribution Channels Call Centre Call Centre Call Centre Call Centre Call Centre 100 Retail Locations 17 Retail Locations All Major Boutique Tour Operators and Cruise Lines All Major Air Lines All Hotels, Bed Banks and Resorts Worldwide All Major Car Rental Companies Discover America Like Never Before! Tours, Attractions, Ancillary Products Land of Dreams Canadian Retail Distribution Partners Wholesale Distribution Channels Other s Home Agents In business for almost 60 years One of s leading FIT brands Offers more than 60,000 hotels worldwide and many of the world s leading scheduled airlines Product can be sold as individual components or together as a complete vacation package In business for almost 60 years Considered the premier brand for travel to Hawaii, California and Las Vegas Offers independent travel options, including hotels, flights and attraction passes, to all of the aforementioned destinations and more A dominant player in the package holiday market for more than 40 years Offers unparalleled choice and flexibility Wide range of hotels and resorts in Mexico, the Caribbean, Central America and the U.S. Recently introduced packages that depart out of U.S. border cities National FIT wholesaler with a primary focus on the Quebec market Strictly a B2B brand, it sells its product at net rates exclusively to the retailer Specializes in car consolidation 36,000 Travel Agents accross More than 20 years of experience in the airline consolidation business One of s largest consolidators Works together with more than 60 scheduled airline partners Offers everything from business class fares and open jaws to reverse fares and more Celebrating more than 30 years in the business Known as the Italy specialists Offers fully escorted coach tours and independent holidays This year it introduced a comprehensive Mediterranean Cruising program with partner MSC Cruises A cruising wholesaler with over 20 years of history in the Canadian marketplace Enjoys close partnerships with almost all of the major cruise lines Offers true cruise packages, complete with protected air and any pre- or post-cruise land stays the customer may require Offering customized vacations of any duration that can be purchased separately or as a package, with any combination of air, hotel, insurance, car rental, airport transfers and more Available from gateways across, as well as many U.S. departure points Travel Brands Distribution Dynamic Packaging Your own way! Founded in 1999, Carte Postale specializes in coach tours throughout /United States Operating out of Quebec, it offers services exclusively in French Its largest programs are to New York City and Toronto, but it also offers itineraries to Western and the Western U.S. Founded in 1977, Exotik Tours features comprehensive packages to Russia and throughout Eastern Europe, along with the Mediterranean, South America, Africa and the Far East All packages offer first-class and deluxe category hotels along with a vast selection of excursions designed to enhance and enrich every vacation experience The specialist for customized packages to Australia, the South Pacific and Asia Works hand-in-hand with established leaders in the industry to offer unique travel experiences to people of all ages It offers a complete selection of travel products from hotels, transfers, cars and day tours to bus passes, cruises, camping, safaris and more US based consolidator that has been providing service for the past 29 years Specializes in First/ Business Class Travel to all major destinations around the world. Inc.

4 CO-OP BelAir RedTag inclusives Sunquest à 655,500 Inc.

5 CO-OP Inc.

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