Cliff Tillery Digital Marketing Consultant
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1 Cliff Tillery Digital Marketing Consultant
2 Social Media Tips & Tactics TODAY WE WILL DISCUSS: Who: Your target customer and where they are online Which: What social media channels should you use? What: The kind of content you should be posting When: What times are best to post/share content? How Often: What is enough and when is too much? Why: The psychology and attitude behind it all
3 Social Media Tips & Tactics 74% of all internet users use social networking sites. By the year 2020, 85% of the buyer-seller interaction will happen online through social media and video. Social media is digital word of mouth and it s a major SEO booster for your website. Help the people in your network. And let them help you. (Reid Hoffman, Founder of LinkedIn) Using social media is not always about direct sales. It s about starting conversations with your target market.
4 Small Business Social Media Use
5 Why Businesses Use Social Media
6 Sales: The Old Way The New Way
7 Who s Your Target Customer?
8 Who Is Your Target Market? When we ask that, we get a lot of looks like a cow at a passing train If you don t know who your target market is, then you re taking a shotgun to sniper school Being general about it doesn t cut it Know the basics about them
9 Who Is Your Target Market Male or female Where do they live? Age Where do they hang out? Marital status Education Occupation Household income What do they like? Dislike? Hobbies? What do they do in their spare time? Do they have pets? What sports do they watch? What s their culture? Most importantly: What are their PAIN POINTS? What do they want?
10 Where Are They Online?
11 Users: 1.3 Billion (71% of all internet users) Accounts: Personal & Company (Must have personal account in order to create company page.) Demographics: Everyone! (93% of internet users) Content: Text with image(s) and videos Frequency: 4 to 7 times per week (company page) Best Time: 1:00 PM 4:00 PM (9:00 AM-7:00 PM ok) Wednesday Friday are best days
12 FACEBOOK TIPS Posts with questions get 100% more comments. Posts to Facebook get seen by less than 20% of your friends. (Sponsored updates can help exposure.) 47% of Americans say Facebook is their #1 influencer of purchases. Facebook users account for half of all retargeted clicks on the Web.
13 Perfect Facebook Post
14 Users: 300 Million Accounts: Personal & Business (Must have personal account in order to create a company page.) Demographics: Mid/Upper Professionals (80% are 35+ years old) Content: Post updates to share links/content Frequency: 1 post per weekday (Monday-Friday) Best Times: 7:00 AM-9:00 AM, 5:00 PM-6:00 PM
15 LINKEDIN TIPS Use your personal account to share information and help others which ll establish you as an authority. Sell/promote on your company page and like on personal page to get updates to your connections. LinkedIn does not throttle back your updates. Sponsored updates allow exposure to pre-selected demos (whom may or may not be your current connections.)
16 Perfect LinkedIn Post
17 Users: 350 Million Accounts: Personal & Business Demographics: Scholarly Business Professionals (45-54 year olds increased their usage 56% since 2012) Content: Quality information (text and images). Great place to encourage/post customer reviews. Frequency: 4-7 times per week Best Time: 9:00 AM-11:00 AM
18 GOOGLE+ TIPS / STATS Use hashtags. Google owns Google+ (Shocker!) so all the content you post to your page gets indexed instantly. Everyone with a Gmail account has a Google+ personal page (but may not have used it yet). Three important signals for Google+ regarding branding: posting, sharing & liking.
19 Perfect Google+ Post
20 Users: 650 Million Accounts: Personal & Business Demographics: Skewed younger (18-29) Content: 140 Characters or less (Under 100 is recommended) Frequency: 3 to 5 times a day Best Time: 1:00 PM 3:00 PM
21 TWITTER TIPS / STATS Use hashtags and links. 86% of tweets with links get re-tweeted. Image links get twice the engagement rate. People tend to use Twitter for news consumption. It takes 18 minutes for a tweet to be over the hill. It s being studied as a predictor for the stock market.
22 Perfect Twitter Post
23 Users: 70 Million Accounts: Personal or Business (Can convert your personal account to a business account.) Demographics: 80% Women Content: Images (*Word count on pins ) Frequency: Several times a week Best Times: 2:00 PM - 4:00 PM, 8:00 PM - 1:00 AM
24 PINTEREST TIPS / STATS Keywords are an essential part of your pins. Don t forget to include links. When using links, be sure to use a shortened URL. (bitly, goo.gl) Pinterest posts have the longest social media life cycle. 88% of Pinterest users have purchased a product they have pinned.
25 Perfect Pinterest Post
26 Users: 1 Billion Accounts: Personal & Business (same) Demographics: YouTube reaches more US adults ages than any cable network Content: Videos (or image-based created videos) Frequency: 2 or 3 times a month Best Time: 1:00 PM 3:00 PM (Peak traffic 2:00 PM)
27 YOUTUBE TIPS / STATS Google owns YouTube so videos loaded to YouTube get indexed fast! Make sure that you use relevant and attention-grabbing titles, description and tags. Once you ve loaded it to YouTube, embed the video on your website and share via other social channels. YouTube is the second largest search engine!
28 Perfect YouTube Post
29 Users: 200 Million Accounts: Personal & Business (same) Demographics: 90% of people who use Instagram are under the age of 35. Content: Pictures and 15 second videos Frequency: Once a day Best Time: 3:00 PM -5:00 PM
30 INSTAGRAM TIPS / STATS Instagram is owned by Facebook. Your photos don t always have to be professional but please share images that represent your brand. Make sure to use hashtags
31 Perfect Instagram Post
32 Best Times To Post
33 What To Post
34
35 Perfect Blog Post
36 When Posting, Think Mobile 71% of users access social media from a mobile device.
37 GENERAL RECOMMENDATIONS / TIPS: Use hashtags where applicable. A post with no image practically goes unnoticed. Use images that are relevant to your post. Use only royalty free images or purchased images. Cross promote amongst your social channels. Post often (but err on the side of slightly less).
38 GENERAL RECOMMENDATIONS / TIPS: If you re just firing up social, ease your way into it. Browse your social feed daily (and like/comment/share). Don t assume scheduled posts appear properly. Check them. Focus on helping others. Don t be afraid to ask people to follow or like you. (Bribery is acceptable)
39 Some FREE Online Tools Pixel Bay - pixelbay.com (free images, easily searched) Wiki Commons - commons.wikimedia.org (free images) Pic Monkey - picmonkey.com (image manipulation) Pinstamatic- pinstamatic.com (Great for creating pins) Animoto animoto.com (create free image-based videos) Hoot Suite hootsuite.com (social media scheduler)
40 FREE Digital Marketing Review expo
41 Other Stuff We re Doing
42 Please Help Us!
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