Common (and Unfortunate) Mistakes in Social Media Marketing

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Lindsey Barrett
6 years ago
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1 3 Common (and Unfortunate) Mistakes in Social Media Marketing

2 Let s look at the Facebook pages as if they were brick and mortar flower shops.

3 The Minimalist Less is not more when it comes to marketing your business. Sure, we see this is a flower shop, but that s not enough to pique our interest. From the looks of it, we don t even know if the shop is open or if it sells more than roses. It appears as though the shop is being ignored and that may translate into the owners not having time for the customers.

4 The Mess Unkempt shops discourage customers. Yes, we see the shop is open and that there s a sale, but where s the care when it comes to the overall look and feel of the store? If the owners can t clean their shop, how can they take care of the customers needs?

The Over-Promo Sure, everyone loves a deal, but c mon too much self-promotion is a turn-off. Customers know as soon as they walk through this door, the hard sell will start and that s uncomfortable.

5 The Over-Promo Sure, everyone loves a deal, but c mon too much self-promotion is a turn-off. Customers know as soon as they walk through this door, the hard sell will start and that s uncomfortable. Customers want to feel welcome, they want the shop to feel like part of the community they don t want to be sold to constantly. Did you know? The #1 reason people unfollow a brand on social media is too much self-promotion.

6 The GOAL

7 The Goal This is your ideal shop. Helpful information is visible it s clearly open, and there s a deal on roses. Not only do we see they have roses, they also showcase tulips, sunflowers and more. The storefront is clean and everything is displayed well, meaning the owners obviously care about their business. And finally, it s welcoming we all like to be wished a good day.

8 How does this translate to Social Media? The Mess Just as someone doesn t want to walk in a dirty shop, a person is less likely to follow a page with messy graphics, broken links and no consistency in postings. The Minimalist Just as a passerby doesn t know what to expect with this shop, the same applies for a page with minimal content why should one follow? (It s also very forgettable.) The Over-Promo Even if someone enters this shop, if they are constantly hounded by the salesperson, they will leave and never return. The same applies for a social media page. The Goal This page has the right mix of information, inspiration and selfpromotion. It respects the audience and makes them happy to be following.

9 How does this translate to Social Media? We know the page we are following. This is representative of the page name, icon and cover photo. A business page should include website address and other important contact information. Self-promotion can be in the form of a link to the website, a coupon, a graphic or video promoting a product. The flowers represent educational information for the followers. This can be blog posts, tips, advice pertinent to the company s industry. Your page should be visually appealing. Make sure followers know your business is open by posting consistently throughout the week. It s not okay to let social media go quiet -- that s like taking a shop s open sign down. One of the most important aspects of a good page is giving something and not asking anything in return. Graphics, videos, shares anything that helps build that companycustomer relationship.

Have questions about your Social Media? HOW CAN WE HELP YOU? Your full-service digital marketing agency.

All of our stories are showcased in digital format for everyone's viewing pleasure.

You must be searchable. You must be accessible. You must be genuine and real. Enter Wild Magnolia Creative.

We do that with cool graphics, expert copy and a complete understanding of the current and future trends of digital

10 Have questions about your Social Media? HOW CAN WE HELP YOU? Your full-service digital marketing agency. It's a new world filled with smartphones, techno gadgets and social media. We are an online world. All of our stories are showcased in digital format for everyone's viewing pleasure. And, as a business, it's your job to be touchable by all your current clients and prospective clients. You must be searchable. You must be accessible. You must be genuine and real. Enter Wild Magnolia Creative. The digital sphere is our forte. It's what we do. And it's our job to make you look good online. We do that with cool graphics, expert copy and a complete understanding of the current and future trends of digital marketing. Additionally we know how important the human aspect is in good marketing. Let us be human for you. Daelyn Fortney, Director of Accounts daelyn@wildmagnoliacreative.com WILDMAG

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