Global ICT Excellence Awards Application

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1 Global ICT Excellence Awards Application Due Date for Application: 6 July 2016 Key Contacts: Mischa Malane, mischa@90seconds.tv, / Jane Smallfield, Jane.Smallfield@greentree.com PRIVATE SECTOR ICT EXCELLENCE AWARD All for profit, high end information technology users are eligible for this award. This award honors the innovative uses of information technology that directly increase a business' ability to meet its objectives, improve its competitiveness or better serve its customer needs. A for profit user of ICT that creates an advantage in the design, development, manufacturing, marketing and/or distribution of products and services would be competitive for this award. REASONS FOR NOMINATION (please justify why you think your candidate is qualified): SUPPORTING INFORMATION: Please send any supporting information to the address above, including information from candidate (i.e. excerpt from program description, web site print out, press release, etc.) Company Profile 1. Quoted in the international media as The Uber and AirBnB of the video production world CNBC Seconds is the worlds Cloud Video Production Service, a video production marketplace and workflow platform enabling brands and agencies to to work with a global community of creators to get high quality, online video content, shot and produced anywhere in the world Seconds removes the hassle, cost, risk and speed issues of working with regular video production companies by managing every aspect of the video project in a beautiful online experience Seconds Product Overview video:

2 5. 90 Second also has it s own web series, called Ride the Wave, which goes behind the scenes and lets the viewer follow the company and it s journey. Innovation that directly increases ability to meet objectives 1. Video production has traditionally been a complex, expensive and time consuming process that was often inaccessible for brands. Brands want to produce heaps of content all over the world at an affordable price and creators want jobs, work with global brands and to be able to manage it all online. 90 Seconds is solving these problems though the use of smart technology. 2. At the core of the 90 Seconds solution is our platform which services both supply and demand in the video marketplace. 90 Seconds is the platform that facilitates everybody in the video production space in one place. The 90 seconds platform is a suite of tools that interact seamlessly, support every stage of the video production process from purchase to publish and plugs into an ever growing number of 3rd party applications, including translation services, stock libraries and promotion applications like Google adwords Seconds caters to both sides of the market and delivers an experience that works. a. Demand (Brands) i. Access a global, on demand marketplace of all video production inventory, rated, vetted and ready to purchase. This includes people and businesses, gear and resources ii. Purchase video, shoots and inventory anywhere in the world iii. Develop, build and accept a transparent online quote that matches their needs and wants iv. Collaborate and communicate in once place v. Review and publish videos vi. A complete workflow the manages every step of the production process vii. 100% supported via a dedicated team of experts based in 5 countries working to guarantee success by monitoring projects in real time viii. Rate their experience and your creators b. Supply (Creators) i. Build their public profile with their skills and gear and offer these services to a global marketplace and global brands ii. Bid on 1000 s jobs or be personally selected by brands or the success team iii. Everything managed online, including: communication, accessing all information, uploading footage, custom workflow to ensure they complete their jobs on time and on budget and managing their workload and payments.

3 iv. Have their work rated by brands 4. The 90 Seconds platform enable both sides of the market to meet their needs, increase efficiency, make it simple and easy and at affordable prices. Innovation that directly improves competitiveness Seconds is a disruptive business model. It significantly changes the economics of the video production industry globally including TV Seconds is fundamentally a platform to service demand and supply of video production worldwide. The platform supports and provides a marketplace interface to brands, from SMEs to the world s largest, provides an interface to creators including freelancers and business suppliers. 3. The marketplace platform is expanding to all major global cities and across all major categories such as Online, TV and other new technology driven categories as they emerge, such as 360, 3D, Drones Seconds has created a video production platform that supports every stage of the production process and an interface to plug in the growing number of tools from 3 rd party app developers. This workflow platform positions us at the base of all video production, not just as a single utility or tool Seconds has full internationalisation support and has been completely localised and translated into Japanese, and expansion into all major global languages is in progress. 6. Because 90 Seconds provides a technology solution 90 Seconds it s can deliver at scale and all round the world, improving our competitiveness over traditional video organisations, such as agencies, listing companies and production companies. 7. Some of the key features 90 Seconds offers to the market that give it a competitive advantage, all available anywhere in the world, ready to be purchased and delivered on the 90 Seconds platform, including features for our manager team to monitor projects and ensure success is delivered are: a. A Global Marketplace of video production Inventory i. Supply (Creator Community) A global and managed inventory across all major categories and which includes people and business, gear and resources. This inventory is growing and adopts new technology as they emerge ii. Demand (Brand Community) Over a 1,000 brands across the globe who supply all types video demand to our creator community b. Networking i. Brand Profile Build brand account with 3rd party integrations, plan strategy and brand details and communicate with the creator community.

4 ii. Creator Profile Build presence within the community and marketplace through adding skill types and levels, previous work and ratings and personal account bio c. Video Project Workflow Engine i. Manages brand and creators through the video project process guaranteeing favourable results every single time d. Shoots : Plan and manage any type of shoot anywhere in the world and have the footage uploaded and available within hours of the shoot completing. e. Videos: Videos delivered and managed online, ability to modified SEO details and publish direct to either YouTube or Vimeo f. Multi location video projects: The ability to purchase and have video projects anywhere in the world, at speed g. Plan content strategy: Ability for brands to plan and execute their entire content strategy online with the platform h. Store and manage footage (private stock): Ability to store your footage as your own stock footage to be used in future videos i. Credit Card Payments: Ability for brands to pay online via credit cards enabling easy and simple transacting j. Work contracting engine: Automatic and online creation of work contracts for all creators detailing work contract requirements, including start date, complete date, brief and video examples k. Quoting engine: Ability for brands to create and growth and project managers to quote all video projects online at the granular level, detailing every cost and aspect of the video project, including shoots, videos, editing, direction, creative, any equipment, etc. l. Integration with 3rd Party apps: Ability to integrate with 3rd party apps such as YouTube, Vimeo, Stock Libraries and Google Adwords. Allowing for 1 click publishing, purchasing and promoting m. Manager dashboard and Metrics Dashboard: Ability to monitor all aspects of the business, see inefficiencies and monitor progress at all levels n. Full conversion and referral tracking: Ability to track any customer from the start of the pipeline to conversion and to see where drop off occurs. o. Full Rating system: Ability for all video projects and creators to be rated from purchase to publish on overall performance and our brand pillars of speed, simplicity, quality and price p. In app communication: Ability of all parties involved to communicate within the platform ensuring all communication is in one place, can be monitored if necessary and ensure nothing is missed q. Instant response team: Instant response team who responded to any enquires from brand or creators and works within our instant response system and wider team to solve problems quickly r. Physical bases: 90 Seconds is an online platform but utilizes physical offices to acquire large brands head on. 90 Seconds currently has offices in Auckland,

5 Sydney, Melbourne, London, Singapore and Tokyo with plans to open offices in New York, Los Angeles, San Francisco, Berlin and Hong Kong in Innovation that directly better serves customer needs Seconds has changed the way brands purchase videos forever. 90 Seconds represents an advanced online workflow platform that automates and streamlines the entire video production process from Purchase to Publish. This enables brands to shoot video in any location on the planet, receive a final video within hours and at a fraction of the cost of using traditional models. Quoted in the international media as The Uber and AirBnB of the video production world CNBC.

The following are answers to questions received regarding Brand USA s Content Creation RFP.

Answers to Questions Received for Brand USA s Content Creation RFP The following are answers to questions received regarding Brand USA s Content Creation RFP. Please note: We have condensed and edited