E-commerce with Appier.

Transcription

1 E-commerce with Appier A user, Amy visits your website. She browses until she sees something she likes, puts it in her cart and whips out her credit card to complete check out. You ve made a sale. For an e-commerce outfit, that s the stuff of dreams--because reality isn t usually that straightforward. A major change in consumer behavior has introduced an additional element that has changed the entire ecosystem: cross screen. What happens in an era when Amy moves between two, three or even four or more devices? If she visits your site from her work PC, logs off, and spends the bus ride home continuing her research on on smartphone? Getting Amy to your site is the first half of the equation. Persuading her to complete her purchase is the second. And in both steps, Appier s AI-powered technology and solutions can help you win sales and boost your e-commerce business with a user-centric, cross screen approach.

2 ARTIFICIAL INTELLIGENCE TECHNOLOGIES: CrossX AI Reach your customer effortlessly across all screens. Appier CrossX AI Technology: Reach your customer effortlessly across all screens What it does: Appier s CrossX AI technology enables you to reach your customer effortlessly across all screens. CrossX AI provides information on device ownership while building audience profiles including attributes such as usage and interests. CrossX AI also analyzes and models users cross screen behavior, including each person s unique transaction journey: how and from what screen they browse products, fill their online shopping carts, login, and purchase. The Appier advantage: Appier s CrossX AI technology allows you to integrate all of your device-specific marketing efforts into one campaign that reaches online shoppers on every device they own tailored to their unique cross screen shopping habits. CrossX Programmatic Platform Appier CrossX Programmatic Platform: Bringing AI to audience buying What it does: What screen, what time, what price: Appier CrossX Programmatic Platform identifies and buys the best audience for your campaign, thanks to AI algorithms that predict cross screen behavior minute by minute. Appier s CrossX Programmatic Platform combines audience targeting, inventory, and bidding infrastructure to take the guesswork out of cross screen campaigns. Appier s CrossX Programmatic Platform is RTB-enabled, and offers AI algorithms tailored to e-commerce. The Appier advantage: CrossX Programmatic Platform uses AI to power smarter, easier cross screen audience buying, tailored to the cross screen shopping habits of users across Asia. 1

3 FEATURES: A B CrossX Lookalike: Expand your audience by finding people similar to your existing customers How it works: Provide information on existing customers or visitors to your website, and our AI will compare this information with profiles stored in CrossX s databases to find users who look and behave similarly online. This allows you to buy new audiences which are more likely to respond favorably to your campaign. Additionally, we support targeting by geography, interest, behavior, gender, context, location, and carrier. CrossX App Installs: Drive app downloads CrossX AI How it works: Appier s AI algorithms help you identify and reach high value audiences who are more likely to download your app and use it to shop. This includes users who have used the PC version of your website but have never downloaded your app. CrossX Remarketing: Remarketing to people, not hardware How it works: A user with a phone, PC and tablet is one person, not three. CrossX Remarketing remarkets to your customer on every screen she owns, shortening the time between her initial visit and purchase. And with our Dynamic Creative ad format, CrossX Remarketing tailors product recommendations and ad creative to each user s unique cross screen behavior, purchase journey, and cross screen browsing history. 2

4 FEATURES: CrossX Frequency Capping: Frequency capping across screens How it works: Appier can cap the number of impressions shown to users across all screens, on either a per day or per action basis. This helps you spend more efficiently, limiting wasted impressions and preserving your customer s goodwill. Cross Screen Reporting: Cross screen insights for your business How it works: Appier s CrossX Frequency and Reach Report provides insight on the role every screen played in your customer s journey not just the last screen they used before clicking your ad. The report includes: user overview (how many users, where and on what screens users viewed your ads), and cross screen conversion paths. 3

5 Appier is a technology company that makes it easy for businesses to use artificial intelligence to grow and succeed in a cross screen era. The fact is, we are living in a post-mobile world, where cross screen is no longer optional. Advertisers trying to reach customers online face mounting complexity as the number and types of screens multiply. We believe artificial intelligence is the best approach to resolve this complexity as the number and types of screens multiply, making it easy for clients to reach across screens. Headquartered in Taipei, Appier serves more than 500 global brands and agencies from offices in eleven markets across Asia, including Taipei, Singapore, Tokyo, Sydney, Ho Chi Minh City, Manila, Hong Kong, Mumbai, New Delhi, Jakarta and Seoul.