2016 Volkswagen Dealer Digital Program

Transcription

1 Dealer.com integrates auto retail s top-performing advertising, inventory merchandising, and digital retailing tools into a connected and intuitive website platform that empowers Volkswagen dealers to successfully attract, engage, and convert online vehicle shoppers. With its unsurpassed technology, service, and data integration, this connected solution makes every aspect of automotive retailing more profitable for Volkswagen retailers and more enjoyable for Volkswagen shoppers. Benefits of Partnering with Dealer.com Access to digital solutions that attract and engage customers at every critical touchpoint, and a streamlined vehicle purchase process that frees dealers to focus on customer service and core business operations. Access to industry-exclusive Seamless Website technology that delivers a customizable, device-specific experience. Exclusive access to integrated digital retailing tools that streamline and simplify the online to in-store path to purchase. Tap into the farthest and most comprehensive reach in automotive digital advertising. Dealer.com Website Packages Volkswagen Base Solution $950/mo. Volkswagen Base provides uncompromised performance and continuous shopper engagement across every screen experience whether desktop, tablet, or smartphone. Every site can be edited and configured intuitively from within ControlCenter, our single login back-end user interface. Page edits can be made to individual desktop, tablet, or smartphone experiences, or can cascade throughout all devices for automated convenience. Key features include: Seamless Websites, 6 CallTracking lines, ControlCenter, Analytics, Dedicated Digital Advisor, 24/7 Technical Support, CarFinder, epricer, Mobile Lot Capture

2 Dealer.com Website Packages (cont.) Volkswagen Core Plus Solution $1550/mo. Dealer.com helps Volkswagen dealers succeed by connecting automotive s top inventory and website technologies, configuring them for optimal shopper engagement, and backing them with strategic partnerships and comprehensive support. Key features include: All Base Features plus MyCars, Heat Mapping, Widget Mapping, CarFlix Inventory Videos, Custom Video Uploads, VideoBlog with VideoSEO, Unlimited Inventory Exports, Automated Volkswagen Incentives integration, Spanish Language translation. Volkswagen Elite Plus Solution $2350/mo. The Volkswagen Elite Solution features Digital Retailing tools that drive shoppers down the path to purchase, increasing their engagement, and creating stronger leads that result in more sales. Digital Retailing consists of connected tools that help shoppers calculate payment scenarios, estimate trade-in value, and apply for credit all from the vehicle details page. Key features include: All Core features, plus PaymentDriver, FinanceDriver, TradeDriver, MenuDriver, and Reserve It Now. *All three website packages include a Volkswagen Digital Consultant. Website Package Feature Matrix Product/Feature Base $950/mo. Core Plus $1550/mo. Elite Plus $2350/mo. Seamless Websites CarFinder EPricer CallTracking Mobile Lot Capture ControlCenter (Composer, PageBuilder, SpecialsBuilder, Analytics) Digital Advisor

3 Website Package Feature Matrix (cont.) Product/Feature Base $950/mo. Core Plus $1550/mo. Elite Plus $2350/mo. 24/7 Technical Support Incentives Manager Incentives Page XTime Integration CarFlix Inventory Videos Heat Maps and Widget Maps Custom Video Uploads VideoBlog with Video SEO Base Inventory Lifecycles 3 Inventory Exports MyCars Digital Retailing Elite (FinaceDriver, PaymentDriver, TradeDriver, MenuDriver, Reserve It Now) Spanish Translation Volkswagen Digital Consultant Website Feature Descriptions Seamless Websites Seamless Websites provide a tailored, device-specific experience. Rather than simply a scaled down version of a desktop site, Seamless sites deliver optimal depth and detail through every individual device experience from homepage to vehicle listings and details pages resulting in intuitive efficiency, complete brand continuity, and greater engagement and conversion potential.

4 Website Feature Descriptions (cont.) Digital Retailing Digital Retailing is built to cater to car shoppers evolving expectations. Completely integrated into your Dealer.com Seamless Website, Digital Retailing upgrades the customer experience with tools that nurture engagement and trust while providing you with stronger leads, faster deal progress, and complete control over pricing and merchandising strategy. It s website functionality that creates and aligns online to in-store experiences for both the car shopper and car dealer. Accurate monthly payment estimates with PaymentDriver PaymentDriver helps your website shoppers generate accurate monthly vehicle payment estimates using a dealer-controlled calculator. It delivers side-by-side vehicle loan and lease payment calculations that consider real APR, residual value, rebates, and incentives for VIN-specific new and used vehicles. You can even include the appropriate reserve and rate mark-ups in the monthly payment, as well as shoppers down payment amount, term, and estimated trade-in value. Instant trade-in offers with TradeDriver TradeDriver provides shoppers with realistic trade-in offers right on your dealership s website. Using model-specific price adjustment controls, you can attract the most desired vehicles and help drive more trade-in ready shoppers from your website to your showroom. Secure credit with FinanceDriver FinanceDriver is a secure online credit application that makes it easy to gather shopper data from any page on your website, from s, or other online marketing campaigns. You can offer a short form inquiry to pre-qualify shoppers based on your dealership s finance criteria, or allow consumers to complete a full online credit application. Anytime vehicle deposits with Reserve It Now Reserve It Now gives your customers the ability to hold a vehicle in inventory through a configurable one-time deposit amount. Accessible from desktop, tablet, or mobile devices, it allows customers to begin the vehicle purchase process remotely, creating low-funnel engagement that transforms shoppers into buyers 24/7. Convenient F&I options with MenuDriver MenuDriver lets shoppers explore F&I options during the early stages of the shopping process, letting them evaluate the best protection options for the vehicles they are planning to purchase. MenuDriver increases product visibility to maximize adoption and deal profitability.

5 Website Feature Descriptions (cont.) MyCars MyCars gives car shoppers the ability to save and compare vehicles, and view their progress during deal structuring. This provides your dealership with the visibility needed to prepare for the finalization of the sale, or to nurture customers who haven t completed the online shopping process. Incentives Manager Incentives Manager automatically and accurately distributes OEM and dealership incentives across every critical webpage. CarFinder CarFinder Automated Inventory Alerts allow customers to tell you what type of vehicle they are looking for, and sends personalized s when their vehicle of interest arrives on your lot. epricer epricer is a lead generator on your website that alerts shoppers to a special price on specific vehicles once they submit an epricer lead form. ControlCenter ControlCenter anchors your dealership s marketing and operations through an intuitive interface, program-wide analytics and robust training resources. Composer: An intuitive, what-you-see-is-what-you-get website editor, offering you centralized control and customization. PageBuilder: Intuitively add, configure, and manage pages and page components within Composer for automatic synchronization across every device, or make adjustments or additions to mobile or desktop experiences separately for total control. SpecialsBuilder: SpecialsBuilder allows you to create customized specials for your dealership. Analytics: ControlCenter s analytics measure every aspect of your digital program, from 30,000 feet to the ground level. Customizable dashboards offer single-point or group-wide analytics and measure everything from high-level campaign impact to the performance of every individual tool.

6 Website Feature Descriptions (cont.) Call Tracking Track every call with toll-free call tracking numbers for both mobile and desktop. Calls are logged in ControlCenter. Dedicated Digital Advisor As your primary point of contact, your Digital Advisor gets to know your business strategy in-depth, and reaches out proactively with solutions to help your business grow. Your Digital Advisor provides the best advice on how to use digital marketing to achieve your goals. He or she also delivers continuous training and monthly strategy calls, so you always know you re using your technology as effectively as possible. 24/7 Support When you need answers and resolution fast, call on Dealer Support. Our team of support professionals is here for you 24/7, and typically resolves technical issues in just one call. Dealer Support is embedded within our company, working alongside the rest of our teams to solve challenges quickly and easily. Mobile Lot Capture Upload vehicles to your site, effectively and immediately. Mobile Lot Capture makes it possible to VIN-scan them from your smartphone, and ensures flawless photos through the intuitive Custom Shot Profiles tool. The combination delivers complete consistency and efficient merchandising of every vehicle. CarFlix HumanVoice Inventory Videos Automatically create a professional-quality video for every vehicle in inventory. Custom Video Uploads Enhance your brand and feature every profit center with unlimited custom video uploads to your website. Base Inventory Lifecycles Inventory Lifecycles displays long-term marketing and profit outlook for every vehicle in your inventory. Configurable publishing and pricing rules facilitate total merchandising control.

7 Website Feature Descriptions (cont.) Inventory Exports Syndicate your inventory to unlimited third parties, automatically. XTime Integration Boost service revenue with seamless integration. Featured Products and Services Inventory Merchandising Package $399/mo. The Dealer.com Inventory Merchandising Package uses the industry s most powerful automation to ensure profitable merchandising strategy and accurate, instant vehicle marketing on your site and throughout the web. The Inventory Merchandising Package includes: Advanced Lifecycles, Photo Overlays, Unlimited Exports, Mobile Lot Capture (with Mobile VIN Scan), Instant Listing Integration with ebay, Template Generator for Craigslist, Window Stickers, and Contact Manager with Third Party Integration. This is an add-on package that requires concurrent enrollment with the Base, Core Plus Solution or Elite Plus Solution. Loyalty Package $399/mo. The Dealer.com Loyalty Package strengthens your relationships with customers through automated e-newsletters, service marketing reminders, and customer reviews of your dealership and vehicles. The Loyalty Package includes: NewsDriver, ServiceDriver, ReputationDriver and ReviewDriver. Managed Services $2799/mo. Dealer.com Managed Services ensure successful digital campaigns through integrated digital content coordination, execution and management. Professional specialists integrate every major digital discipline. Progress can be viewed in ControlCenter and overall results are summarized in detailed reports and monthly calls. The Managed Services bundle includes Managed Content and Creative, Premium SEO and Managed Social.

8 Featured Products and Services (cont.) Managed Content and Creative $899/mo. Standout creative drives successful campaigns. Dealer.com s dedicated professional designers meticulously follow your campaign strategy and goals to create compelling website content including homepage slideshows, campaign landing pages, and other strategic creative. Because they re dedicated to automotive, and partner closely with your Digital Advisor, these content and creative specialists ensure all campaigns are developed according to your specific dealership, group, and OEM identity. Premium SEO $1599/mo. The premier SEO service combines automotive expertise with Google, Bing, and Yahoo, and fluency with Dealer.com s market-leading technology platform. The SEO team consists of continuously trained analysts, copywriters, and program and product managers that work to capture relevant traffic and steer it toward your dealership. Managed Social $789/mo. Dedicated social professionals combine creative content with community management for a complete social presence. Campaigns consistently align with your overall digital strategy and brand guidelines, and encompass a complete range of services that optimize your social identity and reach. Social Tools $289/mo. Dealer.com s Social Tools centralize and streamline the brand-building power of every major social media channel. Easy-to-use features focus on the four most critical aspects of dealership social strategy: group-wide reputation management, content generation and publication, inventory marketing, and analytics. All combine into one intuitive interface, aligning your social marketing into your overall digital strategy. Reputation Management Social Syndication Content Suggestor SmartBlog Video SmartSites Package $499/mo. Facebook Applications SmartBar Social Toolbar Real-Time Social Feeds Social Analytics Videos generate more leads, engage your customers emotionally, and increase their time on site. Video SmartSites are SEO-friendly and deliver the latest in video technology.

9 À La Carte Products and Services Product CallTracking Template Generator for Craigslist CarFlix Inventory Vids Custom Header Custom Inventory Integration Digital Retailing (PaymentDriver and FinanceDriver ) FinanceDriver PaymentDriver TradeDriver Reserve It Now Domains and Domain Management Exports New and Used, Single Provider Exports Unlimited Exports Custom Setup Group Splash Page Incentives Manager Integration with SisterTech Integration with Unity MediaWorks LeadMachine (5, 10 and 50 pack options) MyCars SmartBlog Spanish Language Site Video Streaming Toolkit Window Stickers Cost From $79/mo. $49/mo. $249/mo. $249/mo. $500/mo. $299/mo. $399/mo. $149/mo. $3 per domain/mo. $49/mo. $500/one-time $99/mo. $99/mo. $99/mo. From $179/mo. $249/mo. $79/mo. $179/mo. $69/mo.