Welcome! Emerging Online Trends. for Cabinets and Closets. Todd Bairstow. Lauren Mobyed
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1 Welcome! Emerging Online Trends for Cabinets and Closets Todd Bairstow Lauren Mobyed
2 Why are they so successful? Because they give homeowners exactly what they are looking for immediately 2017 Keyword Connects. All rights reserved 2
3 Adult Superhero Underwear 2017 Keyword Connects. All rights reserved. 3
4 Tom Brady Patriots Jersey for Dogs 2017 Keyword Connects. All rights reserved. 4
5 Donald Trump Wigs 2017 Keyword Connects. All rights reserved. 5
6 Closet Organization Contractors 2017 Keyword Connects. All rights reserved. 6
7 How homeowners are using online channels in every aspect of their lives How you can use those behaviors to drive more qualified leads Keyword Connects Confidential
8 Introducing Lauren Mobyed, Google Agency Development Manager at Google Works with dozens of advertising agencies to help them generate results for thousands of clients Spoken at dozens of marketing events and conferences Keyword Connects Confidential
9 Driving Growth in a Mobile First World Lauren Mobyed
10 Mobile Changes everything it is not evolutionary, but revolutionary. Proprietary + Confidential
11 Proprietary + Confidential Mobile-First World
12 Google internal data, Global, March Proprietary + Confidential
13 Google Internal Data, for 10 countries including the US and Japan, April Proprietary + Confidential Over half of those searches happen on mobile. Proprietary + Confidential
14 Proprietary + Confidential More than half of all web traffic is now coming from smartphones and tablets Google analytics data, US, Q
15 If Proprietary + Confidential
16 How Proprietary + Confidential
17 Proprietary + Confidential How should you invest in mobile?
18 Proprietary + Confidential Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem
19 Proprietary + Confidential Brands have more moments to connect with consumers than ever before.
20 Proprietary + Confidential
21 Proprietary + Confidential Micro-Moments Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem
22
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24 Proprietary + Confidential Intent + Context Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem
25 Proprietary + Confidential Proprietary + Confidential
26 Win in a Mobile-first world
27 Millennials are not the only demographic online
28 78% of boomers are online
29 52% of seniors are online
30 Internet consumption is the #1 source used to gather info; time spent online comparable to TV Sources used to learn more about a topic of interest
31 1.BE THERE
32 BE Mobile-First 10.4 sources are consulted before purchase, 2x the number consulted just one year before 43% of all searches in the Kitchen & Bath industry are made on a mobile phone Source: Google/Shopper Sciences, Zero Moment of Truth Macro Study, April 2011, easylife 2015
33 BE THERE to answer top questions and in times of need best bathroom remodeler in Atlanta, GA where to buy granite countertops stainless steel vs white appliances new sink ideas
34 2. BE USEFUL
35 BE Mobile First While shopping for home improvement contractors, smartphone users use their smartphone to...
36 BE Remembered positively 67% of consumers are more likely to convert on a mobile optimized site 52% of consumers say they are less likely to engage with a company if their site is not mobile optimized 61% of consumer will move to another site if they can t find what they re looking for quickly
37
38 3. BE ACCOUNTABLE
39 Connect online to offline 2X increase in near me search interest in the past year 82% of smartphone users use a search engine when looking for a local business
40 Connect online to offline 82% of smartphone users consult their phones while in a store deciding what to buy 29% increase in mobile conversion rates in the past year
41 I-want-to-know moments 2X increase in near me search interest in the past year 82% of smartphone users use a search engine when looking for a local business
42 Keyword Connects: Best Practices & Case Studies
43 What is Online Lead Generation for the Cabinets and Closets Industry? 1) Leads for homeowners of Residential Properties 2) Prospects for Substantial Job Sizes $3K-$100K 3) Require an In-Home Design/Sales Consultation from a Remodeler 4) Getting these people to raise their hands from the online channel Keyword Connects Confidential
44 Where are the Online Leads Coming From for Cabinets and Closets? Desktop Paid Search Mobile Paid Search Re-Marketing 80% Targeted Display Phone Extensions Keyword Connects Confidential
45 Desktop Closet Organization Page Top 4 = Most Clicks Top spots are awarded more space Relying on organic is a glass ceiling strategy If you aren t here, competitors are This drives volume! Keyword Connects Confidential
46 Mobile Closet Organization Page Position Matters More Fewer Options on Mobile Real Opportunity Crowd Out Competitors Seize the Opportunity Keyword Connects Confidential
47 Homeowners Tell You What They Want! Keyword Connects Confidential
48 Seniors Are Online and They Convert to Leads! Keyword Connects Confidential
49 Mobile Optimized Sites Convert 15-20% Better Keyword Connects Confidential
50 Leads: Phone vs. Form Conversions 65% 35% Keyword Connects Confidential
51 Phone Calls Conversion Metrics 35% = Qualified Leads 65% = Unqualified Calls Keyword Connects Confidential
52 Cabinet Refacing Lead Generation Case Study Q1 & Q Leads Delivered 94 Appointments Scheduled 79 Sales Demos In Home 30 Sales / Net Installed Average Ticket = $9.5K Total Revenue = $285K Total Marketing Cost Per Sale = 8.77% Keyword Connects Confidential
53 Work with more than home improvement companies and remodelers across the country Generate high-quality sales leads for local and regional remodelers Our own US-based call center for lead qualification & appointment-setting Distinctive pay-for-performance model 11 years = $2 Billion in retail sales Keyword Connects Confidential
54 Thank You! Download our Free ebook: 5 Online Metrics that Matter for Home Improvement Leads Contact Us: Keyword Connects Confidential
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