Odessa American. since 1941, today a multi-platform powerhouse

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1 Odessa American Peria Basi s ost ioi edia rads i prit since 1941, today a multi-platform powerhouse

2 PROUDLY SERVING THE PERMIAN BASIN FOR OVER 75 YEARS Our Philosophy Success through Partnership - The spirit of partnership drives every aspect of our business, particularly our relationships with our clients. You know your business, we know media. Only through collaboration can we create the most effective program to meet your business needs. Our Mission To serve the marketing and advertising needs of our clients and provide them with innovative media solutions to meet the unique objectives of their business.

3 WE BELIEVE IN GIVING BACK TO OUR COMMUNITY The Salvation Army

4 RICH MULTI-MEDIA EXPERIENCES SECTION SLIDE Print Odessa American Basin Smart Shopper TV Preview Inserts Mobile & Web Oaoa.com Oaoa.com Mobile Odessa American App Odessa American ipad Digital Offerings Display Advertising OA Mobile News App Digital Audience Extension Mobile Audience Extension In App Mobile Geo- Fencing List Device Matching Search Engine Marketing Pay-Per-Click Advertising Directory Repair Social Media Video Targeting Marketing Web Design Specialty Products Apparel Auto Bags Business Gifts Drinkware Food & Candy Office & Awards Outdoor & Leisure Stationery Technology Toys & Novelties Wellness & Safety Writing

5 RICH MULTI-MEDIA EXPERIENCES YOUR PARTNER FOR DIGITAL GROWTH Most visited monthly local media website 1,055,282 Monthly reach for print exceeds 145,000 Most visited monthly local mobile site 129,731 Mobile app screen views increased 495% in 2015 Our readers LIKE us, over 32,941 Followers

6 OUR DIGITAL AUDIENCE 62% 23% OF OUR AUDIENCE ARE MILLENNIALS AGE % OF OUR AUDIENCE ARE GEN XERS AGE MOBILE 63% TABLET 7% Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim ADULTS veniam, quis nostrud ullamco laboris 61% - Lorem ipsum dolor sit amet, consectetur adipisicing GREATER INCOME -DESKTOP Lorem ipsum dolor sit amet, consectetur THAN adipisicing $50,000 30% 41% OF OUR AUDIENCE ARE BABY BOOMERS AGE 52-70

7 DIGITAL SOLUTIONS Display Advertising Odessa American Reach over one million isitors ith our preiu ad plaeets o the OA s digital platform of web, mobile and mobile app. Digital Audience Extension We can target well-qualified leads by delivering advertising on over 95% of the internet. If a website has ad units we are able to place ads on that site using a variety of targeting methods. Mobile Audience Extension Deliver your message on over 95% of the internet. If a mobile website has ad units we are able to place ads on that site using a variety of targeting methods. In App Mobile Geo-fencing Target real world locations with display advertising. List Device Matching The proess of ruig a liet s list of osuers or prospets through a seure, automated process that protects consumer privacy and produces a list of about 50-60% matched devices that can be targeted with in app banner advertising. Search Engine Marketing (SEM) Effectively reach consumers who are ready to buy through the sponsored sections of Google, Yahoo, BING, Facebook and YouTube. Directory Repair Standardize your business info across the web on national data aggregators that will in return boost online search rankings Social Media Marketing We ll help you roadast your usiess through Faeook, Titter ad Istagra. Video Targeting We can run YouTube specific campaigns, open network campaigns or oaoa.com specific campaigns. We can also place video in banner on ad units on any site. Marketing Professional, custom built s designed to acquire and effectively grow relationships and repeat sales. Web Design Haig a esite is a ust i today s orld. We uild top-notch websites, built to suite your business and convert leads into sales. OA Social Marketplace OA Social Marketplace is a live stream of social media posts from around the Permian Basin, all placed on the oaoa.com homepage, which attracts more than ONE MILLION page views each month. Pay-Per-Click Paid search marketing is the quickest and most controllable way to get your business in front of people who are looking for your products or services. Because you only pay for qualified traffic, it is easy to control the budget and return on investment for your campaign.

8 DISPLAY ADVERTISING OA Reah oer oe illio isitors ith our preiu ad plaeets o the OA s digital platfor of e, oile ad oile app. Desktop and mobile delivery Reach up to 1,055,282 consumers monthly with the most visited local media website Monthly reports provided

9 OAOA.COM DISPLAY AD Leaderboard Corner Box Medium Square

10 HIGH IMPACT AD

11 SLIDING BILLBOARD AD

12 MOBILE NEWS APP Banner and Home Page Square Post It Ad Unit News Feed Ad

13 DIGITAL AUDIENCE EXTENSION Game changer product Sparks interest Allows us to offer advertising outside of our own network Highly targeted advertising for our customers

14 DIGITAL AUDIENCE EXTENSION We can target well-qualified leads by delivering advertising on over 95% of the internet. If a website has ad units we are able to place ads on that site using a variety of targeting methods. All ads are LOCALLY targeted to specified zip codes and audience behavior.

15 DIGITAL AUDIENCE EXTENSION Targeting Capabilities - Geo- targeting - Demo - targeting - Behavioral targeting Pricing Model - CPM

16 MOBILE AUDIENCE EXTENSION

17 MOBILE AUDIENCE EXTENSION Digital Audience Extension has the ability to deliver advertising on over 95% of the internet. If a mobile website has ad units we are able to place ads on that site using a variety of targeting methods. Targeting Methods - Geo - Keyword - Behavioral - Device type - Demo

18 IN APP MOBILE GEO-FENCING Target Real world locations with display advertising. Examples: - Ector County Coliseum Events - Rockhounds Fans - Auto Shoppers - Competitive Targeting

19 LIST DEVICE MATCHING List Deie athig is the proess of ruig a liet s list of osuers or prospets through a seure, autoated process that protects consumer privacy and produces a list of about 50-60% matched devices that can be targeted with in app banner advertising.

20 SEARCH ENGINE MARKETING Whether you call it pay-per-click, paid search or search engine marketing; our team creates and manages your campaigns to be the most cost effective as possible, while at the same time generating the most qualified leads.

21 PAY-PER-CLICK Paid search marketing is the quickest and most controllable way to get your business in front of people who are looking for your products or services. Because you only pay for qualified traffic, it is easy to control the budget and return on investment for your campaign. Pricing Structure: Budget Based Charged per click

22 DIRECTORY REPAIR It is essetial that your usiess listigs are aurate. If they re ot, searh egies ould e driig your ustoers straight to competitors. Odessa American submits business listings to major data providers that power the web, pushing listing data to over 300 other sites like Google, Yelp, Yahoo, & Bing. Unlike other products, clients remain in control of their listings.

23 Establish a comprehensive online presence Get listed in 300 directories the first month and 10 more each month Ensure your listings are accurate, consistent, and complete Update listings with a visual facelift including new graphics, logos, and images Make sure consumers can find you where ever they may look Keep your listings up-to-date: Business name changes New locations Updated hours New and additional phone number(s) New products Staff changes Stay current with the industry: as directories launch, change in priority, experience redesigns or have new policies your business stays current

24 Monitor, manage, and control your digital reputation Yelp! users post 26,380 business reviews each minute Be aware of everything that is said about your business online Learn how to handle negative reviews Get suggested responses to specific reviews Generate positive ratings and reviews Drive your search engine optimization Happy customers become advocates and drive new business for you

25 OA SOCIAL MARKETPLACE Your social posts to Facebook, Twitter, YouTube and Instagram appear on our website 24/7, 365 days a year. OA Social Marketplace is a live stream of social media posts from around the Permian Basin, all placed on the oaoa.com homepage, which attracts more than ONE MILLION page views each month. Our readers ill see hat you re up to on: Facebook Twitter YouTube Instagram as, your updates appear next to our local content!

26 SOCIAL MEDIA We ll help you roadast your usiess through Faeook, Titter ad Instagram. Ad Placement Social Media Management Social Media Consulting

27 We build your social media pages, or retool existing pages Professional design, images, and logos are included We will work with you to create a social media strategy and teach you how to best execute that strategy Build a following, increase your reach, and boost search results organically and through quarterly contests and/or We ll post for you up to 5 days per eek ad hadle oets as ell ay feedak so you do t hae to do aythig We can do one social site at a time or as many as you would like

28 SOCIAL MEDIA AD PLACEMENT

29 VIDEO TARGETING We can run YouTube specific campaigns, open network campaigns or oaoa.com specific campaigns. We can also place video in banner on ad units on any site. (Budget based pricing) Keyword Targeting Behavioral Targeting Demo Geo

30 Blasts We build professional, custom built branded designed to acquire and effectively grow relationships and repeat sales. Blasts are created with content you provide; it can be a combination of brand building, educating customers on best practices for your industry and/or providing the latest products and/or deals. campaigns come with a full report on open rate, click rate, bounces, device was opened on, link specific and etc.

31 WEB DESIGN

32 WEB DESIGN Responsive (multi-screen site) Adapts to Mobile, Desktop, and Tablet SEO Friendly Click To Call Maps Reviews Blogs Content Marketing Call Tracking & Recording Commenting System Forums Voyager Live chat capabilities

33 OUR PROCESS Our approach to your success meets at the intersection of digital marketing, customer experience and analytics. First, we consult with you to learn about the obstacles you face with your marketing. Then, we recommend the solution that best fits your needs and budget. After we set the right monthly program, we custom design and manage your advertisements and digital media.

34 BRING RICH BUSINESS MULTI-MEDIA TO YOUR COMPANY EXPERIENCES WITH OUR MULTI-MEDIA, DIGITAL PACKAGES We understand that multi-channel marketing is important for the simple reason that you must be where your customers are. And they re everywhere. Whe hoosig our digital pakages you re ealig customers to take action in response - preferably to buy a product or service - using their channel of choice. Why choose the OA? Simple, comprehensive and affordable Packages are customizable Adaptable to changes on the internet Maintenance-free, so you can focus on running your business Accountable through performance reporting Managed by expert marketing partner Investing back into your local community Access to 34,500 print readers Access to 1,055,282 monthly local website visitors

35 FOR MORE INFORMATION CONTACT Tara Duke Digital Marketing Manager Office Mobile