The Red RepoRT: digital SignAge SolUtionS that AChieVe higher engagement. DIGITAL SIGNAGE. The Challenges The Solution The Benefits The Services VOL

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1 The Red RepoRT: DIGITAL SIGNAGE VOL 14 The Challenges The Solution The Benefits The Services digital SignAge SolUtionS that AChieVe higher engagement.

2 WeAK SIGNALS. the WRong SignAge CAn Keep your organization FRoM ContinUoUSly CoMMUniCAting. We get it. And we ve helped many organizations implement digital signage solutions to become more efficient. You know how important it is to make sure everyone is in constant communication. It keeps your organization moving forward. You ve invested in telephone systems, websites, s and messaging. But they don t have the attentiongetting power of visual communications. The right digital signage solution can meet your organization s communication needs in an efficient and scalable way and take your communication to the next level. SoLVed. We can help step up your organization s communication with a digital signage solution. Whether you need to share information or engage users, we can help you find the right solution. Your CDW account manager is backed by experts who are experienced in digital signage to make sure you get the products and the plan that are right for you. To see how we can help you find the right digital signage solution, contact your CDW account manager or call

3 02 The Challenges Big LOOKING AT THE PICTURE. There s a lot to consider when it comes to implementing a digital signage solution. We can help you with all the parts and pieces. 56% The percentage of organizations that said user experience is the primary reason they plan to invest in digital signage. Source: Digital Signage Displays Crisp, Sharp Images, June 2011, biztechmagazine.com TIMELY COMMUNICATION IS CRUCIAL News and information can change at the drop of a hat. You have to constantly stay in touch with everyone you work with, whether they re in a public, education, retail, corporate, financial or healthcare environment. Communicating information to the right people at the right time is key when it comes to growing your organization. KEEPING END USERS ENGAGED You need to keep your end users interested and involved. And you want to create captivating environments that allow people to be better informed and feel empowered, whether it s about new programs, products, services or news. When users are engaged, they are more likely to be satisfied and loyal. TRADITIONAL SIGNS ARE COST-INEFFICIENT Creating paper prints for display signs and billboards can be expensive. There are labor costs associated with the distribution, installation and removal of these signs. Keeping everything up to date can add up. When you work in a digital format, changes can be made quickly and efficiently.

4 04 The Solution DISPLAYS When implementing a solution, consider commercial-grade, largeformat displays because they have rugged casings and hour runtimes. They are sealed to keep out dust and contaminants and usually have longer warranties than consumer-grade screens. MEDIA PLAYERS PUTTING IT INTO FOCUS. Each organization is different. So are its digital signage needs. The key components of any solution include displays, media players and content management and creation software. It s important to select the right components for a signage system and put them together in the right configuration. 57% The percentage of digital screens that are networked to update content remotely. Source: Digital Signage Displays Crisp, Sharp Images, June 2011, biztechmagazine.com These multimedia-playing devices should have sufficient storage capacity and processor speed to handle large files. The media player you choose will depend on the type of content you want to display and the size and number of different content packages that must be stored for possible future display. CONTENT CREATION AND MANAGEMENT SOFTWARE For digital signage solutions that span multiple locations or displays, it s crucial to choose software that lets the content manager deploy information based on dates, time of day or location. The applications should also enable the creation of video, text and graphic messages that can be managed by anyone from anywhere. OTHER COMPONENTS Depending on your environment, display mounts, video distribution switches, projectors, kiosk housings, storage systems, workstation systems and other network upgrades may be required to maximize your digital signage solution.

5 06 The Benefits BRINGING THE BeneFitS TO THE FOREFRONT. HIGHER ENGAGEMENT AND IMPROVED LOYALTY A signage system gives you the ability to customize messaging for specific audiences at the perfect time and place. Whether you want to inform, educate or entertain, the right content, presentation and timing can increase audience engagement and strengthen your relationship with your target. That can mean repeat visits, increased sales, stronger motivation and greater loyalty. CENTRALIZED CONTENT-CONTROL TOOLS FOR INCREASED PRODUCTIVITY Manage content in real time quickly and easily, because a single source can immediately update all displays. This can save your team some time and effort and allow them to focus on other initiatives. Deploying the right digital signage solution can help your organization achieve multiple benefits. 181 MILLIoN The number of Americans over the age of 12 who recall seeing a digital video display in the past month. Source: Digital Signage Displays Crisp, Sharp Images, June 2011, biztechmagazine.com COST SAVINGS Eliminate design, printing and distribution costs by using digital displays. You can see long-term cost and time savings because there is no need to print, distribute and install static signs.

6 08 The Services FeAtURed partners Why people Who get it need people Who get it. NEC Display Solutions is an industry leader in digital signage and provides expertise in creating customized display solutions. Whether the application requires large-screen displays or content creation and management, NEC can fulfill any need. NEC specializes in the airport, corporate, education, financial, healthcare, hospitality, house of worship, information display, SMB, retail, restaurant and theater markets. Contact your CDW representative for more information about how NEC can help you create dynamic digital signage or visit CDW.com/nec our SUCCeSS StoRieS In the fast-paced world of professional hockey, the action never lets up. When the thousands of fans attending the Tampa Bay Lightning game get up from their seats, they don t want to miss a moment of excitement. So the team turned to us. Our account managers worked with the Lightning to select and install 500 HD LED flat-panel screens throughout the concourse. In addition, we helped them upgrade their network backbone with fiberoptic cable and 48-port switches. And now fans can catch all the action, while the team has new revenue-generating streams. Our fans and sponsorship partners don t know what they re missing yet they re just happy with the bigger screens, says Ian Steele, director of IT for the Lightning, but eventually our business partners are all going to want to put content on those screens, because they re going to get the fans attention. To read the whole story, visit CDW.com/tampabay With a comprehensive selection of digital signage and video distribution Sometimes you can t see the whole picture solutions, Black Box enables organizations to affordably implement The People when it comes to implementing a digital signageof all sizes effective internal and external visual communications. In addition to its Your dedicated account solution for your organization. That s why we icompel and Media Flyer EXPRESS platforms for digital signage, manager is backed by ait offer you more than just products. We offer you offers extenders, splitters, switches and converters, well as cabling, team ofasapplication experts the peoplemounts, and theenclosures plan to turn real andthem more.into Black Box is well suited bring you the total with a to host of certifications. solutions.visual The breadth our product solution.and For depth details,of visit CDW.com/blackbox and service offerings are extensive. And with The Products years of experience, our solution architects Our wide-ranging can help develop a plan that s both manageable partnerships give you access and practical. It s more than just monitors and to technology products in areas including software, screens, it s digital signage. Solved. virtualization, mobility, continuity of operations, To learn more about how we ve solved it security and more. before, or to speak with a solution architect about finding the right technologies for you, The Plan contact your CDW account manager or call a variety Scan to see howwe weoffer can help youof services that make the Or, visit find the right digital signage solution most of your investment to meet your needs. and make your job easier. The terms and conditions of product sales are limited to those contained on CDW s website at CDW.com; notice of objection to and rejection of any additional or different terms in any form delivered by customer is hereby given; CDW, CDW G and PEOPLE WHO GET IT are trademarks of CDW LLC; all other trademarks and registered trademarks are the sole property of their respective owners

7 FeAtURed partners NEC Display Solutions is an industry leader in digital signage and provides expertise in creating customized display solutions. Whether the application requires large-screen displays or content creation and management, NEC can fulfill any need. NEC specializes in the airport, corporate, education, financial, healthcare, hospitality, house of worship, information display, SMB, retail, restaurant and theater markets. Contact your CDW representative for more information about how NEC can help you create dynamic digital signage or visit CDW.com/nec Peerless-AV brings exceptional value in mounting hardware because it has thousands of solutions for 28 different vertical markets. From wall and ceiling mounts to desktops and carts, it has solutions for all the latest in AV technology. Peerless mounts are made in the USA and UL tested in-house for maximum safety and reliability. In addition to its high quality, Peerless has strong relationships with key OEMs, which provide insight to new products and trends that affect the market. For details, visit CDW.com/peerless With a comprehensive selection of digital signage and video distribution solutions, Black Box enables organizations of all sizes to affordably implement effective internal and external visual communications. In addition to its icompel and Media Flyer EXPRESS platforms for digital signage, it offers extenders, splitters, switches and converters, as well as cabling, mounts, enclosures and more. Black Box is well suited to bring you the total visual solution. For details, visit CDW.com/blackbox Since 1987, Scala has been pioneering digital signage by providing software and advertising management solutions. By combining digital and traditional signage systems, it became one of the first connected signage companies offering a leading platform for content creation, management and distribution in digital signage networks. Scala has the software and ad management capabilities that can give your digital signage and traditional media a modern edge with proven ROI and price points to fit all budgets. For details, visit CDW.com/scala Scan to see how we can help you find the right digital signage solution to meet your needs. The terms and conditions of product sales are limited to those contained on CDW s website at CDW.com; notice of objection to and rejection of any additional or different terms in any form delivered by customer is hereby given; CDW, CDW G and PEOPLE WHO GET IT are trademarks of CDW LLC; all other trademarks and registered trademarks are the sole property of their respective owners To see how we can help you find the right digital signage solution, contact your account manager or call Or for more information, visit