digital storytelling expanding the life cycle of a story
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1 dgtal storytellng expandng the lfe cycle of a story
2 the storytellers Rachel Ernn
3 the lfe cycle of a story deate c create share e s preserve reuse r p evaluate
4 where we began Started wth a request + general nterest Two staff at.30 FTE total Monthly news stores + Facebook Beyond books: The real lfe of a Veternary Medcal Lbraran
5 how we ve grown Gudng prncple: make VISIBLE the work of our lbrary Well-rounded communcatons presence Wder audence Lbraran plays key role n patent care
6 lfe cycle: deate deate - what s your story and why does t matter? e
7 lfe cycle: deate Get help wth deas and content Scan nternal communcaton for deas Look around you s p e
8 lfe cycle: deate Thnk n MPUs: Mnmally Publshable Unts Buld off the work of others - #ColorOurCollectons #NMLM (Natonal Medcal Lbrarans Month) Put t on a calendar Color our collectons c c s p r
9 lfe cycle: create c create - how do you transform your dea nto a story? e
10 lfe cycle: create Wrtng - Send a lst of questons to the expert - Draft quotes for approval - Work wth co-workers/students who express an nterest - Use sharable documents to promote collaboraton durng the wrtng process (Google Docs) Turnng 21 n the land of 10,000 lakes and almost as many breweres c
11 lfe cycle: create Wrtng gudelnes - Keep t short (300 words +/-) Use subheadngs to break text and hghlght mportant thoughts Use short paragraphs Include a quote, f possble Use newspaper artcle style and tone Nurse-mdwfery collaboraton comes full crcle c
12 lfe cycle: create Vsuals - Take your own - capture events as they happen Edt wth free photo tools - - Use an mage repostory - Pcasa, Fotor, Pxlr c Pxabay Flckr
13 lfe cycle: create Vsuals: Tools - Graphc desgn - Canva - Moves - Moovly c
14 lfe cycle: share s share - what meda outlets work for your story? e
15 lfe cycle: share Consder the best meda outlet Dstrbute the story n multple ways Cross promote Share socal meda logns (t s okay) Health nformaton on a stck: outreach at the Health Scences Lbrares c s
16 lfe cycle: share Boost reach wth pad advertsement Content Management Tools - IFTTT HootSute TweetDeck Facebook Schedule c s
17 lfe cycle: preserve p preserve - how wll you save your story for future use? e
18 lfe cycle: preserve Buld a collecton of mages Publsh your work so you can promote t agan n the future r c s p r e
19 lfe cycle: reuse r reuse - how do you maxmze your work for the greatest mpact? e
20 lfe cycle: reuse Reuse content however and whenever you possbly can - Socal meda (agan) - Year n revew vdeos - Annual/B-annual reports - Dgtal snage - Prnt marketng - Promotng annual events c s p r
21 lfe cycle: reuse Repetton s okay! - Renforces message - Just about when you are gettng tred of your story, people are startng to hear your message Support growng for the Mnnesota Electronc Health Lbrary c s p r
22 lfe cycle: evaluate e evaluate - what worked, what ddn t work? e
23 lfe cycle: evaluate Consder communcatons an ongong evoluton Watch to see what works and what doesn t Content montorng tools - TweetDeck Bult-n tools - c Facebook Insghts Twtter Analytcs s p r e
24 lfe cycle: evaluate What we re tryng - MalChmp for emal/nternal newsletter Twtter cards for ncreased engagement Templates for prnt marketng Style gudes for brandng (beyond fonts... thnk mage flters) c c s s p r e
25 example one: drawng hearts n lattes Prmary sources and the dgtal generaton Emme Mller, graduate student n the Hstory of Scence, Technology, and Medcne at the Unversty of Mnnesota, knows ths frst-hand. In a recent post n her departmental blog, she says, One dffcult thng about beng an nstructor today s the concern that students, dstracted by ther buzzng phones and bngng Facebook apps, don t care to learn because they re preoccuped wth what s trendng. Mller took ths challenge and used t to her beneft by askng her students n her Lfe on Earth: Perspectves on Bology class to brng prmary sources nto the dgtal age. Mller s vson, nstead of steamed-mlk hearts n ther lattes, ther phones would be full of mages of century-old texts, complete wth a usable hashtag, #Wangensteen.
26 example one: drawng hearts n lattes = Curator Los & Graduate Student Emme p = Publshed story wth Wordpress = Archved n Google Drve c s = Ernn worked wth Emme to get content r = Reused wth #NMLM = Featured by UMatters Alumn Publcaton = MPUs as a seres of 3 stores = Publshed story wth Wordpress = Shared story on socal meda = Dstrbuted to AHC Newsletters e = Learned how to lnk seres of posts
27 example two: stress busters Relax. It's fnals tme at the Unversty of Mnnesota: Lbrares offerng 'stress busters' to students n need of a study break By Maura Lerner Star Trbune Lke many schools, the unversty has rolled out an expandng array of stress busters at ts busest tme of year, when some of the lbrares stay open 24/7 to accommodate last-mnute crammng. Ths year, students can get free char massages at the Bo-Medcal Lbrary, pop bubble wrap and eat candy at the Natural Resources Lbrary, take Star Wars-themed photos at Wlson Lbrary and stretch, medtate, pray, breathe, or lsten to the sounds of nature n Walter s relaxaton room No studyng allowed! says the lbrary webste. Photo Credt: Lela Navd, Star Trbune
28 example two: stress busters = Edted stores from prevous semesters p = Publshed story wth Wordpress = Archved n Google Drve c = Rachel desgned dgtal sgnage, posters, & socal meda posts = MPUs as before/durng/after stores r s = Publshed story wth Wordpress e = Shared story on socal meda = Dstrbuted to AHC Newsletters = Reuse photos for promotng upcomng events = Featured by Star Trbune = Learned that sharng story across lbrares ncreases vsblty
29 example two: stress busters
30 tellng your stores Thnk Par Share Exercse: dentfy local resources that can be leveraged for expandng the lfe cycles of your stores Systematc Revew Servce supports researchers
31 what we aspre to...
32 what we aspre to...
33 q&a
34 follow us News blog Webstes hsl.lb.umn.edu/bomed hsl.lb.umn.edu/vetmed hsl.lb.umn.edu/wangensteen nstagram.com/umnlb twtter.com/umnbomedlb facebook.com/umnbomedlb
35 tools & resources Socal Meda: - facebook.com - twtter.com - nstagram.com Blogs: - wordpress.com Photo Edtng: - pcasa.com - fotor.com - pxlr.com Graphc Desgn & Moves: - canva.com - moovly.com Newsletters/Emal: - malchmp.com Photo/Image Repostores: - pxabay.com - flckr.com Socal Meda Schedulng: - hootsute.com (mnmal fee) - tweetdeck.com - Facebook s schedule feature - Shared calendar for edtoral calendar Analytcs: - analytcs.twtter.com - Facebook s analytcs feature Promoton: - Facebook s ads & boosted posts - Twtter cards
36 follow usus contact Ernn Aspnall Rachel Hawkns sldes & handouts at: z.umn.edu/dgtalstores
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