THE PROPER TOOL IS EVERYTHING. Using and Evaluating Affordable Social Media Tools

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1 THE PROPER TOOL IS EVERYTHING Using and Evaluating Affordable Social Media Tools Carol A Spencer, Stormzero LLC Rebecca Williams, Your Net Working LLC December 13, 2017

2 So much noise. So many tools. A lot of noise A lot of tools If you re using something that works, keep using it. Don t attempt bleeding edge. It may not last. Disclaimer: These are our choices, tools we ve used and liked. There are many other great tools not mentioned here.

3 Publishing Information: Individual Social Channel Access Facebook, Twitter, Instagram, Blogs and Widgets Advertising and Marketing: Inexpensively Expanding Your Reach Monitoring Social Media Facebook: Pages Feed, Team Members Tweetdeck: Post Productively, Team Members Tying it all Together: Social Media Dashboards Examples Hootsuite Evaluating Social Media Tools for Approval Other Tools by Function Today s Topics

4 Individual Social Channel Access Facebook Scheduling posts is now available Facebook directly is not a good search or monitoring tool Searching a person s timeline is possible, but difficult. Entity pages can t be searched. Facebook has daily post limits. Your daily post limit is calculated by Facebook based on the number daily active people (DAP) who interact with your Facebook page. (hubspot) A reason to be active as much as possible outside of disasters. SafetyCheck: good tool, no local control over its launch by Facebook Currently based on area population and how many people are talking about an event. ( Community Help Hub Classified-ad style to offer or request goods or services

5 Individual Social Channel Access Facebook Disaster Maps Develop an aggregate picture of an area after a disaster. Community Help API will create a dataset for nonprofits. Privacy concerns. For now, contact info won t be shared. Community Help will at first be used for natural disasters and incidents such as building fires, not for mass shootings or bombings. Facebook Live: good tool for local pressers Give a synopsis in your next post - as text - for those who have low bandwidth. What s coming? Tether-tenna, for example Facebook helicopter for disaster instant infrastructure ( facebook-helicopter-announced-emergency-internet-tether-tenna)

6 Individual Social Channel Access Twitter Twitter info beats Facebook by 15 to 45 minutes. Critical in an event Can t schedule posts directly with Twitter personal account Requires a business account and a credit card to get this functionality Can search Twitter, but you cannot run a stream with specific search criteria to monitor for certain terms during an event Twitter Moments Requires setup and choosing personal or private

7 Individual Social Channel Access Instagram Because Instagram is owned by Facebook, advertising is through Facebook advertising. But, Instagram advertising is more expensive than Facebook. Because Instagram is photo oriented, use a program like Snag-it from Tech Smith to capture and save photos to post in advance For example, NOAA or NWS postings. Be careful of copyrights. Cannot auto-post Facebook -> Instagram. Can auto-post, however, from Instagram -> FB. Another reason to use a social media dashboard. Instagram is searchable but only returns photos, no verbiage.

8 Individual Social Channel Access Instagram Search

9 Individual Social Channel Access Blogger, WordPress.com Having a blog set up in advance is critical Twitter: 280 character limit, 2400 per day (retweets count); ½ hour limits Facebook: 65K, but sweet spot is 2100 words; Daily Active People (DAP) creates post limits. Instagram: 2200 character limit Not long enough or too long for emergency purposes BEST solution is short description with a link to a blog post with details Free blog solutions: Blogger, Wordpress.com Examples: Road closures, shelter info, town specific updates Ideas: Create blog posts in advance for each town. Use date feature to put them in alpha order. Update those posts during an event.

10 Blogs and Widgets Facebook Widgets

11 Twitter -> Settings and privacy -> Widgets -> Create New Choose what you want to display in your widget. Customize, copy code, embed Post once; use many places for productivity Free tools to create widgets Blogs and Widgets Twitter Widgets

12 Advertising & Marketing Inexpensive Facebook Marketing & Boosting Posts

13 Advertising & Marketing Boost Important Info

14 Advertising & Marketing Inexpensively Expand Your Reach

15 Advertising & Marketing Promote Your Page or Website Inexpensively

16 Advertising & Marketing Monitor Ads for Performance

17 Advertising & Marketing Reach: Paid & Organic Organic Paid

18 Know how to stop an ad on Facebook. Advertising & Marketing Monitoring Ads on Facebook

19 Know how to use Google search to get the results you need, especially for tech questions. Advertising & Marketing Google is Your Friend

20 Advertising & Marketing Advance Planning: Line up Re-posters Take time to know who the active posters are on your government or local civic group pages on Facebook. Contact them in advance.

21 Advertising & Marketing Advance Planning: Join Local Buy & Sell Sites

22 Monitoring Social Media In General Review the steps below often. Social networks change their layout and functionality all the time. Monitoring page feeds is far different today than it was just 2 years ago. Document how-to and responsibilities for team members. Keep documentation updated. Facebook: See Pages Feed for posts to share. Like these pages in advance. For example, a county should like all its municipal pages. Makes it easy to find and share posts in an emergency. Twitter: Only follow those you want to monitor in an emergency: neighboring municipalities, state police, NOAA. Do not follow everyone who follows you. That makes emergency monitoring for retweeting extremely difficult and cumbersome. Use a dashboard. It s far easier to hone in on exactly what you want to watch.

23 Monitoring Social Media Facebook: Watch Your Pages Feed for Info to Share

Monitoring Social Media Facebook: Add Team Members https://www.facebook.

24 Monitoring Social Media Facebook: Add Team Members All team members must have their own personal Facebook account.

Monitoring Social Media Twitter: Use Tweetdeck. It s Free! Advanced Features https://support.twitter.

25 Monitoring Social Media Twitter: Use Tweetdeck. It s Free! Advanced Features Reordering columns Scheduling Tweets Collections Search List management Embedded Tweets Mute keywords Mute accounts Tweets from a specific account Image search via Google Keyboard shortcuts

26 Monitoring Social Media Tweetdeck

errors Stream custom timelines via widgets on your website Team access is free Account owner

27 Monitoring Social Media Productivity Features: Teams, Widgets, Filtered Streams Custom timelines and search results; Column filters Under Accounts, add a confirmation step to prevent errors Stream custom timelines via widgets on your website Team access is free Account owner controls permissions levels: admin, contributor Up to 200 team members Teams must use Tweetdeck, not Twitter

28 Social Media Dashboards Benefits No need to have a browser window open for each social network. One interface to learn. Training and support is easier. Team members: Consistency in data presentation Administrative restrictions on team member functions Each team member has his/her own password Search features enhance monitoring. Posting productivity: One message goes to multiple social streams with one click Auto-reposting of content. Especially important with Twitter. Scheduling posts: Example: preparedness messages scheduled to post while you re in meetings.

29 Social Media Dashboards Manage Multiple Social Networks in a Single Application Hootsuite Twitter, Facebook, Google+, LinkedIn, WordPress, Instagram, YouTube Free apps include: Wordpress.org, Flickr, Blogger, Vimeo, MailChimp, ConstantContact, Dropbox, Soundcloud, GetSatisfaction and more; plus Premium (fee) apps Schedule posts (all accounts); Calendar visualization of scheduled content (paid accounts). Filter streams; Apply location to filtering; Autopost RSS feeds. Twitter Keyword, List, and Search term/query streams Teams (Business, Enterprise plans only) Analytics, Free account - three social networks, unlimited streams Sprout Social Twitter, Facebook, Google+, LinkedIn, Instagram 10, 15 or 20 social profiles plan dependent Schedule posts; Twitter and Instagram search term, location and hashtag monitoring streams More function with higher level accounts Analytics; No free account

30 Social Media Dashboards Manage Multiple Social Networks in a Single Application AgoraPulse Twitter, Facebook, LinkedIn, Google+, Instagram Schedule posts, Teams ($39/member/month) Analytics, No free account Buffer Twitter, Facebook, LinkedIn, Google+, Pinterest, Instagram Buffer has posting limits of Facebook 25 posts/day, Twitter 730 posts/day Schedule posts (queue limited by plan), Teams ($10/member/month, paid plans only) Analytics, Free account - one social network of each type except Pinterest Sendible Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram, YouTube and more. Publish directly to Wordpress, Blogger and Tumblr. Autopost RSS feeds. Schedule posts. Automated queues to auto-repeat content. Calendar visualization of scheduled content. Post Planner, Edgar, Event specific apps like Everbridge

31 Social Media Dashboards Hootsuite (Free version ~ 3 Social Networks)

32 Social Media Dashboards Hootsuite Streams & Searches: Everything in one place

33 Social Media Dashboards Hootsuite Streams & Searches: Everything in one place

34 Social Media Dashboards Agorapulse (annual plans)

35 Social Media Dashboards Hootsuite

36 Evaluating Social Media Tools Budgeting & Justification Have a copy of your jurisdiction s Communications Plan Know the number of team members that could be using the tool at one time. Identify social channels to be monitored. Include everything. Don t forget YouTube, Blogger, WordPress, marketing tool. Make a list of must have functionality for the tool Make a list of wish we could have functionality Know purchasing rules Bid limits; quote limits; sole source; US purchasing requirements

37 Evaluating Social Media Tools Budgeting & Justification Functionality list down the left column Social dashboard names across the top column (or whatever type tool you are evaluating) Fill it out with x s if a function exists Include a row or two for cost/user(s) Include a row for length of time the company has been in business (Don t invest time and training in a company that may disappear in a year.) Include a row with hyperlinks to vendor s website Include a row with company location Keep this. Create a tab for each year. Update required functions based on past experience.

38 Evaluating Social Media Tools Budgeting & Justification Disclaimer: This is not filled out completely. Lack of X does not mean the product doesn t include the feature. Chart for example only. Create your own.

39 More Tools Tools by Function Planning Tools Basecamp (not free; $100 / month) Evernote (free and fee versions) Noteshelf.net (ios only) Interfaces with Evernote, Google Drive, Dropbox $10 Secure, Online Forms Wufoo.com (owned by Survey Monkey) Low cost drag and drop forms creation Forms can be embedded in Facebook, WordPress, websites. Links can be sent by mail, social media post. Can accept payments (donations) via Paypal or other payment processors. Confirmations can be sent to those filling out forms, including a copy of their data Notifications can be sent to multiple people so they can take appropriate action. Google Docs; Google Forms

40 More Tools Tools by Function Neighborhood Apps (NextDoor) Lists MailChimp or ConstantContact Nixle Design Tools Thunderpenny.com StaticHTML free Facebook tab creator. Use to embed text, including styles Use for commenting policies, webpages, forms, coupons, etc. Synaptive.com: Hootsuite integration

More Tools Training Tools Application-specific training from vendors Camtasia. Record over PPTs to create recorded training. $199 FreeConferenceCall.

Switch presenter and more. Perfect webinar tool.

41 More Tools Training Tools Application-specific training from vendors Camtasia. Record over PPTs to create recorded training. $199 FreeConferenceCall.com Audio-conference with up to 1000 people. Record the call. Video-conference with up to 1000 people. Record the meeting. Screen sharing. Drawing tools. Switch presenter and more. Perfect webinar tool. Meeting wall tools include chatting, radio (stream over the internet), send meeting invites, upload documents pre-meeting and more. Lynda.com Software development, Design, Business, Web Development, Photography Annual subscription $240 for a single user YouTube.com Largest search engine after Google.

42 More Tools Training Tools FEMA Online Training Most of it is free. 194 Courses. Introductory courses for the public in ICS (Incident Command System), NIMS (National Incident Management System, All Hazards, NRF (National Response Framework), CERT TEEX (Texas A&M Engineering Extension Service) Will come on-site. Excellent 2 day PIO training. (Public Information In An All-Hazards Incident)

43 We hope you learned About publishing information via single channels Why blogs are important tools during a disaster or emergency How widgets can help by posting once and publishing in many locations How inexpensive advertising can exponentially extend info-reach Some new ways to monitor single social media channels Some new ways to find salient information to repost or retweet The benefits of using a social media dashboard How to evaluate social media tools for approval Interesting new tools to use when creating communication plans, online forms, training, blasts, and reaching neighborhoods

44 Contact Information Rebecca J. Williams Your Net Working, LLC Neosho, MO YourNetWorking.net Carol A. Spencer Stormzero, LLC Cedar Creek, TX Stormzero.com

TOP SOCIAL MEDIA Edition

TOP SOCIAL MEDIA Edition TOP 2017 Edition NETWORKS Social Media networks you can utilize for your business marketing. FACEBOOK, Pricing varies on advertising Photo albums & older posts remain on your wall. Can post multiple photos.