Innovative Online Marketing Ideas on a Shoestring Budget
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1 Innovative Online Marketing Ideas on a Shoestring Budget
2 Chelsea Bucoy - Zoomerang Senior Product Marketing Manager for Zoomerang Over 7 years marketing for Zoomerang Online Surveys & Polls Product feature and functionality messaging Customer demonstrations & training Background in marketing at industries ranging from Online search and communities sites, Online foreign exchange to Nonprofit
3 Today s Agenda Our guest speaker: Lorrie Thomas Put the power of the web to work Multi-tasking marketing techniques Using Surveys & Polls to generate content Q & A
4 Lorrie Thomas Web Marketing Therapy CEO of Web Marketing Therapy, a boutique web marketing agency and training company that diagnoses, prescribes and guides healthy marketing solutions Educator: - Custom corporate workshops - College courses Author: The 36 Hour Course to Online Marketing
5 Putting the power of the web to work
6
7 How the Wild Web = Innovative Marketing: Credibility Usability Visibility Sellability Scalability New Rules of Marketing New Frontiers
8 Content Creation Site Content Blog Article marketing Tweets Facebook Page Posts Online PR Videos
9 Re-purposing Content Creation Story Selling (YOU Write Your Own News!) Multi-tasking Marketing (Content on Wires, your site, your blog, Facebook, , Twitter)
10 Search Engine Optimization (SEO) Architecture Content Linking
11 SEO Example
12 SEO Know Your Key Phrases Use them in headlines Links Meta Tags Is Your Blog Boosting SEO Business? Titles Tags Links Social Media for Credibility and Visibility Local Search Online PR Google Alerts
13 SEO on Site
14 SEO on Blog
15 Social Media
16 Social Media and SEO
17 Content Creation and SEO Site Blog Press Page Press Wires Social Media Check out PitchEngine.com Social Media Press Release Tool! Hubspot Grader for SEO Tips too
18 Marketing Become an AUTHORity! Re-purpose content (best of blog posts, etc) Content must serve and support to sell Use your signature as a marketing tool!
19 Multi-tasking marketing techniques
20 Multi-tasking Marketing Credibility Usability Visibility Sellability Scalability
21 Multi-tasking Marketing Integrate to Innovate! Blog can feed into Twitter ( Blog can feed into LinkedIn (Go to your profile and select Applications and add your blog) Blog can feed into Facebook (with NetworkedBlogs, built into Facebook or Twitterfeed.com) YouTube Videos can also be on a site, blog and shared on Facebook and Twitter (add the video to YouTube, then select embed and add the code) LinkedIn can sync with Twitter (add your Twitter account to your LinkedIn profile, just hit edit profile) Your website can have all the social media widgets to give your visitors CHOICES in how to engage with you!
22 Surveys & Polls as content generators
23 Content Creation Use Surveys and Polls Site Content Blog Article marketing Tweets Facebook Page Posts Online PR Videos
24 Survey Topics Engage Your Audience Make it interesting what would make you stop and read Changes in your industry/ technology advancements, etc Leverage current events Look at top news stories, twitter conversations anything relevant to your business?
25 Survey best practices Top Tips To Do: Clearly define the purpose of the survey Keep the survey short and focused Use closed-ended questions whenever possible Keep rating scale questions consistent Pre-test, pre-test, pre-test!
26 Survey best practices Top Tips To Avoid: Including questions not tied back to your objective Using jargon/acronyms Ambiguously worded questions Overly large incentives
27 Reach Your Audience Where They Are Your website Blog Newsletter Leverage social media channels Facebook Twitter Access survey panelists
28 Reach them where they are: Website/Blog Add a poll or survey on your website or blog to: Get quick feedback Share ideas Collect votes Run a contest Do concept tests
29 Reach them where they are: Facebook Gather feedback Plan events and parties Identify trends
30 Reach them where they are: Twitter Engage existing followers & attract new ones Expand conversations through re-tweets Crowd Source topics
31 Analyzing survey results to create content Automatically tabulates responses giving quick stats
32 Analyzing survey results to create content Comparison reports highlight segment differences e.g. BtoB SMB projected usage of social media far exceeds that of Consumer SMBs
33 Analyzing survey results to create content Open-ended responses provide response details, tag clouds make measuring easy
34 Use Surveys and Polls to create content, then share results to engage your audience, create conversations and expand your reach website Surveys & Polls intranet blog
35 Thank you for attending! Speaker: Lorrie Thomas, Web Marketing Therapy Website: Twitter: Facebook: Blog: Moderator: Chelsea Bucoy, Zoomerang Website: Twitter: Facebook: Blog:
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