Creating & editing Promoted Pins

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Sherilyn Hudson
5 years ago
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1 Creating & editing Promoted Pins ReachMob Inc. 2016

2 Promoted Pins Promoted Pins are regular Pins that you can pay for so that more of your desired audience sees them. They re great for getting your products and content in front of more people in the most relevant places on Pinterest. Promoted Pin Facts: To start using Promoted Pins you ll need a business account. You can either Sign up or convert your existing account to get access. Make sure to add Pins and boards before you start - currently, you can only promote Pins from your proﬁle. You can access Pinterest Ads Manager by visiting your proﬁle or bookmarking ads.pinterest.com Creating a Campaign: Campaigns simplify the process of organizing your Promoted Pins, similar to to boards on Pinterest. Pinterest allows you to create campaigns for diﬀerent seasonal moments, product lines or to promote the same Promoted Pin with diﬀerent targeting. You can manage your budget, start and end dates at the campaign level. How to create a Pinterest Campaign? Click on the (+) button and select Create Ad Select your goal: Choose a goal that reﬂects the actions most important to your business. It can be noted that this is very important - the goal you pick for your campaign determine how your pins get delivered. Boost engagement with your Pins: Track your audience s signals of intent. You get charged for each engagement (closeup, repin, click) on your Pin. Get Traﬃc to your website: Send the right audience to your content. You get charged for clicks to our website. Enter your campaign details: Name, dates and daily budget.

3 Pick your Pin: Finding the right Pin: Remember, right now you can only promote Pins that are already on your boards. In case you know which Pin to promote, you can search your pins by Pin ID, URL or keyword. You can also ﬁlter for your most clicked or repinned Pins in the last 30 days (promote Pins that are already doing well so you can reach even more people. Buyable Pins, video, GIF and App Pins are not eligible for promotion. You should only promote your own content, and you can only promote Pins that link back to a website. Add more details: Name your Promoted Pin Update your destination URL. This is where you want your promoted pins to link oﬀ to. Interest targeting: With interest targeting, you can reach people based on their aﬃnity for certain things such as surﬁng or cooking. People will see your Promoted Pin as they browse their home and category feeds. Make sure you consider related intrests to reach Pinners who could also be interested in your business. Keyword targeting: With keyword targeting, you can reach your audience when they are looking for speciﬁc things to make, buy or do within the search results and related Pins. In case you don t any interests, Pinterest will use your keywords to deliver your Promoted Pins to relevant people in the home feed and category feeds.

4 Locations: Pinterest s defaults to all US locations. You can select Pick speciﬁc locations to: Select US for All US, CA for All Canada and GB for All UK Click on the arrow next to the country to see all metro options Select a combination of countries and metros (for example: All US + Quebec, or All US + All Canada) Languages: Pinterest defaults to All languages. You can, however, select a speciﬁc language if you wish to do so. Genders: Pinterest defaults to All devices. Unspeciﬁed means people didn t specify a gender when they signed up. Maximum bid: A bid tells Pinterest the most you d like to pay per desired action on Pinterest (click and engagement). You should bid what that action is worth to you, however you can review bid guidance, which is under bid entry, to understamd how other advertisers are bidding against similar targeting.

Keyword search guide: By search: You can search for speciﬁc keywords in the search box, and Pinterest will show you related keywords. Make sure you click (+) to add the keyword.

5 Keyword search guide: By search: You can search for speciﬁc keywords in the search box, and Pinterest will show you related keywords. Make sure you click (+) to add the keyword. If you want to remove a Pin, click (x). Once a keyword has been added, you ll see it pop up in the summary on the right as well as below.w By recommendation: Pinterest s recommendation keywords are based on trending searches relevant to your pin. You can add recommended keywords by clicking on the keywords under Try these searches. By import: You can also import a list of existing keywords. Click on import keywords and copy your list into the light box. Review and Promote: Double-check your promoted Pin. Review the summary details on the right to make sure that your promoted pin is setup correctly. Click promote when you re ready! Send promoted Pins for review: Once your promote your Pin, it gets reviewed to make sure it follows Pinterest s ad policies. It is worth noting that the review process can take up to 24h. Pinterest will notify you if a Pin wasn t approved via and with notiﬁcations in the Pinterest Ads Manager summary dashboard. If you update your targeting or change the Pin description of your organic Pin, it will need to be reviewed again. Editing your campaign: You can edit a campaign s name, end date or daily budget. You can also pause a campaign at any time. Just click Edit Campaign on the top-right of the campaign reporting page. Editing Promoted Pins: Click on the Pin you want to edit. Click Edit Promoted Pin and you ll land back on the targeting screen. As mentioned above, Promoted Pins may go back through the review process if you edit targeting. To edit the description, you ll need to update the description on the organic Pin

Adding new Promoted Pins to an existing campaign: You can add

Go back to Step 1, select your campaign goal.

Set up billing: Visit billing by clicking on your proﬁle

have on ﬁle Understand when you were charged, what campaigns

6 Adding new Promoted Pins to an existing campaign: You can add more Pins to an existing campaign. Go back to Step 1, select your campaign goal. Then, choose an existing campaign. Set up billing: Visit billing by clicking on your proﬁle picture in the top right hand corner and: See what card you have on ﬁle Understand when you were charged, what campaigns you were charged for and what card was charged. Edit billing info Let me know if you have more questions. Best regards, Matic

7 ReachMob Inc. 870 Market Street San Francisco, CA Skype: reach.mob Our services Creative User Acquisition: We combine data-driven and creative methodologies to generate innovative performance marketing outcomes. App Store Optimization We oﬀer unique ASO tools and solutions. Drive marketplace visibility and drive organic growth for your apps. Rank Improvement Improve your rank position, increase your visibility and app recognition.

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