Cobb2020 Farm Fresh Market: A mobile farmers market approach to improving fresh food access to lower socio-economic communities
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1 Cobb2020 Farm Fresh Market: A mobile farmers market approach to improving fresh food access to lower socio-economic communities Alison Curtis, MS RD LD Planning and Policy Supervisor Chronic Disease Prevention April 2018
2 Formed in 2011 for collaboration on community health improvement Mission: Creating a community that works together to achieve optimal health for all those who live, learn, work, and play in Cobb County. Vision: Cobb County will reach its full potential in health and well-being. Values: Collaboration, Education, Access, Prevention and Equity
3 Cobb2020 MAPP framework for community health improvement : 1st CHA/CHIP Process : 1st Action Cycle : 2 nd CHA/CHIP Process : 2 nd Action Cycle
4 Cobb2020 Steering Committee Partners
5 Cobb2020 Strategic Priority Areas
6 Cobb2020 Healthy Lifestyles Implementation Team Healthy Eating, Physical Activity, Tobacco Product Use Heathy Eating Goal: Promote health and reduce overweight and obesity through the consumption of healthy foods
7 Cobb2020 Farm Fresh Market Pilot project in 2014 The aim of the Farm Fresh Market is to provide affordable fresh produce to limited access, low socio-economic areas Through data maps identified key food insecure population areas Utilizing a mobile market approach to bring fresh produce to these areas
8 Cobb2020 Farm Fresh Market
9 COBB2020 FARM FRESH MARKET PARTNERSHIPS
10 YMCA of Metro Atlanta McCleskey East Cobb & North Cobb YMCAs Mission: YMCA of Metro Atlanta is an association of volunteers, members and staff, open to and serving all, with programs and services which build spirit, mind, and body. YMCA Executive Director, Becky Shipley, is the chair Cobb2020 Steering Committee. Summer college student program provided staff for markets
11 The Common Market Local nonprofit food distributor Mission: To connect communities with good food from sustainable family farms. Vision: To improve the distribution constraints of locally grown food while simultaneously improving the food security of vulnerable urban communities and the viability of local farms. Values: Community, Diversity, Local Investment, Stewardship, Transparency
12 Common Market Farmers
13 Additional Farm Fresh Market Partners University of Georgia/ Cobb County Cooperative Extension Center for Family Resources Open Hand South Cobb Recreation Center Dwell Community Apartments Walton Community Apartments Birch Landing Community Apartments
14 COBB2020 FARM FRESH MARKET FINANCIAL SUPPORT
15 Farm Fresh Market Funding Food Well Alliance Leaders in the local food movement Supported 2017 market season Cobb County Government Cobb County Non-Profit Grant Supporting 2017 and 2018 market seasons
16 Farm Fresh Market Funding Centers for Disease Control and Prevention Community Transformation Grant Healthcare Georgia Foundation Department of Public Health Atlanta Community Food Bank Walmart Community Grant
17 COBB2020 FARM FRESH MARKET 2017 HIGHLIGHTS
18 Cobb2020 Farm Fresh Market- Advertising Worked with local, large apartment complexes within designated areas Complexes provided free spaces for the markets Advertised through the complexes to their residents, provided flyers to local organizations and churches, posted through partners social media avenues Local papers ran press releases
19 Cobb2020 Farm Fresh Market - Staff YMCA handled produce ordering and staffing of the three Saturday location sites Cobb & Douglas Public Health handled produce ordering and staffing of the Marietta health clinic location site Cobb & Douglas Public Health coordinated health education and recipe demonstrations
20 Cobb2020 Farm Fresh Market Set-Up YMCA provided a cargo van to transport produce and market set-up materials to each Saturday location site At each site, team worked together to set up tables and display produce for customers efficiently Markets were held for 1 ½ hours per location site Recipe samples and health information were provided at market sites
21 Cobb2020 Farm Fresh Market - Vendor The Common Market was our farm produce vendor supplying 100% locally grown produce Delivered to YMCA the night prior to market day and to CDPH day of their market
22 Cobb2020 Farm Fresh Market Funding subsidized the produce and staff costs Charged $5 for 10 pounds of produce sales revenue went back in to support project Provided logoed tote to customers Customers allowed to self-select produce items
23 COBB 2020 FARM FRESH MARKET 2017 EVALUATION
24 Cobb2020 Farm Fresh Market 2017 Market Season Markets ran May September Served 1,620 customers Sold 13,876 pounds of 100% locally grown produce
25 Cobb2020 Farm Fresh Market 2017 Market Season Customer Demographics 93% female 43% seniors, 60 years or older
26 Cobb2020 Farm Fresh Market 2017 Market Season Customer Demographics 87% from targeted zip codes of low access areas 47% with household income of $25,000 or less 37% were retired high prevalence of diagnoses for high blood pressure, overweight and obese, diabetes, and high cholesterol
27 Cobb2020 Farm Fresh Market 2017 Market Season Short Term Outcomes Pre- and post-surveys were completed
28 Cobb 2020 Farm Fresh Market 2017 Market Season Short Term Outcomes 98% customer satisfaction rating 82% of customers strongly agreed that the markets made it easier for them to eat a healthy diet 79% stated they ate more vegetables 77% stated they ate more fruits
29 Cobb2020 Farm Fresh Markets 2017 Market Season Short Term Outcomes 79% of customers were sharing their produce 49% were sharing with 2 to 3 people 29% were sharing with 4 or more people
30 Cobb2020 Farm Fresh Market Market Growth & Expansion Since 2014 pilot, site locations have increased: 2015: 2 site locations 2016: 3 site locations 2017: 4 site locations Market Service Hours Since 2014 pilot, market hours have increased: 2015: 48 hours 2016: 66 hours 2017: hours
31 Key Learnings & Considerations Mobile markets can be labor intensive Planning - identify partners, funders, produce vendors, and customer locations Mobile markets can qualify for SNAP/EBT Sustainability subsidized costs assist customers and provide revenue back into the program Markets can be a great way to engage customers in health education Customer feedback - increase focus on additional ways to prepare unfamiliar produce items
32 Alison Curtis, MS RD LD Cobb & Douglas Public Health Chronic Disease Prevention
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