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1 MKT501 - Marketing Management Question No: 1 ( Marks: 1 ) - Please choose one The marketing plan is one of the most important outputs of: Business plan Marketing process Production process Selling plan Question No: 2 ( Marks: 1 ) - Please choose one What is the duration of a short-range marketing plan? One year or less Two years or less Three years or less Four years or less Question No: 3 ( Marks: 1 ) - Please choose one The building, holding, and harvesting are the types of: Innovation strategy Aggressiveness strategy Diversification strategy Market dominance strategy Question No: 4 ( Marks: 1 ) - Please choose one Soap is an example of which of the following goods? Convenience Shopping Unsought Specialty Question No: 5 ( Marks: 1 ) - Please choose one To coordinate many activities involved in launching a new product, which of the following can be used by the marketers? Consumer path scheduling Consumer path analysis Critical Path analysis Critical Path Scheduling Question No: 6 ( Marks: 1 ) - Please choose one Which of the following are the people who purchase new products almost as soon as the products reach the market? Innovators Late majority Page 1 of 6
2 Early majority Late adopters Question No: 7 ( Marks: 1 ) - Please choose one Which of the following is a group of products that are closely related because they function in a similar manner? Convenience product Private brand Line extension Product line Question No: 8 ( Marks: 1 ) - Please choose one Which of the following is also known as functional branding? Economy branding Co-branding Family branding Individual branding Question No: 9 ( Marks: 1 ) - Please choose one Knorr is an example of which of the following? Corporate brand Economy brand Co-brand Family brand Question No: 10 ( Marks: 1 ) - Please choose one Which of the following pricing is used to maximize the company's market share? Cost-orientated pricing Psychological pricing Market penetration Market skimming Question No: 11 ( Marks: 1 ) - Please choose one To attract customers into stores, the store advertises its milk at a price less than cost, hoping that customers will purchase other groceries as well. Milk is acting as which of the following? Premium item On- sale item Discounted item Loss leader Page 2 of 6
3 Question No: 12 ( Marks: 1 ) - Please choose one Many companies try to set a price that will maximize current profit. This strategy assumes that company has knowledge of its: Cost and production function Revenue and cost function Demand and market function Demand and cost function Question No: 13 ( Marks: 1 ) - Please choose one The Cargo business covers which of the following decisions under the marketing mix strategy? Product Price Placement Promotional Question No: 14 ( Marks: 1 ) - Please choose one Retailers are the part of: Broad environment Weak environment Task environment Competitive environment Question No: 15 ( Marks: 1 ) - Please choose one In which section of the marketing plan you would find the detailed information about the marketing environment, market trends, customers and competitors? Situation analysis Product/market background Marketing strategies Market analysis Question No: 16 ( Marks: 1 ) - Please choose one An elaborated version of the idea expressed in the meaningful consumer terms, describes which of the following? Product screening Product test Product concept Product idea Page 3 of 6
4 Question No: 17 ( Marks: 1 ) - Please choose one The focus of marketing management is: Beneficial exchange between customers and producers Analysis of market Coordination among market players Distribution of products Question No: 18 ( Marks: 1 ) - Please choose one Which of the following is a charasteristic of market oriented firms? Company focus Competitor focus Customer focus Product focus Question No: 19 ( Marks: 1 ) - Please choose one If products and services are available to the consumer when the consumer wants to purchase, the utility involved is: Place Time Ownership Transportation Question No: 20 ( Marks: 1 ) - Please choose one If products and services are available to the consumer where the consumer wants to purchase, the utility involved is: Place Time Ownership Transportation Question No: 21 ( Marks: 1 ) - Please choose one In a television advertisement a group of teenagers is searching for some cold drinks to quench their thrust. In their searching they find a shop and they purchase the soft drinks. The selection of cold drink appeals to consumers for liquid and attempts to shape consumers for the advertised product. Needs, preferences Wants, needs Needs, wants Want, preference Page 4 of 6
5 Question No: 22 ( Marks: 1 ) - Please choose one Which of the following is NOT an aggressiveness strategy with regards of marketing strategies? Harvesting Building Intensification Holding Question No: 23 ( Marks: 1 ) - Please choose one A Company wants to create awareness about the features and befits of their products in the market. Which of the following decisions are important to achieve this goal? Price decisions Place decisions Promotion decisions Product decisions Question No: 24 ( Marks: 1 ) - Please choose one type of growth refers to concentrating activities on markets and/or products that are familiar: Diversification Condensive Integrative Intensive Question No: 25 ( Marks: 1 ) - Please choose one Profits begin to decline during which of the following stage? Introduction Growth Maturity Decline Question No: 26 ( Marks: 1 ) - Please choose one Efforts to extend the product life cycle should begin: Toward the end of introduction stage Early in the maturity stage Toward the middle of growth stage In the latter part of maturity stage Page 5 of 6
6 Question No: 27 ( Marks: 1 ) - Please choose one The degree to which innovation is consistent with the values and experiences of potential adopters is the characteristics of innovation referred to as: Communicability Complexity Divisibility Compatibility Question No: 28 ( Marks: 1 ) - Please choose one Which of the following is a pricing method that is designed to encourage purchases that are based on the emotional rather than rational reasons? Cost-oriented pricing Psychological pricing Skimming pricing Penetration pricing Question No: 29 ( Marks: 3 ) How would you differentiate co-branding and family branding. Question No: 30 ( Marks: 3 ) What is meant by Critical Path Scheduling? Question No: 31 ( Marks: 5 ) Discuss those factors that help marketers in charging premium prices? Question No: 32 ( Marks: 5 ) Mandatory labeling is still a debatable issue yet in the labeling of product. Being the student of management sciences how would you say that it is still important. Quote the examples of different countries to support your answer. Page 6 of 6
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