MBU Las Vegas* Business Topic TUESDAY, JUNE 6 8:15-9:00AM 9:00-10:00AM

Transcription

1 MBU Las Vegas* Pre-registration Required Technical Topic Business Topic Recommended if it's your first MBU Webinar Version Included TUESDAY, JUNE 6 REGISTRATION 8:15-9:00AM WELCOME We ll kick off our event by introducing the MINDBODY University faculty and sharing the MINDBODY vision. Learn how this vision will enable your business to thrive, grow and accelerate to new levels of success. KPI: ATTENDANCE & REVENUE (LEVEL 1) The level 1 course is designed for those who have no experience with Excel and/or little experience reporting within MINDBODY. We ll look at Key Performance Indicator (KPI) reports that show revenue, attendance, new clients, and average attendance. Learn how to track and run these reports and what they tell you about your business. KPI: ATTENDANCE & REVENUE (LEVEL 2) with using Excel. We ll look at Key Performance Indicator (KPI) reports that show revenue, attendance, new clients, and average attendance. Learn how to track and run these reports and what they tell you about your business. 9:00-10:00AM 10:00-11:15AM 11:15-11:30PM 11:30AM-1:00PM MINDBODY INSIGHTS: WHAT S NEXT? Chet Brandenburg, Chief Product Officer Learn the latest product and feature news from MINDBODY s Chief Product Officer and Co-Creator, Chet Brandenburg. Immediately following, you will be introduced to our team of Product Managers and allowed ample time for Q & A on our existing and upcoming product options. MARKETING BEST PRACTICES 2:00-3:15PM

2 Learn how to create inexpensive, but compelling marketing materials and improve your brand. We ll review best practices and the most effective marketing techniques, from Social Buying platforms to guerilla marketing, so you get the most out of your marketing dollars! Through case studies and examples you will gain confidence to invest in marketing with proven results! Introductory offers are one of the most powerful tools to bring new clients to your business. Find out how to create and price them effectively to generate more new clients and keep them coming back. Final thoughts provided by MINDBODY marketing tech partner, BrandBot. 3:15-4:15PM INDUSTRY BREAKOUTS MINDBODY ONE An introduction to other attendees within a small group setting. Meet with your industry peers to discuss the latest trends and hear what is working and what isn t, within businesses similar to your own. Come prepared to share your greatest challenges and successes with the group. 4:15-5:00PM KPI LEARNING LABS MINDBODY Staff Members Small break-out sessions with the opportunity to assimilate what you ve learned throughout the day. Our team will be on hand to answer questions on generating reports, tagging, and how to efficiently fill out your KPI spreadsheet. 5:00-6:30PM WELCOME MIXER Join us after your first day and network with fellow business owners and MINDBODY staff, consultants, partners, and Champions. CLIENT MANAGEMENT Amanda Stefani, Certifications Program Manager This session will explore the vast depth of features within the Client Profile screens that you can use to manage your client s information. We will cover all of the Client Profile screens and you will learn about Client Relationships, Client Alerts, Contact Logs, Auto s, as well as an introduction into Client Types and Client Indexes. BUDGETING & BUSINESS PLANNING Cindi Booth, MINDBODY-Certified Business Consultant Learn critical elements to improving your profitability and enjoying your business more. In this session, you will learn how to create a budget, analyze operating expenses and determine key indices that reflect the health of your business. WEDNESDAY, JUNE 7 8:00-9:15AM 9:15-9:30AM 9:30-11:00AM KPI: RETENTION (LEVEL 1)

3 The level 1 course is designed for those who have no experience with Excel and/or little experience reporting within MINDBODY. Improve your retention and grow your business! We ll look at Key Performance Indicator (KPI) reports that measure retention to see if your clients are coming back, if your Social Deals are effective, and what your intro offer to AutoPay conversion rate is. Learn how to use reports such as the No Return Report, so you can reach out to clients who haven t been back to your business. KPI: RETENTION (LEVEL 2) with using Excel. Improve your retention and grow your business! We ll look at Key Performance Indicator (KPI) reports that measure retention to see if your clients are coming back, if your Social Deals are effective, and what your intro offer to AutoPay conversion rate is. Learn how to use reports such as the No Return Report, so you can reach out to clients who haven t been back to your business. 11:00-12:00PM CREATING A SALES PROCESS Josh Boyd, MINDBODY One Champion Improving sales is one of the fastest ways to grow your bottom line! Learn best sales strategies, how to create a sales process, and how to use MINDBODY for sales communications and follow-up. Many businesses are not comfortable with the idea of selling to existing clients, but selling is really just sharing your knowledge and enthusiasm for what you do. In this talk we ll help you find the techniques that work best for you. 12:00-1:00PM INDUSTRY BREAKOUTS MINDBODY ONE Marketing brings people in the door; retention strategies keep them coming back! Retention is a cost-effective way to grow your bottom line. Did you know that it takes 5 times longer (and costs more) to bring in new clients than to retain them? Retention is one of the biggest problems cited by MINDBODY clients. Another small group session for discussion on proven strategies in customer service and pricing. Get inspired by these success stories and learn how to immediately implement these ideas and see your retention increase. 2:00-3:00PM 2:00-3:30PM HOW TO STAND OUT ONLINE Marshall Evans, MINDBODY-Certified Consultant This course introduces web-based marketing and promotion ideas and online marketing strategies for customer acquisition. Learn how to optimize search engines and explore best practices for website design, AdWords, digital media strategies, SEO, and other effective ways to drive traffic to your business through your web presence. 3:30-3:45PM MAKING THE MOST OF YOUR MOBILE PRESENCE 3:45-4:45PM

4 Eric Solomon, Technical Support Supervisor MINDBODY s app offerings are vast and can help to streamline and automate many of your business functions. This course will help you differentiate between the features and functionality of the MINDBODY App, Branded App, Class Check-In App and MINDBODY for Business App, with ideas for customer interaction and engagement. THURSDAY, JUNE 8 8:00-9:00AM STAFF MANAGEMENT: STRATEGY, PEOPLE, PERFORMANCE and LEADERSHIP During this session, learn valuable staff management insights to help you operate your business more effectively. We will discuss how to hire and train a great team, performance reporting and incentives for staff, and recommended software permissions to protect your business. Learn about resources available to you so you can train your staff better and maximize your use of the software. KPI: PRICING (LEVEL 1) The level 1 course is designed for those who have no experience with Excel and/or little experience reporting within MINDBODY. Learn how to strategically price your services to realize your true revenue potential! We ll analyze what series are selling, how to improve pricing, and specifically how to price a membership. KPI: PRICING (LEVEL 2) with using Excel. Learn how to strategically price your classes to realize your true revenue potential! We ll analyze what series are selling, how to improve pricing, and specifically how to price a membership. 9:00-10:30AM 10:30-10:45AM 10:45-11:45AM MBU ALUMNI LAB This course is designed specifically for those that have attended MBU in the past and are ready for an advanced assessment of the practices they ve implemented. Within this small group setting, alumni will have time to receive personalized feedback and evaluation on the tools and systems that have been put in place since your last MBU. KPI LEARNING LAB MINDBODY Staff Members Small break-out sessions with the opportunity to assimilate what you ve learned throughout the day. Our team will be on hand to answer questions on generating reports, tagging, and how to efficiently fill out your KPI spreadsheet. WORKSHOPS & SPECIAL EVENTS 11:45AM-1:00PM

5 You ll learn about many workshop-related features such as setting up payment plans and tagging clients from a roster. We ll go over enrollment-specific options and learn how to set up and schedule courses. Did you know you can "bundle" workshops together? KPI: EVERYTHING APPOINTMENTS (KPIs, PRICING & MORE) Eric Solomon, Technical Support Supervisor This course is designed for appointment-based businesses only. Learn how to strategically price your appointments/sessions to realize your true revenue potential! We ll analyze what s working, what s not and share some unique tips & tricks just for appointment-based businesses. 2:00-3:00PM AUTOPAYS, CONTRACTS & MEMBERSHIPS Eric Solomon, Technical Support Supervisor Learn how easy it is to increase revenue and client retention through our automatic billing features, Autopays. Use the Contracts feature to make recurring revenue effortless. Learn how to set up memberships so that clients receive perks and special privileges for being loyal to your business. In your KPI Pricing Lab, you ll use a worksheet that will help you price your Autopay perfectly. RETAIL & INVENTORY MANAGEMENT Learn all there is to know about product management and even some of our tips & recommendations. We'll cover basic product management as well as advanced topics, including inventory management, related reporting, online store orders, purchase order management, using and selling gift certificates. 3:00-4:00PM INDUSTRY BREAKOUTS FINAL THOUGHTS Final small group wrap up with fellow attendees and at this point, potential friends. Discuss your takeaways and top action items. Start to develop implementation strategies and share your experience with your cohorts. RAFFLES & PRIZES You made it! What are you going to do with your MINDBODY guru knowledge? Put it to work, of course! Join us in the closing ceremony for prizes, awards and a raffle. This is a fun-filled session to end MBU. Thank you for joining us! *Schedule subject to change 4:00-4:30PM