#EffectingChange: Leveraging Social Media for Outreach and Advocacy Success. Hear My Voice, Spring 2017 Josh Fernandez
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1 #EffectingChange: Leveraging Social Media for Outreach and Advocacy Success Hear My Voice, Spring 2017 Josh Fernandez
2 Introductions: Goals, Review, Terms to Know
3 Goals of the Training By the end of this webinar, you will have more confidence and understanding about The value of online social networking in metastatic breast cancer outreach and advocacy (quick recap of April training) The types of communications styles on social media and how to choose the best one(s) for you An overview of social media platforms, best practices and resources available to you
4 Quick Review: Why Should Social Media Be Part of Your Outreach and Advocacy Toolbox No geographic limit; get/receive support, do outreach and advocacy and go about everyday networking with peers near and far Social media can help bolster outreach efforts by spreading and/or gathering info about/for a cause Offers opportunities for communication between cause leaders (or influencers) and cause supporters
5 Terms to Know Campaigns Crowdsourcing Engagement Hashtag Influencer Instagram Takeover Reach Social Listening Trolls Tweet Storm Twitter Chat
6 Social Media Channels (And Ways to Use Them)
7 Facebook: Background Founded in February 2004 (college students) September 2006 became available to general public The Social Media Giant More than 1.86 billion monthly active users worldwide
8 Facebook: Uses in MBC Advocacy Best for personal and community-based advocacy Family, friends, other personal connections Sharing vetted information and staying informed Getting and receiving support Privacy settings can control who sees your posts Organizing events in your community (event listings) Engaging in public dialogue (comments on pages/business pages)
9 Facebook: Pages to Follow Living Beyond Breast Cancer Metastatic Breast Cancer Alliance Metastatic Breast Cancer Network MET UP National Cancer Institutes ACS Action Network
10 Facebook: Users to Watch April Hines Beth Caldwell Beth Fairchild Catherine Brennan Williams Judy Hallin Erdahl Tonie Jones
11 Twitter: Background Launched July million monthly active Twitter users It s the birthplace of hashtags
12 Twitter: Uses in MBC Advocacy Sharing your opinion and perspective your voice Establishing yourself as a thought leader Engage with public figures (especially, elected officials) Creating and organizing lists (segment news feed) Facebook doesn t have this kind of control for news feeds (not yet, at least) Connecting, educating and networking with others (Twitter Chats and hashtags)
13 Twitter: Accounts @browsnob
14 Twitter: Hashtags to Follow #BCSM #breastcancer #LBBCChat #mbcsm #MetsMonday #stageivstampede #DontIgnoreStageIV #mbcproject #metastaticbc #pinkisnotacure #ThisisMBC
15 Instagram: Background Instant Telegram Launched in 2010 Acquired by Facebook in 2012 More than 600 million active users (400 million are active every day) Best time of day to post: 5-7 p.m. on Weds Posts with 1 or more hashtags get more engagement Most popular filters: Clarendon, Gingham and Juno/Lark A lot of growth potential for MBC activism and outreach!
16 Instagram: Uses in MBC Advocacy Personal/community-based advocacy and thought leadership Putting a face to an MBC diagnosis Visualizing data/statistics Creatively communicating for outreach/advocacy
17 Instagram: Accounts @stickit2stage4
18 Instagram: Hashtags to Follow #breastcancer #metastaticbreastcancer #bcsm #metsmonday #stage4needsmore #metathriver
19 Other Social Media to Consider Snapchat Youtube LinkedIn Pinterest Tumblr Reddit (AMA)
20 A Note About Blogging A blog can be a really useful tool for social media (or sometimes considered social media, i.e., Tumblr) For many influencers and organizations, a blog gives great content and stories a home Successful blogging requires at least posting once or more per week (writing, video, photos, etc.) Not all influencers have or use blogs Bottom line: you don t need to start your own blog immediately to be for storytelling or advocacy; it s a nice-to-have
21 WRAP UP: TIPS, RESOURCES AND QUESTIONS
22 6 Tips for Storytelling on Social Media 1. Don t feel pressured to be on every social media right now ease into it! 2. Get into a posting rhythm Facebook: 1-2x per day Twitter: 3-15+x per day; no more than 2-3 hashtags Instagram: 2-5x per week; use 1-10 hashtags 3. Be yourself but be kind and consider privacy settings/issues 4. Think about whether there are specific metastatic breast cancer issues or themes you d like to focus on 5. Don t engage with trolls 6. Know when to get support (or take a break)
23 Resources Separate resource sheet includes Term definitions Links to 101 social media resources Lists of recommended tools for Managing/monitoring conversations on social media Photo editing and creation Video editing and creation
24 Questions?
25
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