Education Outsourced Business Development Services. Help you with finding more leads

Transcription

1 Education Outsourced Business Development Services Help you with finding more leads

2 Why YGS?» Specialise in Education, including student and sub-agent recruitment services» Recent, updated, and personally connected over 5,000 sub-agents» Over 10,000 eligible students sent to our clients» Complete multi-channel lead management platform provided 2

3 Education Institutions using Multi-touch Campaigns 3

4 Case Study 1: ELO English Study Tours ELO is a boutique Education company which offers English Study Tours for schools in Hong Kong and Asia. It has been operating for the past eight years. Although ELO worked with less than ten schools only, it was able to build a strong loyalty among the schools which have worked with them for many years. ELO s commitment to helping more students benefit from the study tours is what made the company turn to us, YGS. Though engaging the current school clients is one of its main marketing goals, it also wanted to acquire new client schools so they can offer the program to more students. 4

5 Case Study 1: ELO English Study Tours CHALLENGE ELO has always relied on our personal network and referrals, and this has given us some positive results and feedback. We had a positive return on every school that worked with us, said Robert, CEO of ELO. However, we realized it s time to think about how we could scale and increase our profits by helping more students and schools. To scale up the client base, it was also essential that we get in touch with the senior management of the school such as the school principal, so they can invite us to tender. We needed to be in direct contact with the senior management as they are the true decision-makers. We also need to differentiate ourselves in early stages so that they feel that our program is superior and so that they will like our working style. Robert said. SOLUTION Since April 2017, we have helped ELO to gain 30% more client schools and 40% more students attended the study tour. We have: Researched over 800 school contacts via LinkedIn and Google Set up marketing strategies to target decision makers Researched and wrote appealing subject lines, enticing the client schools to click open the s. This achieved 55% open rates, which is higher than the industry average Researched and wrote teaching-related content, so it shows that ELO is superior to other programs and is an expert in the field RESULT Created a comprehensive 40-page report of our programs which attracts the school leaders Competitor research and positioning Investigation of their messaging on all offline and online marketing materials Past and present customer research Deep dive into ELO and their programs Identified the customers most likely to buy and created a targeted marketing strategy Identified and created FAQ page to reduce ELO s time in answering the same questions ELO has gained multiple school clients, and invitations to tender by multiple schools, including a top Band 1A schools. All of this plus they established contact with over 800 schools in Hong Kong within one year. 5

6 Case Study 2: EN Universities in Finland EN has been around for a year, and with our help, they recruited 100% more agents monthly. NEEDS OF EN» Knowing what are the top 5 markets that they should capture first» Reaching out to student recruitment partners to represent their universities» Negotiating with potential partners, so EN makes as many profits as possible 6

7 Case Study 2: EN Universities in Finland CHALLENGE EN is a new company with limited staff and money, said Harry, founder of EN. We need more partners to recruit students for us, but Finland is currently not a popular study abroad destination, and not many know about Finnish universities and us. To have more partners recruiting students for us, it is important to let agents know our professionalism, experts in student recruitment, and get to the decision maker of every potential partner agents so they would work with us. Not only do we need to sign partnership agreements with the student recruitment agencies, but we also have to maintain constant communication to build a relationship with these agents so they would promote our universities instead of others, said Harry. SOLUTION Researched for 5000 potential clients, gaining contact with the decision makers Writing sure-win s to educate, entertain and delight the potential clients, so we score a meeting with them Book meetings with decision makers Negotiation with companies to get the best deals with EN Convince and build a relationship with agents so they send more students to us versus our other competitors who provide more incentives Held deep-dive interview with existing partners and understand their questions and concerns Communicated the interview findings with the product development team, so that they can refine the programs and offerings Revamped the unique selling points of the company, so that the offerings become more attractive to students and partner agents Create additional materials and FAQ pages to shorten the sales process and effort RESULT We were able to identify the top potential countries and focused on those potential partners where 30% of them were converted to leads, and 95% of the leads turned to partners. On average, each of their current business developers only gets five to six subagents onboard to promote their universities. For our company, we helped them get an average of 12 sub-agents for every single month. They have two full-time business developers in the team; their subagents (around 20) recruit 50% of the students while we helped them recruit the other 50%. This means that not only did we recruit more subagents; we also nurture our subagents for them to recruit more students on their end. Our costs are better than hiring 2 business developers, as we also help to create materials and refine your sales process. 7

8 How YGS Helps 8

9 Sales and Marketing at the Right Time 9

10 The Multi-touch Lead Management Process 10

11 What s In It for You? 11

12 Send us an at for price quotation and more info!

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