Can Panel Data and Attribution Get Us Closer to TV Advertising Omniscience? Dirk Beyer, VP Data Science Research Neustar
|
|
- Allyson Parks
- 5 years ago
- Views:
Transcription
1 Can Panel Data and Attribution Get Us Closer to TV Advertising Omniscience? Dirk Beyer, VP Data Science Research Neustar
2 Progression of Measuring TV Marketing Mix Models TV Attribution (time-series based TV only models) Integration of market-level TV into MTA Exposure-Level TV integration into MTA from Panel Data TV as another channel with impression tracking (maybe some day)
3 Progression of Measuring TV Marketing Mix Models TV Attribution (time-series based TV only models) Integration of market-level TV into MTA Exposure-Level TV integration into MTA from Panel Data TV as another channel with impression tracking (maybe some day)
4 Aggregate Time Series Models Upper Funnel Brand Metrics + Comprehensive Population Aggregates Long Time Averages TV Digital OoH Radio Print Events Sponsor Marketing WoM Social Media Query Volume Online Activity Lower Funnel Economy Store/Site Traffic Pricing/ Promotions Competition Seasonality Sales Sophisticated system of equations, but doesn t allow for granular treatment of TV or audience insights
5 Progression of Measuring TV Marketing Mix Models TV Attribution (time-series based TV only models) Integration of market-level TV into MTA Exposure-Level TV integration into MTA from Panel Data TV as another channel with impression tracking (maybe some day)
6 Immediate Response to Ad Exposure Online engagement data is used as proxy for impact of the TV ad (sales lift)
7 Data and Modeling for TV Attribution TV Commercial + Granular by Media Attribute + Short-term Avgs. Population Aggregates Univariate Analysis Proxy Outcomes Web Sessions by DMA Incremental Sessions Base Sessions time Highly granular airing and rating data, combined with web-visit, search, call-center response data at the minute level
8 Progression of Measuring TV Marketing Mix Models TV Attribution (time-series based TV only models) Integration of market-level TV into MTA Exposure-Level TV integration into MTA from Panel Data TV as another channel with impression tracking (maybe some day)
9 MMM/MTA Hybrids Captures differences in individual customers due to their distinct attributes Captures influence of nonaddressable drivers measured at the market level as measured by an aggregate model Captures incremental conversion probability due to Digital Media drivers for the individual TV and other offline influences become part of the basepropensity to convert
10 10
11 MMM/MTA Hybrids + TV in Digital Context + Comprehensive + Consistent MMM/MTA Aggregate by (TV) Media attribute TV Aggregate by Geo Captures differences in individual customers due to their distinct attributes Captures influence of nonaddressable drivers measured at the market level as measured by an aggregate model Captures incremental conversion probability due to Digital Media drivers for the individual TV and other offline influences become part of the basepropensity to convert
12 Progression of Measuring TV Marketing Mix Models TV Attribution (time-series based TV only models) Integration of market-level TV into MTA Exposure-Level TV integration into MTA from Panel Data TV as another channel with impression tracking (maybe some day)
13 Individual Level Set-top box and panel TV viewing data OFFLINE ONLINE CRM TV impression-level data available for viewer panels
14 Full interaction histories for subset of population Panel + TV in Digital context + Granular by (TV) Media attrib. + Granular by Cust. attrib. + Compreh. & Consistent [if combined with MMM] Limited by Size of Panel Banner 1 VIEWED TV Exposure Paid Search CLICKED Site Visit TV Exposure Banner 2 VIEWED Social Media Post 1 VIEWED 2 CLICKED Purchase Day Day Day 10 Everyone Else Banner 1 Paid Search Banner 2 Social Site Visit Purchase VIEWED CLICKED VIEWED Media Post VIEWED CLICKED?? Day Day Day 10 Extrapolate results from Panel to Census Treat Ratings as Viewing Probability Treat panel observations as 0/1 probability events
15 Progression of Measuring TV Marketing Mix Models TV Attribution (time-series based TV only models) Integration of market-level TV into MTA Exposure-Level TV integration into MTA from Panel Data TV as another channel with impression tracking (maybe some day)
16 Bigger data, but no census data - yet Household Viewing Panels and diaries Set top box data and online video Set top box data, online video and ACR sources Census Level TV Viewing? Panel data A representative set of households, or households that can be accurately weighted to reflect the set of households. Census data Most numbers in marketing analytics refer to census data (e.g., count of all sales, all display impressions served)
17 Summary More granular inputs for linear and addressable TV allow for more detailed analysis of TV response by audience, creative, campaign and other attributes Voracity of the analysis depends on size of media panels, frequency of exposure and conversion rates Ability to connect to other media channels relies on robust Identity Graph
Merkle: Visualizing big marketing data in the cloud
Welcome # T C 1 8 Merkle: Visualizing big marketing data in the cloud Amanda Gessert Senior Director, Marketing Intelligence Merkle, Inc. A leading Customer Relationship Marketing agency 5,500 employees
More informationINSIGHTS. Driving Decisions With Data: iquanti s Hybrid Approach to Attribution Modeling. Ajay Rama, Pushpendra Kumar
INSIGHTS Driving Decisions With Data: iquanti s Hybrid Approach to Attribution Modeling Ajay Rama, Pushpendra Kumar TABLE OF CONTENTS Introduction The Marketer s Dilemma 1. Media Mix Modeling (MMM) 1.
More informationWhat s Now, New, and Next.
What s Now, New, and Next. Mark Cunningham EVP, Client Solutions and Strategies Carnegie Communications #1 think goals first. Always. #1b think audience next. Always. Display Advertising Site Placement
More informationExecutive Summary: Quantifying the Role of Social Voice in Marketing Effectiveness. 10/25/2012 MarketShare & KellerFay Group
Executive Summary: Quantifying the Role of Social Voice in Marketing Effectiveness 10/25/2012 MarketShare & KellerFay Group. Introduction As Social Voice (online and offline word of mouth) becomes increasingly
More informationMobile in the Media Mix
Mobile in the Media Mix 09.28.15 1 Dstillery is a pioneer in big data technology, translating a vast array of consumer behavioral data into digital intelligence for brands and media companies. 2 The Dstillery
More informationMulti-Touch Attribution
Multi-Touch Attribution BY DIRK BEYER HEAD OF SCIENCE, MARKETING ANALYTICS NEUSTAR A Guide to Methods, Math and Meaning Introduction Marketers today use multiple marketing channels that generate impression-level
More informationClient Presentation. What You Need To Know
Client Presentation What You Need To Know Product Suite Targeted Banner Advertising: C Suite Targeting Display solutions are designed specifically to target your audience at the local level. Social Content
More informationGlobal Media Intelligence Report
Q3 2013 Neustar Aggregate Knowledge Global Media Intelligence Report TABLE OF CONTENTS THE GLOBAL MEDIA INTELLIGENCE REPORT Where Math Men Meet Mad Men 3 About the Report 3 EXECUTIVE SUMMARY 4 COST INDEX
More informationTargeted digital advertising that really works.
Targeted digital advertising that really works. INTRODUCING Verity Verity Target Marketing Verity is an industryleading technology company that creates innovative digital advertising products utilizing
More informationMeasuring Marketing Spend:
Measuring Marketing Spend: Multi-Stage Marketing Mix Modeling Doug Jensen VP, CRM & Corporate Marketing Analytics Estée Lauder Companies October 2018 Marketing Objective: Accurately Measure Marketing Across
More information2016 Nexus Communications - Marketing. All rights reserved. Unauthorized duplication or distribution in whole or in part via any channel without
2016 Nexus Communications - Marketing. All rights reserved. Unauthorized duplication or distribution in whole or in part via any channel without written permission strictly prohibited. Moody s Mega Math
More informationFIVE KEYS TO EFFECTIVE ADVERTISING
FIVE KEYS TO EFFECTIVE ADVERTISING MRC Luncheon: January 26, 2018 Edward Kim Vice President, Strategy Nielsen Catalina Solutions Who Is Nielsen Catalina Solutions? All Outlet Purchase TV Viewership Verified
More informationGETTING ADVERTISING RIGHT!
GETTING ADVERTISING RIGHT! THE KEYS TO DRIVING SALES Attribution Accelerator Conference October 12, 2017 David Poltrack, Chief Research Officer, CBS Corporation President, CBS Vision Leslie Wood, Ph.D.,
More informationCatherine Monson. CEO and President, FASTSIGNS International,
Catherine Monson CEO and President, FASTSIGNS International, Inc. @CatherineMonson About FASTSIGNS 590 Locations 9 Countries Business-to-Business The FASTSIGNS Brand Idea Our Brand Promise FASTSIGNS is
More informationMystery Shopper What s in Your Franchise Development Website and Is It Working for You?
Mystery Shopper What s in Your Franchise Development Website and Is It Working for You? Location3 Industry Memberships & Associations The Franchising Lifecycle Franchise Development Grand Openings Local
More informationIn the Eye of the Beholder: Digital Behaviors of Beauty Shoppers
October 2013 In the Eye of the Beholder: Digital Behaviors of Beauty Shoppers thinkinsights WHAT WE WANTED TO KNOW How do beauty consumers use digital in their shopping process? 2 WHAT WE FOUND Many beauty
More informationIntroduction 1. Part one Digital branding in perspective What digital branding really means Focusing on value 13
CONTENTS Foreword xii Introduction 1 Part one Digital branding in perspective 3 01 What digital branding really means 7 How digital has changed branding 7 Global soapbox 8 Social media fail 10 Traditional
More informationCASE STUDY ANALYTICS & PPC TV TEST LEADS TO 69% INCREASE IN CONVERSIONS
CASE STUDY ANALYTICS & PPC TV TEST LEADS TO 69% INCREASE IN CONVERSIONS OVERVIEW CLIENT: Trex Company, Inc. INDUSTRY: Home & Garden SERVICES: Analytics & PPC RESULTS: 60% higher conversions per impression;
More informationUntangling Attribution s Web of Confusion: A Primer for Marketers
Revealing Marketing Truth Untangling Attribution s Web of Confusion: A Primer for Marketers To regard as arising from a particular cause or source that s how attribution is defined in the dictionary. Yet,
More informationBetter TV Data for Modelers: A Research Study for the Council for Research Excellence April 11, 2017
Better TV Data for Modelers: A Research Study for the Council for Research Excellence April 11, 2017 Introduction Marketing mix models are fueled by media input data -- typically DMA-level weekly GRPS.
More informationBRAnd AwAReness Amplify Your Reach
Brand Awareness Amplify Your Reach How do members of a target audience become legitimate prospects? In order to grow the right audience, marketing efforts must be. engaging and visible. turn up the volume
More informationBUY. Data-Driven Attribution. Playbook
BUY Data-Driven Attribution Playbook 1 WHAT Introduction to data-driven attribution Before someone makes a purchase or completes another valuable action on your website, they may well have performed several
More informationINTERSTATE OUTDOOR MOBILE + TRANSIT
INTERSTATE OUTDOOR MOBILE + TRANSIT MOBILE AND OUT-OF-HOME Cross-Channel Media In the age of complex, individualized customer journeys, media buying success hinges on omni-channel exposure. With Interstate
More informationdrive Automotive Marketing
Insights Download Using Multiscreen Programmatic Campaigns to drive Automotive Marketing 02 Using Multiscreen Programmatic Campaigns to Drive Automotive Marketing Contents: Shift Into High Gear: The Power
More informationHello Attribution. Goodbye Confusion. A comprehensive guide to the next generation of marketing attribution and optimization
Hello Attribution Goodbye Confusion A comprehensive guide to the next generation of marketing attribution and optimization Table of Contents 1. Introduction: Marketing challenges...3 2. Challenge One:
More informationNINTHDECIMAL. measurement. ninthdecimal.com
NINTHDECIMAL measurement 3 4 6 8 10 12 14 16 18 20 22 TABLE of CONTENTS What Is Offline Attribution? Why Is This a Challenge for Marketers? Enter: Location Data Where Does Location Data Come from? Understanding
More informationCombine attribution with data onboarding to bridge the digital marketing divide
Combine attribution with data onboarding to bridge the digital marketing divide Understand how online marketing impacts offline sales Google Inc. 360suite-info@google.com g.co/360suite 1 Digital marketing
More informationPinpointing Campaign Attribution Through Multiple Touchpoints: A View into MTA for CPG Brands
Pinpointing Campaign Attribution Through Multiple Touchpoints: A View into MTA for CPG Brands JULY 2018 Executive Summary: Multi-Touch Attribution for CPG Where We Stand The percentage of budget spent
More informationMYTH-BUSTING SOCIAL MEDIA ADVERTISING Do ads on social Web sites work? Multi-touch attribution makes it possible to separate the facts from fiction.
RE MYTH-BUSTING SOCIAL MEDIA ADVERTISING Do ads on social Web sites work? Multi-touch attribution makes it possible to separate the facts from fiction. Data brought to you by: In recent years, social media
More informationMaster Class Session
The Click Remains Irrelevant: Natural Born Clickers Return Master Class Session Gian Fulgoni Chairman and Co-Founder comscore, Inc. Kim McCarthy Manager, Research & Analytics Starcom Background Original
More informationMARKETING ANALYTICS YOUR GUIDE TO SUCCESSFUL CAMPAIGN TRACKING BUILDING THE FOUNDATION FOR ADVANCED WEB ANALYTICS
MARKETING ANALYTICS YOUR GUIDE TO SUCCESSFUL CAMPAIGN TRACKING BUILDING THE FOUNDATION FOR ADVANCED WEB ANALYTICS 2017 1 INTRODUCTION Campaign Tracking for Success To get the most value from Google Analytics
More informationAdvertising Effectiveness:
Advertising Effectiveness: Understanding the Value of a Social Media Impression APRIL 2010 INSIDE: How social networking and consumer engagement have changed how brand marketing works An approach for understanding
More informationAudience Buying Across Platforms. Helen Katz, Publicis Media Caryn Klein, Time Inc.
Audience Buying Across Platforms Helen Katz, Publicis Media Caryn Klein, Time Inc. This is the old way of doing Addressable Media Mail delivered unsolicited to Helen s mailbox over 4 weeks Advertisers
More informationThe Evolution of Digital Advertising: From Direct Response to Branding Gian Fulgoni Executive Chairman and Co-Founder comscore, Inc
The Evolution of Digital Advertising: From Direct Response to Branding Gian Fulgoni Executive Chairman and Co-Founder comscore, Inc comscore, Inc. Proprietary. Topics for Today The Click Search vs. Display
More informationHow to Leverage Your 1 st -party Data to Maximize your True Media ROI, with:
How to Leverage Your 1 st -party Data to Maximize your True Media ROI, with: What you will learn: - Practical examples of 1st-party data - How to unlock and explore (in a way that s simple and actionable)
More informationDigital Advertising Made Easy CAMPAIGN OVERVIEW. Campaign Planner Guide CPM Cheat Sheet Smart Container Tag Reporting
CAMPAIGN OVERVIEW Campaign Planner Guide CPM Cheat Sheet Smart Container Tag Reporting Campaign Planner Guide 1 Complete Campaign Parameters The first step in creating a digital advertising strategy is
More informationBehind the Methodology of LCI. A Process Overview
Behind the Methodology of LCI A Process Overview Behind the Methodology of LCI A Process Overview NinthDecimal s Location Conversion Index (LCI ) is a sophisticated offline attribution solution used by
More informationA Cross Media Campaign to Raise Awareness of Samsung s 3D LED TV
A Cross Media Campaign to Raise Awareness of Samsung s 3D LED TV Using A Simultaneous YouTube & TV Advertising Campaign Google/Metrix Lab UK, July 2010 Agenda 1 Background & Objectives 2 Methodology 3
More informationIntegrating On Air and Online for Maximum Effectiveness
Integrating On Air and Online for Maximum Effectiveness Marina Klusas Director, ComScore Media Solutions Anupam Gupta President & CEO, Mixpo Kim Woodworth Regional Vice President, Comcast Spotlight Marina
More informationDigital Analytics. Presented By : Todd Paton
Digital Analytics Presented By : Todd Paton IF YOU CAN T MEASURE IT, YOU CAN T IMPROVE IT Business is Changing The 3 Trends that are driving change for every Business: Internet - Makes Information and
More informationPAYBACK STUDY FULL-INDUSTRY REPORT. DOES ADVERTISING GROW BUSINESS AND BRANDS? 14 th September 2017
PAYBACK STUDY FULL-INDUSTRY REPORT DOES ADVERTISING GROW BUSINESS AND BRANDS? 14 th September 2017 THE PAYBACK STUDY 21 Brands $500m+ ad spend Industry Report FMCG* Automotive E-Commerce Finance 10 Brands
More informationMARKETING METRICS THAT MATTER
MARKETING METRICS THAT MATTER Presented By - Tom Marx WHAT ARE MARKETING METRICS? Data and statistics that help determine the effectiveness of a marketing program 2 WHAT ARE WE MEASURING? Brand awareness
More informationMEDIA & DIGITAL LEARNINGS Telecommunications and Finance Brand Lift Insights is a solution developed by Kantar Millward Brown
MEDI & DIGITL LERNINGS Telecommunications and Finance Brand Lift Insights is a solution developed by Kantar Millward Brown What s the role of your digital media? To reach the same target audience or a
More informationTV AND VIDEO AD MEASUREMENT A Byte-Sized Overview
AND VIDEO AD MEASUREMENT A Byte-Sized Overview INTRODUCTION As long as advertising has existed, so has ad measurement. For a marketer, the most important element of most advertising campaigns is the ability
More informationMeasuring what matters. Recommendations from Analytic Partners and Pinterest
Measuring what matters Recommendations from Analytic Partners and Contents pg 3 4 5 6 7 10 11 Summary and key findings Reframing media measurement Unlock new insight with Integrated Pathways Analysis Why
More informationCross-Channel Marketing Attribution:
FEBRUARY 2017 Cross-Channel Marketing Attribution: From Comprehension to Deployment to Predictive Planning IT S QUIZ TIME: 1 2 3 4 5 6 Is the channel to which you have attributed the last click solely
More informationModule 3: How to measure and maximize your Investment in the Addressable Platforms. Peter Vandre
Module 3: How to measure and maximize your Investment in the Addressable Platforms Peter Vandre 1 Agenda Platform tracking innovation and impact on measurement Our integrated measurement framework How
More informationMobile Journey ADWEEKBRANDSHARE
the straightforward guide to the Mobile Journey ADWEEKBRANDSHARE Here's Your Itinerary Pages 3 5 Hi I m mobile, how may I help you? Pages 6 10 [introduction] it's more than a device... mobile at your service
More informationMEASURING ROI & ATTRIBUTING SUCCESS TO DIGITAL MARKETING
MEASURING ROI & ATTRIBUTING SUCCESS TO DIGITAL MARKETING Marketers are under pressure to prove how online efforts contribute to their company s bottom line with cold hard analytics. IN THIS GUIDE, WE WILL
More informationThe Essential Guide to Account Based Advertising ABM
The Essential Guide to Account Based Advertising ABM ABM Summary Account based advertising campaigns transform traditional display advertising for B2B marketers. Account based advertising improves marketing
More informationO F O V E R - T H E - T O P M E A S U R E M E N T
UNDER THE HOOD O F O V E R - T H E - T O P M E A S U R E M E N T LIVE LINEAR TV VIEWERSHIP IS DECLINING Change in Weekly Hours Watching Live TV in Past Five Years 0% Kids 2-11 Teens 12-17 Adults 18-24
More informationMRC s Digital Audience-Based Measurement Standards: A Guide for Marketing and Media Professionals. December 2017
MRC s Digital Audience-Based Measurement Standards: A Guide for Marketing and Media Professionals December 2017 Preface The release of the MRC s Digital Audience-Based Measurement Standards represents
More informationGoogle Co-op Google Display Network Package
Google Co-op 2016 Google Display Network Package This package leverages Google Display Network (desktop and mobile) including standard display and remarketing tactics focused on driving traffic to Partner
More informationQ Video Benchmarks
Q1 2018 Video Benchmarks Our Video Benchmarks Report for Q1 2018 reveals positive trends in video advertising with completion rates at new highs and fraud rates at new lows. Premium Publishers account
More informationMarketing. Georgian Ballroom
Marketing Georgian Ballroom Marketing The Dish on Metrics That Matter Rebecca Brown Sales Manager comscore Brave New Digital World: The Dish on Metrics that Matter A Manifesto for the Future of Digital
More informationIntroduction to Sample Test
Introduction to Sample Test Congratulations on taking your first step toward earning your IAB Digital Media Sales Certification (DMSC). The following sample test provides a preview of question content,
More informationSetting-up a Google Ad Words pay per click (PPC) account. Part A - How to open and set-up your account. By Ann Stanley Anicca Digital Solutions
Setting-up a Google Ad Words pay per click (PPC) account Part A - How to open and set-up your account By Ann Stanley Anicca Digital Solutions Part A:1 What is pay per click? Google - Search Results Search
More informationBefore the Last Click: How Programmatic Media Fuels Search
Before the Last Click: How Programmatic Media Fuels Search Michelle Alfano Director, Display Media Megan Pagliuca General Manager, Digital Media Digital Media lives in a VAST space with a lot of players
More informationAutomotive Trends in Video. Mountain View August 10, 2017
Automotive Trends in Video Mountain View August 10, 2017 Automotive Trends in Video Mountain View August 10, 2017 Team Introductions Kevin Lao Partner Enablement, Americas Google Responsible for the education
More informationPanasonic Online to Store Case Study
Panasonic Online to Store Case Study Leveraging MarketShare s Cross-Channel Analytics Platform to Quantify the Total Marketing ROI on Sales at Retail August 2012 Executive Summary 1 Panasonic market share
More information5 STEPS TO MAKING AUDIENCE DATA CENTRAL TO YOUR DIGITAL STRATEGY
5 STEPS TO MAKING AUDIENCE DATA CENTRAL TO YOUR DIGITAL STRATEGY It seems like a no-brainer to plan campaign messaging and creative around the audiences the product or service will be most relevant to;
More informationThis research is brought to you courtesy of.
This research is brought to you courtesy of www.google.com/think/insights The Brand Value of Search for TV Paid Search Drives TV Tune-In Google/Ipsos U.S., February 2009 Objectives Paid Search drives traffic
More informationThe Party of the Third Part: Third Party Data Lessons Learned Greg Harper & Andrew Latzman. October 2016
The Party of the Third Part: Third Party Data Lessons Learned Greg Harper & Andrew Latzman October 2016 Growing Role for Agency and Client Agency and client as a systems integrator using stable and proven
More informationAD UNITS. cross-platform ad sizes:
HOW IT WORKS Skyscraper 160 x 600 cross-platform ad sizes: AD UNITS Leaderboard 728 x 90 Mobile 320 x 50 Monster Ad 300 x 600 Audience extension allows advertisers to use audience insights and technology
More informationYes, Advertising Works. Now, What s My ROAS Across Media Platforms?
Yes, Advertising Works. Now, What s My ROAS Across Media Platforms? Leslie Wood PhD - Nielsen Catalina Solutions Britta Cleveland - Meredith Corporation Dave Poltrack - CBS Corporation Tony Marlow - Yahoo
More informationEXPLOREMINNESOTA.COM. Mid-Campaign Recap
EXPLOREMINNESOTA.COM Mid-Campaign Recap Highlights Through October Over 1 Million Impressions 16.65% Paid Email Open Rate Over 25,000 Clicks-to-site $1.16 CPC (will lower since is based on $30,000 spend)
More informationHow to Build Brands Using Online Advertising: Lessons Learned
How to Build Brands Using Online Advertising: Lessons Learned IAB Chile Seminar on Interactive Marketing Gian Fulgoni, Chairman, comscore Inc. Discussion Online Advertising in Latin America The Correct
More informationPLATFORM UTILIZATION
PLATFORM UTILIZATION Introducing the Platform Marketer Competencies Audience Management Platform Data Consumer Privacy & Compliance Identity Management Platforms Utilization Media Optimization Platform
More informationInnovations in Customer Targeting April 20, 2016
Innovations in Customer Targeting April 20, 2016 Amy Vavak, National Grid Kristen Pomer, Eversource Agenda Question: How are the PAs using innovative tools to drive participation? Brand Awareness Home
More informationADVANCED SOCIAL ANALYTICS STRATEGIES. PRESENTED BY: Isaac Pastrana & Michael Loban
ADVANCED SOCIAL ANALYTICS STRATEGIES PRESENTED BY: Isaac Pastrana & Michael Loban + PRESENTERS Michael Loban CMO infotrustllc.com @michael_loban Isaac Pastrana Director of Social Media wpromote.com @wpromote
More informationDIGITAL MARKETING & ANALYTICS TOOLS
DIGITAL MARKETING & ANALYTICS TOOLS Serena Pasqualetto Advanced Marketing 2018/19 Seminar 06.11.18 CONTENTS DIGITAL MARKETING: AN OVERVIEW TYPES OF DIGITAL MEDIA DIGITAL MARKETING TOOLS DIGITAL ANALYTICS
More informationIdentify, Target and Measure
SOLUTIONS GUIDE Three Unique Steps to Effective Digital Advertising: Identify, Target and Measure Financial institutions digital spend is growing rapidly. In just six years time, it s expected to nearly
More information+38% Your Path to Personalization: A Framework for Digital Marketing Advancement
Your Path to Personalization: A Framework for Digital Marketing Advancement White Paper +38% According to our survey, 38% more companies plan to increase investments in personalization in the next 12-18
More informationA VIEW INTO THE CHANGING ECONOMICS OF TV MARCH 2018
A VIEW INTO THE CHANGING ECONOMICS OF TV MARCH 2018 RETHINKING TV AND DIGITAL The core premise of our study centered on redefining TV and Digital : Aggregate long-form video experiences Break down digital
More information- Empowering Real-Time Marketing -
- Empowering Real-Time Marketing - About Smart.bid is the most advanced platform in user acquisition and digital marketing. Our unique campaign management solution enables agencies and advertisers to predict
More informationVIDEO INSIGHTS REPORT
VIDEO INSIGHTS REPORT Key data and insights gathered from our clients U.S. video advertising activity August 2013 2013 Tremor Video, Inc. All rights reserved. 2 ABOUT THIS REPORT All data was collected
More informationMind the Gap! Make mobile work for your Brand. Vishikh Talwar Managing Director [South Asia] Meheer Thakare Head, Digital Solutions
Mind the Gap! Make mobile work for your Brand. Vishikh Talwar Managing Director [South Asia] Meheer Thakare Head, Digital Solutions The role Digital has played in driving effective Advertising campaigns
More informationThe value of Social Media Campaigns
The value of Social Media Campaigns AGENDA 1. Introduction 2. Social Media at momondo 3. New focus for Social Media Campaigns 4. What to measure 1. Measuring the ROI 5. Attributing value to Social Campaigns
More information2014 Spring Campaign
2014 Spring Campaign Testing Digital Advertising vs. Traditional Media Campaign wrap- up report including metrics and analysis for the media experiments conducted April 24, 2014 to May 20, 2014 in 21 DMAs
More information6 Second Ads: Who, How & When to Use. CRO and Co-Founder. #AxS2018
6 Second Ads: Who, How & When to Use Paul Donato Dan Schiffman EVP CRO CRO and Co-Founder #AxS2018 Thank You to Our Sponsors What We Already Know About Short Ads Digital Greatest impact on recall Among
More informationModule Two: Connected CRM Value Creation. How to Integrate the Connected Consumer View Across Media and Channels
Module Two: Connected CRM Value Creation How to Integrate the Connected Consumer View Across Media and Channels 1 Creating Value Through Connected CRM Improve Customer Experience Know the customer across
More informationRECENT REPORTS STATE THAT THE US NATIVE ADVERTISING SPEND IS SET FOR COMPOUND ANNUAL GROWTH RATE EXPECTED GROWTH BILLION AND REACH IN 2018
Brand stories NATIVE LANDSCAPE RECENT REPORTS STATE THAT THE US NATIVE ADVERTISING SPEND IS SET FOR COMPOUND ANNUAL GROWTH RATE (CAGR) B E T W E E N EXPECTED GROWTH 2013-2018 AND REACH IN 2018 BILLION
More informationBRAND ADVOCACY ON STEROIDS.
BRAND ADVOCACY ON STEROIDS Landscape Industry Challenges 92% of consumers believe word of mouth is more powerful than brand advertising - Nielsen 90% of consumers ignore digital ads - Harris Interactive
More informationMeasuring online impact on offline conversations
Measuring online impact on offline conversations Strategies to bridge the online-to-offline data gap Accurately evaluating marketing performance in multi-channel organizations requires the ability to link
More informationSERVICE AREA(S): Business Development Strategies ANALYSIS ADDING VALUE TO DIRECT MAIL THROUGH IP TARGETING
SERVICE AREA(S): Business Development Strategies ANALYSIS ADDING VALUE TO DIRECT MAIL THROUGH IP TARGETING JULY 2017 contents Table of Contents Key Highlights... 2 Introduction... 2 What is IP Targeting?...
More informationWhat s New in Attribution
What s New in Attribution April 2017 VIEWPOINTS What s New in Attribution Jason Chung Yuanying Huang Maya Kramer 1 Contents 3 Introduction 3 Cross-Device Measurement 4 Social Media 5 Integration of Top-Down
More informationMultichannel Marketing in Action Best Practices and Case Studies of Successful Integrated Fundraising Campaigns
Multichannel Marketing in Action Best Practices and Case Studies of Successful Integrated Fundraising Campaigns Presented by: Katy Jordan Vice President, Integrated Marketing CDR Fundraising Group January
More informationMIDTERM ELECTION YOUR DIGITAL ROADMAP
MIDTERM ELECTION 2014 YOUR DIGITAL ROADMAP MIDTERM ELECTION 2014 A lot has changed in media since the last election. Digital has overtaken TV as the most popular media channel in terms of time spent, mobile
More informationCompany Driver Campaign
TMSA Digital Sales and Marke ng Campaign Award Submission Company Driver Campaign CAMPAIGN SUMMARY Bison, like most companies, is in constant need of qualified workers so we can fulfill the promises made
More informationEVERYTHING COMPETES WITH. Everything
EVERYTHING COMPETES WITH Everything THE EVOLUTION OF ADVERTISING New Metrics for New Channels 1705 1850 1920 1940 1994 2000 2010 2016+ PRINT BILLBOARDS RADIO DIRECT MAIL TV DESKTOP MOBILE CONNECTED DEVICES
More informationPOLITICAL ADVERTISING
POLITICAL ADVERTISING Informing Local Campaign Strategy V01 MARCH 2018 2018 COMCAST SPOTLIGHT. ALL RIGHTS RESERVED. AD SPENDING ON THE RISE For the first time ever, digital advertising will exceed $1.8
More informationThe. Unique Value of Facebook
The Unique Value of Facebook The Unique Value of Facebook In 2014, Facebook celebrated its 10th anniversary as a social network, making it the most mature social platform ever. In those ten years, it s
More informationGoogle Advertising Overview
Google Advertising Overview Welcome. If you ve had any exposure to online advertising, you re probably familiar with Google Adwords - the leader in online advertising. Adwords is best known for its Paid
More information2017 Ipsos. Ross Hugessen Mike Rodenburgh
Ross Hugessen Mike Rodenburgh Digital platforms enable quantity Speed of execution is exponential compared to offline Do more, get less Source: Kimbe MacMaster, vidyard.com $50 CPM COST PER THOUSAND VIEWS
More informationResults from Borrell s 2018 Local Agency Survey
Tomorrow s Media, Understood Today Results from Borrell s 2018 Local Agency Survey This is a summary of Borrell s annual survey, conducted in Spring/Summer 2018. The material and graphics in this report
More informationPractitioners Workshop, October 2015: Promotional Modelling and Forecasting
Practitioners Workshop, October 2015: Promotional Modelling and Forecasting Selected slides from a Practitioners Workshop held in London, October 2015 including presentations by forecasting specialists
More informationMarketing & Communications in the Digital Age
Marketing & Communications in the Digital Age Giving Circle Connector Gathering October 27, 2016 Adrienne Peres Today s Topics Agenda Marketing 101 Paid vs. Earned Owned Content & Social Media Marketing
More informationDigital Marketing Circuit DIGITAL MARKETING CIRCUIT. Student Handbook
DIGITAL MARKETING CIRCUIT Student Handbook STUDENT HANDBOOK Over the next 5 weeks, you ll learn how to acquire customer across web and mobile, using paid advertising, search engine optimization, content
More informationEMOTIONAL ANALYTICS WHY IS IT RELEVANT?
EMOTIONAL ANALYTICS WHY IS IT RELEVANT? In a world of data driven marketing, we re often quick to overlook the role of unconscious preference in brand bias With no conscious effort, we form opinions about
More informationCross-Media Advertising Effectiveness Using Passive Measurement of Ad Exposure
Cross-Media Advertising Effectiveness Using Passive Measurement of Ad Exposure Cross-Media Results Charles Buchwalter President & CEO, Symphony Advanced Media Presented to CIMM Cross-Platform Summit April
More information