BRAnd AwAReness Amplify Your Reach

Transcription

1 Brand Awareness Amplify Your Reach

2 How do members of a target audience become legitimate prospects? In order to grow the right audience, marketing efforts must be. engaging and visible.

3 turn up the volume Garnering interest in an ad campaign is about more than just great creative. From interactive real-time rich media ads to real-life event sponsorships, there s a world of branding that expands far beyond traditional billboard-style advertising. then: As a marketing strategy, brand awareness has historically been plagued by a lack of tangible data points. Without proof that branding efforts led directly to sales, many companies backed off their awareness strategies. Now: This trend has turned, as new brand awareness metrics have become increasingly attainable. Branding data has become more exact, moving from impressions and click-throughs to more in-depth measurements such as brand lift, engagement, view-through, assisted conversion and viewability rates. the term Brand awareness refers to the percentage of customers in a market who can name the brand dobney

4 beyond the spotlight Brand awareness provides a platform for you to establish and develop the personality behind your brand or product. An effective campaign: Offers solutions for newly established brands as well as more well-known names. Ensures that your ads contribute directly to your sales pipeline. Gives you the ability to reach out and touch your audience multiple times. Lifts your product/service above the chaos of the market. going further A huge trade show is coming up, as it does every year. Other marketers are using traditional branding strategies such as trade show dailies, sponsorships and banner ads. A more progressive marketing strategy can go above and beyond by using programmatic advertising. By geo-targeting and using third party data, these keen marketers can ensure that every attendee in the area, in a specific audience subset, sees their ads consistently throughout the three-day conference. it takes 6 8 to Touches to Generate a viable sales lead Salesforce, 2016

5 perfect harmony It s important to find the right partner to help create brand awareness. Advantage Business Marketing can create and execute effective brand- or product-based campaigns with metrics that prove success. This success relies heavily upon our audience and our visibility metrics. audience Because Advantage Business Marketing oversees 23 brands offering original, independent content, we have wide B2B audiences within the design engineering, manufacturing and science fields. We also have extensive experience running thousands of diverse custom marketing campaigns, giving us a wealth of data and the ability to optimize each client s campaign to guarantee success. visibility When it comes to ad visibility, our unique open rates and banner viewability rates have set us miles ahead of the industry. Viewability metrics refer to the actual time viewers see ads. While CPM is measured using impressions or ad loads, we measure our inventory on the viewable cost per thousand impressions (vcpm), allowing us to guarantee that your marketing is being seen and digested. Likewise, our average unique open rates for each campaign go beyond standard, tracking all of the unique recipients who opened our message during the time your ad creative was run. Our metrics prove true engagement, brand lift and recognition, giving you assurance that your budget is well spent. industry Advantage industry Advantage viewability 42% Integral Ad Science, % Open rate* 18% signupto.com, % *represents avg. unique open rate per campaign

6 Don t just shout into the void. Let us help you amplify your reach throughthetrees@advantagemedia.com advantagebusiness.marketing