Pitch Deck
Vision / Elevator Pitch There is clearly a MASSIVE need for locally vetted on-demand childcare, in every city!
Traction / Validation We have full proof of concept in just 18 months. Our fully tech driven local babysitting and nanny business, using the best software, did over $100K in revenue overnight in 2015, and is on target for $500K in 2016. We vetted 100+ sitters and have 300+ families registered.
Market Opportunity 1,000s of local nanny agencies and babysitting services are still using spreadsheets, calendars, and doing manual invoicing. Bringing all of the tech tools on to one software platform will simplify their operations, allow them to scale and meet the massive need for locally vetted on-demand childcare!
The Problem Currently no software platform that encompasses all of the cool tech tools, that also integrates with other software, to run an efficient local tech driven nanny agency or babysitting service Parents are overwhelmed by the likes of care.com which has no local oversight Parents prefer locally vetted childcare, and cool technology like on-demand scheduling and auto-payment (that s how we scaled our proof of concept tech driven nanny agency and sitter service overnight!)
Product / Service Software features for nanny agencies / babysitter businesses Register Clients Recruit Staff Background check Families & Staff Set Hourly Pricing Set Hourly Pay Schedule Staff Manage Appointments Retention Referral Program (Staff & Families!) Accept Payments Automatically Accept Payments Automatically Pay Staff Automatically By Direct Deposit Create Promotions Group Text Staff E-sign Legal Contracts Map Staff in Real Time Business App (Clients, Staff, Metrics)
Features for families (clients) Scheduling Online Text Message Notifications Retention Reward Points Program Advanced App (geo-tag, request, confirm arrive & depart, review) Features for sitters / nannies (staff) Set Availability & Accept Appointments Online Text Message Notifications Basic App to Clock In / Clock Out Retention Referral Bonus Program Advanced App (availability, geo-tag, confirm, clock in/out, review)
Revenue Model We will capture massive market share globally in two ways: 1) NannyPod branded franchise locations - 30% profit share agreement 2) White branded locations - 5% fee on transactions globally
Marketing & Growth Strategy Nanny agencies and babysitting businesses can sign up online to get going. It s turnkey, so they can literally scale overnight. Clients find NannyPod through our third party strategic partnerships and inbound digital marketing. Outbound sales team who follow up with all leads. Spider s web approach, reaching cities that are geographically close to each other.
Team Katie Tumbleston, CEO & Founder (Masters Degree, Veteran Nanny, ACLU, City of Charleston) Kev Hedges, CFO Consultant (Merrill Lynch, Citi, Morgan Stanley, AXA) Ken Haigh, CTO Consultant (PeopleMatter, Blackbaud, Intellisync, Lotus, Radioactive.IO)
Financials NannyPod is like the MindBody for the babysitting industry (NASDAQ: MB). MindBody which is similar software, but only for gyms/spas, did $101million in revenue in 2015, (expecting $132million for 2016). They have 51,000 clients in over 130 countries, servicing 28 million consumers and did $1.4 billion in payments last year. 1000 NannyPod franchise locations, doing $500,000 in revenue each year, making $100,000 in profit, and paying a 30% profit share fee of $30K, NannyPod HQ would have $30,000,000 per year in recurring revenue. 1000 white brand clients, doing $500,000 in revenue each year, paying a 5% fee on all transactions, NannyPod HQ would have $25,000,000 per year in recurring revenue. Potentially, that is $55,000,000 per annum in recurring revenue with only 2000 clients. If NannyPod had 50,000 clients in over 130 countries, our revenue would be in the region of $2.5 billion.
Competition Direct Competition: There are some basic scheduling software services out there like ScheduleThing, Acuity Scheduling and AppointY but they have very limited features and are not client centric. NannyPod is specifically designed for nanny agencies and babysitting businesses. Indirect Competition: We must consider care.com, sittercity.com and urbansitter.com as indirect competition. None of these firms have a local presence and do not provide software to local babysitting businesses or nanny agencies to operate.
Investment Ask Seeking $1M in order to build and market the NannyPod platform and reach $30M+ in recurring annual revenues. - Round Size: $1M - Structure: Convertible Note into Preferred Shares - Discount: 20% - Interest Rate Per Annum: 5% - Valuation Cap: $5M - Floor: $2M - Maturity: October 31st 2018 - Use of Proceeds: $350K to build the software platform and $650K to market NannyPod across the USA over 2-3 years. - Exit Strategy: Years 5-8