Pivot: AIGA Design Conference October 13 16 / Phoenix Sponsorship Opportunities
Shift your perspective this fall at Pivot: aiga Design Conference This October, 1,500 designers will travel to Phoenix, Arizona, to participate in Pivot: AIGA Design Conference. This biennial gathering is the premier opportunity for sponsors to connect with mid- and senior-level design professionals with decision-making authority who are looking to network, get inspired and discover new products, resources and ideas. This conference is recognized as one of the most engaging, provocative and inspiring events in the design profession. AIGA offers a number of ways for your company to participate. Whether you choose to exhibit, sponsor an event or provide integrated marketing messages, getting involved with Pivot will help you reach your target audience, achieve your marketing objectives and maximize ROI.
About this year s Design Conference The 14th biennial AIGA Design Conference will explore the new contexts for design and designing: new economy, new channels, new markets, new communities, new expectations and new avenues for innovation. The unique learning environment of Pivot will stimulate fresh ways of thinking about design, expand skill sets from the practical to the strategic, reinforce connections across a diverse group of design peers and underscore the strength of design s collective impact. Beyond the conference s main stage presentations will be a full range of curated activities reflecting the breadth and depth of the profession. Special events, breakout sessions, studio tours, intimate discussions, networking opportunities, hands-on demonstrations and more will fuel every participant across the range of disciplines and interests pursued by today s designers. And, once again the Design Fair where sponsors are invited to exhibit will be the cultural and social hub of the conference, a place for your company and the designers who drive your business to get to know one another. Join Pivot as a sponsor and reinforce your brand as one that harnesses change and contributes to the vitality of the design economy. As a Pivot sponsor you ll not only benefit from the impressions and exposure that AIGA provides, but you will also galvanize the support, admiration and loyalty the design industry extends toward your brand. Visit http://designconference2011.aiga.org for up-to-date information on program line-up, sponsors and more! About AIGA AIGA is the professional association for design, a nonprofit organization dedicated to advancing design as a professional craft, strategic tool and vital cultural force. AIGA stimulates thinking about design through its digital presence, conferences, competitions, exhibitions and special initiatives; demonstrates the value of design to business, the public, the media and government officials; and empowers the success of designers at each stage of their careers by providing invaluable educational and social resources. Founded in 1914, AIGA is the largest and most influential professional organization for design. Today, AIGA represents more than 22,000 design professionals, educators and students through national activities and local programs developed by 66 chapters and 200 student groups across the United States. The nation s 300,000 practicing designers look to AIGA as a resource, authority and design advocate. Learn more about AIGA at aiga.org/about. The audience AIGA s 2011 conference will bring together designers from various disciplines, including graphic design, interactive design, service design, animation and more. This year we are expecting an audience of more than 1,500 designers and others involved in the design economy from across the country. Cross-promotional campaigns developed with our media partners including HOW and Print magazines will see the conference s advance marketing reach up to 100,000 members of the design industry. The venue The soaring Southwest-inspired architecture of the recently renovated Phoenix Convention Center is at the center of it all, in the heart of downtown Phoenix. The center, with its comprehensive recycling system and a solar energy plant, has a reputation as one of the greenest convention facilities in North America. Page 3
The Design Fair Located in the convention center adjacent to registration, the sponsor exhibition area of the Design Fair will be open during designated hours, offering exclusive times to give sponsors an intimate, fun setting with which to connect and network with today s design leaders. In addition to housing sponsors exhibition booths, the Design Fair will be a draw for attendees with offerings that include the opening night reception and ongoing activity centers, such as the bookstore, e-lounge, speaker roundtables and hands-on workshops, all of which will serve to maximize traffic. Wednesday, October 12 8:00 a.m. 5:00 p.m. Exhibit setup Thursday, October 13 8:00 11:00 a.m. Exhibit setup 12:00 4:00 p.m. Exhibits open 6:30 8:30 p.m. Exhibits open, opening night reception Friday, October 14 7:30 9:00 a.m. Exhibits open, continental breakfast 12:30 2:30 p.m. Exhibits open, lunch 6:30 8:30 p.m. Exhibits open, happy hour How to get involved AIGA offers a variety of ways to gain exposure, integrate your brand in meaningful ways into the conference and marketing materials, and build a loyal following amongst the discerning design community. The three sponsor categories outlined below each include a tailored package of benefits. Additional sponsorship opportunities for specific events and program elements are also available, see pages eight and nine. Presenting Sponsor $40,000 This category offers a tremendous amount of brand exposure with prominent positioning leading up to and at the conference itself. Supporting Sponsor $20,000 This category offers a high level of brand exposure with prime positioning throughout the conference. Exhibiting Sponsor $12,500 This category offers exposure during the conference. Exhibitor $8,000 This category offers streamlined exposure. Saturday, October 15 7:30 9:00 a.m. Exhibits open, continental breakfast 12:30 2:30 p.m. Exhibits open, lunch 3:00 8:00 p.m. Exhibit breakdown Page 4
Presenting Sponsor This category offers a tremendous amount of brand exposure with prominent positioning leading up to and at the conference itself. $40,000 THREE SOLD. Limited to six sponsors. Benefits: Exhibit opportunities in the Design Fair 10 by 10 exhibit booth space, to include 8 high drapery back wall, 3 high side drape, one wastebasket, 17 x 44 company identification sign, one 6 x 30 table, two chairs, and pipe and drape. Opportunity to increase booth size: first 10 increment (either length or depth) included in sponsor fee; any size that exceeds this will have a fee of $5,000 per 10 increment (unlimited). Promotional materials Logo identification on all promotional materials leading up to and at event (including promotional emails), homepage of conference website with a link to sponsor site and conference program brochure distributed to approximately 1,500 attendees. Logo identification on the conference website, including one descriptive paragraph and URL on sponsor page. One (1) full-page 4/C ad to run in the conference program booklet. Complete listing of contact information, including sponsor URL, in attendee directory. Signage and visibility Logo identification on on-site signage: on-stage screen at start and end of general sessions as well as sponsor recognition signage. Mailing list A digital file of the conference attendee mailing list 30 days prior and 15 days following for one preevent and one post-event mailing. Due to privacy agreements with attendees, email addresses are not provided. Additional promotion Opportunity to distribute one (1) promotional item in attendee tote bag. Verbal mention from main stage at the start and end of conference. Building community Other opportunities to promote community and further reinforce your brand at no additional cost. One attendee breakfast and one refreshment break (inclusive of catering costs). Recognition as exclusive sponsor of one of the following (choose one): curated strand, e-lounge, Emerging Designer Symposium, Student Portfolio Review or Hands-on Studios (two sessions). Registrations and invitations Seven (7) complimentary full conference registrations and eight (8) exhibiting-only passes for sponsor staff. Additional full-conference registrations for sponsor staff available at $400 each (50 percent off). Four (4) invitations to conference VIP reception. Workshops Opportunity to hold an on-site training workshop for an additional fee of $10,000. Fee includes basic AV set-up, as well as an American breakfast for workshop attendees. Workshops will be promoted in all pre-conference mailings to encourage advance registration by attendees. Further brand exposure Opportunity to host Command X: Season 3 ( CX3 ) or VIP Reception for an additional charge of $10,000. Opportunity to host Opening Night Reception at the discounted rate of $25,000. Opportunity to add unlimited à la carte items to reinforce brand presence (additional fees apply). Page 5
Supporting Sponsor $20,000 This category offers a high level of brand exposure with prime positioning throughout the conference. Benefits: Exhibit opportunities in the Design Fair 10 by 10 exhibit booth space, to include 8 high drapery back wall, 3 high side drape, one wastebasket, 17 x 44 company identification sign, one 6 x 30 table, two chairs, and pipe and drape. Opportunity to increase booth size in either width or depth priced at $6,000 per 10 increment (limited to one increase per width and depth). Promotional materials Logo identification on all promotional materials leading up to and at event (excluding emails; see below) sponsor page of conference website with a link to sponsor site and conference program brochure distributed to approximately 1,500 attendees. Logo identification on the conference website sponsor page, including one descriptive paragraph and a URL. Name recognition on advance promotional emails. One (1) full-page 4/C ad to run in the conference program booklet. Complete listing of contact information, including sponsor URL, in attendee directory. Signage and visibility Logo identification on on site signage: on-stage screen at start and end of general sessions as well as sponsor recognition signage. Mailing list A digital file of the conference attendee mailing list 30 days prior and 15 days following for one preevent and one post-event mailing. Due to privacy agreements with our attendees, email addresses are not provided. Additional promotion Opportunity to distribute one (1) promotional item in attendee tote bag. Registrations and invitations Five (5) complimentary full-conference registrations and eight (8) exhibiting-only passes for sponsor staff. Additional full-conference registrations for sponsor staff available at $400 each (50 percent off). Two (2) invitations to conference VIP reception. Workshops Opportunity to hold an on-site training workshop for an additional fee of $15,000. Fee includes basic AV setup, as well as an American breakfast for workshop attendees. Workshops will be promoted in all pre-conference mailings to encourage advance registration by attendees. Further brand exposure Opportunity to host an additional community building activity as an exclusive sponsor (if category is still available) of a curated affinity session strand or the e-lounge for an additional fee of $10,000. Opportunity to add unlimited à la carte items (see further in brochure) to reinforce brand presence. Page 6
Exhibiting Sponsor $12,500 Exhibitor $8,000 This category offers exposure during the conference. This category offers streamlined exposure. Benefits: Exhibit opportunities in the Design Fair 10 by 10 exhibit booth space, to include 8 high drapery back wall, 3 high side drape, one wastebasket, 17 x 44 company identification sign, one 6 x 30 table, two chairs, and pipe and drape. Promotional materials Name identification on the conference website, including one descriptive paragraph and a URL. Name identification in conference program brochure distributed to approximately 1,500 attendees. One (1) full-page B/W ad to run in the conference program booklet. Complete listing of contact information, including sponsor URL, in attendee directory. Signage and visibility Name identification on on site signage: on-stage screen at end of general sessions as well as sponsor recognition signage. Mailing list A digital file of the conference attendee mailing list 15 days following for one post-event mailing. Due to privacy agreements with our attendees, email addresses are not provided. Registrations and invitations Three (3) complimentary full-conference registrations and eight (8) exhibiting-only passes for sponsor staff Additional full-conference registrations for sponsor staff available at $400 each (50 percent off) One (1) invitation to conference VIP reception Benefits: Exhibit opportunities in the Design Fair: 10 by 10 exhibit booth space, to include 8 high drapery back wall, 3 high side drape, one wastebasket, 17 x 44 company identification sign, one 6 x 30 table, two chairs, and pipe and drape. Promotional materials Promotional materials Complete listing of contact information, including sponsor URL, in attendee directory. Mailing list A digital file of the conference attendee mailing list 15 days following for one post-event mailing. Due to privacy agreements with our attendees, email addresses are not provided. Registrations Two (2) complimentary full-conference registrations. Page 7
Á la carte items The following sponsorship opportunities may be purchased separately for additional exposure: Closing Night Party $75,000 SOLD Opening Night Reception $50,000 Includes music, alcoholic and nonalcoholic beverages and catering. Additional venue decoration fees are the responsibility of the sponsor. Logo recognition on promotional materials (including emails), as well as exposure on the website, on-site signage and in the program brochure. Additional promotional opportunities available; please inquire. VIP Reception $30,000 This exclusive opportunity provides exposure to the press and a oneon-one connection with influential design industry stakeholders in an intimate setting (approximately 100-150 attendees). Logo recognition on event invitations and in the program booklet, as well as exposure on the website and on-site visibility. Additional promotional opportunities available; please inquire. Simulcast lounge $30,000 Outfitted with comfortable furniture and screens offering a simulcast of the main stage presentations, the simulcast lounge area of the Design Fair will be a popular spot for attendees to relax, yet not miss any of the main stage action. Command X: Season 3 ("CX3") $25,000 Always a favorite part of the conference, Command X is back for a third season. This AIGA design reality show features seven emerging designers completing design projects in real time for cash and prizes. The exclusive sponsor of CX3 will capture the attention of all conference attendees as they cheer on participants taking on a series of challenges in order to win the title of top designer." Logo recognition on all conference marketing materials mentioning CX3, on-site signage on the CX3 workstation in the Design Fair and verbal acknowledgment from stage during each CX3 session. Friday Happy Hour at the Design Fair $25,000 A social event that allows conference attendees to network and build connections that will continue long after the conference is over. Logo recognition on promotional materials (except emails) and in the program booklet, as well as exposure on the website and on-site visibility. Speaker lunch roundtables $25,000 Engaging lunch conversations led by Pivot presenters and other design luminaries each day of the conference. Logo recognition on roundtable materials and in the program booklet, as well as exposure on the website, andon-site visibility and the program booklet. Page 8
Á la carte items (continued) Curated affinity session strand $15,000 Choose to align your brand with one of the conference's thematic threads and the renowned design professionals that will lead each of the four sessions that make up each affinity strand. SOLD: Sustainability, interactive design, and in-house corporate design. Available: branding, design thinking, social responsibility, craft, narrative. E-lounge (computer lounge) sponsor $15,000 Sponsorship of this area of the Design Fair includes on-site visibility, sponsor logo on each e-lounge computer desktop and distribution of promotional material. Wi-Fi access $15,000 Ensure conference attendees are wired and can stay connected with emails and tweets. On-site logo visibility. Charging station $15,000 Charging stations placed throughout the Design Fair, in simulcast lounge area and e-lounge. Includes on-site logo visibility, and distribution of promotional material. Training/professional development workshops $15,000 Intimate product seminar to discuss company product advantages in detail with potential customers and further activate brand presence. Includes breakfast. Emerging Designer Symposium $10,000 SOLD Student Portfolio Review $10,000 An exciting opportunity to get your brand in front of over 100 design students. Recognition on signage and marketing materials for this Friday evening event. Hands-on Studio (two sessions) $10,000 Invite attendees to indulge in their crafty side: sponsor two sessions of an interactive studio workshop demonstrating new design techniques, tools and/or approaches that your company has developed. Tote bags $8,500 SOLD Notepads and pens $5,000 Logo placed exclusively on notepads and pens distributed at registration and in the main conference room (size, design and location of logo to be approved by AIGA). Sponsor is responsible for production and shipping costs. Page 9
Presenting level sponsorship Fee worksheet Category Item Cost Tally Sponsorship fee Base Presenting Sponsorship fee $40,000 $40,000 Additional booth space Increase booth by an extra 10' No charge Additional visibility Length: increase length in 10' increment (unlimited) Depth: increase depth in 10' increment (unlimited) Please choose one of the following exclusive sponsorship opportunities: One of two attendee breakfasts $5,000/10' increment $5,000/10' increment No charge Community building activities One of four refreshment breaks Please choose one of the following exclusive sponsorship opportunities: Curated affinity session strand No charge No charge E-lounge No charge Emerging Designer Symposium No charge Student Portfolio Review No charge Hands-on Studios (two sessions) No charge Additional opportunities at a discounted rate Please choose one of the following exclusive sponsorship opportunities: Command X: Season 3 ( CX3 ) $10,000 VIP Reception $10,000 Simulcast lounge $10,000 Opening Night Reception $25,000 Training opportunities Training workshop $10,000 Additional registrations Full-conference: sponsor staff x $400 Subtotal $ Total $ Page 10
Supporting level sponsorship Fee worksheet Category Item Cost Tally Sponsorship fee Base Supporting Sponsorship fee $20,000 $20,000 Additional booth space Length: increase length in 10' increment (limited to one increase in length) $6,000/10' increment Depth: increase depth in 10' increment (limited to one increase in width) $6,000/10' increment Additional opportunities at a discounted rate Please choose one of the following exclusive sponsorship opportunities: Curated affinity session strand $10,000 Hands-on Studios (two sessions) $7,500 Training opportunities Training workshop $15,000 Additional registrations Full-conference: sponsor staff x $400 Subtotal $ Total $ Page 11
Exhibiting level sponsorship Fee worksheet Category Item Cost Tally Sponsorship fee Base Exhibiting Sponsorship fee $12,500 $12,500 Additional registrations Full-conference: sponsor staff x $400 Subtotal $ Total $ Exhibitor Fee worksheet Category Item Cost Tally Sponsorship fee Base Exhibitor fee $8,000 $8,000 Additional registrations Full-conference: sponsor staff x $400 Subtotal $ Total $ Page 12
Comparison of sponsorship benefits Sponsor level Presenting Sponsor designation Category exclusive Host attendee buffet breakfast (one day) Host refreshment break (one of four) Opportunity to sponsor curated affinity session strand, e-lounge, simulcast lounge area, Student Symposium, Student Portfolio Review or Hands-on Studios (no additional charge) Exhibition space in Design Fair during designated hours and receptions Presenting $40,000 Supporting $20,000 Exhibiting $12,500 Conference website home page (logo with link) Conference website sponsor page (logo, link and company description) Conference website sponsor page (name, company description and URL) Mention in Communiqué (AIGA members e-newsletter) Press release announcing conference Early registration postcard and reminder postcard (logo) Pre-conference advertising (logo) Pre-conference advertising (name, where applicable) On-site conference signage (logo) On-site conference signage (name) Mainstage screen during general sessions (logo) Stage screen during general session (name) Recognition from main stage during opening remarks Pre-conference attendee mail list Post-conference attendee mail list Invitation to VIP reception 4 2 1 Complimentary conference registration 7 5 3 Opportunity to be an exclusive sponsor of CX3, VIP Reception, simulcast lounge or Opening Night Reception at a deeply discounted rate Opportunity to host a workshop (additional fee) Page 13
Contact For additional information on how AIGA can help you connect with your target audience at Pivot, contact: Elaine Bowen Director of strategic partnerships AIGA the professional association of design elaine_bowen@aiga.org 212 710 3125 Page 14