Ivan Brum BA Technical Sales IBM Business Analytics Business Analytics
Our world is becoming INSTRUMENTED Our world is becoming INTERCONNECTED Virtually all things, processes and ways of working are becoming INTELLIGENT to help build a Smarter Planet Slide 2
With this change comes an explosion in information Yet organizations are operating with blind spots Volume of Digital Data Lack of Insight 1 in 3 managers frequently make critical decisions without the information they need Inefficient Access 1 in 2 don t have access to the information across their organization needed to do their jobs Variety of Information Velocity of Decision Making Inability to Predict 3 in 4 business leaders say more predictive information would drive better decisions Source: IBM Institute for Business Value
Companies that invest in business insight consistently outperform Revenue Growth 5 Year CAGR (2004-2008) EBITDA 5 Year CAGR (2004-2008) Return on Invested Capital 5 Year Average (2004-2008) 12.5% 33% more > 12x more 11.9% 32% more 9.4% 7.3% 9.0% 0.6% Finance organizations with business insight All other enterprises Revenue Growth: N = 580; EBITDA: N = 435; ROIC: N = 606 Source: IBM Global Business Services, The Global CFO Study 2010
Imagine you could gain new insights to. predict regions where doctors prescribe high volume of medication? apply social relationships of customers to prevent churn? adjust credit lines as transactions are occurring to account for risk fluctuations? determine discount levels for select people at time of sale instead of offering to all? Pharma Sales Manager Telco Call Center Rep Loan Officer Retail Sales Associate 5
New insights are delivered through Business Analytics Optimized Performance Informed Decisions Actionable Insights Trusted Information 6
Transforming Business through Analytics Business Analytics 2X Client Investment in Business Analytics Projects is Growing over Twice as Fast as Business Automation Automation 7
IBM Business Analytics Value Proposition IBM Business Analytics delivers actionable insights for decision makers at all levels of your organization, enabling them to optimize business performance
IBM Business Analytics Software Addresses Key Customer Needs Business Intelligence Query, reporting, analysis, scorecards and dashboards to enable decision makers across the organization to easily find, analyze and share the information they need to improve decision making Advanced Analytics Data mining, predictive modeling, 'what if' simulation, statistics, and text analytics to identify meaningful patterns and correlations in data sets to predict future events and assess the attractiveness of various courses of action Financial Performance & Strategy Management Budgeting and planning, financial consolidation, scorecarding and strategy management, financial analytics and related reporting capabilities to help simplify, structure, and automate dynamic and sustainable financial performance and strategy management practices Analytic Applications Applications that package business analytics capabilities, data models, process workflows and reports to address a particular domain or business problem (e.g. customer, workforce, supply chain and financial performance management) Optimize Optimize Business Business Performance Performance through.. through.. Actionable Actionable insights insights for for decision decision makers makers Consistent, Consistent, accurate accurate and and trusted trusted information information Rich Rich industry industry solutions, solutions, proven proven practices practices and and professional professional services services
Optimizing Business Performance MARKETING FINANCE SALES Decide HR & Act OPERATIONS CUSTOMER SERVICE IT PRODUCT DEVELOPMENT 10
How are we doing? MARKETING FINANCE SALES How are we doing? Why? HR What should we be doing? OPERATIONS CUSTOMER SERVICE IT PRODUCT DEVELOPMENT 11
For Example. Scorecards & Dashboards Decide?& Act How are we doing? Immediate Insights to Business Performance 12
For Example. Scorecards & Dashboards Reports Decide?& Act How are we doing? Immediate Insights Immediate to Business InsightsPerformance 13
For Example. Scorecards & Dashboards Reports Real Time Monitoring Decide?& Act How are we doing? Immediate Insights Immediate to Business InsightsPerformance 14
For Example. Scorecards Ad Hoc & Query Dashboards Decide & Act Why? Deeper Analysis of Trends & Patterns 15
For Example. Ad Hoc Query Trend & Statistical Analysis Decide & Act Why? Deeper Analysis of Trends & Patterns 16
For Example. Ad Hoc Query Trend & Statistical Analysis Content Analytics Decide & Act Why? Deeper Analysis of Trends & Patterns 17
For Example. How are we doing? What if Decide & Act What should we be doing? Foresight to Plan & Allocate Resources 18
For Example. How are we doing? What if Predictive Modeling Decide & Act What should we be doing? Foresight to Plan & Allocate Resources 19
For Example. How are we doing? What if Predictive Modeling Planning & Budgeting Decide & Act What should we be doing? Foresight to Plan & Allocate Resources 20
Business Analytics Solutions http://www.ibm.com/cognos/innovation-center
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