Position Description Direct Marketing Manager Who we are The Wilderness Society is an independent environmental advocacy organisation supported by around 30,000 members. The work we do leverages our strong base to build a mass movement for climate action and nature conservation in Australia. Since 1976, we ve stood at the forefront of the country s most historic campaigns, including the Franklin River, Fraser Island, Tasmanian Forests, James Price Point in the Kimberley and numerous World Heritage Areas. Today, we re training a new generation of environmental leaders with a sophisticated community organising program, while building support for effective and lasting change through our communications. Australia s natural environment and the life it supports is its great advantage. The Wilderness Society exists to protect it. Our vision To transform Australia into a society that protects, respects and connects with the natural world that sustain us. There are five guiding themes that form the basis for our work: 1. Ecological Degradation: campaigning to reverse the decline of nature 2. Climate Change: campaigning to address the greatest single threat to nature, particularly stopping the exploitation of new fossil fuel deposits 3. Scientific and Economic Credibility: the development of workable solutions to the threats to nature and new economic opportunities 4. Inspiration and Connection: helping reconnect the Australian community with the intangible value of the natural world 5. Movement Building: the role of the Wilderness Society in linking people to transform Australian society to protect nature Our values Passion for our purpose The power of people to make change Organisational independence and integrity Compassion Commitment to success in protecting the environment The Wilderness Society is an equal opportunity employer that places great importance on the principles of nonviolence and consensus decision-making. Page 1
Job Title: Direct Marketing Manager Employer: The Wilderness Society Limited Department: Membership and Fundraising Location: Melbourne or Sydney Level 5 Hours: 37.5 Tenure : Permanent ongoing Reports to: Director - Membership & Fundraising Direct Reports: Digital Fundraising Coordinator Direct Marketing Coordinator The position This is a key position within the Membership & Fundraising team responsible for delivering on the organisation s strategic plan objectives to build a large movement for nature and to grow revenue. Specifically the position will be responsible for direct marketing programs (cash and regular giving) across channels including but not limited to: Digital (including email) Direct mail Telemarketing The role will also oversee the development and delivery of donor journeys for cash and regular givers, working closely with the Key Supporters Manager and wider Membership and Fundraising team to focus on reducing attrition and increasing supporters lifetime value. The role will also contribute significantly to fundraising product development and major projects including brand rollout and integration with our campaigns and community organising program. Reporting Relationships This role reports to the Director - Membership and Fundraising Communications Internal/External Who Director - Membership and Fundraising Digital Fundraising Coordinator & Direct Marketing Coordinator Membership & Fundraising Operations Key Relationships team Why Line manager Direct line management For the delivery of new regular givers via F2F and supporter services For the development and delivery of shared goals; to deliver direct marketing activity to key segments including appeals and bequest marketing Page 2
Communications team Campaigns & Organising team (National and Campaign Centres) Business Services team Fundraising agencies and regulatory bodies For the development and delivery of shared goals including database growth and revenue growth For development of fundraising materials, and to assist in delivering income growth via the Community Organising program For data provision, analysis and reporting; budgeting, income modelling and expense management; human resources; and IT provision To negotiate and manage outsourced contracts, and monitor performance and compliance Budget Responsibilities $9 income delivered via direct marketing programs Key responsibilities and measures/outcomes Vision and Leadership Key Responsibilities Provide leadership in the delivery of an organisation wide approach to income growth Provide leadership in the development and implementation of strategic and organisational plans. Actively seek opportunities to innovate or improve Outcomes indicate supporter growth and lifetime value is on target Outcomes indicate that plans are implemented: Within budget Within timeframes for delivery Reports indicate application of continuous improvement principles through: Review and evaluation programs of work Identification and analysis of new opportunities Planning and Implementation Key Responsibilities Oversee the regular giving program Outcomes demonstrate that: Acquisition KPIs are met (shared goal with Fundraising Operations team) Lifetime value is maximised and attrition KPIs are met Conversion, upgrade and reactivation program KPIs are met Donor journeys are robust and minimise attrition Page 3
Oversee the cash program Outcomes demonstrate: Acquisition KPIs are met Lifetime value is maximised and 2nd gi KPIs are met Ensure budgets are managed and that costs are minimised where appropriate through efficiency and innovation Examine relevant industry trends as they affect TWS and modify plans and policies to maximise the benefits or minimise the impacts of anticipated changes. Actively seek opportunities to achieve internal improvements. Reports demonstrate that: Actual costs are within allocated budget Any cost exemptions are pre-approved Costs are reduced through innovation and process improvement Variations to budget are identified and addressed to maximise potential or minimise risk Reports, feedback and outcomes demonstrate: An understanding of industry trends and how those trends affect TWS Plans are modified to maximise benefits or minimise impact of industry trends Opportunities for internal improvements have been identified, analysed and where appropriate changes made to achieve efficiencies Risk Management and Compliance Key Responsibilities Support a safe and healthy work environment through participation in Work Health, Safety and Environment initiatives Ensure organisational integrity by operating in accordance with legal and organisational requirements in relation to governance and compliance. Feedback demonstrates: Compliance with Work Health and Safety policies, procedures and legislation at all times Hazards and risks are identified, reported and corrective action undertaken Active promotion of and contribution to a safe, secure environment for staff, volunteers and visitors Reports and feedback demonstrate compliance with and promotion of: TWS Privacy of Information Policy and Procedure at all times Confidentiality with all clients, volunteers and staff All organisational policies and procedures People and Communication Page 4
Key Responsibilities Ensure effective and mutually beneficial relationships are developed and maintained through effective contribution to and communication with key internal and external stakeholders Ensure that the relevant stakeholders receive appropriate, accurate and timely information on a range of issues impacting upon the positive operations of the department/cost centre. Demonstrate a passion for our purpose through developing and maintaining effective internal relationships. Ensure all external interactions portray TWS as a professional and caring organisation with a passion for its purpose. Professional development is undertaken to ensure currency and skill requirements of the role are met. Develop collaborative functional and cross organisational teams and individuals. Ensure positive proactive staff management through performance management Identifying and recommend professional development opportunities for direct reports. Feedback indicates that: Strong relationships are maintained with professional networks and key stakeholders Key stakeholders and networks value the contributions made and the benefits gained from these strategic relationships Feedback indicates that: Timeliness, accuracy and suitability of reports to stakeholders facilitates effective operations Individual behaviours and feedback indicate: A cooperative and cohesive team environment Open and transparent team communication Knowledge and skill sharing to meet team objectives Feedback and behaviours demonstrate: Sincere commitment and focus for the organisations purpose in all interactions with external parties including the community and with TWS alliances and partnerships Reports and feedback demonstrate appropriate professional development is ongoing and relevant to role. Documented performance reviews, work plans,action plans, training plans, regular team meetings, harmonious workplaces and stakeholder engagement. Recommendations made on professional development for direct reports Selection Criteria Essential Commitment to TWS values Tertiary qualifications in fundraising/marketing/business or a related discipline; Demonstrated senior experience in a similar direct marketing role; Significant experience in a fundraising environment; Demonstrated strong analytical skills; Strong project management experience. Page 5
Desirable A proven commitment to and understanding of the not-for-profit sector A good understanding of and/or experience of the digital fundraising environment Page 6