RETAIL COUNCIL OF CANADA THE VOICE OF RETAIL TM CANADIAN RETAILER MAGAZINE MEDIA PLANNER

RETAIL COUNCIL OF CANADA THE VOICE OF RETAIL TM CANADIAN RETAILER MAGAZINE MEDIA PLANNER

CANADA S NATIONAL RETAIL PUBLICATION Canadian Retailer is Retail Council of Canada s (RCC) award-winning publication delivering the latest industry news, research and best practices to over 45,000 store fronts from coast-to-coast. Retailers rely on this bimonthly magazine to stay informed on industry innovation, and utilize this resource as a buying guide when sourcing suppliers and service providers to grow their business. ABOUT RETAIL COUNCIL OF CANADA (RCC) Canadian Retailer s readers are the industry s key decision-makers with purchasing power throughout every step of the decision-making process. As Canada s only national retail publication, Canadian Retailer puts advertisers in front of the industry that is driving Canada's economy. RCC is the most authoritative and effective Voice of Retail TM in Canada representing the interests within all retail formats, including department, specialty, discount, and independent stores, and online merchants. RCC is a member-funded association, also offering suppliers and service providers benefits and opportunities through membership, such as 10% off on advertising in Canadian Retailer. 2 CANADIAN RETAILER 2017 MEDIA PACKAGE www.retailcouncil.org

BY THE NUMBERS 32,500 TOTAL AUDIENCE 23,805 The number of additional readers due to pass-along readership 93.2% Of readers agree that the content in Canadian Retailer is relevant to their jobs 75% Of readers are directly involved in the purchasing process within their organizations 72.3% Rated the quality of Canadian Retailer as "high" or "very high" 46% Of members are more likely to purchase products and services from companies that advertise in Canadian Retailer 95% Of RCC members read Canadian Retailer READERS ARE INTERESTED IN: In our most recent reader survey, our readers say they plan to purchase the following Finance Social media/ advertising Recruitment and retention of staff Customer Relationship Management Government/ legislative issues Internationalization/ outsourcing Supply chain management E-commerce Health and safety Environmental issues Omni-channel retailing Mobile/Mobile Technology Loss Prevention/Cyber-Security Grocery Industry Trends Retail Marketing Digital Marketing READERS SPAN THE NATION PROVINCE PRINT ONLINE B.C./YUKON 616 811 ALBERTA/NWT/NUNAVUT 614 548 SASKATCHEWAN/MANITOBA 306 310 ONTARIO 6,488 5,630 QUEBEC 301 597 MARITIMES 235 304 INTERNATIONAL 129 333 TOTAL 8,689 8,533 Source: Canadian Retailer 2014 Reader Survey CANADIAN RETAILER 2017 MEDIA PACKAGE RETAIL COUNCIL OF CANADA 3

ADVERTISING RATES* RCC members receive a 10% discount. Revisions and Proofs: $50 Position Guarantee: 15% Premium NET COLOUR RATES 1x 2x 3x 4x 5x 6x Double-Page Spread $10,470.00 $9,945.00 $9,425.00 $8,900.00 $8,375.00 $7,850.00 Outside Back Cover $7,475.00 $7,175.00 $6,875.00 $6,575.00 $6,280.00 $5,980.00 Inside Front or Inside Back Cover $6,745.00 $6,445.00 $6,145.00 $5,845.00 $5,550.00 $5,250.00 Full Page $5,980.00 $5,680.00 $5,380.00 $5,080.00 $4,785.00 $4,485.00 2/3 Page $5,160.00 $4,900.00 $4,645.00 $4,385.00 $4,130.00 $3,870.00 1/2 Page $3,800.00 $3,610.00 $3,420.00 $3,230.00 $3,040.00 $2,850.00 1/3 Page $2,860.00 $2,715.00 $2,575.00 $2,430.00 $2,290.00 $2,145.00 1/4 Page $2,200.00 $2,090.00 $1,980.00 $1,870.00 $1,760.00 $1,650.00 All rates include the e-link feature. BONUS: All advertisers will receive a free, customized listing in the Advertiser Index section. OUTSERT & HEAVY STOCK INSERT: OPTION PRINT w/elink 1pg/2sided $3,969.50 $4,119.50 2pg/4sided $4,959.50 $5,159.50 ADVERTORIALS: FULL-COLOUR PRINT Double-Page Spread $11,220 Full Page $6,480 Postcard $3,969.50 $4,119.50 Heavy Stock $9,439.50 N/A Naylor charges a $50 artwork surcharge for print or digital artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. MAGAZINE PRINT SPECIFICATIONS DOUBLE PAGE SPREAD BLEED FULL PAGE FULL PAGE BLEED 2/3 PAGE HORIZONTAL 2/3 PAGE VERTICAL 1/2 PAGE HORIZONTAL 16.5" x 11.125" 7" x 9.5" 8.375" x 11.125" 7" x 6.333" 4.583" x 9.5" 7" x 4.583" 1/2 PAGE LONG VERT. 1/3 PAGE VERTICAL 1/4 PAGE HORIZONTAL 1/4 PAGE VERTICAL 1/3 PAGE SQUARE 1/3 PAGE HORIZONTAL 3.333" x 9.5" 4.583" x 4.583" 7" x 3" 2.166" x 9.5" 4.583" x 3.333" 3.333" x 4.583" Magazine Trim Size: 8.125" x 10.875" DPS Live Area: 15.417" x 9.5" Full-Page Live Area: 7" x 9.5" Note: Text placed outside the live area within any full-page or DPS ads may be cut off. Please keep text within the live area at all times. Advertiser indemnifies Naylor (Canada), Inc. and the Association against losses or liabilities arising from this advertising. Naylor (Canada), Inc. assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. A charge of $30 will be levied against all returned cheques. Revisions to previously submitted ad copy are subject to additional charges. In the event of a contract cancellation, the advertiser/or agency agrees to repay Naylor (Canada), Inc. any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are noncancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). 4 CANADIAN RETAILER 2017 MEDIA PACKAGE www.retailcouncil.org

EXTEND YOUR PRINT ADVERTISING INVESTMENT WITH THE UNIQUE BENEFITS OF DIGITAL MEDIA Link your ad to the landing page of your choice Increase traffic to your website Interact with viewers to facilitate the buying process Generate an immediate response from customers Members and readers receive each issue via email and each new issue is posted on RCC's website. A full archive of past issues is available, ensuring longevity for your online presence. In addition to print, Canadian Retailer is also available to members in a fully interactive digital version. Viewers can virtually flip through the pages, forward articles of interest to colleagues and click on ads to be redirected to the advertiser s website. DIGITAL EDITION Digital Edition Toolbar $1,549.50 Your company name is displayed on the toolbar, found in the top-right corner of every page of the digital edition next to frequently used navigational icons. Digital Edition Skyscraper $2,579.50 The Skyscraper ad displays the entire time the digital edition is open giving your message consistent and lasting exposure. Digital Edition Leaderboard $2,579.50 Your message will be prominently displayed above the magazine and is displayed the entire time the digital edition is open. Digital Edition Sponsorship* $2,579.50 Your message will be prominently displayed directly across from the cover of the magazine. *Animation and video capabilities available For the latest online specs, please visit: www.naylor.com/onlinespecs Digital Edition Belly Band $2,579.50 The Belly Band is included on the front cover of the digital edition, making your company s ad one of the first that readers see when they receive their digital edition. It also extends to the digital edition s back cover, wrapping your company s message around the entire digital edition. Sponsorship, Leaderboard, Belly Band, Skyscraper, and Toolbar Bundle $11,867.50 $8,499.50 (SAVE $3,368.00) CANADIAN RETAILER 2017 MEDIA PACKAGE RETAIL COUNCIL OF CANADA 5

DIGITAL INSERT OPPORTUNITIES Take advantage of our brand new digital insert opportunities with digital version Canadian Retailer magazine. Maximize your advertising dollars and set your company's message apart from the rest with this unique opportunity. Our digital insert opportunities allow your message to be interactive and links directly to the website of your choice. Your message will reach every member of the Retail Council of Canada. This includes owners, presidents/ceos, executive managers/ VPs, financial managers and marketing managers with purchasing power. *Maximum of 3 inserts combined allowed per issue with guaranteed 1 st quarter placement. RCC will assign placement of each insert. SELECT FROM THE FOLLOWING OPTIONS: m DIGITAL INSERT FULL PAGE: $2,500 Dimensions: 8.375" x 10.875" Advertiser provides high res PDF ad content Creative Accepted: (static) PDF ONLY 1 page 2 surfaces (if 1 page is supplied, it will be duplicated) m DIGITAL INSERT WITH VIDEO: $3,000 Dimensions: Full Page 8.375" x 10.875" with video upgrade Advertiser provides video and high-res PDF ad content Creative Accepted: High-res PDF (static)/ video Video size: 550 x 480 pixels ONLY, video will be placed on top of pdf Video types accepted: MP4 & FLV @ 24FPS (frames per second) m DIGITAL BELLY BAND INSERT: $2,500 Dimensions: Full Page 8.375" x 4.5" Advertiser provides high-res PDF ad content Creative Accepted: (static) PDF ONLY Naylor will create 1 page 2 surface (if 1 page is supplied, it will be duplicated) NO VIDEOS

2017 CANADIAN RETAILER EDITORIAL CALENDAR* From tips to trends and everything between, we cover the issues that are important to the retail industry. THE HUMAN RESOURCES ISSUE Ships March 2017 EMPLOYER BRANDING MENTAL HEALTH IN THE WORKPLACE EMPLOYING MILLENNIALS: WHAT DO THEY NEED TO SUCCEED THE FOOD & GROCERY ISSUE Ships April 2017 Distributed at STORE 2017 Conference STATE OF TODAY'S CANADIAN GROCER INDUSTRY CANADIAN GRAND PRIX FINALISTS ONLINE GROCERY SHOPPING IN CANADA: CLICK AND COLLECT AND HOME DELIVERY THE MARKETING ISSUE Ships June 2017 MARKETING ROUNDTABLE: INTERVIEWS WITH RETAIL MARKETING LEADERS PREDICTIVE ANALYTICS, ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING MARKETING (LISTENING) TO MILLENNIALS THE LOSS PREVENTION ISSUE Ships August 2017 RESTORATIVE JUSTICE KEEPING UP WITH CYBER CRIME CANADIAN GRAND PRIX/EXCELLENCE IN RETAIL COVERAGE SPECIAL STORE CONFERENCE COVERAGE THE SUPPLY CHAIN/ LOGISTICS ISSUE Ships October 2017 SUPPLY CHAIN ROUNDTABLE THE INTEGRATED SUPPLY CHAIN (FROM A TO Z) UNPACKING THE COMPLEXITY OF THE MODERN OMNI-CHANNEL SUPPLY CHAIN THE TECHNOLOGY & E-COMMERCE ISSUE Ships December 2017 MASTERING THE ART & SCIENCE OF ONLINE MERCHANDISING TECHNOLOGY TRENDS FOR 2018 SOCIAL SHOPPING *Editorial plan is subject to change without notice. 6 CANADIAN RETAILER 2017 MEDIA PACKAGE www.retailcouncil.org

For advertising related inquiries, contact: Angela Caroyannis Project Manager, Naylor Association Solutions 1 (800) 665-2456, ext. 3625 Direct: (204) 975-3625 acaroyannis@naylor.com www.naylor.com For membership related inquiries, contact: Mary Markou Director Sponsorships and Partnerships Retail Council of Canada Direct: (416) 922-6678, ext. 236 Fax: (416) 922-8011 mmarkou@retailcouncil.org www.retailcouncil.org

The Voice of Retail TM Retail Council of Canada NATIONAL OFFICE 1881 Yonge Street, Suite 800 Toronto, Ontario M4S 3C4 www.retailcouncil.org