1 PASSPORT GATEWAY TO GLOBAL STRATEGIC INTELLIGENCE TRAINING OF GLOBAL MARKET INFORMATION DATABASE ECATERINA BONDARENKO 2017
EUROMONITOR INTERNATIONAL A trusted global intelligence source Supporting academics more than 40 years Research focus: industries, countries, consumers Custom research, online databases, extracts, reports 1000 analysts in 80 countries Regional research hubs and industry specialist client support teams London London Chicago Singapore Shanghai Dubai Dubai Vilnius Vilnius Cape Town Cape Town Santiago Santiago Tokyo Tokyo Sydney Sydney Bangalore Bangalore Sao Paulo 2
ABOUT EUROMONITOR INTERNATIONAL Research Coverage 3 85% of world population 98% of global consumer spending
RESEARCH APPROACH AND METHODOLOGY Research Methodology 4
ABOUT OUR RESEARCH APPROACH Research Solutions 5 Syndicated solutions Custom research projects Category evaluation Sizes, shares, growth Segmentation Market entry strategy Forecasting Launch, sales, demand, lifecycle Success / failure probabilities Determine risk exposure Competitive intelligence Profiling Benchmarking Partner evaluation Scenario analysis Market simulations Portfolio analysis Test business cases Innovation NPD business case Consumer insights Product claims Consumer analytics Customer profiling Income distribution models Purchasing behaviour Route to market Production, imports, exports Supply and value chain B2B and B2C channels Marketing analytics Marketing effectiveness Substitutes and complements Price and channel strategy Macro Opportunity frameworks PEST Quarterly tracking http://www.euromonitor.com/consulting Visualisation Discovery, sharing, communication Market attractiveness planners Performance monitoring
HOW TO START? 6 Access Passport via www.portal.euromonitor.com/portal or use your remote access through library (ask librarian) Video tutorial about Passport (click Help and Help Guides and Videos) Look over this PPT
HOME PAGE OF INFORMATION SYSTEM PASSPORT 7
VIDEO TUTORIAL AND HELP GUIDE 8
USING FULL TREE SEARCH: SEARCH FOR DATA AND ANALYSIS USING A VERTICAL HIERARCHICAL TREE 9
USING FULL TREE SEARCH: 1. CHOOSE SPECIFIC CATEGORY OR TOPIC, OR TYPE IT TO FILTER THE AVAILABLE ITEMS 10
FULL TREE SEARCH: 1.2 SELECTING ALL SUBCATEGORIES OF FLOWS CATEGORY HERE: 11
2. CHOOSE OR TYPE A SPECIFIC GEOGRAPHY TO FILTER THE AVAILABLE ITEMS 12
3. UNDERSTANDING THE RESULTS PAGE: STATISTICS/ANALYSIS RELATED TO SELECTED TOPICS 13
STATISTICS EXAMPLE: TRAVEL INDUSTRY FLOWS IN FRANCE 14
PASSPORT INTERFACE 15
STRUCTURED DATA BY INDUSTRIES, TRACKING HUNDREDS OF CONSUMER TRENDS, PRODUCTS AND SERVICES 16
1. SELECT CERTAIN INDUSTRY, CATEGORY AND SUBCATEGORY 17
1.2 SELECT SUBCATEGORY 18
2.1 SELECT OR DISCLOSE CERTAIN REGION TO CHOOSE COUNTRY, OR SELECT PREDEFINED LIST 19
2.2 CHOOSE COUNTRIES AND PRESS SEARCH 20
3. RESULTS PAGE: STATISTICS AND ANALYSIS RELATED TO SELECTED TOPICS 21
EXAMPLE: DEVELOPMENT OF THE COFFEE MARKET IN DIFFERENT COUNTRIES Possibility to work with data: use conversion functions, change time series (forecasts), data types, categories, geographies, switch to the analysis, chart, companies, brands, definitions and sources 22 Data exportation Related analysis
EXAMPLE: ANALYSIS OF THE COFFEE MARKET DEVELOPMENT IN ROMANIA 23
DASHBOARDS 24 Interactive tool to visualise data Review and understand large amounts of data Transition from dashboards to related statistics and analysis Export to PowerPoint and PDF functions Category, company and channel views Country, regional and global views Combination of data included in your subscription
FIND DASHBOARDS ON EACH INDUSTRY, ECONOMIES OR CONSUMERS PAGE 25
VISUALS: INTERACTIVE COUNTRY VIEW, REGIONAL COMPARISON, GLOBAL FIGURE Data exportation 26 Analyses & Statistics
MAKRO MODEL ON ECONOMY, FINANCE AND TRADE PAGE 27
MAKRO MODEL ON ECONOMY, FINANCE AND TRADE PAGE Global Economic Forecasts quarterly/annual overview focuses on world s key economies and explains the latest macroeconomic changes in them, as well as the most up-to-date baseline, optimistic and pessimistic scenarios for these economies. 28
OTHER WAYS TO MAKE SEARCH: 29
30 THANK YOU FOR LISTENING Ecaterina Bondarenko Account Manager ecaterina.bondarenko@euromonitor.com Tel: +370 5 243 1577 ext. 4739 CONNECT WITH US! http://blog.euromonitor.com/ @Euromonitor www.facebook.com/euromonitorinternational http://www.linkedin.com/groups?about=&gid=744327